I have a career panel.
Chapter 146
Xiao Miao's current total performance: 55386
Garbage bags contributed the most, with a current performance of 44980, and a total of 10108 units sold, with a performance contribution rate of 81%.
However, the sales speed is obviously much slower than at the beginning. More than 5,000 units were sold in the first 15 minutes, but only 5,000 units were sold in the next 45 minutes.
Next is steel wool, which sold 3910 yuan, and plastic wrap, which sold 3375 yuan.
The remaining 10 products only sold 3110, which is relatively negligible, but in fact, many small and medium-sized businesses in the department store category at this time do not have so much performance in the first hour.
On the other hand, the sales of Wu Zhou's own brands are: 10782 yuan, and the sales volume is still far less than Xiao Miao's.
However, the actual gross profit brought to Wu Zhou is not that big.
Xiao Miao's revenue of more than 50,000 yuan, the actual return is 30% off, and Wu Zhou's operating expenses are 12% in the end, and the actual amount is 4652!
Wu Zhou's own brands actually receive 30% off the money, but the gross profit of Wu Zhou's products is about 40%, which means there will be a profit of about 3,000+.
Not much difference.
After roughly estimating the final profit figure in his mind.
Wu Zhou smiled even happier.
If he continues like this...
Wu Zhou really wants to just watch it, not increase the stakes, and make money comfortably.
He lost a lot of money every day some time ago. Taking advantage of this wave of 618 promotion, he can pull back some of the losses of the previous period, so that he can lose less.
But he thought so in his heart, but he still had a bitter face in the end!
"Must rush... The traffic is so good, today's rush is equivalent to the performance accumulation of the next few days, which is equivalent to opening an "accelerator" for his own brand. There are not many such precious opportunities, and we can't delay..." Rational thinking still forced Wu Zhou to implement the established operation plan!
After all, Wu Zhou has enough inventory. Even if the 618 promotion is very fierce, Wu Zhou still has sufficient inventory.
Moreover, if the store is really closed later and there is no way to sell, then it will be time for Wu Zhou to cry...
Wu Zhou raised his head, with some bloodshot eyes.
"Xiao Li, help me change the picture!" Wu Zhou was trying to be energetic at this moment, and stood up directly and came to Li Jia's side. He had just squinted on the table for a while.
Hearing Wu Zhou's words, his eyes opened slightly blurry.
At this time, he usually fell asleep. Although he was shopping just now, he had already put the things he wanted to buy into the shopping cart. It was only at the beginning that the shopping was a bit stuck, but it was still smooth later.
So he swiped for a while later, and fell asleep when he was sleepy.
Hearing Wu Zhou's words at this moment, he opened his eyes in a daze, then looked up, and then saw the boss with a "tangled" expression and a slightly ferocious look.
"Okay, Mr. Wu!" Li Jia was startled and instantly lost all sleepiness!
Wu Zhou also saw that Li Jia seemed to be a little scared by him.
He quickly restored his emotions to "normal", and his facial expression gradually became more natural, and then he explained.
"Sorry, I still ask you to work overtime so late! Just a few template pictures will do. After you are done, you can go to the room and lie down to rest!" Wu Zhou said to Li Jia with a smile.
"It's okay, Mr. Wu, it should be done!" Li Jia also forced a smile. Those who do e-commerce have experienced overtime during big promotions!
It's rare not to work overtime!
So in fact, he is more "mentally prepared" than Wu Zhou!
At this moment, in order to improve communication efficiency, Wu Zhou has come directly to Li Jia and stood on his left!
When Li Jia saw the boss coming over, he casually tapped any key on the computer. When Wu Zhou came over, the monitor also lit up!
Then he opened the product image folder in the center of the desktop without blinking his eyes!
He was well prepared.
Wu Zhou saw that Li Jia was about to click on the product image folder of Xiao Miao, and stopped him in time.
"No need for Xiao Miao's, just do our own products!" Wu Zhou pointed to another folder.
Xiao Miao's current volume is enough, there is no need to promote it. If nothing unexpected happens during the 618 wave, Xiao Miao's garbage bag will directly become the first in the category.
There is no need to promote it after it ranks first in sales. Of course, inventory is also an important factor.
The second is steel wool and plastic wrap, which are actually in a similar situation. Although there is noIt has entered the first place, but after today, it should be able to enter the top three.
Therefore, the subsequent operation plan must be based on the idea of expanding products and increasing customer orders.
Finally, the 618 sales are so good, and Wu Zhou must "eat" this wave of operating expenses from any angle!
Therefore, at the subsequent time point, Wu Zhou will choose to "sacrifice" the performance growth rate to a certain extent and pull up the profit little by little.
This month, Xiao Miao must make money, and then use this money to feed back Wu Zhou's own brand and strive for ranking and performance!
As an artist, Li Jia, of course, obeys the boss's orders.
"For these products, please help me make a picture of 2 pieces at 50% off, and I will send you the price immediately!"
"Just make the second piece half price!"
"Change the angle of this product, just like the angle of Xiao Miao's garbage bag!"
Wu Zhou stood beside Li Jia and pointed...
After 26 minutes, Li Jia had completed all the tasks assigned by Wu Zhou skillfully and quickly.
"Go to your room and have a sleep. It's all right!" Wu Zhou received the pictures made by Li Jia through QQ, and then smiled at Li Jia.
But Li Jia looked at Wu Zhou, but did not leave immediately. Instead, he thought for a while before speaking.
"Boss Wu, how about you teach me how to upload pictures, and I will help you change the pictures! It's quite late now, two of you will be faster!" Li Jia took the initiative to speak.
After all, the boss was still working overtime, and he was a little embarrassed to take a break.
But Wu Zhou waved his hand at him directly.
"You go and have a rest! I will change it! You are an artist, you don't need to do these things! I will start to recruit an assistant this month!" Wu Zhou expressed his appreciation for Li Jia's initiative to take on work, but he smiled and refused.
If there was time to teach him, he would have changed it himself.
Li Jia did not insist any more. He put the computer in sleep mode but did not shut it down. This would save him time if the boss suddenly asked him to draw a picture. Then he went to the "second bedroom" of Wu Zhou's house.
Wu Zhou opened his eyes wide and adjusted the activities of these products in the background to 50% off for two items.
Then he started to change the pictures.
After changing the pictures, Wu Zhou glanced at the messages in the group.
There were very few messages in the group at this time. Many people who were active before were quiet now.
He flipped through the chat records in the group. Most of them were useless, so Wu Zhou did not read them anymore.
He yawned and stretched, and the computer clicked the sleep button!
Then he went back to his bedroom.
When he woke up, it was already 7:30, but Wu Zhou still got up from the comfortable bed.
He was very curious about the performance of the background now.
But while opening the background, he glanced at his mobile phone, Qianniu software on his mobile phone, and there were a lot of unread messages at this time.
Obviously, everyone has the same idea as Wu Zhou.
This year's promotion, the platform is not closed!!!
So everyone's performance is also very good!
Now it's also very happy.
Everyone in the group is chatting happily.
Including some "old acquaintances"!
Liu Yuanyuan and Sun Wenwen are among them!
Wu Zhou took a quick look and found that there was still no nutritious topic, just idle chat.
So he closed it directly...
Opened the backstage of two companies.
It was a little disappointing.
After a night, the total performance of Xiao Miao's backstage was: 81391, which was only 20,000 yuan more than what I saw before going to bed last night!
The total sales of Wu Zhou's own company's backstage was: 15782 yuan, only 5,000 yuan more...
The performance surged the most in the first hour, and the stamina was obviously much worse afterwards, but it was still much higher than usual.
However, because of the previous "high outbreak" as a comparison, this "low outbreak" made Wu Zhou a little "disappointed!"
Just like this, everything went on peacefully until 4:32 pm.
Wu Zhou was already thinking about how to deal with the extra goods sent in and try to avoid returns!
Suddenly, an accident happened!
Qingmu "furious" in the category group.
He first directly threw out a real-time screenshot of the event page, which contained a large number of products.
Under normal circumstances, these products are the kind of pages that can be purchased.
But in this screenshot, less than half of the products are out of stock!
This event is a long-term category event of the department store, and this time the display position on the platform is also very, very small.
But in the endIt's 618. With such a huge traffic impact, even if it's a small event, the traffic on this day is very considerable.
Based on past experience, many merchants know that they may close at any time, and even the platform will control orders. The warehouse will return the extra inventory to themselves later, so these old merchants are so cunning that they dare not stock too much.
As for new merchants and some new operators, most of them have never experienced 618, and they don't have the courage to stock more!
At most, they can stock a little more than usual.
The combination of these two most important factors results in a large-scale shortage of goods on this small event page!
Qingmu will of course be very angry. Out of stock means that consumers cannot buy, which means a waste of traffic and a large amount of "performance" is lost in vain.
Qingmu @ Assistant Zhou Ya, and the merchant boss!
"I told you to prepare the stock, prepare the stock, prepare the stock. I've said it so many times, but where are the stocks? Take them off the shelves, take them off the shelves, take them all off the shelves. If anyone has the stocks, please report them and I'll replace them immediately. In addition, Zhou Ya and Da Niu, please note down all the merchants who are out of stock during the big promotion. Cancel all the activities next month. Don't participate!"
(It's the fourth update today. It's a good weekend. I just stayed at home and wrote all day!)
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