As a newcomer, Ke'er just listened to his two senior "predecessors" in the industry imparting some "social knowledge" to him.

"High prices are not only supported by product quality, but also by brand and publicity..."

"Consumers are keen on buying expensive branded products, but it is not entirely because branded goods have "brand blessing". Think about the things you use at home, which are what you use daily. Do you really care about the brand? Then why do most consumers still buy these branded goods?"

"Isn't it just to save trouble? There are too many small brands, and the quality varies, while the big brands are At least the product has a 'bottom line' quality. "

"Most businesses nowadays, when they first start their business, may really be thinking about making good products and brands, but do consumers of high-end products have the time to get to know these high-end products of unknown brands?"

"Look at the top brands on the market. Which one of them has not become the "market leader" after experiencing the precipitation of time and defeating countless competitors? It is not easy to build a good brand. It takes time to accumulate slowly!"

Luo Song and Qian Xu popularized a lot of "common sense" to Ke'er.

Ke'er also listened very seriously.

From a rational point of view, Ke'er thought that the two seniors were right.

But from an emotional point of view, plus she is also a young person.

She still hopes that Wu Zhou can become...

"Come on!" Ke'er thought to herself.

The two colleagues smiled and returned to their positions.

After Qian Xu saw that Wu Zhou launched these "unrealistic" products that did not consider the market, most of his "uncomfortable" thoughts about Wu Zhou were gone.

As for Luo Song, he just came to join in the fun.

Meanwhile.

After Wu Zhou and Ke Er had agreed on the new product.

He also started to get busy.

In the blink of an eye, more than half a month had passed.

Sister Zhu had completely disappeared from Qian Xu's category, and the brand she had previously represented had also completed all the procedures.

On the day when all the procedures were completed, all the activity resources of the previous head brand were returned, and even Wu Zhou's side lost one activity resource position. Because Xiao Hongtao's family was the head, and Daniu had been doing his best to help him, the resources of the two families were only restored to the original situation, but the resources of other small and medium-sized businesses were further compressed...

With so many resources, on the third day after the brand took over the operation completely, Qian Xu directly praised the brand in the group for setting a new record for the single-day regular performance.

"Thank you very much for the support of Mr. Qian Xu. Without Mr. Qian Xu, our company would not have been able to recover performance so quickly and set new records. I believe that the cleaning category will definitely continue to reach new heights under the leadership of Mr. Qian Xu in the future!" The brand operator praised Qian Xu in the group.

Then many merchants followed suit.

Among them was Wu Zhou, who sent an "applause" expression to show that they were good at praising!

"They are all acting schools!" Wu Zhou also smiled self-deprecatingly.

Wu Zhou had no doubt that this brand could recover its previous performance so quickly and even set new records. Qian Xu gave so many resources, and the brand also cooperated with Qian Xu to launch a wave of price-breaking activities as soon as it resumed supply..

In summary, it is natural to restore performance.

This kind of recovery ability is what "small and medium-sized brands" dream of, but dare not even think about.

But Wu Zhou really wants to...

The new products in the kitchen are not yet fully ready.

Because it involves exclusive design and non-common products, it needs to open molds, make samples, and test products...

Each item takes time.

Even if Wu Zhou is following up on each item, it may not be finalized until September at the earliest.

Ke'er asked Wu Zhou about the progress once in the middle, and Wu Zhou told her honestly.

She replied Wu Zhou with a "come on" expression.

August is almost over in a blink of an eye.

In July, Wu Zhou's department store category, its own brand, had a total revenue of 615,000 yuan and a gross profit of 204,000 yuan.

The revenue of the Xiao Miao brand was 651,000 yuan, and the operating service fee paid was 55,000 yuan.

Then there is the beauty category, which was only started in July, but the revenue reached 153,000 yuan, and Wu Zhou's share of the profit was 109,000 yuan.

In other words, Wu Zhou's total gross profit in July was 368,000 yuan.

And August ends on the 31st.

Xiao Miao's revenue is stable, and now it is 550,000 yuan, which is slightly lower than last month, but there is nothing we can do about it, because Qian Xu's "tough measures"", no matter big brands or small brands, they all have to increase the intensity of activities. The sales of big brands are increasing rapidly, while small brands are increasing volume but not revenue...

"Fortunately, Xiao Miao only charges operating service fees."

On the other hand, Wu Zhou's own "garbage bag" was also forced by Qian Xu to do an activity, and then... was forced to do it twice... Mainly because Wu Zhou has been taking the "steady and steady" route for this product from the beginning, and the product reputation has always been very good, so the effect of price reduction promotion is extremely significant. Many old customers directly "snatched" it, and finally, the sales volume was stable. The sales volume has reached 20,000+, becoming the top 3 single product in the garbage bag sub-category, and the single product has contributed a monthly sales volume of 200,000+...

In addition, the sales volume of hangers from Luosong has been steadily improved, with the monthly sales volume of single products reaching 30,000+, and the revenue contributed by the single product is about to reach 400,000. However, due to the continuous record high sales volume of hangers, many hangers of the same style as Wu Zhou's have been added to the hanger category recently.

In short, the total revenue of Wu Zhou's own brands has reached 857,000, and the daily revenue has now exceeded 30,000. The gross profit before was 287,000 yuan.

As for the beauty category...

The performance was outrageous.

In August, as the performance continued to rise, Yufeng also followed up and provided more event resources, and then the performance was further improved. The final result was that the total revenue had reached 5.6 million yuan. By the end of the month, the daily performance had stabilized at 200,000 yuan.

It directly became the top 2 operator in the beauty category after Li Sisi's family.

However, because they were just "distributors", Wu Zhou and Zhang Xiaowan only earned hard-earned money. Wu Zhou only has about 15,000 yuan of gross profit every day!

In short, Wu Zhou, who is just starting out as an entrepreneur, now has about 25,000 yuan of income every day.

With this "stable income", Wu Zhou has become more courageous.

But it's not all good things.

After a month or so, Zhang Xiaowan's subsequent brand authorization has not been obtained.

If it can't be obtained in the last 4 months, then this money may only be earned in these 4 months.

Therefore, the beauty category also needs to develop an "independent brand".

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like