I have to teach the world a lesson

When Joes released the first iPhone, he formulated a global after-sales policy of "replacement only, no repair."

On the one hand, it directly makes consumers feel worry-free when using iPhone products, which improves the consumer experience. On the other hand, Apple itself also reduces the investment in human and material resources in after-sales...

It can be described as a win-win!

In the past few years, in Europe and the United States, this policy has been without any problems.

At the same time, in order to win a reputation in China and suppress other mobile phones such as Nokia, Samsung, and Dopod, Joe specially approved nearly one billion U.S. dollars a year in China to maintain the operation of this policy.

After-sales service is always one of the most important things for a brand to enhance its reputation.

Facts have proved that on the first day after this policy entered China, it was trumpeted by countless iPhone fans, claiming that the [IPO company] was worthy of being the top technology company in the world.

iPhone 4 has indeed become the king of mobile phones in China. Its half-month sales have already surpassed the one-month sales of Samsung, Dopod, Nokia and other brands...

However, after iPhone 4 was launched in China for half a month, many flagship stores began to feel that something was not right!

At first, it was just a small group of people who came to the flagship store for repairs with broken mobile phones...

The store clerk welcomed them warmly and exchanged them for a new mobile phone.

But then...

The worse the cell phone, the more!

…………………………

Yangcheng.

early morning.

The rain stopped.

A ray of dawn lit up the horizon.

At the entrance of [IPO Huaxia]’s Yangcheng flagship store, there was still a queue of nearly a hundred people taking photos.

Countless people are eagerly waiting to grab iPhone4.

Billy took Jos through the back door and walked into the flagship store. Then, under the introduction of the store clerk, he took out two mobile phones.

He looked at the two phones for a long time, and finally handed the phone to Joes: "Mr. Joes, can you tell which of these two phones is the real iPhone 4?"

Jos's expression gradually became serious.

He studied the phone's case.

The phone casing was almost exactly the same as the original iPhone, and then he weighed it again.

From his perspective, there is no difference between the two phones.

He deliberately looked at the logo of the mobile phone, but after looking at it for a long time, he couldn't see any difference!

"Mr. Joes, take a look at this one again..."

Jos saw Billy take out the third iPhone 4 from the counter, unpacked the iPhone 4 in front of Jos, and handed it to Jos.

Joes compared these three mobile phones. Even though he was a real participant in the research and development of the iPhone 4, he still couldn't detect any difference in this phone. He checked it again without giving up.

He finally shook his head: "I can't see it!"

"Mr. Joes, you can't tell that this is normal... because the casings of the two mobile phones I showed you at the beginning are genuine iPhone 4. Apart from the casing, they have nothing in common with the original iPhone 4 in terms of weight or startup interface. The difference..."

"What about their internal structure?"

Billy didn't say anything, but asked people to dismantle the two pirated iPhone4s.

After seeing the components, Joss keenly realized that something was not right about the entire circuit board.

"Inside the circuit board..."

"yes!"

"Some important components inside the circuit board, such as the CPU, memory, screen and even the motherboard, have been replaced with damaged and inferior components. But unless the mobile phone is sent to the United States for testing, our staff will I can’t even find out!”

"Where are those new components?"

"Those new components were disassembled into some [Apple 4] phones that were pirated copies of our iPhone 4... Because there are so many pirated iPhone 4s in China, consumers simply can't tell which ones are genuine and which ones are genuine. Piracy, even our own staff cannot tell which phones are genuine and which are pirated. Even in the flagship store in Hangzhou, in just five days, we have received nearly fifty pirated Apple 4s. ...It was only when they were sent to the United States that they were discovered to be pirated Apple 4s!"

"Where's their information?"

"Their information is all about genuine mobile phones. It's good to use genuine mobile phone cases! But it's a bit too much. Even the cases are pirated. They only put some warranty cards and some anti-disassembly pirated stickers on them, and then take them After arriving at our counter, after turning on the phone, our after-sales staff saw that the system being turned on was an Apple interface, so they sent it to the United States without looking carefully..." Billy's expression became more and more serious.

When he was in Europe and the United States, he actually encountered this kind of situation, but after all, this kind of situation was in the minority.

But in China...

At first he thought it was just a minority, but as more and more after-sales services began to appear these days, he realized that some "profiteers" in China had probably found some ways.

and……

Do you think China’s iPhone 4 casing patent is illegal? It is legal and was registered by the Chinese named "Zhang Sheng".

But do you think it's legal?

Now more and more people are using pirated iPhone4!

Moreover, you can forget it if you use pirated copies, but some pirated copies are so excessive that even the staff at the flagship store cannot tell whether they are real or fake!

"Call the police!"

"We have called the police, but some pirated iPhone 4s are mixed with some defective products that are not caused by human influence. Because we have always implemented a policy of only repairing but not replacing, we currently do not have a professional testing agency in China. , some mobile phones can only be detected in the United States..." When Billy thought about this, he scratched his head with a headache and felt that the complexity of the Chinese market had completely exceeded his imagination!

"..."

John was silent for a moment.

This trip to China made him feel extremely irritable.

In just over ten days, more and more piracy "factory stores" have been opened, and many family-run industries have almost become the breeding fluid for "piracy".

Oh shit!

The "brand" effect that was finally built up seems to be...

"Mr. Joes, I am applying now. First, we will only repair but not replace the Chinese region. Second, I propose to add some after-sales inspection personnel. Third, we will implement three-code inspection. Every component... "

After hearing Billy's suggestion, Joss immediately shook his head: "The policy of only replacing iPhone 4 and not repairing it will affect our reputation in mainland China if it changes! And it is on sale... It is okay to test the after-sales personnel, but after-sales personnel Special training is required, which takes time, at least a few months, and I am worried about recruiting local technicians from China..."

While Joss and Billy were discussing.

The flagship store door is open!

There was suddenly a very loud noise outside the house. Billy frowned when he heard it, and then looked outside.

I saw a Chinese man wearing glasses, who seemed to be a student, slowly walking into the store.

…………………………

Joes met "Zhang Sheng"!

This young man appeared suddenly and was so hateful that it made people grit their teeth, but there was nothing they could do about it.

Through the window, he saw that this young man was very young...

But he always had a smile on his face.

When he saw Billy, he was surprised. He seemed to have never expected to see Billy in this flagship store, but he soon started chatting familiarly.

He spoke standard, native American English like a host.

Joss was in a trance for a while, thinking that if he cut open the yellow skin, this person was a native American or Asian.

He smiled humbly, and every word he spoke seemed to have a gentlemanly demeanor, which made people feel indescribably comfortable.

Even when faced with Billy's smiling expression, he still dealt with it politely...

He said……

He wants to cooperate with [IPO China]!

He brought a batch of authentic iPhone 4 mobile phone cases, claiming that this mobile phone case can very effectively change the problem of poor iPhone 4 signal. Moreover, he told Billy that they had sold them privately and many Chinese customers liked them very much. This series of mobile phone cases also introduces the benefits of mobile phone cases. They can not only protect the mobile phone screen, but also carry various patterns on the back. It is equivalent to anyone being able to customize an exclusive mobile phone case...

He introduced a lot of benefits, and finally, when discussing cooperation, he told Billy that he was willing to split the bill 55-50. He came here with great sincerity this time.

They are responsible for the production, transportation and raw material supply of the goods, while the [IPO flagship store] only needs to be responsible for selling!

"Mr. Billy, mobile phone cases are a big trend. The iPhone 4 is so expensive. Naturally, countless people want to be able to protect the iPhone 4. Even though the cases cost only a few yuan or dozens of yuan, I can guarantee that as long as you sell an iPhone 4, , someone will need a mobile phone case!”

"..."

"Mr. Billy, I know that Europeans and Americans rarely use mobile phone cases, but this is China, and every country has its own national conditions. Especially since the iPhone 4 is so expensive, many people naturally regard this thing as a treasure. For fear of any damage... Moreover, the signal problem is the top priority. You don’t want iPhone 4 to be discounted in China because of signal problems, right?”

"..."

"Mr. Billy, I still have a certain influence in China. This time last year, I probably had more than two million yuan in debt. However, I walked step by step and paid off all these two million yuan. You can Look up my deeds online!”

"..."

"Mr. Billy, if you are willing to reach this cooperation, I will not sue for our appearance patent in China. I am even willing to disclose my subsequent mobile phone design to your company for free. If you are willing to take me seriously, I will I can safely say that if you cooperate with me on patents, your company can avoid many detours and even save billions of dollars in design..."

"..."

Billy was at the door. Hearing Zhang Sheng's shameless words, he was in disbelief and almost laughed.

Billions of dollars in funding?

Is this a joke?

Do you think that all of us [IPO company] eat shit?