I have a career panel.

When Wang Lang was working on Tmall, he was not as successful as Tmall Supermarket. After all, the number of merchants corresponding to Tmall stores and the fierce competition were far beyond the reach of Tmall Supermarket.

However, although he was not successful in the industry, he still had some experience.

"The underlying logic is the same. You understand even if I don't explain it. It's just that the methods are different." Wang Lang still recognized Wu Zhou's ability. His little brother could be the top 1 in the department store category. Even if he studied it carefully later, he didn't think that he could achieve this result with his wholehearted dedication.

Wu Zhou hummed, indicating his understanding!

Then Wang Lang talked about some basic knowledge about Tmall!

"It is different from Maochao. Maochao mainly relies on platform activity traffic, category traffic, and search traffic. I call all of these "free traffic"..."

"For small businesses, the platform's activity traffic is definitely not something you need to consider too much. There are only so many resources, but there are too many businesses. If you can get on the platform in the early stage, it depends entirely on luck. I suggest that you focus on search traffic in the free traffic area!"

"Search traffic mainly involves SEO title optimization, selecting appropriate keywords, optimizing product titles, descriptions, tags, etc. These improve search engine rankings, and the industry will look very intuitive..."

"If you do this kind of free traffic normally, the growth will be very slow. I suggest that you try to do some paid promotion in the early stage to do some early incubation "acceleration"!"

"Payment is mainly about through trains, diamonds, etc. "Exhibition..."

"Direct Express is to display products at the forefront of search results through keyword bidding to increase exposure."

"Diamond Exhibition: Display products on high-traffic locations such as the homepage and channel page through display ads."

"In addition to these, there are Taoke..."

"In addition, when pushing traffic, don't open it to the maximum right away. You can take a gradual increase approach to optimize the delivery effect through a spiral upward trend, thereby leveraging the platform's free traffic pool."

"All these means, in the end, are just means of gaining traffic. How to retain traffic still requires solid "basic skills."

"..."

Wang Lang knows everything. Combined with some basic knowledge that Wu Zhou has explored and learned in the background during this period, and now through Wang Lang's concise description, the knowledge framework of Tmall operations is being quickly built!

The bottom line is actually the same...

All are to obtain traffic, improve conversion, and increase customer orders...

It's just that the way of gaining traffic is different...

Wu Zhou understood very quickly, and gradually later, he began to communicate with Wang Lang.

Wu Zhou introduced his logic of improving traffic conversion.

For example, paid traffic promotion such as through train and diamond exhibition only attracts traffic and regards this traffic as offline customers.

If Wu Zhou tries to select accurate customers who match his own products when attracting customers, will customer conversion also increase?

Selling combs to people who need combs is the only way to sell them well.

How to improve this "precision"?

Wu Zhou thought of the subsequent continuous monitoring after the launch, and then continuously optimize and optimize according to the feedback of the launch data, and finally find the most matching...

In this way, from the initial one-sided listening, to the later communication and exchange with Wang Lang, Wu Zhou's improvement speed also surprised Wang Lang.

"Tsk tsk tsk, brother, you are really born to do this..." When Wang Lang said this at the end, his tone was full of emotion.

When talking to Wu Zhou about these operational things, Wu Zhou was like a sponge. It felt like Wu Zhou could absorb everything immediately after talking.

After just an hour or so, Wang Lang felt like he was being drained.

But then he thought about how Wu Zhou was doing better than him in Tmall Supermarket...

Then he felt that it seemed like this was the way it should be. Without this kind of "talent", how could he have achieved the current level.

But thinking about it...

"Md, if I had known a senior like me at the beginning! Xiao Zhou, you are so lucky!" Wang Lang said half-jokingly.

"Haha, yes! If it weren't for you, Brother Wang, I don't know how much more time it would take if I had to figure these things out by myself!"

After Wu Zhou finished talking to Wang Lang, he also had a rough operational plan in his mind and wanted to improve it immediately and give it a try!

But Wu Zhou still said.

"By the way, Brother Wang, have you left that company now? How far has that Taobao company progressed? Does it really not need an angel round? "Wu Zhou asked off-topic questions, and as usual, he tried to recruit Wang Lang again.

"Haha..." Wang Lang laughed out loud first, mainly because he liked what Wu Zhou said too much. Angel round, what a high-sounding name...

It sounded like a successful person starting a business, a "big company", a big project.

After laughing, Wang Lang continued.

"Well, I'm a free man at the beginning of this month! The company has been almost established, and I have enough money for the time being. I will definitely find you when I really need an angel round later! By the way, if your products need Taobao later, you can also come to me." When you start your own business, some people just congratulate you, while others are willing to invest real money in you. The sense of trust is still different.

"Okay, Brother Wang, then I'll wait to hug your thighs in the future! ”

After another brief chat, they arranged a time to meet offline. After all, Wang Lang was planning to return to his hometown, so it was uncertain when they would meet again in the future.

After hanging up the phone, Wu Zhou began to review and sort out the "basic knowledge" that Wang Lang had told him.

After sorting out the knowledge, he quickly formulated his own Tmall store operation plan.

Traffic, conversion, and customer orders, of these three elements, Wu Zhou was most confident in conversion and customer orders.

It was mainly about traffic.

Although the natural flow of traffic has been growing steadily recently, the speed is too slow. Wu Zhou thought of what Wang Lang had just said about Taoke, direct train, and diamond exhibitions. .

Wu Zhou does have some ideas about Taoke.

Tmall supermarket stores cannot be adjusted, but Tmall stores can be adjusted.

But not now, after all, the company team has just been run-in, and thinking of Wu Zhou's "Taoke-like" circle of friends promotion method.

If such a large amount of volume suddenly pours in.

The company's team, which has just been run-in, may not be able to handle it!

We still have to wait.

So at present, it is more appropriate to drill through the train.

Because these paid push methods are "controllable".

Wu Zhou quickly formulated his own Tmall store through train plan.

First, choose the specific promotion products , and then make a preliminary analysis of the corresponding groups, keywords, etc. of these products in detail.

Finally, formulate a corresponding promotion plan for the product.

Wu Zhou chose a pot and a thermos cup, and he had to split the categories, otherwise he would be hitting himself...

In addition, because his own Tmall store is a new store, the budget cannot be spent too much.

Although some "basic work" was done in the early stage, the sales volume of comments was still too small.

Initially 200, 3 days later, it increased by 25% to 250 yuan, a little bit of improvement.

Keywords include core keywords and long-tail keywords...

Wu Zhou also practiced by the way.

December 10th 11:27 , Wu Zhou completed the through train plan in the background of the Tmall store.

After that, Wu Zhou started to look at the pictures to see if he could find some "new" picture inspiration.

Time came to 12 o'clock in a blink of an eye. Everyone in the company got up to heat up their meals, order takeout, and some people went out to eat together...

Wu Zhou looked up and took a look at the overall situation, and then saw a little girl in the customer service department, with a smile on her face, looking at the computer, typing with her fingers, at work, she should be connecting with customers.

Open the background of the Tmall store and check the consumption progress of the 200 yuan.

It shows that 37 yuan has been consumed and 1 order has been completed...

"The consumption is a bit slow! "Wu Zhou thought...

Just like that, time passed quickly and it was 15:00 in the afternoon. Wu Zhou opened the backstage again and took a look at the consumption progress of the through train.

The backstage showed that the 200 yuan activity budget had been consumed.

Wu Zhou clicked the mouse and looked at the details of the cost..

Expense: 200 yuan

Clicks: 259

Number of users who placed orders: 9

Sales: 1905

Output ratio: 9.525

Conversion rate: 3.47%

This data...

It was so good that Wu Zhou couldn't believe his eyes.

Then Wu Zhou refreshed the webpage...

"Fuck." After refreshing, the page was still the same.

Wu Zhou smiled instantly. This is... picking up money.

Wu Zhou looked carefully through the backstage to see which products were involved.

Wu Zhou created a new Excel spreadsheet and recorded the sales, various costs, express fees, platform fees, and allAll of them were added in, and an automatic cost calculation formula was made.

Then the cost of goods for these orders was calculated to be 571.5 yuan.

The estimated express fee was 90 yuan.

The platform deduction (Tmall platform will deduct 3% platform fee) was 57.15 yuan.

The final profit was 986.35 yuan.

In short, it cost 200 yuan and finally made a net profit of 986 yuan...

If the profit from normal sales is calculated.

The profit for one day can cover the expenses of the entire Tmall team.

Originally, Wu Zhou's plan was to spirally grow and leverage natural flow.

But seeing that the effect of paid flow is so good, what are we waiting for natural flow...

Just do it.

Wu Zhou adjusted the promotion budget to 1,000 yuan.

It's just that 200 yuan is easy to spend, but the progress of spending 1,000 yuan is much slower!

In a blink of an eye, it was 9 o'clock the next morning. Wu Zhou opened the background again to check the consumption of the backstage through train plan group.

Total consumption: 896 yuan

Sales: 5762

Number of customers placing orders: 23

...

Final profit: 2734.54 yuan.

The effect was much lower than that on the 10th, but this output,

"Although it is still profitable, the actual conversion effect has dropped."

Wu Zhou began to summarize the reasons...

However, before summarizing the reasons, Wu Zhou spent another 10,000 in the through train.

It's almost Double 12, so I have to rush...