Hardy Empire 1945

Hardy is also very tempted by other big companies in the inspection team to acquire heavy assets. However, he knows his own situation. The focus of his Hardy Group's industry is not these heavy assets, and he can't afford heavy assets now.

For example, the Rockefeller Consortium has a deep foundation and strength, and their projects are all pursuing large inputs and large outputs.

Investing in Agip Petroleum, the largest oil company in Italy, has oil channels, the best oil technology in the world, and a large amount of money. It is very difficult for others to grab this project.

Another example is the Italian power grid, which is now a private industry, but such a national strategic enterprise will be nationalized sooner or later. If you invest a large amount of money now, the future of the enterprise cannot be controlled, and it is unclear whether there will be profits.

There are also large manufacturing companies in Europe. Hardy thinks it’s better to just invest directly in manufacturing companies in the United States. After decades of large manufacturing companies, almost all American companies can survive and develop. Now that the United States is investing in Europe, that is for national strategy.

In the decades that followed, there was fierce competition between large companies in the United States and Europe. In the fields of machinery, pharmaceuticals, electronics, military industry, biological breeding, aerospace, steel, and environmental science, the competition was life and death.

In the end, all the companies that survived were American companies.

Therefore, investing in the manufacturing industry in Europe is not as good as investing in the manufacturing industry in the United States.

Moreover, the political situation in Europe has changed too much, it is difficult to control, and it involves too much energy. It is not a very good investment project for Hardy.

Another point is Hardy's own reasons.

Now the Hardy Group seems to be prosperous, but due to the short establishment time and insufficient strength, Hardy made quick money before, coupled with a series of showy operations, it has the current status, not because the Hardy Group has strong strength. How powerful.

Compared with those established consortiums, Hardy is still far behind, and sometimes it really takes time to settle.

This is why he plans to enter the core of the California consortium.

Even the California consortium is now an emerging consortium, and its strength cannot be compared with the old consortiums such as Rockefeller and Morgan.

Hardy understood this very well in his heart, so he didn't aim too high, and only ate what he could eat, the kind of industry with low investment and high profit.

Besides,

Investment does not need to be comprehensive. It is best to invest in what you are most familiar with.

areas that can also be controlled.

Moreover, this world has just begun, and there are still many industries that can be invested in the future. When the electronic industry rises, it will be the golden age of investment.

Another glance at the investment list.

There are 5 names Hardy has impression on it.

Although we don't know what scale their later generations developed to, but one thing can be confirmed, that is, they lived to the age of the later generation Hardy.

Those who can live for that long should not be bad.

Hardy ticked the five names, called the officials of the Ministry of Commerce and said, Can you help me contact the heads of these companies, I want to meet them?

Of course no problem, I'll contact them right away. The official said immediately.

It doesn't matter what Hardy invests in, as long as it is invested in them, they are willing to invest, and now they are hungry for investment.

Two days later, these merchants came one after another.

The first is the owner of Prada. Prada was founded in 1913. Later, it became the official supplier of the Italian royal family and was sought after by the upper class.

After World War II, Prada’s factory in Milan was bombed, and there were no skilled workers. This made it difficult for Prada to move forward. After the boss saw the advertisement of the Ministry of Commerce, he thought it was an opportunity, so he came to seek investment.

I don't want the family business to disappear. These are just the words of the boss.

After negotiation, Hardy invested 550,000 US dollars to obtain 35% of Prada's shares, and the other shares are still in the hands of the founder's family.

The second door was Gucci.

This time it is the chief designer Guccio Gucci and the president Dominique Desole. It is precisely because of the cooperation between the two that Gucci has developed.

Dominique De Sole is a businessman. After seeing Hardy’s investment information, he came up with the idea of ​​making Gucci grow. Now Gucci has a certain reputation, but it is only limited to Italy. He wants Gucci to become a world brand.

The shares of Gucci are jointly owned by the two, and Hardy asked: How many shares are you going to take out, and at what price are you going to sell them to me?

The two looked at each other, and De Sole said: We have disagreements on this point, so let's meet Mr. Hardy together. We want more than financial support.

Hardy smiled, I don't know if you know the situation of ABC TV. ABC TV is my industry. Its current ratings are the first in the United States. I bought the luxury industry to push them into the American market. Our group The ability to promote it is unrivaled.”

To be honest, even a small brand that is not well-known can become a well-known brand after our promotion.

Cooperate with me, you can enjoy these resources.

In the end, the two partners agreed to give up 32% of the shares at a price of $660,000, which Hardy accepted.

Then came Bulgari, Fendi...

Hardy does not pursue holding shares, because he needs these leaders to continue to develop the company. What he has to do is to wait for the company to grow and help him make money.

Boss Zegna is here.

The boss of Zegna is very unique. He also brought two tailors when he came to see Hardy. Zegna specializes in men's clothing and is a very well-known suit brand. They have a ready-made clothing production line and customized services for high-end customers.

The war destroyed the factory, and now there are only a few tailors left in the enterprise, making customized suits for people, and it has returned to the original tailor shop era.

Hardy raised his hand and asked the tailor to measure the size. The boss of Zegna kept smiling and introduced that he hoped to get Hardy's investment to open a new garment factory.

Later generations of Hardy have heard of the Zegna brand.

One of the world's top men's clothing brands, the market share is also very high.

Let me give you a suggestion. Hardy said.

You mean Mr. Hardy? The boss asked very humbly.

Open a garment factory in Italy, and open a garment factory in the United States at the same time. In the future, the consumption power of the United States will be the first in the world. It is best to grab that market now. Hardy said.

Oh, I think so too, but the investment will be bigger this way. The boss said with a somewhat embarrassed expression.

I will invest, so my shares will definitely account for the majority, but I will give you some technology shares, you think about it. Hardy said.

Boss Zegna lowered his head and considered for a long time.

I agree with your suggestion, Mr. Hardy.

......

After negotiating cooperation with these luxury brands, Hardy was free. He was going to go around the city of Rome and take a look at the Rome branch of the Global Times.

The newspaper office has a two-story building in Rome.

There were only six or seven people in total. Hardy met with the editor-in-chief of the newspaper and the reporters, encouraged them, and invited them to a big meal.

Hardy left after the meal with his assistant and bodyguards.

When their car was driving through a street, Hardy suddenly stopped the driver and looked at the statues in front of him. Isn’t this the Wishing Fountain in Roman Holiday?

I'll get out of the car and walk.

Hardy got out of the car, and his assistant and two bodyguards quickly got out of the car, and followed him. Hardy looked at the wishing fountain for a while, and then walked to the side street. It has to be said that any street in Rome is full of artistic atmosphere.

Something flashed through Hardy's mind.

Is it possible to make Roman Holiday come out a few years earlier? The leading actor, Jon, can be a reporter from the Global Times. This is definitely a great publicity for the Global Times. As for the little motorcycle in the movie, the one that Hardy bought before The scooter from this motorcycle company is totally fine.

All the items in the movie can be used in my own company, such as Audrey Hepburn’s dress, Prada’s, jewelry on her head, and Bulgari’s.

Drink, that has to be Pepsi.

Hardy said to his assistant: Remember, go back and inform Henry and the others to find a girl named 'Audrey Hepburn'. She should be in the UK and has filmed or performed on stage.

The assistant quickly wrote it down.

Hardy only knows so much, it may be difficult to find it, it depends on Henry's ability.

After Hardy gave his orders, he was about to get in the car and leave, but suddenly he smelled a strong aroma of chocolate. He looked up and found himself standing in front of a candy store.

Look at the signboard.

Ferrero candies.

Hardy was a little surprised. The richest man in Italy in the future is the owner of the Ferrero candy company. Hardy stepped into the shop, and the wooden shelves were filled with various chocolate candies.

A chocolate ball wrapped in gold paper in one of the cardboard boxes caught Hardy's attention. At this moment, a salesperson came over with a smile and said, What do gentlemen want to buy?

What's this candy called? Hardy asked, pointing at the golden ball.

This is the 'Hazelnut Wafer Chocolate' researched by our boss. It tastes very good. Do you want to try it, sir? He said, picked up one and handed it to Hardy.

Hardy opened the wrapping paper, revealing a chocolate ball inside, and bit it down with a click. I have to say that the taste is really delicious.

This also reminded Hardy of some memories for later generations.

It's been a long time since I thought about the afterlife, and today a candy brings back memories of the past.

He was still in college at the time.

He fell in love with a senior in high school, spent a lot of money to buy a box of 'Ferrero' golden ball chocolates, and ran over to find someone to confess his love to on Valentine's Day.

The girl accepted the candy with a smile and told him that she had a boyfriend.

Hardy left dejectedly, disappointed for a long time.

Memories of youth.

I want to meet your boss, Hardy said after eating a golden ball.

Ah, meet our boss, what can you do? the salesperson asked in surprise.

I'm from the United States and I'm an investor. I think your chocolate is very good, and I plan to invest. Hardy said simply.

The salesperson was a little confused.

Do you need to invest after eating a piece of candy?

real or fake,

It's not to cheat a candy.

Ah, let me call our boss, he's upstairs. The waiter walked upstairs quickly.

Hardy picked up another golden ball, opened it and ate it on his own. I have to say that the hazelnut wafer chocolate he is eating now is much more delicious than the ones he has eaten in later generations. I don’t know if it is chocolate. The reason is that it is handmade.

All in all it was delicious.

Let him have the urge to eat one and another.

Hardy also knows the allusion to this hazelnut wafer chocolate.

After the end of World War II, European countries were in short supply of materials and chocolate beans. In order to reduce the use of chocolate, Ferrero invented this chocolate ball with hazelnuts, crushed nuts and wafers, so that only one-sixth of the chocolate can be used.

After its invention, it was found to be very delicious and very popular, becoming one of Ferrero's most classic chocolate candy products.

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