I am reborn without a pattern

"It's a good beer, with a unique aroma and a bit of a Scottish style... But what did you say just now, Ann, how much is the revenue?"

"$500 million."

"..."

Weltman was stunned by An Duxiu's answer.

Today’s “Science Salon” has some drinks. It’s the “Mountain Lake” series of high-end beers created by “Sha Beer”. For example, what Weltman is drinking now is the “Purple Mountain” beer in the “Mountain Lake” series. .

There are two labels, one is "Purple Mountain"; the other is "Sha Beer·Purple Mountain".

The former is exported to foreign countries, while the latter is the new favorite in the high-end beer market in Beijing, Tianjin and other places.

"Jiaoao Beer" is actually also developing a series of high-end beers. However, because of its different backing, "Jiaoao Beer" has been targeted by at least four or five groups of "Jingye", and public relations has become a laborious matter.

But "Sha Beer" is different. The local beers in Beijing are typical mid- to low-end ones. The ones placed next to various skewers stalls are all local beers.

There is one exception: the southern suburbs.

Local beer was being beaten steadily.

At all construction sites, everyone drinks "Sha Beer Pengcheng".

They are all water beers, but "Sha Beer·Pengcheng" has a slightly stronger taste. Just a little bit, if it is spread over 10 million liters of beer sales, it will be an instant hit.

Normally, it is very difficult for foreign beer to beat local beer. Unless it is produced directly locally, a lot of additional costs will be added.

In terms of taxes alone, the state adopts a high tax policy for beer. In addition to 17% value-added tax and 3% business tax, there is also a fixed consumption tax of 220 yuan per ton of beer. Thirty-three percent income tax.

This is why all over the country have their own old-brand beers, and they all mix well.

The reason is simple. The local government is definitely happy with the high tax policy and is willing to increase investment to expand the production capacity of local beer companies.

So to defeat local beer brands, you have to rely on crazy mergers and acquisitions, unless you have magic.

What a coincidence, Boss Zhang really has magic...

His inland shipping and offshore shipping fleets have almost wiped out the additional costs in logistics. It may be too much to say that they are ignored, but there is no problem at all in crushing all domestic competing products except local beers in the capital.

Strictly speaking, apart from the incomplete industrial base of hops, in general, "Shabei" can be said to have connected the entire upstream and downstream industrial chain.

In terms of competition in the capital, the local beer in the capital is as cheap as 80 cents, which will only affect normal individual customers, and the impact on large consumers will be basically zero.

The reason is that the current big projects in the southern suburbs know how they came about and who invested in them, even if they are contractors, they all know what is going on.

Therefore, the beer supplied in the construction site canteen will not include local beer as a supplier. No matter how much public relations are used, it will be useless. The purchasing manager of the construction site canteen does not have the courage to sign and confirm the purchase.

He also doesn't want to be "staken alive".

The same is true for the construction site in Northern Hebei Province in the south, separated by a river from the southern suburbs. In order to save worry and effort, Northern Hebei Province completed the renovation of the local brewery at the beginning of this year, and the entire set of equipment was directly removed from Yuzhou.

At the same time, the four brands "Xuegui", "Bingyang", "Meixue" and "Guoren" were restarted. The person who negotiated the deal was Lu Weidong.

It was a bit of a regret that he didn't keep the "donkey meat" in Baozhou. Now it's not about making up for the regret, but there are some normal business methods. You can do whatever you want without having to think about it so much and don't need to be particularly troublesome. PR.

This is naturally endorsed by the influence of the "Shashi Clan". If the provincial government compound in Northern Hebei Province does not have to obstruct them, or even just be inactive, they will be recognized as "mentally retarded eunuchs".

The reason is very simple. Behind "Sha Beer" stands the "God of Wealth", so there are two reasons for choosing to refuse cooperation: first, collective stupidity; second, in order to confirm his identity as a "bad eunuch".

There is no middle ground, because it is a market of 10 million liters.

Therefore, compared with the provincial government compound in Northern Hebei Province, Baozhou Municipal Government and Anci Municipal Government are very enthusiastic. Anci Brewery can get processing orders for "shabeer", and 5,000 tons is enough. The difference in spending is almost a fraction of the production capacity.

And this market of tens of millions of liters is only for fixed purchases at construction sites. The scale of the derived general consumer market is also quite astonishing.

In terms of price, the price of raw materials for local breweries in Beijing is three to five times that of "Shabei". The main advantages are local protection, local brand loyalty, and distribution costs.

But as long as Zhang Haonan is willing, "Sha Beer·Pengcheng" can directly reduce the price by 50 cents...a bottle.

The advantages of scale are familiar to most Beijing wholesalers, but the advantages of logistics... many people are not clear about it.

The opportunity for "Shazhou Logistics" to enter the North China market is the large-scale development of the southern suburbs. This package of projects has allowed "Shazhou Logistics" to begin to deploy its road transportation outlets in the Beijing-Tianjin-Hebei region. As time goes by, "Shazhou Logistics"'s cost advantage It will only get higher and higher. As long as the geographical span of provincial administrative units is not particularly large, low-end beers are not allowed to be sold.

According to past practice, this situation will result in the local government going astray, and large state-owned enterprises will be of little use. Local protectionism is common across the country.

However, this thing is at least ineffective for "Sha Beer" in Beijing. "Sha Beer" has not gone outside the southern suburbs to conquer the city. At present, low-end beer is sweeping across fixed consumption places on construction sites; high-end beer is entering entertainment and social venues.

Like the "Mountain Lake" series, it is supplied in small batches, so different local chambers of commerce in the Beijing-Tianjin area actually have different drinks.

Bosses in Huaixi Province drink more "Shabei·Dabieshan" or "Shabei·Dachaohu"; bosses in Jiangyou Province, who are a bit of a coffee shop, drink "Shabei·Jinggangshan" or the export version of "Jinggangshan"; Liangjiang For those in the province, drink more "Sha Beer·Hongze Lake" or "Sha Beer·Purple Mountain".

The high-end market is not large in scale, but it is very impressive. Basically, the bosses gather together and talk about mountains or lakes, forming a bit of a niche trend.

Then the niche led the public, and the brand of water beer was brought up on the construction site through Party A of the "Sand Food Department". Lu Weidong and his disciples often marketed it in Northern Hebei Province and Tianjin, and were bombarded with advertisements on local TV stations The effect is very outstanding.

Now it is helping Jibei Province restart four dead brands. In the short term, more than 200 new jobs will be created in Anci City. If production is expanded in the future, it may not be in Baozhou.

It is these operations that have enabled Sha Beer to reach an astonishing scale of US$500 million in total revenue, of which US$100 million in revenue actually comes from overseas.

They are all bulk wines, which are then filled and OEMed after arriving in the Hong Kong Free Trade Zone. Some are directly packaged for export at a short distance, while others are sold locally. Basically, they are all OEM, but the profit is still possible, after all, it is wine.

Therefore, from the perspective of the overall revenue structure, exports and domestic sales are about one to four. In addition, there are still some markets that have not been activated. The long-term growth of "Sha Beer" is quite predictable.

This expectation is an endorsement of the "Yangtze River Frontier Science and Technology Development Foundation". It is not just the big and small dignitaries who want to take shares and then go public.

Weltman may not understand China's business model very well, but he understands the US$500 million, so he has a clear understanding of the US$700 million scale of the "Yangtze River Frontier Science and Technology Development Foundation".

“I don’t know where this foundation is going to end up, but, Ann, congratulations, congratulations.”

"It is our mutual joy, Mr. Weltman."

"Yes, you're right, Ann."

Weltman was deeply impressed by An Duxiu's elegance, calmness and wisdom, and planned to go to the Netherlands to have a small dinner, have a cup of afternoon black tea, and have a good chat with friends.

Before the academics came, they were just following "Sigel"'s "Money comes quickly if people are stupid"; but when they saw the distribution of the fund pool of the "Yangtze River Frontier Science and Technology Development Foundation", they saw a positive cycle. .

Not only the "Sha Beer" itself, but also the investment from the Liangjiang Provincial Government and the two major university circles. In the category of "biotechnology" alone, such as the PCR technology urgently needed by forensic medicine, it can drive considerable industrial value-added.

In this market, if traditional technology procurement is used, the market growth rate is actually not that fast. However, technology introduction and local research and development go hand in hand. Every time a small patent is bypassed or a new patent is added, there are huge profits brought by the vast market.

At the same time, some relevant research-oriented universities in the Netherlands, whose projects have been suspended due to "duplicate research", can completely move them to China.

For example, when reviewing the fund distribution of the foundation, experts from the Netherlands who were engaged in related research discovered that a unit called "Daqiao Pig Farm" actually invested heavily in the field of B-ultrasound.

Although this is for animals, the technologies are similar and it is possible to add ultrasound-related laboratories; at the same time, the functional departments of the hospital are never the same. The Dutch actually heard some rumors at the beginning of the year that the Germans were quietly Transfer of NMR-related technologies to China.

I had only heard about it before, but now I probably have some guesses.

Because there is indeed a set of equipment installed in the "Jiankang Railway Hospital", including the equipment and after-sales, totaling more than 20 million and nearly 30 million euros.

At that time, everyone was just guessing which big customer it would be, but now it is basically certain.

Geniuses now have a consensus that "Sigel" is also a genius, but his talent lies in amassing wealth.

Weltman, who originally planned to go home after a short walk, now planned to stay a few more days. He wanted to see the government aspects of the foundation's preparation application.

Normally, direct government appropriation or investment will cause trouble. Of course, this kind of trouble is only for the Chinese government.

For some embargoed equipment and technologies, in fact, as long as you save face and do a good job in public relations, you can just turn a blind eye and turn a blind eye.

But if North America, Frank, or Britain initiate an investigation, it can only be done on a official basis. Usually, an important indicator is whether the Chinese government has contributed money.

Weltman is very sure that the "Yangtze River Frontier Science and Technology Development Foundation" is definitely a good platform. He has never had any objection to the government's investment in research and development funds. Funds are funds. He has no time to distinguish between which one is more righteous and which one is more evil. .

Soon, when he was attending a theatrical performance, his assistant told him there was news.

"The Chinese are very pragmatic. I mean, if there are some problems, they are very willing to use a pragmatic attitude to solve them. Even if it is very unfair to them from a fairness perspective, I am not talking about individuals or organizations, including the government and the entire But congratulations to them, I think this foundation will go a long way.”

"Are you optimistic about the future of this foundation?"

On the stage, "Jasmine" is being performed. The singing and dancing are all unique. Weltman likes that at his age, he can still accept a new and different national culture. It is a very subtle experience, like Inspiration in physical theory.

A moment, but forever unforgettable.

"I can't predict the future, but, just looking at the present... they are great, the work is great, the enthusiasm of the researchers is great, and 'Siegel', he is providing a philosophical sense of confidence. I I can feel that although I don’t know what happened here, whether it’s the government, the university, the research center or the enterprise, their leaders are very gentlemanly, very calm, unhurried, but extremely determined.”

At this point, he paused and asked his assistant a very irrelevant question, "Do you remember Chadwick?"

"He discovered the neutron."

"Yes, he discovered the neutron."

Weltman nodded. With his thick hair and beard, he looked like Santa Claus taking off his hat. After pondering for a while, he smiled and said, "Chadwick is very lucky and honest. His The idea for the experiment came from a long-lost genius who was once a student of Meitner's at the Wilhelm Royal Institute of Chemistry."

"Wow."

"A little anecdote, but the amazing thing is that such a genius has been away from the international academic stage for thirty years...maybe even longer. I don't know much about it. But, it is true."

"It's kind of incredible."

"So I have a positive view on this foundation. I think unexpected things will happen."

"Sir, you are aware that most people do not bring significant unique research..."

"Knowledge is the ladder of human progress."

With a smile on his face, Weltman said this.

The assistant seemed to understand, and Weltman did not explain specifically.

However, at least in terms of supporting confidence, "Segal" is very simple and crude, or is it, as Mr. Weltman said, a kind of pragmatism unique to the Chinese?

Anyway, the assistant still has a good idea of ​​700 million U.S. dollars.

It was 7:30 in the evening, and Germany played against the "host" South Korea. The Chinese people had restrained their enthusiasm for the World Cup early, but for the European scientists in Jiankang, it was still a good experience to watch Germany defeat South Korea one to zero.

Another experience is...the ice-cold "Sand Beer·Purple Mountain" is really good.