Hardy Empire 1945

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Victor reported the sales of Shenxian Wan to Hardy, and finally said: Based on the current market, the annual profit margin of the pharmaceutical company can reach about 1.2 million Hong Kong dollars.

In fact, most of the profits were taken by Hardy's sales company.

However, Hardy knows that this is just the beginning. When the word of mouth continues to ferment and the market recognition is higher, the sales will increase greatly.

Let the sales company continue to dig deep into the domestic market. The second is to develop the European and American markets. The sales there may not be as good as in the United States, but there are many countries, and the accumulation of small things is the same. Hardy said.

I understand boss.

One more thing, boss. Some people said that the price of Shenxian Wan is too high, which affects sales. Can the price be lowered?

Victor asked.

Hardy waved his hand immediately.

He said categorically: Never lower the price, let me tell you, anyone who can afford it will not care about the price, and those who care about the price are not our target customers. Shenxian Pill is not a necessary drug, it is for those who want to seek extra happiness. people prepared.

And the price cut will have a great impact on word of mouth, which is far greater than the profit growth rate it brings us. Even if we advertise more, we will not cut the price.

Hardy thought about it.

Notify Sha Tongyi that I will go to the Institute of Traditional Chinese Medicine in the afternoon.

Good boss.

The Institute of Traditional Chinese Medicine has been established for more than a month, and now there are more than a dozen Chinese medicine practitioners, and more than a dozen young scholars who have studied both Chinese and Western medicine.

Hardy affirms Chinese medicine, but never denies Western medicine.

He knows that Western medicine is the future trend. The purpose of his establishment of the Chinese Medicine Research Institute is not to fight, but the main purpose is to help his company research health products.

make money.

Another purpose is to acquire a group of real Chinese medicine talents, so that if I or my family members are sick, I can ask these people to help me see a doctor.

Both purposes are utilitarian, and Hardy never hides his utilitarianism.

final purpose,

It is to carry forward the national culture and inherit the national spirit. ’ That is to leave more seeds for the future of Chinese medicine.

Sha Tongyi accompanied Hardy into the Institute of Traditional Chinese Medicine, and when he entered the door, he heard noises inside. Good guy, several young doctors and several old Chinese medicine doctors were arguing, their faces were red, and Sha Tongyi hurried forward to stop them.

When everyone saw the boss and the big boss coming, they quickly put out the flames of war.

What's the fuss about? Hardy asked.

A young doctor stood up and said, Because of a blind medicine, American ginseng, we think that American ginseng is good for health preservation, and the old gentlemen think that ginseng health preservation is good, so we started arguing over it.

Hardy smiled.

He thinks it's okay to argue, and there will be sparks only when there is collision.

I said again in my heart,

Who said that there are no medicinal materials in foreign countries? American ginseng is a typical herbal medicine. It is native to Canada and the United States. It is very similar to ginseng, but its medicinal properties are somewhat different. It has been used by people since the 17th century. It is mainly used for anti-fatigue and improving human resistance. .

Many foreigners also make American ginseng tea.

Next, Hardy held discussions with doctors from these research institutes, and hoped that everyone would contribute to the preservation and development of Chinese medicine. In the future, Hardy Group plans to open a Chinese medicine hospital in Hong Kong, and even a Chinese medicine university. , At that time, you can go to the hospital for consultation, or you can go to school to teach.

Boss, do you really want to establish a Chinese medicine university? I've been looking forward to this for many years. I don't know when I will see it? famous doctor Zhao Weihan asked a little excitedly.

Soon, I have ordered Victor to propose to the University of Hong Kong to build a School of Traditional Chinese Medicine. The School is divided into two departments, the Department of Western Medicine and the Department of Traditional Chinese Medicine. Although both sides have their own priorities, they must have contact with each other's medicine.

As for the hospital, I have asked Tong Yi to look for it.

After listening to the boss's words, everyone felt rejoiced. It was a pleasure to follow the powerful boss. Things that were extremely difficult before could be solved with just a few words.

Money is a superpower!

When we came to the dean's office, only Hadi and Sha Tongyi were left in the room. Hadi said: The institute will publish a magazine by itself, called the Journal of the Institute of Traditional Chinese Medicine, a monthly magazine, so that the people in the institute will have at least one magazine per month. Write an article, which can stimulate their enthusiasm for research and save a whole day of bickering.

Sales of Elixir in the U.S. are doing very well, and you continue to ramp up production to more than 1 million pills per month.

Prepare to develop new products, targeting at women, the elderly and children. I told you before that health care products should target the crowd and capture the hearts of consumers.

Another important point is to know how to study human nature so that consumers can pay for it.

Sha Tongyi was a little puzzled.

Boss, can you go into more detail?

Hardy said:

It's very simple. For example, the health care products for women can be made into oral liquid. The name is 'Women's Oral Liquid'. It focuses on beauty and beauty, and delays aging. What women want most, beauty, what they are most afraid of, old, we will Focus on this direction.

Western medicine vitamin E has the effect of beautifying and skin care. Oral liquid can be added into it, and other ingredients can extract the essence of traditional Chinese medicine. I believe that a very good female health care product can be made.

But you should remember a few points. First, it must be convenient to take. Nowadays, people are lazy and think it is troublesome. If it is a little troublesome, they will give up. Second, the taste must be good. The taste of good medicine is outdated. Customers need experience. It tastes very good.”

Third, there must be an effect, but the effect must not be too good.

Sha Tongyi looked at Hardy in surprise, Why don't the effect be too good, wouldn't the effect be more attractive to customers?

Hardy shook his head.

There is a principle in economics. The cost of developing new customers is more than five times the cost of maintaining old customers. We must continue to develop new customers, but we must retain old customers.

The taste is good and effective. One bottle every morning and evening, so that customers can form a habit and ensure that customers are always online, so that our sales can be guaranteed, instead of working hard all day to develop new customers.

Sha Tongyi admired the boss's strength in his heart.

No wonder people can make a lot of money.

Study all of these thoroughly.

It seems that I am really not the material for doing business. No wonder I have been wasting for so many years, and it is difficult to make progress when I develop to a certain level.

Let's be a manager of a pharmaceutical factory honestly.

Hardy continued:

Women focus on beautifying and anti-aging, while the elderly focus on longevity, such as 'ginseng and royal jelly oral liquid', while children focus on brain-building, 'brain-enhancing oral liquid', the more they drink, the smarter they become.

Sha Tongyi keeps remembering in his notebook that these are his future work goals.

 …

go home.

Han Yejin is drawing in her studio.

Hardy went over and delivered a box.

what?

Han Yezhen had a probing look in her big eyes.

birthday present?

Ah, do you remember? Han Yizhen jumped up and hugged Hardy.

Of course, how could I forget your birthday. Two days later is Han Yizhen's birthday. As a scumbag, the most basic training is to remember every woman's birthday and hobbies.

Gift essentials for birthdays, Valentine's Day and Christmas.

As for the types of gifts, don’t be afraid of being monotonous and repetitive. Don’t put too much effort into it. Jewelry can be given at Christmas, jewelry can still be given on Valentine’s Day, and jewelry can still be given on birthdays.

The gift that women like is often not whether you pay attention or not.

It's whether you use the money or not.

It's so heartbreaking.

The box opens.

Inside is a green crystal glass emperor green necklace, and two bracelets of the same level.

Wow~~ so beautiful!

Han Yezhen exclaimed in surprise.

It should look good in a cheongsam, Hardy said.

Well, wait for me, I'm going to change clothes. As he spoke, he picked up the jewelry box, and was about to turn around and leave, when he remembered something, he tiptoed and kissed Hardy heavily on the mouth.

not long time.

The woman came out wearing a cheongsam, with a string of jadeite necklaces around her neck, and a bracelet on the wrist of one hand.

Does it look good?

certainly.

Yizhen, I will hold a small birthday party at home the day after tomorrow and invite people over to have fun. Didn't you know some famous ladies and rich wives? Call them over.

Will it be too troublesome? I think it's good for the two of us to celebrate? Han Yezhen is actually not that kind of extroverted woman, and her personality is more introverted.

It's good for you to show your face, Hardy said.

Han Yezhen is very smart, and she knows everything. She will be stationed in Hong Kong in the future, so it is necessary to establish her own network. The man is helping her to build a network.

Then I'll have someone prepare a birthday party. Han Yezhen said.

Let Victor help you with it, Hardy said.

Han Yizhen said, Victor is the president now, but you still use him as an assistant.

Hardy said lightly: If one day I don't use him like this, I'm afraid he will be more worried.

Han Yizhen thought the same, if you are not needed, it means you are useless, then the next step is likely to replace you, the reason why the emperor is close to his ministers is often because of certain personal relationships.

 …

The birthday party is simple and grand.

The simple thing is that it will be held at the Victoria Peak Manor, and there is no special place like the Peninsula Hotel.

It is grand because everyone who came here today is either rich or expensive, the Governor of Hong Kong, the Commissioner of Police, the government, the presidents of major foreign companies, the top executives of HSBC, the general managers of all the companies of the Hardy Group, and the famous people in Hong Kong. up.

to be honest,

Those who have not received an invitation and cannot attend Han Yezhen's birthday party can only say that your status in Hong Kong is not enough.

The women get together and talk about jewelry, clothes, cosmetics, and family affairs.

When men get together, they talk more about national affairs. What people are most concerned about now is still the inland war.

Your Excellency, does the British government have any idea of ​​participating in the inland war? asked a foreign company president.

Ge Lianghong said confidently: Under the urging of the British and American governments and the pressure of the international community, the two sides have agreed to peace talks. I believe things will develop in the direction we hope.

Also, the British government has added troops to Hong Kong again. This month, 1,000 soldiers will arrive, and the number may eventually exceed 10,000. We have the ability to protect Hong Kong's security. You can rest assured.

He is the governor and needs to be reassured.

It is his responsibility not to cause chaos in Hong Kong during his term of office.

Even if he wanted to run in the end, he would yell for people to hold on, it's safe here.

Then the first one runs away.

Someone looked at Hardy and asked, Mr. Hardy, what do you think about Hong Kong's future security? Will the US government send troops?

Hardy smiled.

Send troops, probably not. President Johnson has made it clear before that he will not send troops to participate in this matter.

However, we will mediate through diplomacy and politics. I am quite optimistic about Hong Kong's future security. Otherwise, I would not choose to invest here.

It's all bullshit.

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