I am reborn without a pattern

February 7th is the Lantern Festival. During this period, Zhang Haonan mainly stayed in Wujiadai for meetings. In addition to his own company group work, some "model units" of rural supply and marketing cooperatives were also invited to participate in the "New Year's Eve" event. meeting".

What is considered a little bit of humanistic care from the "shashi food system" may not necessarily lead to the best performance. After all, the output value of selling dried vegetables and selling dried meat is different.

In addition to output value, the internal selection criteria also include customer satisfaction, product sampling pass rate, cooperation prospects, etc. And for local reputation surveys, the weight is actually quite high.

The "Shashi System" does not prohibit the behavior of "showing off wealth", but if the behavior has a negative impact, the contract of the cooperative self-employed person will be terminated.

After all, if you "show off your wealth", it will be fun for you, but the bad reputation will be for "Shacheng Food", which is not okay.

The reputation of "Shacheng Food", especially the "word-of-mouth" communication path, can be regarded as an important core for the development of this enterprise.

After all, at present, the main business is still oriented to government and enterprise organizations, and the marketing is completely different from "Daqiao Food".

Like "Daqiao Roufong"'s "brave pigs are not afraid of difficulties", that is what is needed for branding.

Farmers these days pay more attention to the brand and origin of large items. If they are serious about making money, it will be enough if it can be used. In fact, it will be very different in the next twenty years.

This year's "annual party" was obviously much more lively, and given the scale of the "Sha Food Group", the "annual party" was also a Lantern Festival party, jointly organized by Shacheng TV Station and Xuannio Culture and Entertainment Co., Ltd.

Off-site activities are held at "Wujia Lake". In addition to various folk performances, there are also various opera performances, songs and dances.

The on-site party was held in the Agricultural Machinery Technical School, not only to make the best use of the resources, but also to enhance the pride and confidence of the teachers and students of the Agricultural Machinery Technical School.

The "Sand Food Department" has begun to form its own set of standards for vocational and technical positions. Therefore, except for those older students who are eager to learn skills and return to their hometowns to make money in agricultural machinery technical secondary schools, the first batch of suitable-age students will have to wait for the graduation certificate three years later. Very much looking forward to it.

The key is that there is no atmosphere for gangsters who want to be school bullies. Wujiadai will not talk to you about anything. If you dare to fool around, you will be beaten. Being proud of being "smiling and proud" will let you know the dangers of the world in advance.

It is natural that the school climate is good, but it cannot be bad.

After all, teachers' salaries are not low, and the teaching staff themselves are also under business pressure. The difficulty of catching fish is much higher than that of the "Shacheng Food" administrative building.

Zhang Haonan usually doesn't attend such events, but the "annual meeting" is a little different. Some of the outstanding farmers' representatives from other places have never met him and they really want to meet him. Zhang Haonan still gives him this face.

Furthermore, the Shacheng City Government wants to make the annual meeting of "Shacheng Food" a regular event, which means that the city TV station will be integrated into the annual meeting during the Lantern Festival every year.

The idea is quite straightforward. Farmers from other places can make fortunes and improve their lives, which can be associated with Shacheng. This is urban propaganda in the style of "moistening things quietly".

In addition, the city TV station has a fixed business every year. The activities on the Lantern Festival need a lot of money to organize, at least six or seven hundred thousand.

After all, in addition to organizing folk activities, "Shacheng Food" also costs money to have opera troupes come all the way to sing a piece. A small folk Henan opera troupe costs just over 10,000 yuan, and Huangmei opera is also a copycat, so it only takes two people to perform a little bit. It's cheaper, a small group of brothers can do it for three to four thousand yuan, and a couple can sing for one night for two thousand yuan.

If you really sing for one night, you will have work on the fourteenth day of the first lunar month. Because of Wang Aihong and Yu Wenjing, the "Shashi Department" also has the "Northeast Gang". Of course, the scale is the same as other places, and there will not be an absolute proportion, but in general The quantity is here, and the entertainment demand is naturally there.

However, for this year's Lantern Festival, "Shacheng Food" still invited some celebrities to come over and sing a song for not much money. Some of them didn't even cost money. It was considered a favor to Zhao Feiyan.

But if it comes to next year, it will be different. There will be more money to pay, and there is no need for the singers to say that Zhao Feiyan's worldliness is much better than Zhang Haonan's.

Boss Zhang has always done it for free.

Because he has quite a lot of connections in the entertainment industry, the Shacheng City Government also has a good idea. It hopes that the annual meeting of "Shacheng Food" will be as big as possible. If it is held this year, it will be able to partner with the next city to hold a Lantern Festival next year. Festival party.

Therefore, this year's "Sha Food Group" annual meeting and Sha Cheng TV Lantern Festival Party put up a sign, and the publicity department of the Sha City Government did local publicity.

The warm-up started in the winter of last year. The newspapers in government agencies and units were all rotten, so it was just a matter of sending official letters.

The effect is pretty good, mainly to create excitement. Boss Zhang is very good. He especially likes fireworks, so he specially invited experts from Sanxiang to set off the fireworks.

Not to mention, my lake is as flat as a mirror on the fifteenth day of the first lunar month. When the fireworks are set off by the lake, half a million yuan worth of goods are released with the effect of more than one million yuan.

After eating the Lantern Festival, on the sixteenth day of the first lunar month, we organized several buses to take cooperative households to visit various processing plants and breeding farms.

This is the first time for many cooperative households to see such a modern pig farm. In their understanding of the pig farming industry, there are two completely different styles.

Several agricultural machinery parts processing production lines, dried vegetable production lines, and meat floss production lines also opened their eyes.

The sense of "modernity" only seen on TV made them curious and uneasy at the same time. It was like going to a Western restaurant for the first time to eat meat, but they didn't know whether to hold a knife or a fork in their left hand.

Fortunately, Boss Zhang has always been happy to serve foreign food as he pleases. The people who gave explanations to the outstanding farmer representatives carefully used their fellow villagers. When the local accent comes, the first thing to talk about is where the people are from.

Especially those in Andong County, they became more relaxed after chatting, and they also knew which ones had better sales and which ones were more profitable.

After the visit on the 16th of the first lunar month, Zhang Haonan also boasted to the farmer representatives at the banquet about how much money he should make this year, how much the scale should be expanded, etc. It was exciting to hear it.

"...The market was good last year, and everyone also made some money. Let's work hard this year to see if the increase can reach another 50% or 70%. When the company competes for the market, it is a war, and the war is about logistics. . Then this year we will treat it as another 'Huaihai Battle'. Whether the company can achieve great results depends on how much energy everyone has to push the small carts..."

Zhang Haonan actually explained everything clearly in his speech on stage. He probably wouldn't understand the business terminology, but when he talked about the "Battle of Huaihai", he could understand it immediately.

Whether the performance of "Sasa Food Group" can explode this year depends solely on production capacity.

The reason is very simple. In addition to the foreign trade business that will flourish again this year, there is also heavy demand from the "Sha Food Group" in the domestic consumer market.

For example, in the processing of "vegetable buns", "Shashi Group" received an order for instant noodles and vegetable buns invested by South Korea in China.

Originally, it was impossible for this order to be given to the Chinese, but because of the LCD panel project, a linkage effect was produced. In the end, the original South Korean vegetable bag supplier was ruthlessly kicked out, and the "Shashi Group" got the order. .

And this order made the local instant noodle manufacturers in the three provinces and cities of Northern Hebei, Sanjin, Jingcheng, and Haidai also choose "Shacheng Food". The Jingcheng side believed that it could supply South Korea, so it was of a high level. In addition, Similar related companies in the three provinces were just picked up by companies in the capital.

Have to follow.

"Shacheng Food" also has businesses in the wheat processing industry and flour food industry, but currently the only market-oriented business is the crispy noodles manufactured for "Daqiao Food".

There is no serious instant noodles yet, but the production line has been designed. Whether it will be located in Chuzhou or Pengcheng is still under discussion, and the governments of both places are also trying to win over.

This is not a picture of how awesome the instant noodle factory is, but a picture of the follow-up related investments of the “Sha Food Group”.

Therefore, if the outstanding farmer representatives attending the annual meeting in Shacheng to visit the "Sha Shi Group" companies are smart enough, they can become a big grain grower at this time. In addition to earning some money by selling to the country, they can also sell to the "Sha Shi Group". "You can still make a little extra money.

Especially last year, the product line of rice products and snacks has begun to be laid out. Lu Weidong has prepared more than 40 million in marketing expenses this year. The program "Brave Youth Goes Forward" has invested in advertisements before and after the program. CCTV's animation sponsorship has not overtaken the competition. rivals, otherwise the marketing expenses would be directly 100 million.

The banquet at noon was still lively. During the meal, a small theater troupe came to perform hard, mainly Huai opera, telling the story of Sun Dasheng, to make it lively.

After dinner, it was free time and a direct dialogue session with Zhang Haonan was also organized.

In fact, the ideas of the cooperative households are quite similar. Asking questions is more direct and there are not so many empty-headed ideas.

"Boss Zhang, I grew mushrooms last year, and I saw that Lao Shen from Xiangtai did a good job making ducks. I just wanted to grow ducks this year. Can I sign a contract?"

"This depends on the quota of the cooperative. If the quota was full last year, it would not be signed. But if the company predicts that the production capacity is not enough, it will definitely be replenished. But it is first come, first served. The old Shen duck of Xiangtai is well raised, so he will definitely be given priority. Ask him if he wants to add duck houses and water surfaces. Basically, the company will announce in advance through the cooperative how much demand it has. My personal suggestion is that the breeding span is too large, so it is not necessary."

Zhang Haonan patiently said to the cooperative customer from Chuzhou, "The company's rules and regulations are quite strict, and I, Zhang Haonan, am not qualified to dictate. After all, this is a matter of scientific management. The preliminary training for raising ducks also takes time. After the training, , and then selecting duck species, building duck houses, and planning the water surface, a lot of time is wasted. Similarly, if other people's ducks are raised well and they are eager to sell mushrooms, and want to cross over, it is also a waste of time. How long does it take to build a greenhouse? .”

"I just want to make more money."

The cooperator smiled and didn't feel embarrassed at all.

Zhang Haonan also laughed and said, "As long as the company doesn't close down, you can make as much money as you want."

"That's right."

Afterwards, there were all kinds of questions, most of them thinking about whether their stall could be expanded. That is, after making money last year, they all thought about expanding reproduction.

It's just that there's obviously no way to talk about this kind of thing. It's not a big problem for one family to expand reproduction. If hundreds of families come together, it will be fun.

In fact, when we talk to Zhang Haonan about the future, we can't come up with anything. The system of "Shacheng Food" is quite transparent. If we catch up, we will catch up last year, and generally it will not be delayed until this year.

Of course, this year's situation is a bit special. After all, there is a new gap there. If the conditions are right, the newly added rural supply and marketing cooperatives can increase their income, but basically it still depends on the quota.

For example, if orange juice is the largest producer, it would be impossible to allocate a production quota of 1,000 tons to the rural supply and marketing cooperatives in Pengcheng.

The reason why we still hold this kind of face-to-face activities now is not to implement anything. The main purpose is to strengthen the cooperation users' sense of participation and belonging.

"Shacheng Food" cannot control personal life constraints, but with a sense of participation, farmers will naturally consider themselves part of the family. In fact, "Shacheng Food" does have some small benefits, such as insurance. Such as consolation money, etc.

The sense of participation and belonging cannot be reflected in production efficiency for a while, but over time, the social benefits will be very significant.

After all, if there are competitors to poach high-quality self-employed people in the future, then first of all, in terms of distinguishing "us" and "them", the competitors will have to add a little extra cost.

This is why Zhang Haonan is not opposed to spending money to cooperate with the Shacheng City Government for publicity. With the participation of the government, farmers will have higher trust. Even if he and the local village cadres wish to die together, the village cadres are only physical natural persons, not the government. organize.

In order to save a generous pension in a stable manner, Boss Zhang doesn't mind having three melons and two dates at this time.

For farmers, being able to appear on TV, have a big banquet, hold a conference, get one or two honors, and hang medals and certificates on the wall is a much higher level than "showing off wealth". many.

As a result, representatives of farmers staying in Shacheng received calls from home. In addition to bragging to their families, they were very straightforward when describing whether they could make more money in the New Year.

What I want to participate in this year is a big project of the "Huaihai Battle" level. How can I not make money?