I have a career panel.

"Sister Wan, you are more professional than me in beauty and makeup, but in terms of operation, based on my personal operation experience, when the brand is small, the product line should be more focused, not too comprehensive. Whether it is a product or a brand, it is best to conform to a single core line... For example, acne removal, moisturizing, or sun protection, concealer... First do a good job in one point, do it better than the competitors... Then gradually break through the whole point..."

Wu Zhou certainly has no knowledge of the quality of these skin care products. After all, he is usually just a person who uses facial cleansers. How can he know the twists and turns of those cosmetics?

Of course, after such a period of time, Wu Zhou actually doesn't want to understand it. He always feels that there is a sense of "IQ tax"...

Wu Zhou feels that the more he understands, he may not want to work in this industry in the end.

So now Wu Zhou purely analyzes brands and how to operate from the perspective of operation.

Wu Zhou said it straightforwardly. Zhang Xiaowan was not stupid. She quickly understood what Wu Zhou meant. There are actually many professional "acne removal" brands in China that have made a name for themselves, but what followed was a crazy emergence of similar brands like mushrooms after rain. "Brands are not easy to make."

As for those beauty brands with large and comprehensive product lines, it is also because they are too comprehensive and have no outstanding points that consumers can't remember them at all. At least, she can't remember which domestic makeup brand or which main model is good...

"Xiao Wu, I know what you said, but if we develop products ourselves now and then launch them on the market, won't it take more time? After all, it's not a short-term thing..." Zhang Xiaowan continued, hoping that Wu Zhou would give up this idea.

"For some products, the good or bad can be directly perceived by using them, but for some products, the good or bad may be determined by comparison! Most ordinary consumers may not be able to perceive the difference between a moisturizing product with a score of 98 and a moisturizing product with a score of 95. We can use this "space" to first make a product with a score of 95, and then use the comparison method to make consumers feel that we are better than a product with a score of 99. At the same time, in this process, if we really make money, we can invest part of the money we earn into the research and development of this product, making it better and better, and finally reaching 98 points, or even 99 points..." Wu Zhou, who was trapped in work thinking, directly talked about his general ideas. Wu Zhou felt that if he followed his ideas, there should be no problem.

Zhang Xiaowan frowned and pondered for a while. She didn't expect Wu Zhou to be so persistent. In the end, she could only say, "Xiao Wu, I understand what you mean"

"But, Xiao Wu, branding is really not that easy to do..."

At this moment, Wu Zhou realized that Zhang Xiaowan had misunderstood his meaning.

Although the operation idea of ​​beauty products has a certain "brand" operation route, it is for the sake of better operation and better sales and profit.

Wu Zhou himself knows that it is ridiculously difficult to build a brand.

Moreover, he has already been working on the "brand" idea in the department store. He has already spent most of his time and energy on the department store alone. How can he have so much time to build another brand...

Wu Zhou smiled and looked at Zhang Xiaowan.

"Sister Wan, I'm not saying to "build a brand", but beauty products are different from other categories. After all, they are used by beauty lovers on their faces, so they will be more cautious. Therefore, we must have sufficient preparation work in product selection and quality, and make it easier for them to trust us. Only in this way can they place an order to try it."

"And the best way to quickly gain trust from consumers is to make a "truly" good product... If all our products are mediocre and consumers can't feel their goodness, then if you stand from a consumer's perspective, would you buy our products?"

"You don't want us to spend a lot of money to buy a lot of goods, and finally fail to sell them!"

Wu Zhou's idea is very simple. If you want to do a good job in beauty products, you must find a "fist product", at least a "fist" product that looks good.

Then take this product as the core and develop other peripheral products....

Zhang Xiaowan realized that she had misunderstood, but it's okay to misunderstand, as long as the result is good, she has a bright smile on her face.

She nodded seriously to what Wu Zhou said afterwards, but when she heard Wu Zhou's last sentence, she shook her head quickly.

"Okay, I get it, Xiao Wu, I'll listen to you.Yes, I will have a good chat with them after I go back, and try to find the right product as soon as possible! "Zhang Xiaowan frowned, she didn't want to "lose money". If the money she got with great difficulty became something she couldn't get rid of, she would really cry to death...

But this is not easy to do. Her little head started to work frantically at this time, but she was not Wu Zhou after all. After thinking for a while, she didn't have any clue. She understood it, but she couldn't do it...

"Oh, it's so hard to make money! "Zhang Xiaowan thought to herself.

"Sister Wan, time waits for no one. Please sort out the products you can make, the specific product effects, the advantages and disadvantages, and the main competitive products of the leading brands. I will also look for them. I have a general product direction. You can try to find them from this direction. Simplify the complex and find products with simple ingredients..." Wu Zhou saw that Zhang Xiaowan seemed to be "difficult" and continued to speak.

Zhang Xiaowan's eyes lit up when she heard Wu Zhou's words. 'Simplify the complex, simple ingredients...' Zhang Xiaowan first muttered.

Then he hurriedly said.

"Okay, Xiao Wu, I will go back immediately "Get..."

Zhang Xiaowan said with a smile. She was just worried about what product to find, but Wu Zhou's words gave her a direction...

At this moment, she was already thinking, after choosing the product, and Wu Zhou's operation is excellent, and it sells well in the end, how much money will she make...

But she thought the matter was over, but Wu Zhou spoke again.

"Sister Wan, operating a new brand of beauty products is much more difficult than those big old brands. It requires all-round cooperation and all-round operation to be successful. This also requires your cooperation, so before the official operation begins, I need to tell you some specific requirements that I have temporarily thought of. Do you need your cooperation?"

Wu Zhou said to Zhang Xiaowan in a very formal and serious tone.

Beauty and department stores are different. After all, this thing is used directly on the face, so consumers will be much more cautious when buying, and all the operation work is completely a process of "cultivating" user trust...

This process must not fall through.

"Xiao Wu, what do you say? You are professional in operation, I will definitely listen to you. "Zhang Xiaowan nodded seriously, and looked at Wu Zhou with curved eyes, and this look...

Wu Zhou's expression did not change at all.

"First, as partners, we must be honest with each other. You must control all the products you choose to make, and make sure that there is no problem with the quality before you can give it to me..."

Zhang Xiaowan answered quickly when she heard Wu Zhou's words, and nodded hurriedly.

"No problem, don't worry about this. These cosmetics are made by the best OEM manufacturers in our country. Many big brands are OEMed by them, and the quality is absolutely no problem."

But Wu Zhou's requirements are of course not limited to this.

"Well, second, the specific product listing rhythm and which products to put on the shelves need to be decided by me. You can only give suggestions, but you can't interfere."

"No problem, no problem, professional things are done by professionals, you are a professional, I will listen to you. Anything else? "Zhang Xiaowan continued to nod, indicating that she had no objection.

Zhang Xiaowan felt that Wu Zhou's request was quite simple. She blinked her eyes and looked at Wu Zhou with a smile on her face. As she continued to speak, her thoughts began to arise.

Wu Zhou, however, seemed to be unaffected by his beauty.

"Well, the third point is that the brand to be operated must be assigned to the name of our cooperative company..."

When Wu Zhou said this, Zhang Xiaowan's willow-like curved eyebrows trembled slightly.