Huayu is free to do as you like

Monday, December 16th.

I don’t know if it’s because the first week’s data was too fierce and overdrawn part of the future box office. The box office data of “Tang Detective” dropped off a cliff on Monday, only 52.76 million, which was nearly half of the drop compared to the previous day.

As early as last weekend, Enlight's publicity team had discussed with Gu Wei, asking him to hold several offices in the four largest domestic film ticket warehouses: Beijing, Shanghai, Guangdong and Shenzhen in the second week. A fan meeting.

Use Gu Wei's fame to boost the box office again. After all, the main box office results of a movie are only in the first two weeks.

After waiting for these two weeks, you can basically rest. The rest depends on the mood of the audience, waiting for the box office to flow slowly, and finally released.

Gu Wei did not object. He humbly accepted the opinions given by professionals, although he would work harder to make money.

On the 16th, Feng Xiaogang's movie "Private Customization" held a grand premiere in Beijing.

Relying on Huayi's influence in the film and television industry and the fame of Feng Xiaogang, a great director, celebrities from all walks of life gathered together in an unprecedented event.

In particular, Feng Xiaogang is the chief director of this year's Spring Festival Gala, and he is even more popular among people. You must know that it is the Spring Festival Gala, the most exposed platform in China.

How many artists and singers became famous and became household names just because they attended the Spring Festival Gala.

The most recent example is Xiao Shen Yang, who became popular last year, just because he was brought to the Spring Festival Gala by his master Zhao Benshan and collaborated in a sketch.

He went from an ordinary duo actor to a popular comedy star overnight, and even became the leading actor in Zhang Yimou's movie the next year.

This shows the great influence of the Spring Festival Gala.

It's a pity that these have nothing to do with Gu Wei. At this moment, he is still rushing to several major movie theaters in the capital according to Guang Guang's plan.

Everywhere he goes, Gu Wei is warmly welcomed by fans. His schedule is arranged in advance and posted online.

The theaters you go to will also make publicity in advance.

Cinemas very much welcome Gu Wei's arrival. This is not only beneficial to the box office of "Tang Detective", but also attracts a huge amount of popularity to the cinema.

After running around for a day without any free time and no time to rest, Gu Wei had to take the evening flight to Shanghai, where he would have another day of activities tomorrow.

After taking a short rest on the plane, it was already late at night when we arrived in Shanghai.

The group arrived at the hotel where they were staying to rest.

Early the next morning, Gu Wei got up early. Although it was only a short night, his young and strong body made him feel energetic again.

I simply washed and tidied up and was about to go downstairs for dinner.

The phone rang. Gu Wei picked it up and saw that it was Yang Liwen calling.

"Sister Yang, good morning~"

Gu Wei was in a good mood.

"Uh~ Good morning, Mr. Gu." Yang Liwen's tone was slightly hesitant.

"What's the matter, Sister Yang? I called you early in the morning."

"Mr. Gu, at the premiere of [Private Customization] yesterday, Feng Xiaogang made another big deal, and this time it was about us."

"You scolded me? You shouldn't. I have never had any enmity with him."

Gu Wei was a little confused.

"Mr. Gu, please go online and read the news. The media will definitely ask you about this when you meet them today, so you can be prepared when the time comes."

After hanging up the phone, Gu Wei searched online.

# Feng Xiaogang blasted the new director, saying that comedy still depends on himself! #

# Feng Xiaogang's new movie "Private Customization" has a target of one billion, aiming to compete with "Detective Chinatown". #

As soon as I opened Weibo, there were two hot searches.

Save yourself the trouble, the title is quite deceiving. Those who didn’t know it thought Director Feng was going to have a fight with Gu Wei.

Click in and take a look.

Good guys, they are all clickbait.

It seems bluffing, but the content inside is completely different.

At the premiere of [Private Customization] yesterday, when reporters asked Feng Xiaogang what the expected box office of the movie was, Feng Xiaogang did not answer directly, but people from Huayi responded, hoping that the box office could reach 1 billion.

So a reporter who didn't mind the matter asked Feng Xiaogang if he was going to compete with Gu Wei's "Detective Chinatown" because they are both comedy movies and the target of "Detective Tang" was one billion.

Feng Xiaogang was unhappy now, but he just said that he didn't know Gu Wei and had never watched "Detective Chinatown".

However, he is confident that in the field of comedy movies, no one in China can surpass him. To watch domestic comedies, you have to watch his movies by Feng Xiaogang.

According to the whole news, Feng Xiaogang did not say anything derogatory to Gu Wei, but his intention to hype it up was also clear.

It’s hard to say whether Hua Yishi’s influence is involved in these two hot searches on Weibo.

Feng Xiaogang is a successful commercial director who knows the art of hype.

As long as you observe carefully, it is not difficult to find that every time one of his movies is released, there will always be some news.

I had a conflict with the actors, scolded the audience, scolded reporters and so on.

You think he has a bad temper, but this is not a way for him to hype up. When the movie becomes popular, he also loses his temper, a win-win situation.

Everything is for box office and profit.

Sometimes he can't scold anymore and has to lie down and be small, and he can bend down.

After all, he is a great director who has climbed up from the bottom, and his bottom line is not high. As long as he can make money, he can do anything.

Brother Chen Kai, who is also a great director, and he are completely different people.

Brother Chen Kai comes from an aristocratic family and is a second-generation director. His father is a great director. Regardless of whether the movies he made failed at the box office or were criticized as bad movies, he could never do Feng Xiaogang's scolding behavior.

He considers himself an artist and always has the airs of a literati.

Gu Wei simply read the news and didn't take it to heart.

If Feng Xiaogang wants to hype up, he can also join in the hype. It's all for the sake of the movie's box office and making money.

Sure enough, when we were doing a road show in Shanghai today, a reporter asked Gu Wei

"Director Gu Wei, what do you think of Director Feng's words at the premiere of [Private Customization]?"

Gu Wei smiled and said gently

“First of all, as a new director, it’s normal for Director Feng not to know me.

Secondly, I have confidence in my movie. The previous box office data also proves that "Detective Chinatown" is an excellent movie. I am not afraid to compare with anyone. The results will prove everything.

Although Gu Wei did not mention anyone by name, his speech was enough to make the reporters very excited.

What the media likes most is this kind of tit-for-tat confrontation between the two sides, so that it can be explosive.

On the 17th and 18th, the national box office of "Tang Detective" was 49.56 million and 46.54 million respectively, a slight decline.

Gu Wei's previous remarks were also reported online by the media, but Feng Xiaogang did not respond for two consecutive days.

It wasn't until the day of [Private Customization]'s release on the 19th that the media broke the news about Feng Xiaogang's response.

# The new kid is talking wildly, [Private Customization] will show him what real comedy is! #

Gu Wei was happy when he saw the news on the Internet. Feng Xiaogang's intention to hype it up was too obvious.

However, Gu Wei didn't reply again. The topic had already been stirred up, and he and Feng Xiaogang were already getting the heat they wanted. It would be pointless to continue arguing.

Gu Wei can cooperate with Feng Xiaogang's hype, but he also remembers what Director Feng said to him. He is not a generous person.

As he told reporters before, the result would be a slap in Director Feng's face.

The Original Spacetime [Private Customization] was indeed a success at the box office, with a final box office of 719 million.

Compared with the cost, it is definitely a huge profit.

But when this movie was released, there were no strong box office competitors. Just like last week's "Tang Detective", the theater reservation rate was as high as 56%, so it was able to achieve such a high box office in the end.

Now that a movie like "Detective Chinatown", which is a hit at the box office, is being released, the film schedule cannot be compared with the original time and space.

In terms of reputation, "Private Customization" is actually the second part of a movie "Party A and Party B" that Feng Xiaogang shot very early on. It is an old wine in a new bottle.

Many viewers didn't buy it, and film reviews were polarized. In the end, Douban scored only 5.9 points.

On the 19th, the day [Private Customization] was released, the cinema line arranged 45% of the film schedule for it, which is very consistent with Feng Xiaogang's status as a great director.

Its box office on the first day was 63.54 million.

Affected by this, the film scheduling rate of "Tang Detective" dropped to 28%.

The box office that day was 31.02 million.