I have to teach the world a lesson
Chapter 357 Market Chaos
The scorching heat in July is so dry that people can’t breathe.
There are very few people on the street.
Even with shoes on, you can still feel the burning sensation seeping into the soles of your feet.
Every step he takes is like walking on a frying pan.
The milk tea shops and cafes on both sides of the street are full of people. Many people order a drink and enjoy the free air conditioning provided by the merchants. You can often hear girls in the mall constantly applying sunscreen and talking. Complaining about the weather this year, why is it so hot, could it be the El Niño phenomenon, or the end of the world in 2010, etc...
Li Dongqiang from [Qiangsheng Mall] took a group of part-time students to visit one store after another.
Li Dongqiang’s original name was Li Qiang. Later, [Qiangsheng Mall] was affected by the [Huaxing mobile phone battery explosion incident], which caused the nascent [Qiangsheng Online Mall] to be aborted. Being a little superstitious, he finally hired I asked a master to help me look at the Feng Shui pattern...
Then, he changed it to Li Dongqiang.
"Mr. Li, those shopping malls told us they were unwilling. Now [Taozhu.com] is so convenient... they don't need to spend more energy investing in our online store..."
"Have you told them that Mr. Zhang is involved in investing in our store?"
"I've told them, but it's of no use. They prefer to talk about cooperation with Mr. Zhang himself..."
"What about the discount for our entry? Don't we have an advertising cooperation with [Jitu]? [Jitu Video] currently has about 100,000 visits a day. Isn't there anyone coming?"
"Mr. Li, the traffic diversion effect is not very good... Moreover, in our mall, except for those merchants that have cooperated with us, such as Oubang and some domestic mobile phones, we have no other products. Even if the traffic comes, we cannot retain it. Stay!"
"Didn't I ask you to advertise? Didn't we approve nearly two million yuan in operating expenses last month?"
"Mr. Li...two million is not enough money. TV stations often spend more than three million. For local stations that sell pesticides, our advertising has no effect. Let's just talk about radio stations. Those radio stations attract less traffic. ...Didn’t I spend half a million yuan before? It’s useless to smash it in.”
"..."
The air conditioning in the mall is very comfortable.
After Li Dongqiang finished answering the phone, he sat silently on the chair.
He looked at the part-time students in the distance.
They carried flyers and information and shuttled diligently through the mall.
But, except for a few, almost nothing was found.
but……
As expected.
As early as a month ago, he started running the market every day.
The little results achieved time and time again only made him feel discouraged, but he did not give up.
He still remembers what Zhang Sheng once said to him...
Zhang Sheng said that online shopping will definitely be a trend in the future.
[Taozhu.com] can get up, although it is a little slow, but as long as it is run well, their [Qiangsheng Online Shopping Mall] can still get up.
a month ago!
Zhang Sheng gave him a task and asked him to do everything possible to build [Qiangsheng Online Mall].
Of course, the task was given to him and the money was given.
Zhang Sheng is quite generous in his approach. He was given a start-up capital of two million yuan a month ago and asked him to find a way to use the two million to make something famous!
Two million!
For some capital, it is simply a drop in the bucket.
but……
For Li Dongqiang, it was a terrifying amount of money.
After getting the money, Li Dongqiang was thinking about how to manage the start-up capital well, and he also used many methods and plans during this period.
But I spent nearly 500,000 yuan in front of me, but it was of no use...
He became anxious.
This is money wasted!
Even more pressure!
Looking at the remaining 1.5 million, he still has many plans in his mind, but he is afraid that if this wave hits, nothing will be created, but it will be wasted in the market.
In fact, he is not a person who can make decisions. He needs a backbone.
He was eager to chat with Zhang Sheng about his thoughts, and even more eager to get some guidance from Zhang Sheng on what to do...
but……
Zhang Sheng went into seclusion!
It’s been nearly a month since I’ve been in retreat!
The phone never goes through!
He went to the new company [NC Entertainment] several times, but he never met Zhang Sheng.
They don’t know how long Zhang Sheng will be in seclusion this time, nor what Zhang Sheng is doing. They only know that he is studying...
All right!
Zhang Sheng didn't even go to the new company's relocation.
When thinking of this, Li Dongqiang shook his head, and his own operation plan came to mind.
Just after Li Dongqiang sat at the entrance of the mall for a while, his phone rang.
"Mr. Shen?" The call was from Shen Xiaoxi.
He was excited!
"Mr. Zhang is out of quarantine!"
When he heard this sentence, he stood up subconsciously!
…………………………
July 15th.
A piece of data was placed on Jos's desk.
After Jos saw this data, he was both relieved and a little headache.
On the one hand, iPhone 4 is spreading crazily around the world, creating a new era of global smartphones.
On the other hand, China's mobile phones that copy iPhone 4 have completely flooded the market and have reached an uncontrollable point.
Last month, China's domestic mobile phone sales accounted for 20% of the total mobile phone sales, 15% of which were all "branded" knockoffs derived from iPhone 4 casings.
On the one hand, Joes reminded himself that there are many poor people in China, and more people pursue vanity. They cannot afford a real iPhone 4, so in order to satisfy their mobile phone addiction, they turn to these copycat phones with similar casings. This is not a problem. bad thing!
This shows from the side that their iPhone 4 mobile phone has become the top luxury product in China's mobile phone industry, and the brand effect has gradually become deeply rooted in the hearts of the people.
But on the other hand, he realized that the chaos in China's mobile phone industry was endless, and it had vaguely spread to the United States!
"Mr. Joes, our company in China, in the past week, our IPO dealer in Yangcheng has received nearly 2,000 iPhone 4 after-sales service problems. China, this country, has the highest maintenance record in the world, and it is also Frequent countries…”
"Although we have sent dedicated personnel to the outlets to focus on after-sales issues, the presence of dedicated personnel has indeed alleviated the sales volume. At first, we did detect the bad behavior of many Chinese pirated machines pretending to be genuine products for replacement and repair... and it did take a while. However, the pirated machines in China have even been upgraded, and our professional testing agency staff are actually starting to be unable to detect whether those pirated machines are genuine or imitations..."
"Our investment in after-sales in China is about US$120 million on average per month. However, in June, our investment in after-sales has exceeded US$190 million. Moreover, this data has been increased since July. It has been set to a new level again and is expected to exceed US$200 million!”
"These days, some managers in our marketing department held a private meeting. We decided to impose after-sales restrictions on the Chinese market, or we would carry out special after-sales treatment on the Chinese market. Otherwise, we would be killed by these nasty rats. All stolen!"
"..."
Jos saw the chaos in the Chinese market, and also saw the after-sales amount that Weisi handed over, which was completely beyond the budget.
He didn't respond to Wei.
He just frowned and turned over and over again silently.
Although it is excessive, compared with the huge Chinese market, US$190 million is still an insignificant figure.
but……
That feeling is indeed not good!
It feels like being crawled by countless parasites.
However, Joss was still thinking about the market situation calmly. After a long time, he shook his head: "These are some traps dug by China Capital. We must not fall into the trap..."
"Those people are very bad, especially those technology companies. They can't wait to see us change our after-sales policy for China, and then use this to create huge public opinion to suppress us and slander us..."
"I think that is what [Yaohua] Technology did behind the scenes. I even have reason to believe that Nokia and Samsung are also involved..."
After experiencing business battles over and over again, Joss would always think of something behind things.
He advertised iPhone 4 as the world's top and best mobile phone!
It also flaunts the after-sales service of iPhone 4, which is unprecedented in the history of global mobile phones.
Now in the Chinese market, although iPhone 4 has created a new era, this brand effect has not really taken root, and it has completely left behind giants such as Nokia and Samsung!
One month after the sale, there is no way he would change the after-sales policy because of these chaos.
This will ruin the brand effect of iPhone 4 in China and even around the world.
After Weisi heard this, the worried expression on her face did not disappear, but instead she frowned deeply.
"Mr. Joes, the next thing I want to report is that we are experiencing a similar situation in the United States. Yesterday, when we were investigating counterfeit mobile phones imported from Mexico, we discovered an even more shocking thing..."
"You said..."
"Just yesterday, after investigating the smuggling in Mexico, we found that our after-sales outlets in the United States also received a batch of pirated Chinese mobile phones..."
"Didn't the initial test detect it?"
"Their piracy technology has been upgraded. As I said before, they have mass-produced countless pirated parts that are exactly the same as our iPhone 4. It is exactly the same as China!"
"What?"
"Mr. Joes, these pirated parts can initially evade detection. Although some of them are rough in workmanship, they can even replace the original parts..." The anxiety on Weiss's face gradually became thicker: "I believe that behind this, There are indeed Chinese technology companies supporting them, damn! These damn mice!"
…………………………
noon.
Jos followed Weis to Laomei’s after-sales outlet.
The technician came out sweating profusely, and then complained to Joss with a headache...
Three days ago, they began to receive a batch of iPhone 4 phones that could not be turned on in the United States.
Their preliminary disassembly inspection showed that there was no problem with these mobile phones. However, when they actually disassembled them one by one, they were shocked to find that 30% of the parts were all extra parts.
"The people who assemble these mobile phones are definitely a group of top technicians..."
"They know how to evade initial detection...China's technology is not that mature. I didn't expect that Mexico's piracy technology has reached this level!"
"I even doubt that if we give them some more time, they can copy all our motherboards, damn it!"
"Damn it! When a customer comes to replace it, we can't dismantle the phone at once. Even if we disassemble it, we can't compare the parts one by one..."
"This takes us a long time, and customers simply can't afford to wait...and there's no way we can come up with so much money, damn it!"
"..."
After Jos listened to the complaints from the technicians, he frowned and asked Weis: "These mobile phones were not produced in China?"
"This batch of mobile phones does not come from China, but from Mexico."
"Why is it Mexico again? Does Mexico have such strong counterfeiting technology? How is it possible? The skills of those people..."
Joss frowned deeply, as if there was a disgusting eye staring at him somewhere he couldn't see.
Like a gangster!
A scoundrel!
After hearing this, Wei Si also had a headache!
She spent the whole day yesterday investigating smuggling in Mexico. However, she found that a lot of goods were clearly smuggled, but they could not trace the source.
They suspected that the group of people from China had infiltrated into Mexico...
But!
The other party does things very cleanly. It was so clean that they couldn't find any evidence at all, and in a sense, what they did was not illegal!
"DaLang mobile phone, No. 1 in the world!"
"Dalang, it's time to drink medicine..."
"DaLang mobile phone, No. 1 in the world!"
Just when Joss and Weiss were silent, a loud voice suddenly appeared in their ears.
When Joes heard the sound, he walked out of the IPO dealership.
After walking out, I saw a homeless man turning on a new mobile phone not far away...
That phone is exactly the same as the iPhone 4 phone.
wrong!
no the same!
He saw the dazzling marquee lights around the IPhone 4 shell, which was so cool that it made his scalp numb!
He looked to the other side again, only to see a black man wearing sunglasses and carrying a travel bag, trying hard to sell mobile phones to a homeless man... Uh.
"Let me tell you, as long as this phone is not turned on, even if I get it to an iPhone 4 after-sales service center for testing, they will only think it is an authentic iPhone 4!"
"If you don't believe it, I can try this phone in and see if they accept it!"
"..."
The black man was so proud, as if he was showing off something great!
Joss stared at the black man like a ghost.
Staring at his unconcealed appearance, he was even afraid that the whole world would not know that he was selling fake mobile phones.
Joss felt his arms tremble slightly, trembling!
He wanted to slap that guy!
damn it!
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