Huayu is free to do as you like

August is the hottest time of the year in Beijing. Fortunately, the temperature in the morning is not that high, which is the biggest comfort for workers who get up early to go to work.

The office building where [Wei Ming Tian Xia] is located has a unified central air-conditioning, and the air conditioning is very strong.

After entering from the gate, there is a cool breeze, which is completely different from the scorching heat outside.

After buying the building, Gu Wei hired a special company to renovate the building inside and outside, and some facilities were also updated.

The building is full of companies under Gu Wei, with a unified cafeteria, a special fitness center, a rest hall, etc., open to all employees, so it is relatively comfortable to work in this office building.

In the office, Gu Wei was brewing tea, and Li Muge, who was wearing a white T-shirt and jeans, sat opposite him.

Compared with the filming of [Si Teng] a few months ago, Li Muge's face is darker, obviously due to the sun.

"Director Li, you have worked hard recently"

Gu Wei put a cup of steaming tea in front of Li Muge.

"Mr. Gu, you're too polite. This is what I should do."

At the end of May, [Si Teng] was finished. Li Muge returned to Beijing with the materials and plunged into the editing room to start processing the film's post-production.

Of course, the main work is still done by the company's editors, but as a director, Li Muge must participate in the whole process.

After the initial editing, fine editing, dubbing, special effects, subtitles, music and other links, [Si Teng] is almost done in the post-production. Li Muge left Beijing again and took several staff members to travel around to select locations for the upcoming [Eastern Palace].

Finally, it took more than half a month to decide on several shooting locations such as Hengdian, Bashang, and Dunhuang before he returned to Beijing.

"When do you expect [Eastern Palace] to start shooting?"

Gu Wei picked up the teacup in front of him and blew it, then slowly took a sip.

"Mid-September, some of the scenes at the previously scheduled shooting locations also need time to be built. In addition to you, Mr. Gu and Miss Meng Ziyi, other roles also need time to be screened."

"Then Director Li will have to worry more about the work later."

Li Muge smiled.

"Actually, it sounds a lot, but the actual workload is not too large.

The shooting team is still the previous [Si Teng] team. These things are arranged by special people and can be completed quickly.

Everyone has worked together once, so it will be smoother to do anything else."

Gu Wei put down the teacup in his hand and nodded.

"What do you think of the matter I mentioned at the [Si Teng] wrap-up party?"

When the filming was over, Gu Wei invited Li Muge to join, but he did not agree immediately and said he would think about it.

"I have thought about it. Thank you for Mr. Gu's attention. The cooperation with [Si Teng] is very smooth. In the past six months, I have also gained a deep understanding of [Weiming Tianxia] and am willing to join the company."

Li Muge did not hesitate this time. Obviously, he had already thought about this matter. Gu Wei's invitation again was within his expectations.

"Very good, then welcome Director Li to join us, and hope that we can have a pleasant cooperation in the future."

Gu Wei smiled and clapped his hands. If he could recruit Li Muge to his company, there would be no worries about no one to use in the future TV series, especially idol dramas.

"Our company also has other well-known directors such as Wen Muye and Rao Xiaozhi. They are currently working in the crew. I will introduce them to Director Li when I have time."

"I am familiar with Director Wen's name. "Dying to Survive" is so well shot.

I have also seen "The Unknown" directed by Rao Xiaozhi. He is a very capable director."

Li Muge respects the two company seniors mentioned by Gu Wei. They are not only film directors, but also have very excellent works, which are currently out of his reach.

After reaching an agreement with Li Muge, Gu Wei pulled him to chat for a while, and the two discussed some things about the future filming of "Eastern Palace".

As for the subsequent signing, he naturally does not need to worry about it as the boss. There are special staff to connect with Li Muge for the detailed contract.

After finishing work in the company, Gu Wei took time to visit "Wuyou Media" in the afternoon.

Compared with the last time I came here, there are more people here, and everyone is coming in and out, and it's a very busy scene.

".So far, the company has signed hundreds of anchors, most of whom are distributed all over the country.

Liu Siyao, Xu Yisha, and Sun Yi have all grown into big Internet celebrities with tens of millions of fans.

In the first half of this year, the company also signed Duoyu, Maomaojie, Guangdong couples and others, who are currently Internet celebrities with hundreds to tens of millions of fans.

Since last year, the company has been ranked first in the Douyin MCN agency monthly list for several consecutive months with its deep capital and rapidly expanding scale.

Currently, with the vigorous development of the Internet celebrity market, there are more and more new MCN companies.

But there are few that can be compared with us."

In the general manager's office of [Wuyou Media], Lei Binyi reported to Gu Wei some of the company's achievements in recent times.

As the real manager of the company, he felt that [Wuyou Media] was developing too fast.

With no shortage of funds and manpower, coupled with the vague support of the [Douyin] platform, [Wuyou Media] has developed rapidly at a speed that no one could have imagined.

Gu Wei listened and looked through the company's data tables in recent months, nodding his head.

In fact, he receives these documents every month, but only now can he feel the rapid development of [Wuyou Media] by looking at the summary.

"Very good!

[Wuyou Media] could not have developed so well without Mr. Lei’s professional management and hard work.”

Gu Wei smiled and praised.

“The main reason is that the resources provided by you, boss, are so good. The company’s development direction is clear, and there is no shortage of funds, talents, fame, and connections.

I just fulfilled my responsibilities as a manager."

Lei Binyi is very humble, and he also knows in his heart the fundamental reason why the company can develop so well.

According to the instructions of Care Guard, Wuyou Media is now deeply involved in Douyin platform, and Douyin has grown into the largest short video platform in China. It not only has the largest number of users but also has the largest number of Internet celebrity talents.

[Wuyou Media] As the first MCN company to go all-in on Douyin, it has naturally benefited from the development of the platform.

What's more, the boss is also Byte's major shareholder. Although Douyin has not explicitly helped [Wuyou Media], the company can always receive some news about changes in the platform's trend in advance.

If you are one step ahead of others, the advantages here are unimaginable.

In addition, with [Wei Tianxia] as the backing of [Wuyou Media], some channels can be opened with the help of sister companies.

Finally, there is the boss’s biggest drawcard. Lei Binyi sometimes thinks about it. It’s normal for [Wuyou Media] to develop quickly. It would be strange if it didn’t develop well.

"There is no need to be modest. I can see Mr. Lei's efforts. The development of the company cannot be separated from your efforts.

Of course, there is also the joint efforts of other senior executives of the company. "

Gu Wei paused.

"I have planned to set up a share option pool in the company by the end of this year at the latest, and will invest 10% of the shares for the first time. By then, the company's executives will have the opportunity to obtain corresponding share options.

Mr. Lei is definitely the one with the most."

As the company develops better and better, some things are essential, such as the share option pools that many large companies will set up.

After all, if you want a horse to run fast, you have to feed it well.

Some employees with strong abilities and outstanding performance need to be bound by the company with stock options.

However, the company's shares are not free. There are many additional conditions attached to them. For example, when an executive receives stock options, he must have worked for the company for a certain number of years before the shares truly belong to him.

If you resign before this time, you will be deemed to have automatically given up your shares.

As early as two years ago, when [Wei Tianxia] was developing better and better, Gu Wei had already set up an option pool in the company.

People like Yang Liwen, Zhao Mingcheng, and senior executives from major departments of the company more or less hold stock options in [Wei Tianxia].

"Thank you, Mr. Gu." At this time, Lei Binyi did not shirk anymore. After all, real money and silver interests were involved. The smile on his face already showed his mood at this moment.

"How is the influencer delivery model that I ordered before now developing?"

In 2018, selling goods in a live broadcast room is not as popular as it will be in the future.

The earliest e-commerce live broadcast was launched by Taobao in 2016. It was still trying to cross the river at the beginning. After two years of development, some results have been achieved. However, compared with the Taobao platform, the turnover of live broadcast transactions is still too small.

Now that Douyin is on the rise, there are not many internet celebrities on the platform to bring products.

“I tried it a few times before, and the results were very good. The company’s internet celebrities with the highest number of fans can generate millions of yuan in sales each time.

The share offered by suppliers is very high, and I think this will be a big profit point for the company in the future.”

Lei Binyi didn't think about the online celebrity monetization channel of selling goods through live broadcast at first. He used to work on a traditional live broadcast platform like YY, and he still thought of monetizing through advertisements and audience rewards.

Now the boss allows them to try live streaming to bring goods, which seems to have opened a door for him, and he seems to be able to see the vast space for development here.

Gu Wei nodded.

In his opinion, a few million per game is too little. For those big Internet celebrities in the future, tens of millions or even hundreds of millions per game will be too light.

If you catch up with shopping festivals like Double Eleven, the sales will be even more exaggerated.

But it’s not the right time yet, live streaming sales haven’t reached its peak yet, and being able to sell millions in one session is already an ability only top internet celebrities have.

“Yes, in the future the company’s main energy will be devoted to the field of live streaming e-commerce.

The world here is vast and there is a lot to do.”

"clear."

"In terms of suppliers, how are they selected now?"

Gu Wei asked another question that he was very concerned about.

In his opinion, the most critical aspects of e-commerce live streaming are two points: first, product selection and then selling.

Choosing good products is sometimes more important than finding a big internet celebrity to sell the product.

For example, anchor A buys the goods directly from the manufacturer and sells them for 10 yuan each. Anchor B is more famous than A, but gets the goods from the dealer and sells them for 12 yuan each in order to make money.

At this time, even if B has many fans, he may not be able to buy A. After all, no one is taken advantage of. Most people who buy things in the anchor's live broadcast room are trying to get a bargain.

The appeal of the phrase "lowest price on the entire Internet" is huge.

Of course, this lowest price is the real lowest price, and things like asking other channels to increase prices do not count.

This is still a matter of price. If the purchaser you find is unreliable, you get fake goods, or the quality of the goods is simply not good, it will have a huge blow to the popularity of the Internet celebrity anchor.

Therefore, having a good product selection and a good supply chain is the core competitiveness of e-commerce live streaming.

"Because the current scale of live broadcast sales is not very large, most of them choose first- or second-level dealers of some brands, and the products sold are mainly big brands that ordinary people are familiar with."

Gu Wei pointed his finger at the table.

"Set up a special product selection department and then directly discuss the purchase and sale of goods with manufacturers of major brands."

"But our current scale is too small, and manufacturers may not care." Lei Binyi said with some worry.

He can understand what Gu Wei means, but manufacturers of other big brands won't care about your sales volume.

“If you can’t negotiate with a big brand, you can talk to a small brand first. As long as the product quality can be guaranteed and the product can be returned or replaced if there are product problems, they can all become partners for our cooperation.

The sales volume is currently small, but our sales will increase in the future.

At that time, those big brands will take the initiative to become our suppliers.

In short, contact the manufacturer directly and don’t get the goods from the dealer.”

Gu Wei made a direct decision and settled the matter.

There are actually two advantages to doing this. First, there is no middleman to make the difference. As long as you negotiate with the manufacturer, the items sold in the [Wuyou Media] live broadcast room will be the lowest price on the entire network.

Second, the quality of the product is guaranteed, and the manufacturer will be directly responsible for any problems that arise, so that the reputation of the anchor who sells the product will not be damaged.

As for the sales scale, I believe that within a year, it will not be [Wuyou Media] looking for manufacturers, but the manufacturers of major brands looking for them directly.

Compared with the internet celebrity who started to fight alone, Gu Wei has the biggest advantage, that is, he has many internet celebrities, including several big ones.

Everyone can share a supply chain for product selection when selling goods live. In this way, when the total sales increase, the company can use this as a bargaining chip to negotiate with the brand.

"I'll arrange for people to set up a product selection department right away." The boss said and all Lei Binyi could do was execute.

"Mr. Gu, I have two more things I want to ask you for your advice."

"Say." Gu Wei looked at him and said.

"First, the company is currently signing more and more Internet celebrity anchors, and they are all over the world. It is quite convenient for Beijing to serve anchors from the north. It is very troublesome for a large number of signed Internet celebrities from the south to come to the company. We It is also difficult for the staff to travel to the local area.

I think we should set up another headquarters in the Internet-famous city of Hangzhou, so that [Wuyou] can become a dual-headquarters model, which will also make it easier to serve contracted anchors in the south. "

Gu Wei touched his chin.

"What you said makes sense. If the headquarters is set up in Hangzhou, the venue will be easy to find. Do you have any good candidates for the person to host it?"

"I think Director Xu from the Operations Department and Manager Li from the Commercial Department are both more suitable. Their abilities are good. They can bring some employees there and they can set up the business in a short time."

Lei Binyi did not directly appoint the person, but listed two suitable candidates for the boss. This is also his workplace wisdom.

After he finished speaking, information about two people appeared in Gu Wei's mind.

As a senior executive of [Wuyou Media], Gu Wei is quite familiar with it.

"Xu Jie, I think she is more suitable." Without hesitation, Gu Wei directly selected the candidate.

The reason is also very simple. Director Xu was one of the employees transferred from [Wei Tianxia] when [Wuyou Media] was just established, and Manager Li was a talent recruited later.

For Manager Li, all he faced from recruitment to work was Lei Binyi, the general manager of the company, while Gu Wei was just a big boss who rarely showed up.

Xu Jie was one of the first employees to work with Gu Wei. She used to be Yang Liwen's subordinate, and she knew the big and small kings of the company better than anyone else.

"I will arrange this at the next meeting."

"What's another thing?" Gu Wei asked, taking a sip of water from the table.

“That’s right, [Wuyou] is signing up more and more internet celebrities now. I wonder if we can organize a party to meet our own company’s internet celebrities, similar to a “Weibo Night”.

Let the rare Internet celebrities from all over the world gather together.

This is not only a good gimmick that can attract a lot of traffic, but also allows these Internet celebrities to see the company’s true strength and enhance their sense of belonging.”

Gu Wei's eyes lit up after hearing Lei Binyi's words.

"That's a good idea, you can go ahead and do it.

But don’t worry, you can find a place with beautiful scenery at the end of the year to hold it. Make sure to make sufficient preparations beforehand. Don’t be afraid of spending money. You can budget a little more. It’s best to make this a grand event for Internet celebrities.

The once-a-year kind.”

"Understood, Mr. Gu, I will be ready to send you the plan later."

"Yeah~ Once it's done, I will also attend.

When the time comes, we will bring some artists from [Wei Ming Xia] to support the event, so that both the topic and the traffic will come rolling in."

Lei Binyi was excited after hearing this, and at the same time he admired Gu Wei's idea.

He felt that he just made a suggestion, and the boss immediately accepted it without saying anything and could quickly improve and upgrade it, otherwise he would be the boss.

"By the way, I was browsing short videos online recently and saw a very interesting Douyin account called "Crazy Little Brother Yang".

You can contact him later and sign him to the company as long as the conditions are not too outrageous."

After Gu Wei finished speaking, Lei Binyi knew which Internet celebrity it was. As the manager of the No. 1 MCN company in the industry, he knew most of the famous Internet celebrities on the Internet.

He also knew the account "Crazy Little Yang Brother". It was a pair of twin brothers. The younger brother was called "Little Yang Brother" and the older brother was called "Big Yang Brother".

The two of them often shoot some funny short videos, which are very interesting and attract a lot of people to watch.

At present, there are about 6 million fans on Kuaishou and more than 1 million fans on Douyin, which is considered a medium-level funny Internet celebrity in the industry.

"I understand~"

Although he doesn't know what the boss likes about them, since he has been ordered, it is not difficult to do. He will go back and sign "Crazy Little Brother Yang".

With the current fame and size of [Wuyou Media], as long as he pays a signing fee, I believe that "Crazy Little Brother Yang" will be very willing to invest in the company.

After all, it is good to take shelter under a big tree, and being able to be with [Wuyou Media] is also a good thing for the Internet celebrity itself.

Gu Wei's mouth curled up slightly.

Lei Binyi didn't know, but he knew that "Crazy Little Brother Yang" would be a benchmark in the Internet celebrity world in the future. There are more than 70 million fans on Douyin alone, making it the account with the most fans on Douyin.

He used his own influence to make great strides in the field of e-commerce live broadcasting, and also established his own [Three Sheep Group], which can be said to be a very good cash cow.

However, the success of "Crazy Little Brother Yang" is inseparable from the support of the Douyin platform in addition to his own comedy talent. It is hard to say whether he can achieve such a high result again.

But even if he is not as popular as in the original time and space, with the comedy talent of Big and Small Brother Yang, he can definitely become a millionaire Internet celebrity. Signing them will definitely not be a loss.