I have a career panel.
Chapter 164
She helped him so much, and Wu Zhou saw that her company name was also a Shanghai company, so Wu Zhou wanted to have a meal offline to express his gratitude and get along well with this "big boss" in the group.
The best way to get along well is, of course, to meet more offline, and finally have a meal together and chat. This is a way to quickly get closer to each other!
And Wu Zhou has been lurking in the beauty category during this period, watching the chats in the group!
In fact, he has roughly guessed the identity of the docking merchant that Yu Feng, the waiter, found for him.
If nothing unexpected happens, it is Li Sisi.
And if it is Li Sisi, then Wu Zhou "must" be more proactive.
After all, he was really too busy some time ago. Li Sisi invited him twice, but he refused both times because he was too busy. The text was not changed. Although that was the fact, Wu Zhou looked through the chat records between him and Li Sisi before, and put himself in her shoes.
She would also feel that Wu Zhou was "perfunctory" to her.
If she were a normal girl, she would have developed a lot of hostility towards her in this situation.
But during this period of time, she was still helping herself!
At the same time, Li Sisi was looking at the message on WeChat on her mobile phone. When she saw Wu Zhou directly find her WeChat, she actually felt a kind of "panic" that her little thoughts were discovered by Wu Zhou! Of course, it was just a very small emotional fluctuation.
And she soon figured out that she had been helping Wu Zhou all along, and Wu Zhou had never helped her.
So even if it was a courtesy, it was reasonable for Wu Zhou to take the initiative to invite her.
After she opened her mouth with a slightly relaxed brow, she looked at Wu Zhou's invitation again.
"Okay! Saturday afternoon at 5:30!"
After finishing her meal at this time, it wouldn't be too late.
"Is this address close to you?" This time, Wu Zhou directly sent the hotel address to Li Sisi on WeChat.
The man took the initiative and replied to the message really quickly!
Li Sisi looked at Wu Zhou's message, which was almost replied in seconds, and she couldn't help but think about it. Before, when she took the initiative to send WeChat to Wu Zhou, Wu Zhou always replied very slowly!
Li Sisi originally edited the message quickly, but she still waited a little while and opened the address by the way...
Then she looked at the distance between the restaurant and her current rental house on Gaode Map.
"1 hour and 19 minutes away, not bad!" Li Sisi thought to herself.
At this moment, she looked at the time again. It had been 3 minutes since Wu Zhou sent the message.
"Okay!" Li Sisi felt that this time was enough, and she quickly typed these two words on her mobile phone and sent it directly.
After that, Wu Zhou replied "ok" again in seconds.
Looking at the WeChat chat process this time, Li Sisi showed a faint smile on her face.
"Sister Sisi, I have an appointment this weekend. I really didn't mean to look at it. I just passed by and accidentally glanced at it..."
Li Sisi's assistant suddenly said at this moment...
"No, it's work!" Li Sisi explained concisely, pressed the power button, and the phone turned off, and then she put the phone upside down on her desk...
"Oh...work..." The assistant smiled and nodded.
When people are busy, time passes very quickly, at least that's what Wu Zhou thinks.
With three assistants at a time, each assistant has a different learning progress, and in order to get them started as soon as possible, Wu Zhou has to let them practice, and after they practice, Wu Zhou has to check them one by one.
If there is a problem, it must be pointed out in time, adjusted, and corrected.
If there is no problem, it also needs to try a few more times before entering the next item of learning.
In addition to this.
Zhang Xiaowan's progress is also good. Brand authorizations have been negotiated one after another, but most of the authorizations are only until the end of the year.
That is to say, the actual time for selling is only half a year.
We need to talk again the next year.
"I have tried hard, but they are very strict about authorization, which means authorization year after year..."
"Well, let's do it first..."
It can only be like this, after all, it has been discussed with the waiter.
Wu Zhou sorted out the information of these brands, and then went through the process one by one, and then placed orders, contacted logistics for delivery...
In addition to this, the main picture of the product and the redesign of the detail page are also being carried out simultaneously!
This also takes a lot of time.
Although many brands are familiar to consumers, except for some old customers, they are not very familiar with the actual products.In fact, consumers still need to understand the "features" of the products through the descriptions on the details page.
Previously, Zhang Xiaowan's Taobao store simply posted the products, and the details page was also a set of "picture templates".
So Wu Zhou had to go to the official website to find the "introductions" of these products, and then sort them out. After sorting them out, he designed the details page based on these!
In addition to the details page, the product pictures of big brands must also have that kind of "tone". They must look high-end, the colors cannot be mixed, they must be pure, and...
In short, during this period, Wu Zhou has been working except for eating and sleeping...
In addition to the many things to do with these big-name beauty products, the profits left to Wu Zhou and Zhang Xiaowan are not very high, only about 30%. Fortunately, big brands have "bargaining power". The platform deduction for the contracts imported by Yufeng for these big brands is only 15%.
"This is the most powerful brand deduction I can apply for. For your ordinary domestic brands, the platform deduction is about 25%. If it is a small independent brand, it will be 28%-30%. Of course, if you can increase the volume of these ordinary brands and independent brands in the later stage, the deduction can be discussed again..." This is the "unspoken rule" of the platform that Yu Feng and Wu Zhou talked about on the phone.
Big brands bring their own traffic. To put it another way, even if these big brands enter Tmall Supermarket, it is actually equivalent to "increasing traffic", exposure, and influence for the platform, so it is "reasonable" for the platform to give up part of the profit.
But ordinary brands and independent brands will be much weaker in this area, especially independent brands, which actually rely entirely on the resources of the platform to grow themselves!
"Okay, thank you brother, I will work hard!"
After knowing this, Wu Zhou turned around and talked to Qingmu.
"Brother, can we talk about the deduction rate for our company? The deduction rate is too high now. After we calculated various expenses, the profit is pitifully small. /cry..." The crying child gets the milk! Find a reason to expand the topic and strive for more benefits for yourself.
Of course, Wu Zhou himself knows that these things in the department store he operates are not branded, but after all, the sales volume has reached this level.
It can be considered as an "ordinary brand" level.
Qingmu is still busy following up on the process of new merchants.
They are all new merchants, and they don't know many things. Some things need the help of big cows, and some things still need to be solved by him personally.
So when he sees the news, he will click it and take a look at it, thinking about finishing these things as soon as possible.
But this time, I didn't expect that it was not about these big brands.
During this period, he also introduced contract deductions for some big brands. He is "very familiar" with this matter recently.
After a little thought, Qingmu didn't intend to hide it and replied directly soon.
"The company stipulates that big brands and big customers have room for negotiation on commission deductions, and you haven't met either of the two standards yet! But since you said so, I must try to help you. Wait, I'll help you apply and see! If it works, I'll tell you! But if it doesn't, don't be discouraged. There is still more than half a year before the next fiscal year. During this period, you should sprint for performance. When the scale and ranking are reached, the commission deduction will be naturally completed." Qingmu also roughly explained it to Wu Zhou.
In fact, if Wu Zhou's two companies were merged into one, a monthly revenue of more than one million can actually be considered a big customer, but who made Wu Zhou's two companies' performance separate?
"Okay, thank you, boss, I will work hard!" Wu Zhou hurriedly thanked him.
If it works, of course it would be the best, and my own profits can also be greatly increased.
If it doesn't work, I just asked a little bit, and there is no loss.
However, through this incident, Wu Zhou understood that the rules of the platform are not "equal".
Big brands and big companies have "real" privileges.
On Wednesday, two brands of goods arrived at the beauty backstage of Wu Zhou's new company. Wu Zhou did not wait for other brands to arrive before delivering the goods, but delivered them as soon as they arrived! Because these beauty products are really too expensive...
So the goods must be delivered immediately and sold immediately, so that they can be turned around...
And they are small in size, so their logistics costs are almost negligible compared to department stores. If they are missing, they will be delivered, and they will be delivered frequently...
Fortunately, the Tmall Supermarket platform can issue invoices three times a month, otherwise, Wu Zhou felt that he would have to go to the bank nowMortgage loan...
Friday came in a blink of an eye, and 12 products were successfully put on the shelves at 1:22 pm.
Wu Zhou only did the most basic operation work for these products, adjusted the main picture, detail page, and the price was "same" as the industry. By the early morning, these 12 products had sold a total of 51 copies. The sales volume was not high, but the customer order was high, and the average selling price was 200+.
In other words, the sales volume exceeded 10,000 in half a day of being put on the shelves...
This data was really something Wu Zhou had never thought of.
It turns out that operating brand products feels like this.
This is not a fool-proof operation model.
After all, Wu Zhou hasn't even started to work on the current sales volume!
On Saturday, at 3:30 pm, the revenue of the beauty background has reached 12,827 yuan. According to Wu Zhou's previous performance estimation of the platform, today's revenue should be able to reach 25,000+.
"Fuck, this is fucking..."
Even if this revenue remains unchanged, it will be 750,000+ a month. There is no sense of achievement in this performance.
But it is really "cool" to see such high performance.
No wonder the top brands in each category are all these big brands.
The various operations of small brands are just the starting point for these big brands.
What will happen if they exert a little effort!
At this moment, Wu Zhou, who was sitting alone in front of the computer, couldn't help but imagine it.
But Wu Zhou soon thought of the gross profit of this brand. 30%, minus the platform fee of 15%, then only 15% is left.
For logistics costs, let's calculate 1% for the time being.
The remaining 14%, Wu Zhou and Zhang Xiaowan each get half.
That is to say, the remaining gross profit is about 7%, which means a daily income of about 1,800 yuan, or more than 50,000 yuan a month!
Then I thought about the high-profit internal situation of beauty products that I talked about with Zhang Xiaowan in the cafe.
The majority of the profits are still in the hands of these big brands!
If I continue to think about it, I am helping these foreigners make their own money...
I always feel a little uncomfortable.
"I still have to make my own, even if it's a little harder!"
At this moment, Wu Zhou broke away from the joy of high performance.
Wu Zhou glanced at the time. It was already 3:51, and he had to set off.
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