I have to teach the world a lesson
Chapter 593 Show your sword!
someone said……
Battery cars are a grassroots industry.
someone said……
The main consumers of battery vehicles are China’s second and third tier sinking markets.
From a bicycle modified with a battery at the beginning of the millennium to today's booming battery bike market...
Low-price competition is still the main theme of competition in the battery vehicle market.
Low prices mean that costs have been compressed crazily. When the compression reaches the limit, semi-finished products are directly pushed to the market, and through the huge market and capital chain, they reach the top of the sales list.
The core of [independent design and R\u0026D capabilities] has naturally been regarded as a dispensable cost, and a series of compressions and even bans have been carried out.
Whether it is an investor or a market executive.
Very few people are willing to spend a lot of money and invest in the thankless scope of R\u0026D and design.
over several decades.
Most of China's electric scooters imitate scooters and well-known foreign power-assisted bicycles.
For example, the appearance of the [Little Turtle Series], which is popular throughout China, is borrowed from Japan’s Honda [JOKER] scooter...
Subsequently, this kind of copycat cars made a lot of money in China by virtue of their appearance and price advantages. Until 2011, this kind of imitation did not stop.
[Source Energy], [Green Horse], [New Era]...
The three battery car brands are better than the rest of the battery car brands.
They have their own design studio.
However, the so-called design room is a group of people who stare at the appearance and characteristics of their peers' battery cars all day long. As long as they see that the sales volume of the other side is slightly better, they will immediately buy one, then split and integrate the molds, and finally make the car in the shortest possible time. Inside, make an identical car, and then put your own brand on it, openly and even sell it at a lower price than the other party.
Over the past ten years...
With this move, the three brands are invincible.
Countless battery cars want to rise with their novel designs and streamlined appearances.
But unfortunately they...
They have all become someone else's wedding dress.
They have also been complained about this kind of reference.
but……
Just like the former [Tengji Technology]...
Three brands monopolize nearly 60% of China's battery vehicle market.
Small brands have the confidence, but they do not have the capital to fight a war of attrition. The lawsuit has been dragged out for more than a month. When the situation is difficult at home and abroad, and people's hearts are unstable, all three brands will join the battle.
Then, negotiate production line acquisitions, mergers and acquisitions, and cooperation at a price slightly lower than the market price...
There are all kinds of ways to try to get you to withdraw the lawsuit...
Those entrepreneurs who cannot beat capital, no matter how courageous they are, cannot resist a dog bone.
Then……
In grief, despair, and pain, we became a part of the other party.
Over time...
The three Japanese brands are getting stronger and stronger, while the remaining Chinese battery car brands, although they still stick to their guns, have never been able to shake each other's foundation.
There is no way to talk about transcendence.
……………………
July.
This is the craziest month in the history of China's battery cars.
From mid-June to early July, the newly emerged [Hongwei New Energy MINI] took the lead and shot to the top of China's [new energy electric vehicle] sales list.
The order sales of 100,000 shocked countless people in the industry.
Many people are exclaiming that the [Hongwei] era has officially begun.
but……
In mid-July, when the popularity gradually subsided, and the production capacity was really limited, the order growth rate of [Hongwei MINI] began to slow down, and even order cancellations occurred in multiple time periods.
[Source Energy], [Green Horse], [New Era]!
However, these three old-brand battery cars have taken advantage of this situation to rise strongly, and with an appearance that is almost exactly the same as [Hongwei MINI], they have entered the market strongly.
[Hongwei MINI] The three cars are priced at 28,800, 32,800, and 38,800 respectively. With an official subsidy, they can be even more favorable.
It’s already an outrageous price!
And [Yuaneng], [Green Horse], and [New Era] have directly reduced their prices. The cheapest car can be driven home for only 18,800!
Moreover, the delivery speed is extremely fast. You only need to go to the store to order a car, and you can get the ready-made car in three days at the earliest and eight days at the latest!
Invisibly.
In a battlefield without gunpowder, a despicable capital war is once again being staged.
[Source Energy], [Green Horse], and [New Era] have huge capital behind them!
If there are no accidents, [Hongwei Technology], a newly emerging [new energy industry], will be lamented and buried in the dust of history like many challengers in the past.
but……
"I'll say it without any hesitation!"
“The era when certain battery car brands relied on the backing of a lot of capital to call the shots and bully the weak has passed!”
"As everyone knows, I have always been a tolerant person!"
"Last year, when the iPhone 4 was raging in China, I owned the exact same patent as the iPhone 4, or in other words, I was copied... In short, I believe that countless friends in the live broadcast room understand how much a design patent is worth!"
“But I have never thought about doing anything with my appearance patent!”
"Not only that, I have even licensed my patents to more than a dozen or even dozens of mobile phone companies in China for free. The sales of these mobile phone brands are obvious to everyone!"
"I never felt that I was a sage, nor did I have a good character. I was even scolded by some old guys in my company..."
"However, I have always felt that our market in China is huge. I can never take over this market alone. If we have money, everyone can make money together. Only when everyone makes money in this market can I make more money." …”
“In fact, I never thought about monopolizing the appearance of [Hongwei MINI]. What I thought was that after the [Tengji Technology] lawsuit was over and I had time, I would cooperate with some companies. The brand talks about licensing..."
"It's still the money that everyone makes! It's only fair that everyone serves customers well!"
"However, I never thought that some companies would infringe on my appearance without my consent while I was in the middle of a lawsuit and had no time!"
"Not only that, they even look exactly the same, just change the logo and brand! Then, under the banner of [new energy vehicle], they wantonly make money in the market!"
"These days, I can't sleep all night. Anger makes my whole body tremble. I gnash my teeth. My mood is almost broken. I even think that I have depression..."
"Many people are trying to persuade me, forget it. You are facing huge and terrifying capital. You can't beat it. Just stop. This has always been the case for some brands, and even for the entire market. You There is no way..."
"I finally can't swallow this breath!"
"I don't know if one day I will be knocked down by the tide of capital, or even in the future, whether I will be reviled by thousands of people and cursed by greed for profit!"
"But, this time, I will never give in. I will use legal means to safeguard my legitimate rights and interests!"
"..."
August 2nd.
It was gloomy outside the window.
Dry and stuffy.
[Yuanneng Battery Car] In the office of the headquarters building.
Che Zhenglong stared at [Jitu Live], Zhang Sheng's personal live broadcast room.
The comment area below was filled with countless voices of indignation...
Che Zhenglong's face became increasingly pale.
[Yuanneng Battery Vehicle] has dominated the Chinese market for many years...
In other words, Japanese capital has penetrated into all aspects.
First is the media market…
Countless seemingly fair and impartial media outlets include people with Japanese capital. Many news were quickly suppressed as soon as they were broken.
After the momentum was suppressed and no impact was caused, they then used some capital means to get rid of some people.
but……
At this moment, Che Zhenglong realized that [Jitu Video] had risen from unknown time!
That is, Zhang Sheng's own live broadcast platform, relying on the rise of games and various new formats of live broadcast, has even surpassed [YK Live Broadcast] in the number of users some time ago, and has reached the top!
They want to block it, but they can't block it, and they can't even penetrate it at all.
Not only [Jitu Live], but even [Humi Live] is playing Zhang Sheng’s video!
Only at this moment did Chen Zhenglong understand that Zhang Sheng had arranged his own media a long time ago.
Press!
I can't suppress it at all!
Moreover, not only are the media circles unable to suppress it, but the legal circle is also helpless.
Che Zhenglong's face became increasingly ugly.
He turned off the live broadcast and frantically made phone calls everywhere.
However, bad news came one after another.
No lawyer is willing to accept this case, and the Yanjing Mitu District People’s Court has already called this infringement case [2011 China Typical Patent Case].
Insider sources say that the higher-ups are paying attention to this matter and even hinted that this [patent case] should be speeded up!
"Mr. Che, I received news that CCTV is also going to end!"
"..."
Che Zhenglong has never encountered such a difficult thing since he founded [Yuanneng].
Afterwards, his phone was ringing crazily. They were calls from capitals asking him to deal with this matter quickly!
The capital behind him is even going crazy!
With the sales volume of the [Yuaneng Bee], the capital behind him has invested close to one billion, and the investment in building the factory has been countless. If this car is completely banned from sale, then...
This billion will be completely wasted, or even lost in blood!
It wasn't until two o'clock in the afternoon on August 2 that the phone calls stopped a little.
"Boom!"
Che Zhenglong, who had just sat on the chair in the office and was thinking about countermeasures, turned his head, and then saw a burst of thunder in the distant sky!
Not long afterward...
Heavy rain falls from the void!
The car was driving and it was raining heavily.
He stared at a series of news on the Internet.
Then he called the two former competitors [New Era] and [Green Horse].
At this moment, they were as anxious as ants on a hot pot.
After several rounds of discussions, the three parties finally decided to send a representative to talk to Zhang Sheng in person...
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