I am farming in the real world

Chapter 87: An Overwhelming Surge of Traffic! (Bonus chapter for every 300 advance orders)

Inside the office of Chen Ji Catering Co., Ltd., Chen Jue, with a bewildered expression, watched a post-race news interview on a large screen along with Dai Cheng, Li Fei, and others.

The video featured Wen City athlete Pan Lele, who had just turned the tide in the swimming pool, surpassing several foreign swimmers and relying on the final leg to reverse the situation. He surpassed the 'Purple Sweet Potato' (derogatory term for African-American) from the United States and won the gold medal in the Olympic men's 4 × 100 meter freestyle relay final.

At this moment, he was showing off his physique to the camera, displaying the charm of Chinese swimmers, while also answering questions from the frontline reporters.

After saying a lot of words of thanks and blessings, Pan Lele was asked by the reporter at the end of the interview: "Congratulations to Lele for breaking the Olympic record! Lele, what do you want to do most after winning the gold medal and returning home? What do you want to eat the most?"

As a result, Pan Lele replied with a sunny smile: "I want to play games and eat my mother's cooking when I get home! Oh, and I also want to go to 'Chen Ji' in my hometown and queue up to buy a roast chicken. Chen Ji's secret recipe roast chicken is very delicious."

Such a bold endorsement directly stunned the reporters at the scene!

At this moment, Xu Jiayu, also a Wen City native specializing in backstroke, cheekily approached the camera, put his arm around Pan Lele's shoulder, and said: "I can testify! Chen Ji's roast chicken on Binjiang Road is indeed unparalleled!"

"It's just that the line is a bit difficult to get through. I hope that after returning from this competition, the boss of Chen Ji can open a few more branches!"

Of course, this original, uncut post-race interview video was specially released on the internet.

The ones broadcast on television were definitely edited.

But in any case, with the endorsement of two Olympic gold medalist swimmers, the reputation of Chen Ji's secret roast chicken instantly soared with this wave of Olympic enthusiasm!

Phrases such as 'What exactly is the secret roast chicken that Pan Lele mentioned?' 'The true face of the roast chicken endorsed by the gold medalist' 'Chen Ji address in Wen City' began to frequently top the trending searches.

Apart from the top positions being firmly occupied by Olympic events and the gold medal list, the entries related to Chen Ji even squeezed into the top 10 of the real-time trending search list on Weibo and Douyin at one point.

Don't underestimate this top 10!

This is a trending search list for more than 1 billion netizens across the country.

Just being on it for a few hours can generate tens of millions or even hundreds of millions of views.

This overwhelming surge of traffic instantly turned the trolls and keyboard warriors who were previously making sarcastic remarks under Chen Ji's official Weibo account into fools!

In particular, a large portion of Pan Lele and Xu Jiayu's fan base are female fans.

This T0 version of invincible existence directly hammered the trolls' heads!

If there were really a problem with Chen Ji's roast chicken, wouldn't these Olympic athletes fail their urine tests after eating it?

Thus, under such high-intensity confrontation, those few previously upvoted connotative comments were quickly stepped down by the netizens who came to watch.

Everyone was inquiring about where 'Chen Ji's' store was located and how much a roast chicken cost.

Some local netizens in Wen City, seeing their hometown become famous because of a roast chicken, also specially ran to the comment section to patiently answer questions, and even posted pictures to help promote it.

After all, in order to wash away the stereotypical impression of 'The Jiangnan Leather Factory has closed down,' the silly netizens of Wen City have put in unimaginable efforts.

Now that there is suddenly a positive image, they naturally ran out to promote Chen Ji.

"Hiss~ Did we get whitewashed inexplicably?"

"Sure enough, the only way to defeat trolls is with another group of even more awesome trolls!"

Chen Jue looked at the 999+ red exclamation points in Chen Ji's Weibo backend, and the number of fans that jumped up by hundreds with each refresh, and he was almost making a killing!

Because this overwhelming bundled traffic was almost rising to the point of being related to the food image of a city.

Sure enough!

In less than half a day, official Weibo accounts with blue certification marks such as @WenCityCultureandTourism @WenCityTV @WenCityExpress successively forwarded and liked the posts.

They even generously displayed the previously filmed video of the grand opening of Chen Ji on Weibo.

Even the two Olympic gold medalists who started it all, @PanLele @XuJiayu, also popped up in the comment section after the competition to like and interact with netizens, directly praising Chen Ji's roast chicken as delicious.

This directly ignited the enthusiasm of the vast number of internet users!

Because food has always been borderless.

Now it is also the summer vacation, and a bunch of introverts and extroverts are thinking about finding places and excuses to go out and have fun.

Just like the Zibo barbecue and Tianshui spicy hot pot before, with popularity and traffic, it is a matter of minutes to become popular.

Even if the popularity has passed, there are still a steady stream of tourists from all over the world rushing to Zibo and Tianshui every day to taste the flavors that have been hyped up by netizens.

… …

With the promotion of Olympic gold medalists, Chen Ji's reputation has been completely out of the circle this time.

Before, the opening of several direct-sale branches in various counties and districts only had an impact within Wen City, at most attracting tourists from a few neighboring prefecture-level cities to eat.

Now it's good, netizens from all over the country have begun to come here admiringly.

In the comment area, a bunch of netizens living near Wen City are posting train tickets and air tickets.

Even the deputy mayor of Wen City in charge of culture and tourism called the front desk of Chen Ji Company overnight through his secretary, saying that he would send a working group the next day to help with the publicity.

He also asked Chen Jue, the boss, if he needed any help.

Because what Chen Ji's branches will face next is not only the local wealthy customers, but also a large number of rich brothers and sisters from all over the country.

If the service is not good, it is no joke!

So Chen Jue thought about it and asked Li Fei and the others to come forward and connect the staffing issues with the Wen City talent market and the department in charge of youth employment.

Because the subsequent opening of new branches, including Chen Ji's central kitchen and cold chain logistics, requires a large number of people to support it. Relying on 100 iron golems with different skins is far from enough.

Regarding this small request, Secretary Cao on the phone said that he would help to communicate with relevant departments as soon as possible and expedite the follow-up.

After all, Chen Ji's sudden popularity is not only creating value for their company, but also driving the economic development of the entire Wen City tourism market.

Helping to recruit people and creating employment positions is nothing!

… …

After dealing with these Wen City leaders who inquired overnight, Chen Jue himself went to the farming base non-stop overnight.

He had been busy burying his head in starting a business and making a profit before, and he didn't pay much attention to the recent Olympic Games at all.

He never thought that this overwhelming surge of traffic would be so fierce!

It is directly tied to the entire Wen City's cultural and tourism market!

So, he transported more than 200,000 Xianju chickens, which had been cultivated and bred for a period of time, to Wencheng's ecological breeding farm in large quantities for quantity expansion.

In order to promote Chen Ji's chicken source, he also specially spent money to buy the trademark of the 'Wencheng Chicken' chicken breed.

Because after MC system breeding, this initial batch of Xianju chickens has become unrecognizable. Whether it is the meat quality or the appearance of the chicken, there has been a great improvement compared to before, and it is right to mark its own local variety.

It was only after finishing these supply chores that Chen Jue ensured that Chen Ji's branches could cope with the overwhelming traffic from the Internet in the next period of time.

Sitting in the business car heading to the Magic Cube factory, Chen Jue suddenly saw the light box advertisements on the roofs of the taxis running all over the street, and they had been replaced overnight with copywriting to cooperate with Wen City's cultural and tourism promotion.

The slogan "Chen Ji Secret Roast Chicken, the taste from Wen City" directly stunned Chen Jue!

What is political harmony?

This is it!

Wen City's super action ability was already famous during the epidemic.

But when he thought of this wave of overwhelming traffic, he accidentally owed favors to two Wen City swimmers. Chen Jue's mind moved, and he immediately turned on his phone and posted a very coquettish reward question on Zhihu using a newly registered alt account.

"Planning to invite Olympic gold medalists (the kind who break world records) to endorse my company's brand, how much money would it cost?"

"Waiting online! Very urgent! (doge)"

Bonus chapter is here~