Hong Kong Stubborn

Luo Junyan did not leave South Korea until mid-March. During this time, Jin Zhehe accompanied Luo Junyan to visit many celebrities in the Korean film and television circles, as well as officials from the Korean Film Bureau and the top officials of Seoul Broadcasting Television.

After much deliberation, he finally decided to completely adjust the business strategy of South Korea's Silver Snow Throne Entertainment Company. First of all, we must ensure that we can survive. Making money is not the most important thing. You must gain fame in the Korean entertainment circle. The Asian Artist Training Center's idea is to accept it for the time being.

The side wall of the Ginza Building in Seoul was smashed down on the street side and transformed into the main entrance of the building. Offices below the 15th floor were rented out, and the bottom two floors were transformed into a mixed-use studio. Office space can only be leased to companies related to the entertainment industry, and the rental price is reduced by 30% compared to the average rental price in this area.

With this change alone, Luo Junyan had to pay out of his pocket and put 30 million Hong Kong dollars into it. Huo Wenxi is responsible for the renovation project and must be completed within one year. After completion, Huo Wenxi can return to Xiangjiang to accept a new appointment.

This time, Luo Junyan and Huo Wenxi also had a long talk a few times. Huo Wenxi has been acting as a celebrity agent recently, and she is quite interested in this business.

Luo Junyan intends to separate the artist management department of South Korea's Silver Snow Throne Entertainment and establish a separate artist management company covering Asia. This can be handed over to Huo Wenxi. Some old relationships between Hong Kong and Taiwan are still there. Even if the artists are allowed to run their own way, at least it does not have to be confined to South Korea.

South Korea's Silver Snow Throne Entertainment Co., Ltd. must first focus more on the business of star-making factories, and train artists for Asian small and medium-sized entertainment companies and brokerage companies.

Secondly, he changed his identity as a financial investor in the Korean entertainment industry and invested in small and medium Korean entertainment companies and brokerage companies. This purpose is not to obtain controlling rights in other companies, but to penetrate the upstream of the entertainment industry in Korea and expand the company's influence.

Luo Junyan thinks in this way. When Yinxuewangzuo Entertainment is training artists, he will come into contact with a large number of small and medium-sized entertainment companies or brokerage companies that have just started, and will have an intuitive understanding and in-depth understanding of the value of these companies. Understanding.

Since it is difficult to develop yourself, let these companies work hard. South Korea’s current small and medium-sized entertainment companies and brokerage companies are in the embryonic stage. It is the time when there is a lack of start-up capital, and the initial investment is unlikely to be too large. As long as two of the 10 families succeed, the Silver Snow Throne can make no money. pay.

At the same time, Luo Junyan’s tune in this visit is very high. The mission of Korea Silver Snow Throne Entertainment Co., Ltd. is to revitalize the local entertainment industry in South Korea. This set of entertainment industry officials and insiders in South Korea have been stunned. of.

But people in the circle had to believe Luo Junyan's words. He built a benchmark theater that only screens movies produced locally in Korea, cultivating the local movie-watching market. Offices in Yinxue Building are only rented out to small and medium-sized entertainment companies, and the rent is really cheap.

Although the fees of the artist training center are higher, the training standards are top in Asia. And it’s completely commissioned, so you don’t have to worry about prying artists away. The most important thing is Silver Snow Throne will also invest money in small start-up companies. This risk is high, but it does not require a controlling stake.

In short, after this set, the good reputation of Korea Silver Snow Throne Entertainment Co., Ltd. spread quickly. As a top Asian movie star and well-known director, Luo Junyan has gained a new level of prestige in the Korean entertainment circle.

This time, he deeply realized what Cheng Cheng said, that the problem that can be solved by spending money is not a problem.

The lease of Yinxue Building and the Throne Studios below will be handed over to Jinzhe River for management, and the rental income of the office space is also owned by South Korea Yinxue Throne Entertainment Co., Ltd. There is no need to set up a separate management company for the building and the cinema. Jin Zhehe’s staff will take care of it, and the security is readily available.

There must be a lot of surplus in the studios and offices, which should be used to supplement the liquidity of the Silver Snow Throne. Luo Junyan does not believe that it is impossible to open the situation in the Korean market.

The general trend cannot be violated. Snowman Century Entertainment’s investment and filming business in South Korea will not start for the time being, so for the time being, we can only make ideas in Xiangjiang. Luo Junyan arranged everything, communicated clearly with Jin Zhehe, and then immediately returned to Xiangjiang.

At present, the number of Xiangjiang cinemas is as many as 130. The situation in the film market is that Long Ge's films are still the leader, and Xing Ge's films are closely followed.

Both the "Young and Dangerous" series and "Sweet Honey", which were supposed to be released in 1996, were filmed by Luo Junyan in advance, which led to a bad start in 1996 and the overall box office decline of the Xiangjiang film market was even more serious.

In addition, the filming company for "Young and Dangerous" should have been Wang Xiaopang's best partner. This money Wang Xiaopang would definitely not be able to make money, but he made the huge profits of "Sin City", which can be regarded as borrowed and repaid.

Of course Luo Junyan could not know this factor. However, because of this variable, the capital side is more cautious in investing in the production of Hong Kong movies, which has caused the Hong Kong movie market, especially the production and distribution links, to start shuffling ahead of time.

Wang Xiaopang's best partner film companies have to come to Bian Sicong, seeking the possibility of co-investing in new films. The production company has to share part of the risk. Now that the market in other cities has shrunk too severely, no one can say whether it will end up in the local market.

Bian Sicong participated in the new film "Hundred Percent Feeling" invested by the best partner company. The investment of 1.8 million Hong Kong dollars accounted for 40%, and the total cost of the film was 4.5 million Hong Kong dollars.

In any case, Wang Xiaopang is quite reliable in the circle. He doesn't look for big stars anymore for his own company's films. He is focused on reducing the cost and taking the path of helping newcomers.

The main actors of "One Hundred Percent Feeling" are Ekin Cheng, Sammi Cheng, Minhui Ge and Gigi Leung, and all the film remunerations together do not exceed 500,000 Hong Kong dollars. Ekin Cheng was scammed by Luo Junyan. Without "Young and Dangerous", it would not be easy to think of it.

In addition, this year Jiahe voted for "Jin Zhi Yu Ye 2" and took the initiative to find Luo Junyan. Brother Cong refused in the name of Xiying. Jiahe had to invite Brother Rong to appear in the sequel, this time the role of singer was changed to Anita Mui.

Luo Junyan still feels distressed about missing this easy opportunity to earn 5 million Hong Kong dollars. He had known that he would wait until the middle of this year, but the words had already been spoken, and no matter how distressed he was, he had to resign.

Snowman Century Entertainment also cast a new film "Flying Tiger", which was voted together with Media Asia to Xiangjiang Doujin Productions. The film was directed by director Chen Jiashang. The investment of 2 million Hong Kong dollars accounts for 30%. The production cost of gunfight action movies is relatively high. Of course, this investment amount is insignificant compared to Long Ge's movies.

Bian Sicong no longer has to invest easily, because the production cost cannot be looked at. Some films with good themes may not cost much to produce, but now the cost of publicity is not small, and the publicity is not strong enough, and the film is just a hit.

This kind of film that comes to the door for investment, even if it doesn't hit the street at the box office, can only make more than a hundred thousand Hong Kong dollars. Bian Sicong is also a headache for this kind of tasteless project, and Luo Junyan is ready to run away at any time, it is impossible to re-inject too much capital into the Xiangjiang film market, let alone take too much risk.

Lu Huaxue also reported to Luo Junyan on the development of science and technology media, which created an opportunity for Snowman Century Entertainment.

In 1995, the Xiangjiang Chinese University established the Xiangjiang Internet Exchange Center, which is responsible for handling the data exchange within Xiangjiang. Xiangjiang’s local data does not need to bypass overseas servers, greatly increasing the speed of the network, and Xiangjiang Technology Network has the foundation for development.

At present, Snowman Times Media has acquired a small web design company at a price of 400,000 Hong Kong dollars and renamed it Yingqu Network Technology Co., Ltd. In June, Yingqu.com will go online and start ground promotion.

Yingqu needs a lot of film and television footage and celebrity interview videos. In this regard, it needs the assistance of Snowman Century Entertainment and Luo Junyan himself. And the new film promotion itself will provide fresh material, mainly depends on how to hype.

The important point is that compared with traditional publicity channels, the fees for online publicity are much lower. Luo Junyan intends to let Bian Sicong try the effect. If feasible, all those chicken ribs can be cast.

As for the celebrity interviews, the heads are easy to pull, and they won't ask for money depending on the relationship. However, the host of talk shows is the key. You have to find a talent line who has made some achievements in film and television songs, and must meet the tastes of the mainstream audience of young people on the Internet.

Luo Junyan first thought of a child who hadn't seen each other for a long time. When Zhou Huimin was asked by Luo Junyan to come out, there was an incredible feeling that Zhou Huimin agreed to host the show without payment. It was purely an amateur interest, but Luo Junyan was required to host it with her.

Luo Junyan felt that after the girl fell out of love, she didn't have much interest in doing anything. It doesn't matter anyway, just use this kind of game to ease it, and it is very important to not have money.

Throughout April and May, Luo Junyan and Zhou Huimin recorded an unknown number of interview videos. He has searched all the stars, directors, and screenwriters in the circle, talking about movies, chatting about songs, commenting on the acting skills of artists, and revealing behind-the-scenes tidbits.

In the middle, Luo Junyan went to participate in the Golden Portrait Awards, and they all attended with Zhou Huimin, and they were still taking pictures at the awards scene. He didn't take the Golden Award seriously at all, he had to go to the United States to take pictures, and the actor still had shit.

The result was not fulfilled his wish, Luo Junyan somehow won the actor again, the film also won the best picture, best director, best actor, best supporting actress, best costume design five awards. "Sweet Honey" and "Women Forty" became the biggest winners of this year's Academy Awards and almost swept all the heavyweight awards.

Luo Junyan would rather replace the best actor with the best actress and give it to Maggie Cheung. Unfortunately, Xiao Fangfang's performance in "Forty Women" was really brilliant. It can only be said that Maggie Cheung lost in the film's role setting.

On the stage, Luo Junyan's trophy was already in the shape of a goddess wrapped in film. After he proposed on stage that year, he actually changed the trophy in the second year of the Academy Awards, but he didn't use his look as a model.

When Luo Junyan decided to try the publicity effect of Yingqu.com, Snowman Century Entertainment tentatively cast a three-level thriller "Thriller". This film is directed by Qiu Litao, starring Ren Dahua and Wen Bixia, with a total investment of 1.6 million.

It was already stated at the beginning of the investment that the film will be promoted and distributed by Snow Knight’s sole agent, and the budget for network promotion is 200,000 Hong Kong dollars. In the current Xiangjiang film market, the price is only about one-third of the traditional publicity cost, which is really cheap, but the effect is hard to say.

In mid-May, the army sister returned to Xiangjiang from the mainland. The Xiangjiang Luo Junyan Educational Charity Foundation donated 8 million Hong Kong dollars to the China Hope Project to help children in mountainous areas such as Jiangxi and Sichuan get the opportunity to go to school.

The foundation will continue to donate donations to more children in poverty-stricken areas, but first determine the list of donated children and supervise the use of donations in a one-to-one manner.

"Sweet Honey" has also been released in various provinces and cities in mainland China, and the box office situation is quite good.

With the popularity of the film and the news that the Xiangjiang Luo Junyan Educational Charity Foundation made a large donation to the Hope Project, it appeared on the People's Daily. Luo Junyan became well-known from obscurity in the mainland.

He has won the Cannes Film Festival Jury Prize, and his background has been discovered and reported by the mainland media. Even if he is a good comrade, at least half of it is promoted by publicity. The return is imminent, and the model of this patriotic compatriot must be established.

The actual benefits brought by the publicity are also obvious. After Luo Junyan’s charitable trust investment fund under the Charity Foundation for Education was scrambling to report, the fund management office of the army sister in Shenzhen has to receive a large number of online entrepreneurs every day. I went to search aimlessly.

It is not for the purpose of personal profit. After making money, it will be fully returned to social welfare undertakings. This reputation has allowed the Shenzhen government to do special things. The office space of the fund management office is provided by the government free of charge.

Sister Army only hung up the mansion in Yangming Villa after returning to Xiangjiang. As Kwong Meiyun said, the property prices in Hong Kong continued to rise sharply in the past six months. The scarce mansion of Luo Junyan and his wife was quickly sold at an after-tax price of 72 million Hong Kong dollars, and the transaction price per square meter was close to 240,000 Hong Kong dollars.

So far, the huge amount of cash in the account of Luo Junyan and his wife has been transferred to Fengxue Giant Asset Management Company account, 200 million Hong Kong dollars have been donated to the charity foundation, 40 million Hong Kong dollars have been transferred to South Korea to transform Yinxue. Building and decorating hanging island villas. This time, another 72 million Hong Kong dollars have been deposited, and there are more than 350 million Hong Kong dollars left in the private account.

Luo Junyan’s annual land tax paid in Hong Kong, South Korea, and the United States has increased to more than 10 million Hong Kong dollars. He felt a lot of pressure five years ago, but now it seems that the money is only a fraction.

No wonder the rich spend money lavishly, because they have developed a habit. He decided to make his daughter's life simpler, and could not let the army sister get used to it. It was troublesome to develop this habit since he was a child.

In May, the local promotion work of Yingqu.com has been in full swing. Registering members on the site for free can give you movie tickets in a lottery, and you can also post film reviews and opinions on the film master forum of each film.

In addition, it is cooperating with McDonald's to send movie package coupons on the ground and on the website. This set of McDonald's movie viewing packages is printed with the website of Yingqu.com, and Yingqu Network Technology Company has to replenish McDonald's for a fee.

At the end of May, the bus on the streets of Xiangjiang was printed with advertising pictures for Yingqu.com by many celebrities, and the entire Xiangjiang was submerged in the wave of advertising on Yingqu.com. The celebrities didn't understand the profit model of the Internet at all. They didn't dare to ask for more money for advertising. In addition to Luo Junyan's face, one by one, 100,000 and 200,000 were passed away.

Even so, throughout May, Yingqu Network Technology Company invested as much as HK$4 million in advertising expenses. Brother Cheng is full of confidence, but Luo Junyan can't figure out how to make money back. A movie promotion list is only 200,000 Hong Kong dollars in income.

On June 1, Yingqu.com, which has burned more than 6 million yuan, was officially launched. The promo video of "Surprise" is placed in the most eye-catching position on the homepage, and the top title bar is a promotional photo of Ren Dahua and Wen Bixia confronting Qingliang.

In the first interview with the celebrity, Anita Mui was invited, and the number of views on the first day was blown up. There are many kinds of interviews and comments, and there are all kinds of comments. Many of them are deliberately arranged by Brother Cheng to bring in rhythm.