I didn't want to be an actor
Chapter 196 There are no secrets in the crew (33)
Almost forgot…
There is also publicity work!
There is no need to run road shows, but exclusive interviews and interviews cannot stop...
The purpose is to promote the movie. The theme and content of "Cohabitation in Time and Space" are not suitable for social marketing...
The so-called social marketing literally means: expanding the movie topic to social topics, so that the discussion of the movie topic will be greatly improved, in order to push back the movie box office.
"Cohabitation in Time and Space" can only follow the traditional publicity route...
Take the initiative to get closer to the media and create your own opportunities to gain face...
In fact, Shen Liang can bring up a few topics every live broadcast, but it is definitely not enough!
Because Shen Liang is very relaxed during the live broadcast and talks about all kinds of topics... He won't specifically talk about "Living Together in Time and Space"...
The interviewees this time include "Watching Movies" magazine, NetEase Entertainment and 1905 Movie Network.
Shen Liang was interviewed one by one...
It's different from the pre-screening interview. The post-screening interview mainly focused on the movie itself...
For example, they will ask you "the most impressive scene"
"Everything was fine... There was one scene that was quite difficult. I had to do the scene in reverse. In fact, the director wanted to show me walking while everyone was doing it backwards. But when we were filming, we didn't have so many special effects, so we had to save money. Come down! What should we do? We actors are doing it. We have to go backwards. In fact, we have practiced for many days. You have to act out the result first, and then act out the process without seeing it. It’s all the other way round, and it’s quite difficult..."
"So now that you are newly promoted to the top, what kind of considerations will you have when choosing projects in the future?"
"Don't say that about me, I'm not a top-notch person..." Shen Liang waved his hand: "...I don't have any particular objectionable subjects... either costume dramas or modern dramas are fine... The prerequisite is that the script is good, and it doesn't matter if you're not the protagonist..."
"Is idol drama okay?"
"...Read the script...It's a bit difficult for me to play a domineering president at my age..."
"Campus sweet pet drama?"
"...Let's talk about it...if I have any news, I will definitely tell you."
And the movie box office…
"Cohabitation in Time and Space" is definitely a dark horse at the box office!
The domestic film with a total cost of less than 20 million successfully surpassed the much-anticipated Hollywood blockbuster "Black Panther" at the box office in a single day, which surprised everyone in the film industry.
"Black Panther" is known as the best movie in the history of the "Marvel Cinematic Universe". The production cost of "Black Panther" was as high as 200 million US dollars (approximately 1.3 billion yuan), using Hollywood's top special effects team. After the movie was released, it completely detonated the North American market. The North American box office exceeded 650 million US dollars, and it is almost scheduled to be the North American box office champion in 2018...
In fact, in the face of "Black Panther", the vast majority of domestic films have stayed away as always...
It can be called a death schedule!
But "Cohabitation" rose to the challenge. Maoyan prediction software's box office predictions for it soared from 240 million on the first day, 350 million on the next day, to 570 million on the third day, and 645 million on the fourth day. Currently, has increased to 885 million.
"Did you ever think that "Cohabitation in Time and Space" would be such a box office hit?"
Shen Liang nodded: "I have thought about being a hit... I am very confident in this movie. I found it very interesting after reading the script... Under the framework of realism, there is no lack of idealistic romance... During the filming, I found that the director's execution ability was also Very strong... Coupled with the protection of Teacher Xu Zheng, the distribution power of Light and Maoyan... It was expected that it would be a big seller, but to be honest, it was quite unexpected that it could become such a hit... After all, it only cost a A low-budget romance film worth less than 20 million!”
"Then what do you think is the reason for its popularity?"
"The audience knows the goods..."
…
In fact, the reason why "Cohabitation in Time and Space" can be a hit is not just because the movie is good...
The promotion and marketing is also great!
Xu Zheng himself is very good at marketing. There were many groundbreaking things in the promotion of "囧囧" back then, such as the specially filmed pre-screening short film of "囧囧" and posted on major video websites. There is one who has a deep memory, Xu Zheng and Wang Baoqiang were worshiping Buddha together, and a beautiful woman came, and her voice sounded like a man...
Many people think this is the content of the feature film, but it is not!
This time, the promotion of "Cohabitation in Time and Space", combined with Shen Liang's suggestions, focused on advertising on Douyin and Weibo...
I directly bought a lot of hot searches on Weibo, such as 'Huo Tieyan sheds tears', 'Wu Jing smiled with wrinkles' and so on...
Attracting a lot of attention…
In addition, replacement promotion, including cooperation with Meituan Waimai, has brought together 200 Haidilao, 326 Xiabu, 93 Xinladao, 25 Jingge, 13 Tongdelai, 22 Taotalang, 9 Jia Cou Cou and 50 Jia Guo Qingtian not only fit in with the plot of the movie, but also enabled the film to be disseminated efficiently.
Of course, there is no need to talk about these things!
…
"Sister Jingtian is so dedicated!"
"…What's wrong?"
"I saw her at all these road shows!"
"...One of the male and female protagonists must be present, right?"
Shen Liang didn't take Chen Jiadong's praise seriously...
Jing Tian did not miss any of the roadshows of "Cohabitation in Time and Space"!
"...Then you should also say something nice, right?"
"...Brother, I am sending a WeChat message to praise her..."
Shen Liang simply handed the phone to Chen Jiadong - he was chatting with Jing Tian...
"…Can I watch it?"
Shen Liang was speechless: "I have expressed my stance like this, what do you think?"
Chen Jiadong... didn't answer the phone.
To be honest, he was a little disappointed. Being so honest, it seemed that there was really no ambiguity between them...
Well, he also likes Shen Liang and Jing Tian!
"The day after tomorrow, you have to go to "Day Day Up" to promote it..."
"You also need to go on a variety show? It's been on the air for six days!"
"Promotion is about pursuing the enemy with all your strength, and you must not give up halfway," Chen Jiadong said seriously: "And this week "Tomb Raider: Origins" is released, and the classic Hollywood IP is rebooted..."
"...Did Brother Han call?"
"No...It's the production team of "Day Day Up". They said they can edit the recorded content into the latest episode..."
Shen Liang nodded, and then said: "Then please help me take leave, I feel embarrassed!"
"...Just one day, no problem..."
"How many days have I taken leave?"
Chen Jiadong waved his hand: "...It's okay, I looked at the shooting schedule, and your subsequent scenes are mostly related to Feng Shaofeng, and he has to shoot for another week!"
"Really..." Shen Liang then asked: "What about Zhao Liying?"
"She...I don't know much...But Feng Shaofeng didn't come back, so I guess she stayed too Accompany him, after all, you know their relationship..."
"Don't talk nonsense," Shen Liang glared at him seriously: "This is not public!"
Chen Jiadong muttered: "If it's not public, don't live together..."
Shen Liang was curious: "This matter... do many people know about it?"
"Hehe, everyone in the crew knows... What secrets are there in the crew? Besides, they didn't avoid suspicion in the first place!"
This is true, Feng Shaofeng is a real man, every relationship is openly public, never hiding it...
After chatting for a while, Shen Liang recovered a lot of energy, and took three interviews in a row, and his mouth was dry...
Stand up: "... Let's go back to the hotel to rest!"
Chen Jiadong followed him and remembered something: "...By the way, there are a lot of scripts looking for us recently..."
"Are there any good ones?"
"There are a few good ones..."
"Oh?" Shen Liang was very curious: "Who said it was good?"
"Danny..."
"If she said it was good, then there's no need to watch it..."
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