I am farming in the real world
#85 - Super high standard central kitchen (please subscribe)
Chapter 85: Ultra-High Standard Central Kitchen (Seeking Subscriptions)
Li Fei's urgent phone call immediately sobered him up.
Hearing the anxious and flustered voice on the other end of the phone, Chen Jue hurriedly comforted him with a few words, "Cousin, stay calm! Don't panic! I'm coming over right now!"
"There's absolutely no problem with our roast chicken; it's definitely clean and hygienic."
As an entrepreneur in the catering industry, Chen Jue was more concerned about food safety issues than anyone else.
Previously, to provide cover for the roast chicken and to create a good brand image for Chen Ji, he had spent a lot of money to send MC roast chicken to several authoritative institutions with official certification for testing.
The inspection reports, along with live broadcasts from the ecological farm, were hung all over the wall, just like some companies like to display their honors to the public. The wealthy diners who came to buy chicken also appreciated this.
This sudden online report made Chen Jue suspect that someone was plotting behind the scenes, becoming envious of Chen Ji's business.
Otherwise, without conclusive evidence, these relevant departments would not have mobilized overnight to come for testing.
"As the business starts to grow, all kinds of demons and monsters come out," Chen Jue sighed inwardly, and the figure of Lin Youlong from the Chaofan Catering Group flashed through his mind.
The only one who had a grudge with Chen Ji, after thinking about it, was this local catering tycoon.
Besides him, those engaged in cooked food and braised dishes were also very suspicious.
Because the emergence of Chen Ji changed not only the consumption habits of the wealthy district of Wen City but also indirectly affected a small group of people who made a living by selling braised dishes and cooked food.
Suddenly snatching away the top of the pyramid's cake, every competitor was probably gossiping behind their backs.
After all, competitors are enemies. In the face of money and interests, competitors are capable of doing anything.
So Chen Jue took a car to Wen City overnight. On the way, he carefully looked at the online complaint videos sent in the market public relations group.
The video was recorded by a middle-aged man wearing a mask. In the video, he named Chen Ji's secret roast chicken, saying it contained additives that made people more and more addicted.
He also listed his own medical examination report in the video. The report showed that a certain toxicity test was positive.
It should be known that recently, Chen Ji's chain branches have been spreading one after another in the Wen City area, and its popularity and traffic are among the top in the entire Wen City area.
This medical examination report showing positive for toxicity, once posted online, directly pushed Chen Ji Catering to the forefront.
"I knew that a roast chicken without seasoning wouldn't be so delicious. It's been flooding my friends' circle every day. It turns out it has super additives! (Laughing and crying)"
"A roast chicken sells for 188 yuan. How can anyone still queue up every day for such an expensive IQ tax? They must have eaten something wrong (doge)"
"Always doing these internet celebrity stores, how annoying! Anyone with eyes can see that there's something fishy (smiling without saying a word)"
"Such ruthless technology, I wonder if those rich people queuing up are afraid (happy)"
"Let's see him build a tall building, entertain guests, and then wait for the building to collapse (husky sticking out its tongue)"
A lot of people in the comment section of this complaint video were sarcastically mocking.
Some were even @ing official V accounts such as the Market Supervision Administration and the Consumer Protection Association at the bottom.
"This rhythm is well-orchestrated, truly impressive!" Chen Jue's face immediately became serious after watching the video.
Whether this public relations crisis is handled or not, it has already caused irreparable damage to Chen Ji's brand image.
Because that's how the catering industry is.
Once someone accuses a store of adding additives, no matter how it is explained later, it will affect the business and reputation.
This is the so-called 'it takes only a mouth to spread rumors, but you'll break your legs trying to refute them'.
And most of the time, breaking your legs to refute rumors is useless, because the prejudiced impression of adding additives has already taken root in the minds of diners, and it is difficult to reverse this prejudice through explanation.
......
After figuring out the intention of the complaint video, Chen Jue quickly arrived at Chen Ji Catering Company.
Seeing the behind-the-scenes boss appear, Dai Cheng, Li Fei, and others surrounded him as if they had found their backbone.
As for those staff members from the relevant departments, after checking the origin materials and food safety permit documents presented by Chen Ji and confirming that there were no problems with these procedures, they had already dispatched a team to the chicken source origin in Pingtou Village, Wencheng.
The remaining staff members who stayed at Chen Ji Company immediately came up and asked when Chen Jue, the person in charge, appeared: "Are you the boss of Chen Ji?"
"We have received relevant complaints and now suspect that prohibited raw materials have been added to your processed food. We need to go to your factory's central kitchen for inspection!"
Seeing this, Chen Jue immediately cooperated and said: "No problem, the factory is nearby!"
Afterward, Chen Jue led the people from these relevant departments to a closed factory near Wanqiang Logistics Park.
Chen Jue rented this place casually before the opening of Chen Ji's No. 1 store, the purpose was to provide cover for Chen Ji's central kitchen, and several refrigerated trucks with Chen Ji's paintings were parked at the factory gate.
Moreover, after taking it over, Chen Jue also purchased a bunch of central kitchen equipment and added it inside, and by the way, used the building materials from the Magic Cube Factory and the green plants he matured to redecorate this place inside and out.
When these uniformed personnel from the relevant departments arrived at this factory at the foot of the mountain, they were immediately shocked by the environment inside and outside the factory.
The iron-gray metallic factory building exuded a spotless sense of sight under the lights at night!
The ground inside the factory was even paved with unknown metal materials, and you could clearly see the dust footprints when you stepped on it.
In order to enter this factory, a group of people also passed through the kitchen entrance with 3 induction doors.
Every time they passed through an induction door, the airflow blowing from overhead constantly carried away the dust on everyone's bodies.
"Good... so clean!"
"Is this a dust-free workshop?" Several inspectors couldn't help but ask.
These people who supervise food safety usually deal with food companies.
Most of the small shops and stalls seen on the market are in the form of family workshops, with the front as the shop and the back as the kitchen, not to mention the dirt and chaos.
Except for those mature large enterprises, few would do things so unconventional like Chen Ji.
"Yes, leaders, this is a 100 million budget-built Class 100 dust-free workshop that we Chen Ji spent to ensure that diners can eat with confidence," Chen Jue said casually on the side, pointing to the certification qualifications on the factory entrance wall.
"What did you say? This is a Class 100 dust-free workshop?!"
"Isn't that what can be used to produce medicine and electronic semiconductors!" Several inspectors looked at each other, their eyes filled with shock.
It should be known that dust-free workshops are also divided into levels.
From Class 100,000, Class 10,000, to Class 1,000, Class 100, and even Class 10.
The smaller the prefix value, the less particulate matter per cubic foot, and the higher the cleanliness.
Usually, in the food and beverage industry, a Class 10,000 dust-free workshop is already very remarkable. Many small factories don't even have the concept of a dust-free workshop at all.
Chen Jue has now raised the dust-free workshop level to Class 100, which is enough for sterile manufacturing in the medical field, and even the entire semiconductor purification workshop is no problem.
Using such a high-standard factory building as a central kitchen is really a bit of overkill in the eyes of these inspectors!
So, with various doubts, they followed Chen Jue into the factory. These inspectors, who had just shown a strong attitude of interrogating Chen Jue in Chen Ji's company, began to become cautious and restrained at this moment.
Even every two steps, these people would look back at the shiny metal floor that could reflect people's faces, for fear that their sudden visit would bring unnecessary pollution and trouble to the company.
Fortunately, their worries were superfluous.
After passing through the factory's narrow entrance and arriving at a completely closed metal gate, an iron golem in charge of guarding the central kitchen immediately shouted to Chen Jue, "Hello, boss!" At the same time, he sent several sets of protective clothing to everyone.
"Sorry, leaders! Food safety is no small matter, please cooperate. We have to do a good job of protection when we go in for inspection, so as not to pollute the production materials inside," Chen Jue turned back and smiled slightly.
This scene, on the contrary, made the inspectors a little embarrassed. Several people said "It should be!" and then followed Chen Jue to put on protective clothing together,
After that, they went through three rounds of disinfection in the isolation room. Counting the three rounds of entering the factory, there were a total of six rounds of sterilization and dust removal, which almost numbed people.
Captain Wang, the leader of the team, even felt that he had never been so clean in his life!
Turning back, he sighed to several colleagues next to him: "This Chen Ji is amazing! Casually building a central kitchen is more powerful than the workshops of those big companies in the news!"
"Didn't President Chen say it? This place invested more than 100 million! Without money, where can you get such a great place."
Everyone was talking, following Chen Jue all the way into the mysterious interior of the central kitchen.
However, as soon as they arrived at the place, a female inspector in charge of sampling and collecting found something wrong.
Because she found that the employees who were also wearing protective clothing were washing [raw chicken] covered with barbs in a metal sink against the wall.
"Xiao Liu, what's wrong?"
"Is there a problem with their handling of raw poultry?" Captain Wang asked, leaning over.
The female inspector shook her head, pointed to the red and white barrels of water with spray gun tubes inserted, and reported with a complicated face: "No... no problem, Captain Wang!"
"It's just that they are using Wahaha purified water to rinse the chicken, which is too extravagant!"
At least the first update~
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