I am farming in the real world

Chapter 71: Don't Force Yourself to Endure Hardship (Seeking Subscriptions)

The combination of ground subsidence, tomb relocation, and a subsequent media blitz completely routed the knock-off Chen's brand.

Chen Jue probably won't witness Lin Youlong's emotional breakdown.

After blacklisting the chairman of that extraordinary catering group, Chen Jue led Dai Cheng and the rest of Chen's marketing team on a whirlwind tour, personally visiting various counties and districts in Wen City to select suitable locations for branch stores.

Since Chen's is a newly established company, the internal staff still need time to coordinate and work together smoothly.

Dai Cheng and his team were afraid of making mistakes during their first site selection, choosing shops that didn't meet Chen Jue's standards, so they invited him, the founder, to come along and provide on-site guidance.

After all, Chen's first store was accidentally chosen by Chen Jue himself.

Besides the unique flavor of the secret roasted chicken, Dai Cheng and the other marketing staff believed that there must be some hidden secrets in the location selection that contributed to its sudden popularity.

Anyway, there's nothing else to it; following the boss's lead is sure to be right!

"When opening a store, the first thing to do is determine the product positioning and target customer group."

"Our secret roasted chicken is priced so high that it would be difficult to sell well in ordinary business districts."

"Even if the working class knows that Chen's roasted chicken tastes good, it's hard for them to spend that much money to buy it often, at most rewarding themselves during festivals or buying one for their family to try."

"Therefore, the store's location should ideally be near the most expensive and luxurious new residential buildings in a region, with an occupancy rate of at least 50%, like those luxury homes along Binjiang Road in Wen City."

Seeing Dai Cheng and the others taking notes and eagerly seeking advice, Chen Jue began to show off his 'business acumen'.

He shared all the ideas and key points he had learned from opening and running the store during this period with the marketing staff, without reservation.

If Chen's wants to expand outside Wen City in the future and achieve chain stores throughout the province or even the country, Chen Jue must cultivate a group of corporate talents who understand his thinking.

Otherwise, when Chen's opens dozens or even hundreds or thousands of stores, Chen Jue himself will be exhausted just from traveling for site selection.

Although the old bosses of Wen City used to believe in the entrepreneurial spirit of "being able to be the boss and sleep on the floor," enduring hardship and striving hard.

But after all, the current era is different.

Communication is so convenient, and there are internet applications everywhere; it's enough to teach a group of employees and send them out to develop.

After earning his first pot of gold with the MC system, Chen Jue didn't want to learn from those old-fashioned Wen City bosses and force himself to endure hardship when it wasn't necessary.

… …

After spending a day with Dai Cheng and the others, selecting the 2nd and 3rd branch stores in Yueqing and Rui County, the two best economic districts and counties, Chen Jue didn't continue leading the team.

After two on-site guidance sessions for site selection, even if Dai Cheng and the others were stupid, they should understand Chen Jue's site selection ideas.

What needed to be taught and said had already been imparted, and the rest was for these employees to coordinate and comprehend on their own.

So, after assigning the site selection tasks for the remaining districts and counties, Chen Jue returned to the construction site of Cube Technology and assigned a 5-person team of Iron Golems to decorate the new branches one by one.

With the previous decoration experience of the No. 1 flagship store, the remaining branches only needed to be copied.

However, in order to slow down the decoration speed, Chen Jue set the Iron Golem team to complete one branch store per week.

Lest the employees and materials inside Chen's Catering Company haven't been trained and prepared yet, and the store is already finished.

That would be too scary!

It's worth mentioning that, after the experience of starting a business and getting on the right track, Chen Jue has outsourced all of 'Chen's' business related to printing and packaging to Zhang Fan and his wife at Cai Die Advertising.

This young couple is relatively honest, and they used to run a small shop purely to support their family.

Suddenly receiving a long-term large order from Chen's, they almost worshiped Chen Jue, their great benefactor!

So, at Chen Jue's suggestion, and under the influence of the 'Chen's Secret Roasted Chicken Craze' sweeping across Wen City, Zhang Fan and his wife directly emptied their savings to take over a printing factory sold by relatives, and turned around to become Chen's current only advertising supplier.

They were flying high making kraft paper packaging bags and some promotional materials every day.

After earning money, they didn't forget their original intention and secretly kept wanting to treat Chen Jue, their great benefactor, to a meal.

It can be said that they caught a ride on Chen's bandwagon and greatly changed the course of the couple's life.

… …

After ending the on-site guidance for Chen's branch stores.

Chen Jue spent the next few days at the construction site of Cube Technology, living a simple and relaxing seaside life.

Every day, he would either go to the construction site to observe the construction progress of that super-large 'Rubik's Cube', or use the newly registered 'Cube Technology' Douyin and Bilibili accounts to post casually edited building videos online.

Coupled with a catchy title like "How to build a 40,000-cubic-meter super factory in 10 days," he divided the entire construction site's construction progress into short drama serials, posting one every day.

Unexpectedly, the diversion effect was surprisingly good!

Driven by curiosity, many netizens came to besiege how this prefabricated super factory was born from scratch.

In this day and age, the scripts and routines on short video platforms are endless, and many people are already tired of the old-fashioned beauty dancing and rich guys flaunting their wealth.

As soon as they saw this new-style building short drama from Cube Technology, they felt as relaxed as ordinary people seeing an old car being renovated, hooves being trimmed, or earwax being removed, and they all liked and followed it.

Especially some civil engineering and mechanical engineers, who initially looked disdainful after seeing the video title, thinking it was just a clickbait title to trick people into coming in.

But when they saw the [Iron Strips] and [Iron Plates] cut from the [Iron Cube], labeled with promotional words like 'Metal 3D Printing New High-Tech Prefabricated Building Materials' in the video.

Then, like building blocks, they were gradually erected by workers into the factory's load-bearing columns, wall shells, and interior flooring, everyone exclaimed in the comment area.

"I'm convinced! After working on construction sites for ten years, this is the first time I've heard of building a factory like this (Awesome)"

"Oh my god! Are they all metal prefabricated parts? How much does it cost to build a factory like this (Rich guy V50)"

"The times are changing too fast now, all kinds of high-tech AI and self-driving cars are coming out to grab the business of taxis and Didi. If even houses become modular prefabricated like in the video, it is estimated that a large number of migrant workers will become unemployed (Thinking)"

"If there is an accidental electrical leakage somewhere, will everyone working inside be electrocuted (Joyful)"

"Where is this construction site? Why does it look a bit fake! Is it AI generated! Does China have such powerful technology?"

Various demons danced wildly in the comment area, and the comedians contributed happiness while also providing tens of thousands of new fans for Cube Technology's official account.

Chen Jue would also take the time to pick a few of these netizens' comments to reply to.

Most of the remaining time, he was holed up in the workshop of Minghua Shipyard, studying the characteristics of the newly synthesized [Lithium Battery Piston].

And how to use the powerful thrust and endurance of the [Lithium Battery Piston] to create special vehicles that can be used in reality.

Here it is, when night falls.

Inside the workshop that has been completely repaired with holes and leaks.

A 10-meter-high pure iron robot, made of [Iron Blocks] and various iron profiles cut with water jets, and temporarily pieced together with reference to online glue model, is just a hollow shell.

Under Chen Jue's self-talking manipulation, he stepped on the pressure plate, instantly activating the two [Lithium Battery Pistons] padded under the robot's feet.

"MC Prototype, first piston bounce test."

"Start!"

I was called to work overtime again today, A Xi Ba ~ code words, code words.

Guaranteed first update