Hong Kong Comic Master

Disney Princess is a brand created by Disney. It actually gathers the heroines of various works under Disney's name. The trademark is widely used in various media and products.

To be honest, Disney is really powerful, especially in brand marketing.

As of 2020, there are 12 Disney princesses in total. Among them, Snow White is a German fairy tale, Cinderella is widely circulated in Europe, and was later collected and compiled by French writer Charles Perrault and German Brothers Grimm. The mermaid princess Ariel is a fairy tale created by Danish fairy tale writer Andersen, etc.

It can be said that there are almost no princesses that are truly original to Disney. He extracted materials from comics and legends from all over the world, processed them by himself, and became his own movies and trademarks, and then sold them to the world.

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And this is also where Disney is smart.

They use fairy tales and legendary characters from various countries to increase the local people's favorability towards their products and make them more receptive to their movies. It can be said that they can achieve twice the result with half the effort in publicity, and even give the locals an illusion of being proud of it.

Among these princesses, there is a special "princess" because she is not actually a princess, but her popularity is so high that she finally successfully entered the Disney princesses, that is Mulan.

In order to create an animated film that has both Disney characteristics and Chinese style, Disney hired a large number of writers, historians, and artists from mainland China, Hong Kong and Taiwan at that time to repeatedly study and review the script, scenes, and modeling of the film to maintain its Chinese characteristics and the spirit of the original work.

The entire film finally cost $100 million and took two years to complete, gathering the efforts and talents of more than 700 artists.

And the final achievement is also very outstanding, with a global box office of over $300 million, and it is mainly contributed by the European and American markets.

In fact, the story of the whole movie is very simple, that is, Mulan joins the army for her father, and finally saves the emperor with her friends. It can even be said that it is a bit young and even childish.

Childish, this is the first reaction of Lu Ziying and Lu Yuying after reading the script written by Li Wannian.

It has been a week since Lu Ziying proposed to make an animated film and Li Wannian rejected the script.

Logically speaking, it is simply a fantasy to want to create a good script in a week. Of course, it is not an exaggeration in today's Hong Kong Island.

But for Hong Kong Island movies, the script is not the most important thing, and it doesn't matter if it is faster!

But animated films are different!

And Li Wannian actually found time to finish the script when he was going to serialize it, and also completed the sketch design of characters and scenes. Is this something that humans can do?

Lu Ziying and Lu Yuying were refreshed again, and they understood Li Wannian's genius a little more!

However, when they read the script happily, they were a little disappointed. Compared with theirs, this script was too simple!

Not only that, the whole script was messy. Where did that Mushu dragon come from? And where did the gunpowder and firecrackers come from during the Northern Wei Dynasty?

So, when they finished watching, they looked up at Li Wannian, their eyes full of doubt.

"Who do you think is the biggest audience for animated films?"

Li Wannian certainly knew why the brother and sister looked at each other like that, so he took the initiative to ask.

"Children?"

"That's right, then which do you think is more popular with children, your "The Yang Family Generals" or my "Mulan"? "

"Of course... it was written by you, the boss!"

Lu Ziying replied.

"Then tell me, are there more foreign audiences who can understand your "The Generals of the Yang Family" or "Mulan"?"

"Uh...your "Mulan", but..."

"No buts, your ability is impeccable, but your thinking is problematic!"

Li Wannian interrupted Lu Ziying again and continued: "You guys, because this is your first animated film, you want it to be perfect, but how can a film be perfect? ​​You have to remember that the movies we make are commodities. To sell a commodity, we never only consider the commodity itself, but more importantly, we have to know how to make choices!"

"Make choices?"

Lu Yuying was still a little confused at the moment, but after thinking about it, Lu Ziying vaguely understood it.

As the director of DreamWorks Animation Department, he has also been exposed to similar things in his position, and can better understand what Li Wannian said.

"Okay, is there anything else you need to improve on the script of this movie?"

"The design of this character seems to have the style of ink painting?"

"Yes, after all, this is an animated film that is going global, so it needs some Chinese characteristics!"

"Going global?"

Lu Ziying was even more surprised by this statement, as this was something he had never expected.

"That's right. In recent years, our animation and theatrical films have established their own channels around the world with the help of Disney's channels. Although this channel is still very weak, it has the initial ability to be distributed globally. In recent years, many of Qilin Entertainment's films have gone global with the help of this channel. Now this animated film can be regarded as a free ride!"

When Li Wannian wanted to invest in Disney, a big part of the reason was for this global channel.

Of course, this global channel is still a money-loser and it burns a lot of money every year, but Li Wannian is still willing to continue burning it.

He knows that in the future, this channel will earn back all the money he has burned!

"If it can really go international, it will be worth celebrating!"

"Boss, how much do you plan to invest in this movie?"

At this time, Lu Yuying asked another very important question.

"Tentatively set at 30 million Hong Kong dollars, and there may be additional investment later!"

Li Wannian said a number that made the two people's nerves jump.

30 million Hong Kong dollars, now Hong Kong Island is full of blockbusters, and there are not many movies that cost more than 30 million a year!

After all, a movie with such a cost cannot earn back the box office in Hong Kong Island alone, but which movie dares to say that it can also be a great success in foreign markets before it is released!

But Li Wannian dared, and judging from what he said, he seemed to be quite confident!

Although Lu Ziying and Lu Yuying were somewhat skeptical, since the boss had spoken, they could not say much, since it was the boss's money anyway.

"By the way, after you approve this film project, you can cooperate more with Suzaku Company. Not only outsourcing, they are also very experienced in animation films!"