I am reborn without a pattern
Chapter 253 General
There was no rush to collect evidence against Yu Xiaojun. After Chu Sheng went to work, he first familiarized himself with the working environment, and then made a series of purchase lists, mainly various equipment, with a total value of about two million. Because of his relationship, The purchase cost was reduced by almost 300,000 yuan.
After many years of business, this market still exists.
Then because "Daqiao Meat Processing Factory" had a fast food snack research and development project, after learning that it was commissioned by the "Katyusha" chain restaurant, Chu Sheng was surprised and quickly took out the spiced beef from the original unit and mixed it with scallion oil. The noodles are one of a kind.
Beef is produced in a standardized manner and can be sold individually in a small package. It is positioned as a high-end snack, and the price is 50 per pound.
As a snack added to scallion oil noodles, if the price is ninety-nine yuan, the profit will be one to two times.
In addition, Chu Sheng suggested that the braised food should be packaged, and the braised food in the peripheral areas of Suzhou could be used. Directly invest in the Songjiang market. It does not need to be big. It is enough to focus on the seven to eight million market.
The operation is similar to the high-end product "Daqiao Meat Floss", which is a gift.
Yanwei has chicken, goose, etc. in Lucheng and Yushan respectively. It is impossible to make it bigger and stronger, but the purpose is to enrich the product line, and if necessary, it can do OEM processing.
"Now the two towns of Lucheng and Yushan have also begun to consciously promote their brands, but the intensity is not enough. We can borrow the name of Gusu to gain some dividends from landmark products."
"Just to take advantage of the heat."
"right."
Chu Sheng saw that Zhang Haonan understood it immediately, so he didn't go into details. Although he was previously engaged in product research and development, it didn't mean that he didn't understand marketing. It was just because of his personality that it was impossible for him to block people's way of making money.
"With the big framework of Gusu, if someone from Lucheng or Yushan files a complaint, the superiors won't pay much attention to it. After all, it's important to have a good name in Gusu, and no city will dislike a person with few business cards."
"Hmm...that makes sense."
"In addition, the soy sauce can be supplied to Beijing and Tianjin. I used to provide local flavor pig ears to several bearing factories in Tianjin in my old workplace. Now if I contact you, even if the supply relationship cannot be fully restored, I can One or two families are enough."
His style is different from that of Wang Aihong. If Wang Aihong works hard, then Chu Sheng plans to act later and then go all out.
But he was not sure if he was put at the helm. He was more like a wise general who only wanted to win the battle.
Wang Aihong is different. Wang Aihong, who has endured hardships, dares to defeat the battle, and even if he is not sure, he dares to take over and fight.
So despite Chu Sheng's various "surrogate services" now, Wang Aihong is not worried at all. The more Chu Sheng does, the more Wang Aihong will rise with the tide.
"So the product line will start to be made into different series?"
"Yes, one is the braised meat series, which focuses on pig ears, spiced beef, chicken feet, duck gizzards and duck tongue. The other is the local specialty series, such as sweet dried tofu from Gusu and Liangxi. We can enter the market in surrounding counties and cities. Small supermarkets and chain supermarkets avoid direct competition in the cooked food section of large supermarkets. Of course, these include red sausages, sausages, cured chicken legs, chicken, etc."
To put it bluntly, the local delicacies in the surrounding areas, such as the "Daqiao Meat Processing Factory", can be used as landmarks to gain fame.
And it’s not just one family, it’s all similar foods.
"Then the packaging will be unified, so that when consumers buy, they will be deeply impressed by the packaging. Our factory has a good production environment and guaranteed quality. As long as the products are shipped, they will have a good impression in three to five months."
Enriching the product line is what Chu Sheng is focusing on now. He is not in a hurry to develop new flavors because he came out of the old company and can borrow a bunch of products from the old company.
Moreover, it is an old product that has withstood the test of the market for many years, and Zhang Haonan doesn't know how much market research and taste adjustment costs it would cost.
It can be said that the arrival of Chu Sheng is equivalent to directly creating a complete product research and development team.
From a business perspective, Chu Sheng is simply a magic weapon.
He could go out and work alone and make money, but because of his personality, Zhang Haonan wanted to mess with Yu Xiaojun, which just scratched his itch, so other people's solicitations were worthless.
"For this year's Qingming Festival, I have seen our factory's records, and it is obvious that shipments have increased sharply. Obviously, there must be some consumers in the market who use our factory's products to commemorate their ancestors. There is no such choice. It is doubtful that the reputation of 'Daqiao Meat Processing Factory' has a certain regional influence."
The quality of the product is decent, even excellent, and you don’t need too much. You will know it after eating it once.
The most powerful way of publicity is indeed “word of mouth.”
"So, as long as the product line is enriched this year, the next thing our factory will do is to expand reproduction, and strive to directly take away 10% of the market for similar competing products in the Yangtze River Delta region, and become the top five or even the top three. .”
Chu Sheng was very confident. When he knew that Zhang Haonan and Jiang Gao were cooperating to copy the "Daqiao Pig Farm", he felt that it would definitely become bigger and stronger.
If other similar companies want to compete, the supply of raw materials will become extremely complicated. This is not to say that it is not a good thing, but if you have a stable supply of raw materials, the taste will be relatively stable.
Even the pigs are the same breed, so how can the taste be different?
"I hope to develop one or two more novel snacks, and I want to use them in 'Katyusha'."
"Don't worry, boss, I will keep in communication with the product development team of 'Katyusha'."
"It happens to be Labor Day and they are going to travel to Suzhou to see the gardens. At the end of the day, they will come to Shacheng and have a meal together. We will try to get Katyusha to open smoothly on the first day of summer vacation."
"good."
At this time, stores were being renovated in Jiankang, Shacheng, and Suzhou. The production of "Katyusha" dining gifts and rocket launcher toys had also been commissioned. The first batch of goods had already entered the warehouse and was waiting for the summer vacation. Once you arrive, you can start the meal delivery.
The first batch of employees are now almost fully trained, and they are currently doing regular drills. They will also practice various emergencies encountered after the opening.
The publicity of "Katyusha" was also first promoted in the university circle. Among the posts on the "偁婁偁偁" forum, in addition to the magical posts and the progress of the transformation of "Haonan·XX", "Katyusha" is the most interesting. .
Occasionally, I will show off the cartoon image of "Katyusha", the Soviet army's boat-shaped hat, and the cute smile, combined with various "tornado" series, it is simply not too killer.
In particular, there are also activities held on "嘁婷寇偓", such as draws, lottery tickets, etc., as well as various model giveaways, which have made many fans excited.
It doesn't matter if it tastes good or not, what matters is that it's fun.
At the same time, "Katyusha" also has a "My Lucky Day" event. On the opening day, you can draw a lottery with your invoice and have a chance to get a golden AK...
Although it's not big, it's enough to drive a kid crazy.
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