I am farming in the real world

Chapter 160: SIAL China Food Exhibition (Subscription Requested)

Just as Zheng Yinhua was holding the business card, racking his brains to recall where he had heard of this Red Star Trading Company before.

Chen Jue was already in a business car, arriving at the National Exhibition and Convention Center in Modu (Shanghai).

This is the largest exhibition center in China, with different types of exhibitions held here almost every ten days or half a month.

The banner at the entrance reads 'SIAL CHINA'. This is an international food exhibition initiated by the French Comexposium Group, with a very large influence.

According to the invitation letter received by Chen Ji, a total of 5,000 exhibitors from 70 countries and regions participated in this exhibition, with more than 350,000 kinds of exhibits.

These include 24 major categories, including catering, supply chain, fresh food, frozen food, candy, agricultural technology, and processing of supplied materials. As long as it is related to food, you can find corresponding exhibitors here.

Moreover, according to news reports, more than 180,000 suppliers and buyers paid for their own tickets to participate in the exhibition, which shows the influence of SIAL in the food industry.

Compared with those domestic 'international food exhibitions', this one is more authoritative.

"So many people!"

Looking at the crowds entering the venue one after another, Chen Jue couldn't help but sigh. He made a phone call to let Li Fei send over an exhibitor's badge.

"Cousin!" Li Fei was wearing Chen Ji's uniform logo work clothes, with a capable temperament, which seemed to be cultivated after working in the position of vice president for a while.

"How is the situation?" Chen Jue asked as he mingled with the crowd with the other party.

Li Fei shook his head and explained with a helpless expression: "It's not very ideal! The booth assigned to us is too far back, in area D16, and the popularity is not as good as the booths in front."

You need to know that this Modu National Exhibition and Convention Center looks like a blooming four-leaf clover from top to bottom, with four major parallel pavilions: A, B, C, and D.

These four pavilions are separated by 17 exhibition hall spaces, and the place is very large, with an exhibition area of more than 60 square meters. It is very tiring to walk from the beginning to the end.

When Chen Jue was in college, he also accompanied his roommates to participate in ChinaJoy, specially to appreciate those online games and see the eye-catching showgirl girls.

Walking around the entire venue, there are at least 20,000 steps in WeChat Moments, steadily taking the top spot on the daily step count leaderboard, enough to break people's legs.

This leads to the fact that the further back the venue, the less the flow of people.

Because ordinary people are not stupid enough to go against their own bodies. If they are tired from walking, they will give up the idea of browsing the exhibition in one breath. It is almost enough to visit the first few exhibition halls.

Since Chen Ji is a specially invited domestic emerging catering brand and did not pay to bid for a good location, Chen Ji's booth was arranged in an inconspicuous corner of the D16 exhibition hall.

"D16? Assigned to such a remote location?" Chen Jue listened to Li Fei's report while observing the situation of the exhibition halls in front.

The exhibition halls in front are basically occupied by world-renowned international food giants such as Best, Nestle, Danone, and Mondelez. There are also domestic brands such as Yili, Daliyuan, Wahaha, and Weilong, whose booths are also very prominent and eye-catching, with crowds of people surrounding them.

When Chen Jue walked through 16 exhibition halls in one breath and arrived at the D16 area where Chen Ji was located.

Chen Jue could clearly feel that the flow of people around him had decreased by more than 10 times, and those purchasers and tourists holding promotional leaflets were only a few wandering around.

It is estimated that there are more staff members in the exhibition hall than people coming to see the exhibition.

As for Chen Ji's booth, it was arranged in the corner as Li Fei said, huddled together with several county-level catering brands from Zhejiang Province.

"Hello, President Chen!"

"President Chen, you're here!"

Seeing the boss appear, the Chen Ji employees who had been transferred here were originally a little listless, but now they came up to say hello one after another.

"You've all worked hard. After the SIAL exhibition is over, let the finance department issue you travel allowances." Seeing that the employees were not motivated, Chen Jue first gave everyone a boost to boost the team's morale.

After all, such a bad exhibition hall location has already affected the performance of several Chen Ji's single products.

Even if Chen Ji has been hyped up on the Internet for a period of time before, it is difficult to attract tourists all at once.

Because in those exhibition halls in front, there are world-renowned big brands that people are familiar with.

As a catering company that has not yet walked out of Jiang Province, Chen Ji is really inconspicuous among so many competing opponents.

You need to know that the branches opened by Chen Ji in various districts and counties of Wen City are sought after by the whole people, with explosive orders every day, but at this SIAL exhibition, no one cares about them, and there are few people in front of the booth.

This huge difference in treatment will inevitably make the Chen Ji employees who came to participate in the exhibition feel a little emotional.

This is like a martial arts master from a small place suddenly running to a big city and being beaten to the ground by his peers who opened martial arts gyms. Everyone will have a psychological imbalance.

After Chen Jue calmed everyone's emotions, he asked: "This SIAL exhibition lasts for three days. When will it be our turn to go on stage to promote?"

Li Fei pouted and smiled bitterly: "We received a notice from the organizer that our specially invited brands will have to be scheduled for the afternoon of the last day."

During such a large-scale exhibition, a main venue will be set up to allow participating brands to take turns on stage to display their products.

However, since there are too many exhibitors who signed up for this SIAL exhibition, the time for each display is strictly controlled within 10 minutes.

When it's Chen Ji's turn, it will be the final closing time of the SIAL exhibition.

At that time, let alone external publicity, it would be good to have a few tourists left on the scene to watch.

As for the so-called closing ceremony, in addition to the security guards and cleaners who will stay to watch, only those exhibitors who come to play tricks and check in will go to take pictures and leave messages.

In this way, Chen Jue, who rushed over from thousands of miles away, felt a little unable to hold back: "Then didn't our family come to exhibit for nothing?"

Li Fei nodded in agreement when he heard the words: "I have chatted with the负责人 (fù zé rén, person in charge) of several nearby brands. Basically, specially invited brands like ours are invited by the organizer to temporarily make up the numbers."

As soon as he heard this, Chen Jue's face turned ugly.

Looking at the exquisitely packaged secret roasted chicken and mung bean smoothie on his booth, Chen Jue felt that if he just sat back and waited for death, and came to such a suitable exhibition to make a name for himself, it was really not his style.

So, with a flash of inspiration, he asked Li Fei to take care of the booth.

He himself temporarily left the venue with Tie Lao Liu (Iron Old Six) and went to the parking lot to find the van responsible for distributing exhibition materials.

After getting into the carriage and closing the door, Chen Jue opened the MC [Backpack] and took out a street stall car that had not been used for a long time.

"Old buddy!"

"It's time to set up a stall again!"

Chen Jue grinned when he saw this, recalling his early entrepreneurial experience.

However, pulling this colorful street stall car to the SIAL exhibition is a bit too downgrade.

So Chen Jue conveniently took out a high-power outdoor camping mobile power supply, as well as mechanical processing equipment such as hand drills and cutting machines from the [Backpack].

He let Tie Lao Liu switch to the [Mechanical Engineer] skin, and directed it to cut off the protrusions such as the LED banners above the street stall car, including those eye-catching sticker advertisements with exploding fonts.

Then, he took out an [Iron Block] square to carry out on-site cutting and processing, and used a welding torch tool to transform the street stall car into a Western-style trolley commonly used in Western restaurants to serve dishes.

However, the size of this Western-style trolley is a bit large, and Chen Jue stuffed an MC [Furnace] into the bottom.

For safety reasons, Chen Jue specially pasted iron plates on the outside of the [Furnace].

Afterwards, he asked Tie Lao Liu to drive out and buy a pure white floral tablecloth and put it on the temporary trolley.

Soon, the tourists and purchasers who came to visit the SIAL exhibition discovered that on the aisle of the A area near the front, a burly chef wearing Chen Ji's black and red uniform and wearing a chef's hat suddenly appeared, pushing a Western-style trolley and moving elegantly and lightly in the exhibition hall.

On the Western-style plate on the trolley, there was a roasted chicken dish that was emitting hot air to the outside.

The crispy chicken skin was golden and tempting, matched with the emerald green lettuce underneath. Every time it moved a few steps in the exhibition hall, an unusually rich aroma of roasted chicken permeated everywhere.

Soon, the first few exhibition halls in area A were like being attacked by biochemical weapons, with this deviated freshly roasted aroma everywhere.

"Huh? It smells so good!"

"Where does the aroma come from?"

"It smells like the aroma of Orleans roasted chicken when it comes out of the oven!"

The tourists were talking about it, and many people with curiosity quickly found Chen Ji's Western-style trolley.

Even those knowledgeable purchasers couldn't help but want to give a thumbs up when they saw this posture: "Which brand came up with this ghost idea? Didn't you say that open flames and open stoves are not allowed in the exhibition hall? Is it roasted with an electric oven?"

"This smell is too strong! It's more fragrant than popcorn and stinky tofu before they come out of the pot!"

"Awesome! This trick is much better than distributing flyers and free samples!"

I have been working overtime for the past two days after the holiday and I am about to vomit. I came back and coded a chapter and it's already this time. I want to say sorry to everyone first.