Hardy Empire 1945
Chapter 160: Hardy's Casino
A few days later, Mike flew from New York to Las Vegas, Hardy personally picked him up at the airport, and the two met and hugged warmly.
Hadi, thank you for your help to the Corleone family. Mike sincerely thanked.
Mr. Vito has already thanked you. Hardy said with a smile.
No, this is my thanks. I know how dangerous the family was at that time. If it weren't for your help, I'm afraid other families would not stop and talk. Mike said.
Hardy smiled, Let's not talk about that, let's go and take you to our Flamingo Casino.
The two came to the Flamingo Casino, a luxurious casino hall, rows of gaming tables, luxuriously decorated hotels, tree-lined palm trees, rivers and small lakes, how rare it is to have such a lake in Nevada.
It's beautiful here, no wonder it costs so much money, what are you going to do next with Hardy? Mike asked.
Hardy told Mike again the business strategy he had told Bill.
Improve the auxiliary facilities, improve the playability here, make it a leisure sanctuary, increase publicity, and advertise in newspapers, magazines, radio stations, and TV.
Additional flights, buses, air tickets and bus tickets can be deducted from Flamingo casino chips, and more interesting links are added in the casino to attract people, such as regular lottery draws, gambling contests and other activities.
I have already contacted the construction company, and the person in charge came to see it, and said that it will be completed in three months, which means that the casino can be officially opened in early October. The weather in Las Vegas in October is very pleasant, which is a good time for the opening .”
I've called HD Films and asked them to send a team of directors to shoot promotional photos and videos, and then advertise in the New York Times, the Los Angeles Times, Playboy magazine, radio, and TV.
I have just established an airline company, and now it has started trial operation. I plan to add a route from Los Angeles to Las Vegas. I will buy 20 buses later, and open long-distance passenger transportation from Los Angeles to Las Vegas. It takes half an hour. trip.
I have another idea, which is to set up a gambling TV channel, which will broadcast information about gambling, and even TV gambling in the future. Others can call to bet, and the draw will be drawn after a while.
…
After hearing Hardy's plan, Mike was full of shock and admiration.
Hardy's thinking is very good, including everything he can think of, and he can mobilize so many resources, such as adding routes, which is not something ordinary people can do, but Hardy has his own airline, so he can easily arrange it.
Mike thought for a while and said, Hardy, have you ever thought about changing the name of the casino?
Hardy was slightly taken aback.
Do you have any idea?
I heard that the name Flamingo was the nickname of the woman Siegel liked. Now that the casino is owned by us, I think we should change the name. Mike said.
Then what would you like to change your name to?
Hardy's Casino, I think it sounds better than Flamingo. Mike looked at Hardy with a smile after speaking.
Hardy was taken aback for a moment, then laughed.
afternoon,
The two came to the business administration department of the Las Vegas city government to confirm new shares. The shares of the original three major families belonged to Mike, who accounted for 39% of the casino.
Hardy originally owned 18% of the shares, and Siegel mortgaged 43% of the shares with him. After Siegel died, the money could not be repaid, and the shares belonged directly to Hardy. After the rights were confirmed again, Hardy owned 61% of the casino’s shares. .
At the same time, the name registered in the management department was also changed, and the name was officially changed to Hardy Hotel.
From then on, the casino was officially owned by Hardy and Mike.
Back at the casino, Mike took out a check and handed it to Hardy, Hardy, this is the money for buying shares.
Hardy took the check and looked at it, and there was three million on it, Then I won't be polite, this money is just used for the construction of the casino's unfinished facilities, and for the opening of the casino.
Of course, the money is Hardy's personal,
The casino only borrowed the money temporarily. After all, the casino belonged to Hardy and Mike. After the casino made money, the money would have to be repaid.
the next day.
People from hd film industry came, the director had complete photography and lighting, and also brought dozens of actors and actresses signed by hd agency. They were very excited to be able to appear on the screen this time, these actors without any reputation.
Hardy specially called Ava Gardner and Heidi Lamarr before and asked them to come over to shoot a promotional video, and they put down their work and came here specially.
Two top Hollywood female stars, wearing beautiful dresses, introduced the Hardy Hotel in front of the camera, and selected the most beautiful shots to make the casino hotel look more luxurious.
night,
The neon lights are flashing, the casino is full of handsome men and women, people keep gambling and carnival, some people win thousands of dollars, and the people next to them happily carnival together.
Beauty gambling money stimulation,
These are the elements that make the hormone surge.
two days.
The team took hundreds of photos and more than three hours of video, which were taken back and edited, and put into magazines and TV advertisements.
Mike has been watching for the past two days, and he admires Hardy more and more. He found that after Hardy pointed out, the shot and expression form were more attractive than the director thought, and he didn't know where he got so many ideas. .
If Hardy knew Mike's inner voice, he would definitely tell him that a mortal can become a god after watching a few t videos.
During filming, Hardy arranged Ava Gardner and Heidi Lamarr in the Hardy Grand Hotel room, but they were not on the same floor.
The main reason is that the sound is too loud to disturb the other party.
After the filming ended, the two beauties left, Ava returned to the crew to continue filming, and the filming team also returned to Los Angeles.
Hardy is also planning to go back, but before leaving, he still needs to make some arrangements here.
Sure:
Upton, the person in charge of casino operations, is 42 years old this year. He used to be the head of the No. 5 club of the Jewish Gang McKinsey. He is very experienced in casino operations. Familiar with the environment, the second is to stare at the project and wait for all to be completed and open smoothly.
At the same time, let Andy arrange several accountants and cashiers here.
The security force of the casino is Rossi, one of the four chiefs of the Los Angeles company. Rossi has fifty people under his command.
Robert Drew, head of HD Security Las Vegas, reserved 50 security personnel, and the rest were withdrawn to Los Angeles.
Before Hardy brought so many people here, it was to expand the territory. Now the situation in Las Vegas has basically stabilized. There are 50 people from Los Angeles and 50 people from HD security, which is enough to deal with the situation here. thing.
If there is a bigger matter, Los Angeles is not far from Las Vegas. It takes an hour by plane and four or five hours by car. Troops can be quickly dispatched to solve any troubles.
Arrangements are made here. Hardy flies to Los Angeles with Mike, Andy's team and security team. The Los Angeles branch of the TV factory has been under construction for more than half a year, and Mike is going to inspect it.
The TV factory is located in the suburbs of Los Angeles, covering a large area. There are already four production lines in place and they are being installed. The person in charge told Mike that it will take about a month for the four production lines to be installed, which means that trial production can begin in mid-August. , earlier than expected.
The trial production is mainly to test the machines, and the output will not be too large, but 200 units per day is still no problem, which is already stronger than the production capacity of the old factory.
Hardy smiled and said: We can continue to cooperate with banks and sell through direct sales by installments. I can find Bank of America, Wells Fargo and other banks to cooperate with.
When Hardy came up with this sales model, Mike admired it.
Well, I have already negotiated with several big banks in New York, and they are all willing to start this business, so that they can also increase a lot of loan users, which is also of great benefit to them.
After watching the TV factory, Hardy took Mike to the Barbie doll factory and Playboy magazine. These two industries are now helping Hardy continue to make profits.
Barbie dolls have now become synonymous with high-end toys. There are special counters in every big city. Once the doll clothing competition is launched, it attracts the attention of countless people. The Barbie doll factory has received thousands of design drawings, some of which are indeed very good. Doubt is from the hands of professional designers.
Now Barbie dolls can bring about 100,000 profits to Hardy every month, and the annual profit is one million.
As for Playboy magazine, it is even more profitable. After several months of development, the sales volume has now increased to 300,000 copies per issue, half of which are mail sales, and the magazine's profit is higher.
The magazine calculated an account, and now the monthly profit income is about 400,000 US dollars, and the profit for that year was 5 million.
After Playboy magazine announced its quarterly financial report, many people were shocked by the magazine's income, and the stock price also soared sharply. Now Playboy's stock price has reached 15 US dollars a share.
That is to say, only Playboy magazine has a market value of 50 million US dollars, and there is still a lot of room for appreciation.
Mike was shocked when he heard the number.
Together with Hardy, he invested tens of millions to build a TV factory. This TV factory can be said to be the largest TV factory in the United States, with an annual output of 400,000 sets, but he estimated that if it goes public, the market value will be tens of millions.
The Corleone family has worked hard to develop for decades, including fixed assets and various stock investments, it is only more than 20 million.
Hardy started a magazine at random, and now the city is worth 50 million. No wonder he told his father that the ceiling of the underworld business is very low, making money is not easy and dangerous. If you want a family to reach a higher level, you still have to follow the right path.
The underworld can only be used as an auxiliary.
But just as business is not so easy to do, there are only a very small number of entrepreneurs who are truly successful. To build a business family, you need extremely high ability and a far-sighted strategic vision.
Mike wasn't all that confident at this point.
However, he felt that Hardy would definitely succeed, and he didn't know why he had such an idea, maybe it was his intuition.
Hardy warmly entertained Mike for a few days, Mike said goodbye and returned to New York, Hardy still had a lot to do.
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