Hardy Empire 1945
Chapter 387: Hollywood Walk of Fame
McKinsey was knocked into a vegetative state. After the news was published in the newspaper, many people said that he was lucky because he didn't have to go to prison now.
Hardy called Henry and asked, Who did the McKinsey thing?
Henry shook his head, I didn't find out.
Hardy did not arrange McKinsey to be hit. The program Hardy arranged for him was to go to prison and then slowly enjoy life in prison.
It's okay to pick up some soap or something.
It would be cheaper for him to crash into a vegetable.
And it will also make others suspect that he did it. After all, he stood up and brought down McKinsey. When Hardy thought about it, he knew who should do it.
Those who can’t run away are politicians who supported McKinsey in the past. Now McKinsey has lost its use value and simply abandoned it, and abandoned it cleanly.
Oh shit,
Politicians are sometimes worse than gangsters.
Let people keep an eye on that driver, and have a chance to investigate in depth who did it. Hardy said to Henry.
Understood, boss.
…
McKinsey is over, and the investigative committee is over.
A few days later, the White House announced that it would abolish the investigative committee, and that it would be more cautious about such investigations in the future. Everything will be based on the US Constitution, but there will be opportunities for people to abuse power.
In the past two days, Hardy has been thinking about one thing, which is how to restore the prosperity of Hollywood. First, the Paramount Act, followed by McKinsey, dealt a heavy blow to Hollywood.
Coupled with the rise of television, it has also had an impact on the film industry. The current situation in Hollywood is much worse than it was in its most glorious period.
Depression is not an exaggeration.
The most popular movies this year are Taylor's Beauty and the Beast in the first half of the year, Eastwood's Raiders of the Lost Ark in the middle of the year, and Marilyn Monroe's Some Like It Hot which is still in theaters.
After Some Like It Hot was released, Monroe was already famous, and now she has become people's favorite sexy goddess.
Some Like It Hot is still popular for two months after its release, and there are still more than 300 movie theaters showing it. Today's box office has reached more than 16 million, and it is definitely the box office champion of this year.
These three films,
They are all produced by HD Films. As for other film companies, they are not as lucky as HD Films. This year, eight out of ten films lost money. All film companies find it difficult to survive.
Think for two days,
Hardy had an idea.
Call Edward, the head of HD Films.
In my name, invite MGM, Warner Bros., Paramount, Universal, Disney, and 20th Century Fox to say that I plan to discuss the future of Hollywood with them.
Edward immediately went to notify the film companies.
Hardy came forward to call.
These companies take it very seriously.
Hardy is not just the boss of HD Pictures now, the Hardy Group is now a super large group with its own bank, dozens of companies in the United States, as well as Cayman and Japanese industrial groups. Its strength is not inferior to a consortium .
In fact, it is not an exaggeration to call it the Hardy Consortium.
CEOs of these companies have agreed to go.
The meeting place is at Hardy's estate in Beverly Hills. These bosses all have their own estates in Beverly Hills, and coming here is like visiting.
After the servant delivered the coffee, he exited the room and closed the door. Hardy looked at the bigwigs in the film industry and said, Everyone, have you had a hard time in the past one or two years?
McWarner, the third child of Warner Bros., shook his head and smiled wryly: It's very difficult. This year Warner only released 13 films, and the results are not very good. It is estimated that this year's loss will reach more than 5 million U.S. dollars.
Our Paramount is similar. The boss of Paramount said.
MGM's Mayer looked at Hardy and said, I guess only Mr. Hardy's HD Films is the most nourishing. HD Films produced three films this year, all of which were big hits, and the three films ranked at the top of the sales list. The three, especially Miss Monroe's movie, are estimated to earn more than 10 million net profits for HD Pictures.
Mr. Hardy, what are you going to discuss with us when you come here? Disney's boss asked.
Hardy took a puff of his cigar and said lightly:
Influenced by the Paramount Act and McKinsey, Hollywood has been hit hard. I think we should find ways to make Hollywood prosperous again. As the most powerful film company in Hollywood, we can take the lead.
Mr. Hardy already has an idea?
I do have a few ideas. First of all, it is natural to deeply develop the US market. The US market is still our basic market and must be preserved.
The second is to vigorously develop the European and even Asian markets. Although the European and Asian markets are now incomparable with the United States, they add up to a lot. One alone can't do it, but the sum of more than a dozen countries may not be less than the United States.
I know that each of your companies is also developing the European market and even forming a competitive relationship. In the current situation, I hope that everyone will let go of their prejudices and form an alliance so that they can make better money.
The third is that I think we should talk to the government. The role of Hollywood is not just to make movies. We also play an important role in exporting American culture. I hope the government will give more support, such as lowering taxes.
Proposal for Hardy.
The bosses of these film companies all agree.
In the past, various companies competed, and the environment was good and they could make money. Now it is difficult to survive, and if there is more internal friction, the gains will not be worth the losses.
It is better to unite.
As for the formation of a monopoly.
No,
They are just a verbal agreement, reaching a consensus of advancing and retreating together, and will not form a company. Without direct cooperation, it is not considered a monopoly.
At most, it is the formulation of industry rules.
I have another proposal. Hardy spoke again.
Everyone else looked at Hardy.
Tourism is also one of the important benefits of Hollywood. The current situation is that each company operates its own tourism projects. I think we should have a unified plan to make the tourism industry more mature and attract more tourists.
For example, Universal and Warner have their own studio tour performance projects, such as Disney, which has animation character performance projects. Why don't we unify these projects and form a dedicated entertainment company.
My proposal is to build a real amusement park. We invest our own resources to form a theme park with the purpose of attracting more tourists.
Everyone thinks this proposal is very good, but as for how to cooperate, I don't know how to cooperate now. Hardy smiled lightly, The details can be discussed carefully by the people below. We only need to formulate a general framework.
Everyone nodded.
This is a good idea. Using resources to form a theme park will indeed attract a large number of audiences. As for the cooperation method, whoever contributes more resources will own more shares. These things can be quantified, and it is not difficult for their staff.
I have another proposal. Hardy said again.
Everyone said, you really have a lot of ideas.
What proposal?
Make an Avenue of Stars. Hardy said.
What is Avenue of Stars? Everyone was puzzled.
The concept of the Avenue of Stars was not proposed until 1958, and the first star was placed in 1960. Hardy proposed it now, a full eight years earlier.
Hardy explained to the crowd:
To put it simply, it is to create an 'Art Hall of Fame' street, select the best artists, engrave their names on stone slabs, and spread them on the street. Affirmation and praise for his artistic achievements.
I have temporarily divided it into five aspects, movie cameras, which contribute to the film industry. Television sets, which contribute to the television industry. Gramophone records, which contribute to the record industry. Broadcast microphones, which contribute to the broadcast industry. Tragedy and comedy The mask, contributes to the live theater.
As for the selection, we can form a Avenue of Stars selection committee to select qualified artists every year and award stars to the Avenue of Fame.
If there is an artist who has made outstanding contributions in any aspect, he will be awarded a star, such as Vivien Leigh and Clark Gable's Gone with the Wind. After all, this movie is famous in film history, and the two of them can be awarded a star.
If someone contributes in all five areas, then award five stars, but I think there are very, very few people who are awarded five stars.
Even cartoon characters, Disney's Mickey Mouse Donald Duck, MGM's Tom and Jerry.
I plan to organize a 'Avenue of Fame' carnival night. The carnival night will not only award stars, but also have a carnival. It will definitely attract many people to Hollywood. I believe it will have an excellent publicity effect on Hollywood.
All the bosses here admired him. Hardy had so many ideas, and they were always good ideas. No wonder he was able to make such a big business.
Hardy summoned them, not to suppress them or annex them, but to find a way to solve Hollywood's problems. For businessmen like them, they also admire Hardy's character. If it was them, I'm afraid they have so many good ideas. First of all, he would think of how to maximize his own interests, but Hardy took it out and shared it with everyone.
I agree with all of Mr. Hardy's proposals. Meyer spoke first.
I agree too. Warner's youngest said.
I think Mr. Hardy's proposal is very good, and I agree. The chairman of Paramount nodded.
…
With all agreed.
The Hollywood Film Alliance is formally formed. Although it is verbal and has no binding force, for these big shots, one sentence is enough.
At least they won't leave before harming their own interests.
As for Hardy's several proposals, these bigwigs began to prepare separately. Some were in charge of looking for the government, hoping to give preference and support in terms of policy and taxation, and some were in charge of organizing several major film companies to establish theme parks. , is in charge of the Avenue of Stars.
For the location of the Avenue of Stars, Hardy chose one of the pedestrian streets on Hollywood Boulevard. This street is next to several movie companies. It is a commercial street with shopping malls, luxury stores, restaurants, and coffee shops, which is very suitable for leisure shopping.
The biggest reason why Hardy chose this place is that many of the buildings on both sides of the street are properties of Hardy Real Estate. He has long wanted to build the Avenue of Stars, so how could he not have planned ahead of time, and people started buying them a few years ago. Now here Many luxury stores are owned by Hardy's company.
When this becomes the Avenue of Stars, the pedestrian street will definitely be more prosperous.
…
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