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Some TV series have a high popularity as soon as they are broadcast because of the participation of big stars and good publicity.

However, the quality of the plot cannot keep up, or the story is not pleasing, and the performance of the TV series is getting worse and worse as it is broadcast. This is the so-called "high opening and low closing".

Last year's "Ruyi's Royal Love in the Palace" and "The Rise of Phoenixes" are both of this type.

Some dramas do not have many big stars to join, and the investment cost is not high, but the quality is good and the plot is popular. The performance is mediocre when it is broadcast, and then as the word of mouth ferments, all data go up all the way, which is "low opening and high closing".

The original time and space "Eastern Palace" is like this. The male and female protagonists are new actors with little fame. In the end, because of the good quality of the drama, it counterattacked through word of mouth.

There is also a kind of drama, which has all kinds of publicity resources in the early stage, and is broadcast in everyone's expectations. The quality of the TV series is also very good. As the plot develops, the performance of various results is getting higher and higher, and it creates various ratings records. This is called "high opening and explosive running".

"Do You Know" is a typical "high opening and explosive running" type of TV series.

Starring Gu Wei and Zhao Liying, and produced by the production team of Noon Sunshine, it has attracted the attention of countless viewers before it was broadcast.

After the TV series was launched, it did not disappoint everyone. Whether it is the plot development or the actors' acting skills, it can be called excellent. In addition, the story is particularly attractive. The audience will not give up after watching a few episodes.

Since the TV series was launched on December 25 last year, the ratings have been rising all the way. As of mid-January, [Do You Know] has been broadcast for nearly a month, and the highest rating in 52 cities has exceeded 3, and the average rating has reached 2.68.

After New Year's Day, various satellite TV stations have launched many excellent TV series, but the ratings are far behind [Do You Know].

In addition to the satellite TV ratings, [Do You Know] is also far ahead in terms of online broadcast volume.

30 days after the launch, the online broadcast volume exceeded 10 billion, and the total number of all topic readings exceeded 48 billion, becoming the first TV series in 19 years with online broadcast volume and topic reading volume exceeding 10 billion!

It has been on Weibo's hot search list 181 times, sparking a heated discussion among netizens. The number of short video views on Weibo has exceeded 9 billion. The daily # "Knowing or Not" trailer # has sparked a wave of viewing among netizens.

"Knowing or Not" style, "Knowing or Not" character discussions, "Knowing or Not" emojis, etc. have become a nationwide phenomenon-level hot spot!

Mango TV has made a lot of money.

Although "Knowing or Not" has not yet been broadcast, and it is only the beginning of the year, its various achievements are not inferior to the "drama king" of previous years, and are even better.

The losses caused by "The Rise of Phoenixes" last year were all earned back on "Knowing or Not".

You should know that "Knowing or Not" is a 78-episode costume TV series. According to the broadcast speed of two episodes per day on weekdays and one episode per day on weekends, the finale will not be until mid-February.

With a broadcast time of nearly two months and extremely high ratings, Mango TV has made a lot of money in advertising fees!

On January 20, the crew of "Life Events"

After finishing the scenes for the day, Gu Wei said hello to the people who were filming with him and prepared to go back to the hotel.

"Brother Wei, are you going back to live broadcast later?" Xin Zhilei had already changed out of her costume and was about to tie up her loose hair with a hair tie in her hand.

Although she is older than Gu Wei, she is far less famous and has a bigger status, and he is also a big boss who is an investor.

The young actors in the crew either call him "Brother Wei" or "Teacher Gu", and most of the staff are employees of [Weiming Tianxia], basically calling him "General Manager Gu" or "Boss".

".Yes, how did you know?" Gu Wei was a little surprised.

He is indeed going to have an online connection with Zhao Liying, Zhu Yilong, Zhang Jianing and other main actors of [Do You Know?] today.

The TV series is about to enter another climax, and they are connected to the live broadcast for promotion according to the requirements of the video platform.

"Of course I watched the trailer. I follow [Do You Know?] every night. The platform has been promoting the live broadcast of the main creators a few days ago."

".I forgot about this. I didn't expect you to follow the drama too." Gu Wei smiled.

"[Do You Know?] is really good. I started watching it when it was first aired last month, and I couldn't stop.

Even if I'm working, I have to finish watching the two episodes of the day at night.

My mother is also following this drama, and she will send me voice messages from time to time to discuss the plot."

"Haha, thank you for your support, aunt."

"A few days ago, she knew that I was going to film with you, and asked me to ask you when Minglan and Gu Tingye would get married?

It means Minglan is a good girl, you must not let her down."

Gu Wei couldn't help laughing and revealed the plot directly.

"You can send a WeChat message to your aunt now and tell her that the two of them will get married in these two episodes today."

"Haha~Okay, I'll tell her later."

"Boss, it's been debugged, just connect directly when the time comes."

"Thank you for your hard work~"

In the hotel room, Gu Wei sat down, and in a few minutes, it was time to connect to the live broadcast.

After clicking the mouse, Gu Wei entered the live broadcast room first.

The small windows of other people on the computer screen also lit up one after another, and familiar people joined the live broadcast room one after another.

"Hello, Liying, Yilong, Teacher Liu Lin, Sister Gao Lu, long time no see!"

Gu Wei smiled and raised his hand to greet the others.

Others also responded.

I don't know when it started, but live streaming by celebrities has become a means of promoting TV series, especially in the past two years, live streaming by the leading actors has almost become a necessary part of promotion.

The process mainly consists of the actors chatting with each other, reviewing the interesting things that happened when they were filming, and then answering some questions from the audience who entered the live broadcast room.

"Gu Wei, why are you still wearing a hat? Are you filming on the set?" At the beginning of the live broadcast, everyone chatted with each other for a few words, and Zhao Liying asked Gu Wei.

"I am currently in the crew in Wuhan. I wear a hat because my hair is cut short," Gu Wei said with a smile, and then reached out to take off the baseball cap on his head.

There is nothing to keep secret about the styling of the new drama. The hat he wears is also for Yang Dan's consideration of his image, but Gu Wei doesn't care.

"Cut it so short!" Zhao Liying sighed.

"It's necessary for the plot, and this is not the first time I have cut my hair. I cut it when I was filming a drama in the first half of last year.

I didn't expect that I would have to cut it again after it grew out for more than half a year." Gu Wei shrugged and said indifferently.

Several people pulled their parents for a while, and then entered the question-answering session.

There is a host of the platform in the live broadcast room, and she will choose some questions from netizens for everyone to answer.

".How did you take this drama?

I took [Knowing or Not] because of Liying.

To be honest, I was not very interested when [Noon Sunshine] sent me the script, because [Knowing or Not] is a TV series with a strong female lead.

At that time, I was filming in Shanghai, and Liying came to visit the crew with a lot of things and persuaded me for a long time, and finally I agreed to take this drama."

"Why do you listen to Zhao Liying so much?

Of course, it's because we have a very good relationship."

"Haha, of course this is one aspect.

Many years ago, when we filmed [Shan Shan Comes] together, Liying and I were good friends.

Later, my company produced [Princess Agents], and I felt that the role of "Chu Qiao" belonged to her, so I invited her.

Liying also agreed very readily, but made a request that I play the male lead "Yuwen Yue".

I agreed very readily at the time, but later I found that I didn't have time to shoot.

So I promised her that I would make up for this cooperation in the future.

And now, [Knowing or Not] made up for it."

According to the question, Gu Wei explained the ins and outs of taking [Knowing or Not].

Netizens began to swipe the screen.

[So that's how it is. The Yutang couple is really in love.]

[What a pity. I really want to watch "Princess Agents" starring Gu Wei and Li Ying~]

[You have such a deep connection. You two are really not ordinary. Just stay together.]

[.]

After Gu Wei finished speaking, Zhao Li Ying covered her mouth and chuckled as she looked at the comments of netizens.

". What Gu Wei said is fine, but I want to correct one sentence.

It was actually because of him that I was able to play "Do You Know?".

Gu Wei had filmed "Nirvana in Fire" a long time ago, and he had a very good relationship with Mr. Hou and Director Kong of Noon Sunshine.

When preparing for "Do You Know?", Mr. Hou asked him if he had any suitable people to recommend.

So I received the invitation."

After she finished speaking, the netizens who were swiping the screen became more excited.

The live broadcast this time was not too long. It ended before "Do You Know" was broadcast that day, but the effect was surprisingly good.

That night, the number of viewers in the live broadcast room exceeded 10 million, and the amount of interaction exceeded 20 million.

The ratings and daily playback volume of "Knowing or Not" reached new highs that day.

Of course, in addition to the main creators' live broadcast for promotion, the surge in ratings is also related to the climax of the plot of "Knowing or Not" entering the wedding stage of the male and female characters.

[It's better to say that Zhao Liying is playing Minglan than to say that she is Sheng Minglan, strong and cute. Gu Wei and Gu Tingye both have the surname Gu. Today, the two of them are getting married in the play, so why not get together outside the play! ]

[I hit it, I hit it, Minglan and Uncle Gu are the most suitable, I didn't expect that the two of them would have so many twists and turns in taking on this play.]

[Today's wedding scene is so exciting to watch, "From now on, I am the number one among men, and you are the number one among women!" Uncle Gu's marriage proposal is too domineering! ]

[.I can't bear to watch it, but I am anxious to watch it. Is it the same for everyone? ]

[I never chase dramas, but I like this drama very much, so I watch clips from various channels.

But today I really can't help it. No wonder [Knowing or Not] is praised by others. The picture quality is very good, the music style is also very warm, and the overall feeling is comfortable. This kind of texture is rare in TV series nowadays! 】

[The moment Minglan went out, her grandmother held Minglan's hand and said that everything was fine. I burst into tears. Minglan had a miserable life and lost her mother since she was young. Fortunately, she had the love and care of her grandmother and carefully cultivated her. I hope Minglan can continue to be sweet after marriage]

[.]

After the wedding, the plot of [Knowing or Not] has also progressed to the next stage.

After the climax, the various data of the TV series also slipped slightly, but they were all within the normal range.

After the live broadcast, Gu Wei, Zhao Liying and other main creators reposted the red and green posters of the two protagonists' wedding on their respective Weibo to promote it.

At the end of January, many new dramas were launched in the market one after another.

The ancient martial arts drama "The Flower Girl" starring Ariel Lin and Zhang Binbin; the ancient love film "The Unrivaled Daughter" starring the newcomer Gong Jun promoted by Haixi Media; the second collaboration of last year's popular actress Wu Jinyan and Nie Yuan "The Legend of Hao Lan"; "Ghost Blows Out the Light: The Wrath of the West Hunan" starring Pan Yueming and Gao Weigang, etc.

However, no matter whether it is a TV series or a web series, almost none of them can become popular.

"The Legend of Hao Lan" did not replicate the success of "Story of Yanxi Palace" last year, and the performance of "Ghost Blows Out the Light: The Wrath of the West Hunan" is also relatively average.

There is only one movie, "Do You Know?", which was popular from the end of 2018 to the beginning of 2019. As February is approaching, there is no movie on the market that can compare with it.