Hardy Empire 1945

Chapter 214 You can't imagine the happiness of capital

The sixth pillar industry.

Hardy wants to develop the 'luxury industry'.

Manufacturing is based on the scale of the industry to make money, and luxury goods are based on brand profits. We have the media industry as the support and have a very high degree of publicity, which can create a number of luxury brands.

The profit of the manufacturing industry is often only about 10%, while the profit rate of luxury goods is as high as several times and dozens of times. Leather goods, clothing, perfume, silk scarves, watches, jewelry, such as a bag, cost only 10 US dollars. But it can be sold for 2,000 US dollars, why is it based on the added value of the brand.”

We can buy shares in luxury brands, or we can build luxury brands ourselves. As long as the publicity is in place, any commodity can be turned into a luxury product.

at last,

Hardy looked at Andy Road.

In addition to the current department, the group company has to establish a department, which is very important.

What department?

Group think tank.

The management is the trunk, and the think tank is the brain, which can provide the company with policy-oriented, forward-looking policy research and consultation. The think tank can aggregate business intelligence, provide policy design and programs, and guide the company's decision-making.

One person's IQ is not enough after all. If you gather a group of smart people, you can exert a powerful force. The group company is a block structure, and the think tank can connect these departments and subsidiaries in series.

Andy expressed his support for Hardy's plan and took it back to supplement the details. Two days later, the Hardy Group held the first group meeting to announce the group's plan for the next three years.

Of course, some can be announced directly, while others are kept as top company secrets and only a very few people know about them.

These plans are the company's design for the future, and if leaked, it could lead to a competitor attacking it, or getting ahead of you.

After the meeting, each company and department will also formulate a three-year plan of their own. These plans must be submitted to Hardy, and he will review them one by one.

For example, Walsh Mining, this is the first listed company that Hardy got his hands on. In fact, when he got it from Hardy, he didn’t manage it well. He just operated the stock price a few times and drew millions of blood from him.

This time Hadi made a plan. It is a pity that a good listed company is left. He ordered Columbus, the current prospecting director, to expand the prospecting team and find new mineral sources.

Good boss.

How are you going to work?

Oh, expand the survey area and work on where there may be mines in the United States, Columbus said.

Hardy shook his head,

He took out a map from the drawer. This is a map of Australia. Experts say that Western Australia is a ore-intensive sub-region. Now there are only a few companies in that area, and there is still a large area that has not been surveyed. You can bring someone over there.

Australia's reserves of iron ore, bauxite, coal, gold, and copper rank among the top in the world. It is now 1948, and many large mines of later generations have not been discovered. Now is a good time to enter the Australian mining industry.

In a previous life, Hardy went to Australia to play. A friend introduced him to some information and mentioned a few place names, but Hardy did not know the exact location.

I only know that Australia's minerals are mainly concentrated in Western Australia. Let Columbus discover the rest. He can even find the New World, so prospecting should be no problem.

After dealing with the group's affairs, Hardy relaxed instead.

There are presidents, managers of various departments and companies, and they are responsible for specific affairs. If he does everything by himself, what should they do.

A few days later, Andy reported to Hardy that news came from PepsiCo.

Just after the third day of the New Year, PepsiCo announced the previous year's financial report. Compared with the previous year, PepsiCo's business shrank again in 1947, and its profitability continued to decline.

Affected by the news, PepsiCo's share price fell.

Then there was some bad news in the market, saying that PepsiCo’s financial situation was very poor and it was on the verge of collapse. The shareholders’ meeting was ready to negotiate with Coca-Cola again, hoping that Coca-Cola would acquire it.

This is the third time PepsiCo has asked Coca-Cola to acquire it.

Affected by this news, the stock price fell again.

After a few days,

PepsiCo's San Francisco syrup production plant collapsed, causing nearly 50,000 liters of syrup to leak. At the same time, production was suspended for three days because of repairs, and the losses could reach hundreds of thousands of dollars.

As soon as the news came out, PepsiCo's stock price fell a lot again.

Immediately after the Global Times reported the news, a Global Times reporter went to the Coca-Cola Company for an interview and asked whether Coca-Cola would acquire Pepsi. The president of Coca-Cola made it clear that they would not acquire Pepsi.

The final commentator said:

Pepsi and Coca-Cola have been competing for the market for decades. In Coca-Cola's mouth, Pepsi-Cola has always been a copycat. Even in their market reports, Pepsi-Cola has never been named, but the copyist is called.

Pepsi and Coca-Cola taste the same. Coca-Cola's acquisition of Pepsi-Cola is almost meaningless. It needs to pay tens of millions of dollars, and it may also touch anti-monopoly laws, so the possibility of Coca-Cola acquiring Pepsi-Cola is very slim.

If there is no further development of Pepsi in the future, there may only be one fate, and that is to shut down and go bankrupt.

This report made the market lose confidence in Pepsi, and panic selling occurred. The stock price began to drop sharply. It has fallen from $8.3 at the beginning of the year to $5.6 per share, and the market value has evaporated by more than 5 million.

Even many shareholders have lost faith in Pepsi's future.

At this moment, bad news came from Pepsi-Cola again. As a newcomer, Hardy Group, which acquired Pepsi-Cola shares, is now the largest shareholder of Pepsi-Cola. At the latest general meeting of shareholders, Hardy Group shareholder representatives and After a heated dispute between the current president of PepsiCo, Walter Mack, the Hardy Group said it might sell its stake in view of PepsiCo's situation.

The largest shareholder is leaving, and the small shareholders are even more panicked, and the stock price also falls again.

Just when the small shareholders panicked, a financial company appeared, and they approached them and were willing to buy the stocks from the shareholders. Many shareholders lost confidence in Pepsi and sold their shares one after another.

In this way, it didn't take long for the financial company to acquire shares from many minority shareholders, accounting for 18% of the total share capital.

At the same time, Andy also absorbed more than 8% of the shares in the tradable stock market.

Now Hardy has mastered 49% of the shares, and is well-deserved as the largest shareholder.

Taking this opportunity, Walter Mack also acquired some shares of PepsiCo. He now has 27% of the total shares and is the company's second largest shareholder.

Uncle Ma said: The accumulation of capital is bloody!

In order to make money and control more capital, Hardy and Walter Mack used various means to suppress the stock price, and frantically absorbed shares when people panicked.

The real losses are those small shareholders and shareholders.

Is the listing of stocks to make money for investors? No, never, but for better blood-sucking.

Walter Mack found Hardy that day, delivered a box of Pepsi, and said with a smile: Mr. Hardy, the roll-up ring and the lottery we mentioned earlier have all been done and registered.

He pointed to Coke.

Hardy picked up a bottle of Pepsi, which was not much different from a Coca-Cola bottle. It was also a classic slender-waisted bottle. The lid on the top had changed. It used to be a tin lid, but now it was an aluminum lid with a beautiful Pepsi blue on it. Red logo with a pull tab next to it.

Hardy pulled the tab, and the bottle cap was pulled open, making a soft pop. Hardy likes this sound, much better than the sound of a can.

Under the bottle cap, there are clear handwriting, and Hardy's bottle has four big characters one more bottle written on it.

Bang bang bang ~ bang bang~!

Hardy opened five or six bottles in a row.

Thank you for your patronage, another bottle, and finally a 50-cent cash reward for the lucky ones.

Hardy put down the cap in satisfaction.

What about the cost of caps? Hardy asked.

Every cap needs to be printed, so the cost has increased a little, about 0.3 cents per cap, which is twice the previous iron cap. Walter Mack said.

Hardy finds it perfectly acceptable.

What about the awards?

The ratio is 50% thank you for your patronage, 45% for another bottle, and 5% for cash rewards. It starts from 10 cents and decreases exponentially. About 100,000 bottles will give out a $100 prize to stimulate consumers.

Also, the ad words have also been changed this time, focusing on young people.

Hardy nodded, I remember that Coca-Cola has not done commercials on TV yet, so I asked HD Pictures to help them make a commercial for Pepsi and broadcast it on ABC TV. The main focus is not how good it tastes, but the easy-to-pull rings. The lighthearted fun, the fun and joy of redeeming prizes.”

In the near future, there will be more awards. When people see that there are awards, it will form a concentrated publicity effect, and then let the TV station news report it. I believe that more people will buy Pepsi.

Walter Mike couldn't help nodding.

a few days later.

In the middle of the 8 o'clock program on ABC TV, the latest Pepsi commercial was broadcast, and a group of young people held up Pepsi and shouted:

Drink Pepsi and win the jackpot!

Gently pull the tab to open the cap of the Coke bottle easily. After drinking it for a while, I flipped over the cap and saw a middle label on it.

A few people next to them looked at it, and they all shouted excitedly, Wow~ I won the lottery, the 100-dollar grand prize!

This is followed by an introduction to the winning rules, another bottle, and cash prizes of up to $100.

In this day and age, a hundred dollars was half a month's wages for a worker.

Not little money.

Griphook Pepsi was officially launched, and many people flocked to grocery stores and supermarkets to buy it at the same price as Coca-Cola, and they might win the lottery, so why not buy Pepsi?

At any time, the poor are the mainstream of society, and there will be a market for cheap things. This kind of cheap and possibly winning goods is naturally more popular.

After a few days,

ABC News time.

The two hosts laughed and reported an anecdote.

The male host said: A young man bought a bottle of Pepsi, the first time he hit another bottle, and then he kept getting another bottle, and finally he hit a full 20 bottles, looking at a table full of Coke , he didn't know what to do with it, and finally he invited the people present to drink with him.

The hostess laughed and said, Hehe, it's really interesting, I read the Global Times, and there was some news about winning the lottery. It said there was a girl who bought a bottle of Pepsi and she won $100 when she opened it. So lucky, and then the girl bought the new bike she wanted the most.

After several rounds of publicity, Pepsi's sales surged.

In the past two weeks, according to statistics, Pepsi's sales have increased by 800% compared with the same period last year. According to this data, this year's sales can reach more than 25 million US dollars, and the net profit may be 3 million.

This is definitely a gratifying figure, because last year Pepsi lost more than 1 million, and it took a long time to fight a beautiful turnaround.

Also because of the booming sales, the production volume could not keep up for a while, and now we buy as much as we sell. Even large trucks are waiting in the factory, and the workshop is running at full speed.

Meanwhile Andy reports to Hardy.

Pepsi's stock price has soared on the back of a surge in sales, coupled with advertising and publicity.

It has more than doubled in a short period of time, and it is still soaring now. The main reason is that the idea of ​​Griphook Lottery is too good. Many investors feel that the time has come for Pepsi to rise, so they buy it one after another.

Hardy bought 23% of the shares at first, and later bought 26% of the shares through the operation. Because the stock market price was lower, a total of a little more than 6 million, and now Pepsi's share price has soared, and his 49% of the shares have soared to 1,300. Ten thousand.

In just over a month, it has doubled the profit of more than 6 million.

This is the joy of capital, you can't imagine it.