Hardy Empire 1945

When Lanster came back from Detroit, Hardy took over the contract between HD Security and General Knudsen and looked at it. The annual consultant fee was 20,000 yuan, and there were various benefits.

As for the responsibility, it is to participate in several meetings every year and make suggestions for the company.

There is also a special clause in the contract, which contributes to the development of the company, and each time there is a bonus of varying amounts.

So what is a contribution?

it's actually really easy.

For example, when the company encounters a problem, find these old generals, ask them to help make a phone call to find a relationship, these are considered contributions to the company, and a bonus can be justified.

Red Guoguo takes money to buy relationships.

Lanster, I've made a deal with General Williams to help him digest a thousand veterans and soldiers every year, we can pick the best, no contract, it's a verbal agreement between me and Williams, HD Security needs to enter the fast lane of development.”

In the West Coast market, we need to develop the San Francisco market as soon as possible. On the East Coast, we will establish a branch in New York. In the future, New York will be the East Coast headquarters of HD Security, and we will start our business.

As he spoke, he took out a manuscript and handed it to Lanster.

This is my vision for the future development of the security company. The security company's business has a lot of room for expansion, and it is not necessary to focus on that traditional business.

What is written on this manuscript is the business scope of the security company that Hardy and Professor Knudsen said a few days ago.

Lanster took it over and read it again, looking a little shocked.

private prison.

Serve the Department of Defense.

Independent intelligence consulting firm.

Form mercenary groups and participate in regional conflicts.

Hardy's idea is really bold.

But thinking about it, Lanster became excited. If Hardy envisioned it, HD Security would become an incomparably powerful organization.

And he is one of the founders of this organization.

I will do my best. Lanster said firmly.

......

The airline's job advertisements were sent out for a week, and many people called to inquire. Today is the day of the job meeting, and Hardy came over in person.

A middle-aged man in his 40s walked into the conference room and handed over his resume. Hardy looked over it. This man's resume was very beautiful. He had worked for three airlines and his last position was the president of United Airlines. assistant.

Mr. Moose, tell me how to operate HD Airlines if you become the president. Andy asked.

The middle-aged man did not hesitate and said: Set operational goals, implement operational indicators, build teams, establish a good corporate culture, ensure the development of core management capabilities, and maintain relationships between the company and customers, suppliers, partners, government agencies, and banks. smooth communication....

The applicant talked eloquently for more than ten minutes. It could be seen that he was very familiar with the airline business, but Hardy had already rejected him in his heart.

It's all superficial. He may be able to be an assistant to the president, but he can be a pioneering president. This person can't.

Then I interviewed a few more people, some as operations directors at other airlines, some as managers at other companies, and one was even a former deputy general manager of Pan Am.

But after communicating with these people, Hardy didn't like any of them.

They do know the business, but that just means they're experienced, it doesn't mean they're qualified presidents.

Finally, a middle-aged man of thirty-six or seven years came in. This man was named John Franklin. He used to be the executive general manager of a small local airline in Texas. Later, the company was sold by the owner, and he went to work for United Airlines. , is now the Operations Manager.

Mr. Franklin, if you were to be the president of HD, how would you run it.

Franklin seems to have been prepared for a long time, saying: Now the operation of major airlines, I think there is a big problem.

Oh, what's the question? Andy asked.

Nowadays, airlines pay more attention to long-distance transportation, put all their experience into long-distance transportation, and pay more and more attention to service, comfort, and equipped with beautiful flight attendants, all of which have invisibly increased the cost. In fact, I think the plane is a means of transportation. , as long as we deliver our guests safely to their destination, the goal is achieved.”

I think some service items should be cut to reduce operating costs.

Some airlines have luxury interiors, building high-end rest areas for employees, building senior staff canteens, and decorating gorgeous meals. All these require the company to pay for it. I think the cost should be reduced. As for the so-called cultivation of team loyalty, it is better to put Benefits become money, and raising wages works more than anything else.”

There is also a reduction in the fare. Although the aviation authority has stipulated the fare, the fare of the plane is too high, and it is not affordable for ordinary people. For example, from Los Angeles to San Francisco, the distance is 600 kilometers, and the plane fare is $50. a person's weekly income.

Many people choose trains and cars because of the high fare. I have calculated that even if the fare is reduced to $20, the airline will still be profitable. If we reduce the price, it will definitely attract a large number of customers to take the plane.

In fact, airlines are a highly homogeneous industry. You have it, and other airlines have it. You can provide a service, and other airlines can also provide it, so consumers have no loyalty at all.

The airline I used in Texas had only six planes and all routes were relatively close, but the operation was good. The measure I took was to save costs and try to reduce the price as much as possible. After all, there are still many poor people. , a lot of people are willing to do more economical planes.

Hardy looked at this guy named Franklin. He was about 1.9 meters tall and had a slightly serious face. At first glance, he was the kind of energetic person.

Mr. Franklin, what are your salary requirements? Hardy asked.

Andy turned his head to look at his boss. This was the first time the boss asked a person's salary, indicating that the boss was more satisfied with the guy in front of him.

Mr. Hardy, my requirement is an annual salary of $10,000, which will increase with the number of years, but I have another requirement, I want to ask for management shares. Franklin said.

Hardy was not surprised, but smiled and said, How many management shares do you want?

6%.

Hardy thought for a while and said: I can give you management stocks, but not for the first three years. From the fourth year, it will increase by 2% every two years, with a cap of 6%.

Incentive equity only has the right to dividends. When you leave the company, the equity is automatically withdrawn. What do you think?

Franklin's expression became a little excited. He had been to many companies, and no company had ever taken him so seriously.

Mr. Hardy, I will definitely work hard to develop the airline. Franklin said.

Hardy smiled and said, Your idea of ​​'low-cost airline' coincides with mine. Would you like to hear my opinion?

Sure, Mr. Hardy, please.

Franklin said in his heart, you are the chairman, dare I not listen.

HD Airlines operates a total of 50 aircraft, all of which are Douglas models, with almost the same spare parts, so that all equipment can be unified, which will save a lot of costs.

Franklin nodded, indeed.

25 C-53s are used as passenger planes, and people will add extra seats to the planes. They don't need to be so comfortable, and they don't have to have any first-class business class. They are all economy class. Seats, selling a few more tickets can increase revenue.”

Franklin said something, it seems that the boss can save more than himself.

Also, there is no meal or drink on the plane, and we don't have a flight attendant on the plane, except that the pilot is only equipped with a male flight attendant. Hardy said.

No flight attendants?

Yes, without flight attendants, HD Aviation's route is to win the market with a low-cost strategy. Stewardesses are too expensive.

Franklin looked at Hardy dumbfounded. Is this really good, extra seats, no service, no flight attendant, no difference from the bus, will the passengers scold the street?

But Hardy's next words dispelled Franklin's doubts. He felt that the passengers might not scold the street, but would be easy to accept.

After all, there are many poor people.

In this way, we can save a lot of operating costs, but how to attract customers is the price. If the price is the same, they will naturally choose better, but if the price is much cheaper.

For example, in the example you just gave, from Los Angeles to San Francisco, the fare for other companies is $50, so how about we only charge $30, or even $25.

The fare is half cheaper. Who do you think passengers will choose? Let other airlines serve the rich, and we can still make money by serving the poor.

In order to improve the stickiness of customers, a point system can also be used. For example, every time you take a flight, you can accumulate a part of the points, which is valid for one year. The points can be used for the next flight and can be directly exchanged for cash.

For example, if you go from Los Angeles to San Francisco, and the fare is 30 yuan, then you can record 3 points. The next time you take a plane, you need to go from San Francisco to Philadelphia, and it costs 60 dollars, and you only need to pay 57 dollars.

With points, do you think more people will choose to fly with HD Airlines? After all, it can save money.

Franklin understood, but he immediately asked, Boss, if someone takes many flights and earns more points, there will be free ticket purchases, what should I do?

Hardy smiled, This is normal. In fact, points are the money for discounts to customers. We have already counted this part of the money in expenses.

There are also company employee benefits. If our company's conditions are not as good as other companies, it will naturally be difficult to retain people. My idea is to convert all employee benefits into wages and bonuses and distribute them to employees.

All employee benefits are more real than the bonuses you get, what do you think? Hardy looked at Franklin and asked.

Franklin was convinced by the boss.

It turns out that my own thoughts have been thought of long ago, and they are more thorough and stingy than they think.

However, the place to spend is not saved. Only employees who get actual benefits will be loyal to the company. As for other so-called corporate culture, it is all nonsense.

The president of HD Aviation is OK.

From now on, HD Aviation officially takes off.