I have to teach the world a lesson

December 15, 2010.

Zhang Xing sat on a chair and silently looked at the movie poster of "My Sassy Girl Sadako".

The movie was released on November 29th.

The huge popularity of the [Southern California International Film Awards] made Zhang Xing and a group of group buying website founders realize that the "ticketing industry" will be a huge traffic outlet.

In fact, it turns out that he is not the only one who has this idea, but almost all the founders of group buying websites want to have a piece of this cake.

He has seen Li Yanhong from [Mi Nuo Group Buying], Zhou Wei from [Feng Harvest Group Buying], and even Li Dongqiang from [Dongqiang Mall] at the entrance of major cinema companies...

Um!

After leaving [Qiangsheng Online Mall], Li Dongqiang did not enjoy life with the money Zhang Sheng gave him. Instead, he started a second business venture with Li Zongyao and founded [Dongqiang Mall]...

The competition on this track is getting more and more crowded.

then……

Although he felt a little disdainful of Zhang Sheng's rise from the grassroots, he only focused on the short-term success in front of him, and was too conservative to take a chance... But he still visited several times in person and talked about movies with Shen Xiaoxi, the person in charge of [NC Entertainment] Ticketing authorization and cooperation matters.

The films distributed by [NC Entertainment] are different from other film distribution systems. [NC Entertainment] signs a licensing agreement.

The box office share of the authorized share is about 10 points lower than that of other entertainment companies, but it has partial control over its own copyrights and similar ticketing cooperation.

In other words, [NC Entertainment]’s movies are separated and cooperated with theaters. What’s more, what’s even weirder is that [NC Entertainment]’s movies are not cooperating with theaters such as the well-established Wanda, Hengdian, Dadi... these The top five theater chains are instead some of the lower-ranked theater chains such as [Star City], [Bori], and [Scetta]...

so……

After chatting with each theater chain, Zhang Xing ran non-stop to [NC Entertainment] and chatted with Shen Xiaoxi about the ticketing cooperation details of several of its movies.

Spend as much money as possible to buy all the rights to upcoming movies from [NC Entertainment].

It turns out...

Zhang Xing's judgment was correct.

"My Sassy Girl Sadako" is a huge hit in China!

On the day this movie premiered, the [Southern California International Film Awards] had such crazy influence that it was hard to get a ticket in major movie theaters.

Due to the size of the cooperative theaters, the premiere box office of "My Sassy Girl Sadako" was around 8 million.

After the premiere, the queue for pre-sale tickets reached a crazy level. As soon as the five-day pre-sale movie tickets went online, they were all snatched up within more than an hour.

The data department shows...

The number of users who logged into the newly opened ticket purchase window of [Group Buying] that day reached an astonishing 100,000 people/time.

Sixty thousand of them were all for the movie "My Sassy Girl Sadako"...

incredible……

A female student named Yanying, who is a sophomore in college, can actually produce a phenomenal work.

He saw the screenwriter's name on the promotional poster.

Screenwriter: Zhang Sheng/Xin Xiaoqi...

After seeing Zhang Sheng's name, he fell into deep thought.

The screenwriter of "Seven Days to Die" is Zhang Sheng. One of the screenwriters of this movie is Zhang Sheng?

Then……

He saw the movie theme song [I Believe] again.

Singer: Ah K.

Film composer: Zhang Sheng...

Arrangement?

Zhang Xing was stunned for a long time.

Suddenly he shook his head.

It feels ridiculous for no reason...

Zhang Sheng...

Arrangement?

What song does this guy compose?

……………………

The movie "My Sassy Girl Sadako" actually has two scripts.

When Xin Xiaoqi just finished writing her first script, she consulted her class teacher and the screenwriting teachers at the college with the outline of the movie.

After the class teacher saw the outline of this movie, his first reaction was "deviant", and the teachers in the screenwriting circle all felt that if this outline was actually made into a movie, it would be a disaster-level movie!

Even some of her friends and even Zhang Panpan thought she was crazy!

Women, who are more rude, domineering and unreasonable than men, are very unreasonable in everyone's eyes. Not to mention that no one is willing to make this movie, even if someone makes this movie, they will definitely lose money...

However, Xin Xiaoqi has a paranoia in her bones.

In other words, art practitioners are somewhat different from normal people.

She repeatedly begged Zhang Panpan. After she begged Zhang Panpan countless times, Zhang Panpan sighed and was willing to introduce her to Zhang Sheng. Then, she showed Zhang Sheng the movie "My Sassy Girl Sadako".

Then……

During the chats and conversations with Zhang Sheng, the script of "My Sassy Girl Sadako" was re-created.

Although in the end Zhang Sheng decided not to be the leading actor in "My Sassy Girl Sadako", the script after the second creation had a lot more comedy elements. At the same time, the tone of the entire movie has become sad and sad. Doesn't hurt.

"First, don't try to make her gentle..."

"Second, don't let her drink more than three glasses of wine, otherwise she will hit anyone she meets..."

"Third, you must drink coffee in a cafe, and never drink Coke or orange juice..."

"Fourth, if she hits you, she must pretend it hurts. If it really hurts, pretend it's okay..."

"..."

In the screening room.

Xin Xiaoqi is sitting in the cinema.

From the time "My Sassy Girl Sadako" was released to now, she has been taking the "My Sassy Girl Sadako" production team on roadshows city after city every day.

The road show is very busy...

However, she takes time every day to come to the cinema and watch "My Sassy Girl Sadako" playing.

Looking at the girls crying so hard, Xin Xiaoqi would sincerely feel an unprecedented sense of satisfaction.

Today, after she finished watching "My Sassy Girl Sadako" again, she saw Zhang Panpan running over excitedly.

"It's over 100 million, it's over 100 million!"

"In half a month, our box office exceeded 100 million!"

"..."

Xin Xiaoqi was stunned, and then she saw the box office of "My Sassy Girl Sadako"!

Released for half a month!

The box office has exceeded 100 million!

Oh my god!

Am I also a director with a box office of over 100 million?

……………………

"Champion, we are the box office champion again!"

"500 million won!"

"Mr. Kim, 500 million won, that's crazy, our "My Sassy Girl Sadako" actually had 500 million won in box office today!"

"..."

The release of "My Sassy Girl Sadako" into South Korea seems quite accidental.

He still remembers that day when he attended the Southern California International Film Awards. With the surprise of "7 Days to Die", he walked into a screening room and saw the movie "My Sassy Girl". Sadako".

The first feeling at the beginning was disappointment.

This is a sense of emotional disparity.

This movie doesn't seem to be a horror movie like "7 Days to Die". There are even no scary scenes from the beginning to the first ten minutes.

Not only are there no horror scenes, the actress is not even Song Yufei...

Strange actors, strange directors...

All of this made Kim Jae-ki realize that this movie seemed to be made based on the popularity of Sadako from "Seven Days to Die".

but……

He didn't get up and leave.

Instead, as I watched, the disappointment in my heart was gradually replaced by surprise.

The heroines he knew in Korean films, or in most Asian films, were basically gentle, virtuous, lively and cheerful, beautiful and generous...

Even if the heroines of some movies do not fall into this category and are slightly out of touch, they always maintain a bottom line, the aesthetic bottom line of Asian men.

However, "My Sassy Girl Sadako" shocked everyone.

Breaking through the bottom line he should have...

The heroine "Sadako" seems to have lost her gentle and virtuous appearance. Instead, like some boys, she is full of domineering, vulgar and unreasonable...

Everything she said and did was incredible, but not disgusting at all...

He was keenly aware that this seemed to be a different movie!

Then he saw it from beginning to end.

This movie is very delicate, with the appearance of a comedy, the romance of a Korean drama, and the unique emotional delicacy of Asian movies.

Every scene where the male and female protagonists meet again and again, separate and fight again and again...

Especially the final parting and meeting, although it is impossible to be as thrilling as what is described in some novels, but after reading it, Kim Jae-ki really felt a wave of "touch" Emotions!

Then……

He is keenly aware that "My Sassy Girl Sadako" is very likely to become a hit!

Then……

He rushed into the market desperately and purchased "My Sassy Girl Sadako" with the greatest sincerity among many competitors.

It turns out.

His vision is right!

When his assistant ran over excitedly and told him that on the fifth day after the release of "My Sassy Girl Sadako", the daily box office not only increased several times, but also reached an astonishing 500 million won, he sat down from his chair in shock. Get up!

He never dreamed...

A Chinese movie can actually have such a high box office!

What's even more unexpected is that the box office of 500 million won still seems not to be the limit of "My Sassy Girl Sadako"!

It's still going up!

Kim Jae-ki saw the box office curve of "My Sassy Girl Sadako"!

He suddenly realized!

This movie is very likely to become the scariest dark horse of Korean movies in December!

Then, he saw the daily box office rankings of Korean movies on December 15th.

The first place "My Sassy Girl Sadako" won 500 million won.

Second place "Agent" 80 million won...

The third name "Morning Glory" is 72 million won...

…

When he saw the box office rankings, he took a deep breath!

In the history of Korean box office, there has never been a movie with such a huge gap between the first and second place at the daily box office!