I have to teach the world a lesson

September.

The chirping of cicadas gradually became less frequent.

"Some senior executives at [Taozhu.com] have contacted our business department. However, they are basically the middle and lower-level and grass-roots business department leaders. Superstructure leaders cannot be persuaded by just one or two words. , unless you really encounter a setback, it is impossible to come over..."

In his ears, Zhang Li's faint voice sounded.

"It's okay, that's enough!"

Li Bin nodded, unable to see the joy or sorrow on his face.

He lowered his head and looked at the booklet on the table.

In the booklet, Li Bin briefly scanned the dense quotations one after another.

I paused for a moment at the sentence "Everything in the world is motivated by the mind. On the eve of a war, if you want to suppress the power, attacking the mind is the best strategy", and then glanced at the next sentence "Use the superiority to defeat the inferiority, and use the inferiority to overcome the superiority". Silently closing the booklet, he carefully put it into the drawer and locked it.

The sunlight outside the window shone on Li Bin's face. He glanced out the window briefly, and then stood up.

"What should we do next?" After watching Li Bin stand up, he asked

"Condensate all our strength into a fist, and clench it first! Mr. Zhang, you are familiar with the cooperative brands of [Taozhu.com]. During this period, I hope you can find some slightly larger brands to chat with in person. chat……"

"Do you want to poach them? Mr. Li, with all due respect, the top selling brands on [Taozhu.com] receive excellent treatment in all aspects of [Taozhu.com], so there is no way they will come..."

"No! This time, we will narrow our focus to [domestic brands]..."

"[Domestic brand]?"

"Apart from the advantage of [domestic brands], we have no other advantages at all... Although the big international brands are good, every big brand has its corresponding domestic substitutes, which are cheaper and even have a longer history. Even though Mr. Zhang rose up and launched the concept of [domestic brand], but there are still many people who have not come to our [Qiangsheng Online Mall] platform for various reasons. We do not necessarily want to poach them. We need to talk to them in private sincerely and listen to their demands... Our identity has never been capital, let alone exploiters, but collaborators, both sides standing on the same brand... "

"..."

Zhang Li looked at Li Bin and nodded: "Okay, leave this matter to me..."

"By the way, before [The Truman] is released, I hope you can hear as many demands as possible... This is the key to whether we can complete the Double 11 [Domestic Products Festival] this time..."

"I see!"

"..."

Zhang Li left the office.

After Zhang Li left the office, Li Bin took out his phone and made an appointment with Zhou Wen, the vice president of [Jitu Video], and then left the office.

…………………………

As of September 2012.

[Jitu Video] The total number of registered users has exceeded 90 million.

Monthly active users have stabilized at around 25 million.

The ratio of close to 4:1 is very amazing, even in the entire video field, it is also the only one.

This is attributed to [Jitu Live], a subsidiary of [Jitu Video].

In the past two years, the vigorous development of the live broadcast industry has made the entire [Jitu Video] make a lot of money.

In 2011, [Jitu Video]'s gross profit excluding advertising was 56 million. In September this year, [Jitu Video]'s gross profit in 2012 had reached 73 million, and it is fully expected to exceed 100 million this year.

9 o'clock in the morning.

Zhou Wen came to the office and looked at the business data silently.

Instead of feeling happy, she fell into deep thought.

With the gradual rise of the 4G era.

Especially in August this year, after China's three major telecommunications carriers launched data packages, everyone knows that the transformation from PC to mobile is imminent.

It’s not difficult to transform into a mobile phone. You just need to make an APP, move all the data out, and connect the PC and mobile phones. In fact, Zhang Sheng had already thought of this before establishing [Jitu Video]. In the transformation of mobile phones, [Shengteng Technology] has already connected all the data of [Jitu Video].

So, here comes a question.

Although [Jitu Live] is a branch of [Jitu Video], the gameplay of both parties has obviously formed two paths.

The mobile era will be a more impetuous era.

In a more impetuous era, what users pursue is simplicity, convenience, and preferably the ability to use fragmented time for click operations...

[Jitu Video] If you directly copy Quanmo, users will feel that it is bloated, which will not give them any advantage in future competition.

However, if it is separated and turned into a single live broadcast APP, no one knows what will happen in the future...

In this era, everyone is trying to cross the river by feeling the stones. There is no way to learn from the front. If you are not careful, you will drown in the water.

Zhou Wen looked at her phone silently...

The number on the mobile phone is Zhang Sheng’s number.

In the past, when she encountered such tangled problems, she would consult Mr. Zhang immediately.

However, since Mr. Zhang left Yanjing, he seemed to have completely let go of everything.

I can no longer get through the phone, and no one even knows what Mr. Zhang is doing, except that he has gone to the west...

The lifeblood and decision-making power of a company are completely in Zhou Wen's hands at this moment. This kind of pressure is too heavy for Zhou Wen.

Around 9:26.

The door opened.

Li Bin walked in from the door.

After seeing Li Bin, Zhou Wen showed a smile on her face.

In fact, when Zhou Wen met Li Bin for the first time in 2009, she keenly felt that Li Bin was an extremely dangerous person.

From the initial [Decoration Field], to suddenly being assigned to the [Qiangsheng Online Mall] when the crisis came, to gradually taking on the leading role alone.

There seems to be a greedy "wolf nature" in him, and he has been evolving himself in the past three years. After 2012, Li Bin became more and more like a low-end version of Mr. Zhang.

Zhou Wen discussed her thoughts with Li Bin...

Li Bin only had one word after listening!

"dismantle!"

After finishing speaking, Li Bin held a serious meeting with Zhou Wen.

In the meeting.

Li Bin proposed to bundle the live delivery system in the [Jitu Live] APP with the [Qiansheng Online Mall] APP to form a strong alliance and launch an [Internet Celebrity Delivery List]...

After finalizing the general direction in the morning, Zhou Wen and Li Bin walked into [NC Entertainment] together in the afternoon and met Shen Xiaoxi.

The three of them held an afternoon meeting, and in the evening, Bi Feiyu walked into the office...

After looking at the serious atmosphere in the conference room and the complicated expressions of each pair, Bi Feiyu fell into a brief silence.

He knows that at this moment, everyone in the entire system is waiting for his "Truman" to fire the first shot!

………………………………

September is the beginning of school season.

However, Chinese movies ushered in their darkest moment in September.

In July, "Suicide Squad" directed and starring Schwarzschild Tallon was officially released on August 15, with a total box office of 950 million!

The movie that succeeded "Death Squad" is called "Batman Rises." It is a Hollywood superhero movie that was officially released on August 16. After its release, the box office increased at an alarming rate. As of September On the 7th, the total box office was close to an astonishing 1.15 billion, making it a big hit in 2012. Some people predict that this movie will definitely exceed 1.5 billion...

While the momentum of "Batman Rises" has not yet faded, a Hollywood movie called "The Dark Side" that combines science fiction, action, and comedy once again hit the Chinese film scene. In just one week, it has With the momentum of "Batman: Dark Night Rises", it has won an astonishing box office of 450 million yuan. There is no doubt that this is another movie that is about to break 1 billion yuan...

…

While blockbusters and box office figures have made countless movie fans excited, countless Chinese filmmakers have fallen into deep thought.

Since the end of the Hong Kong film era, why have Chinese films become increasingly sluggish?

Everyone used to think that [Hollywood movies] were invading the Chinese market with the most powerful industrial system. China could not withstand the offensive, so it was defeated and even collapsed...

As a result, the unspecified [Domestic Film Protection Month] was born to support and protect Chinese films.

However……

So far…

The box office of Chinese movies is the highest, only about 350 million yuan.

There has never been a hit movie that can compete with Hollywood movies in a real sense.

So……

Where does the reason come from?

The Chinese film industry in 2012 can only be described as sad.

Chinese movie blockbusters are still emerging one after another, but they are dismal at the box office and investors have been exposed to losses. Movie fans once questioned whether these movies were "money laundering" movies.

There is still a market for youth movies, but because some of the movies in the past were more gems than others, the homogeneity of many movies has become serious, and movie fans have gradually lost their expectations...

As for literary and artistic films, it’s even worse. If my uncle doesn’t care for me, my grandma won’t love me. Movie fans find that these movies are incomprehensible and incomprehensible…

Occasionally, there are a few movies that do well at the box office, but after everyone watches it, they find that the plot of the movie is crappy, and it is basically a "money-making movie" created by capital through the power of fans...

Except for the main theme movies, which can use a wave of official advantages to carve out a bloody way in the cruel movie market, the rest of the movies are all lukewarm.

…

What happened to Chinese movies?

Hollywood movies are indeed very powerful, and they stand on a very high dimension, overlooking the bottom, seeking defeat alone, but is this the core issue?

So, the China Film Department has launched [Domestic Film Protection Month] to protect domestic films, so why not?

If this is not the problem, then what is the problem?

Obviously China has such a large size and market, but why?

many years ago……

There are many people discussing this topic on the Internet.

Some people say it is a matter of the right to speak, while others say it is a matter of the director circle becoming more and more impetuous and bad...

And in September.

The word "capital", which has been restricted by many official software, suddenly became popular from some unknown time.

Such a hit!

Countless filmmakers seemed to have found an outlet overnight, venting their anger that had been suppressed for a long time.

From the beginning of the millennium to 2011, many headline articles introduced the history of Chinese films, using very explicit words to point out the corruption of the Chinese film industry...

This kind of corruption includes, but is not limited to [Sleeping with others], [Money is required to release the film], [Capital suppresses powerful directors], [If a movie wants to be released, it must kowtow to capital N times], [Capital suppresses Next, there is a lack of influx of new forces in film] etc. After seeing a series of content written in these articles, netizens were hooked, and they didn’t know when they started to feel angry in their hearts.

When the heat about capital becomes more and more intense...

Countless media in the circle immediately turned their attention to "The Truman" and "The Devil", as well as Bi Feiyu and Zhang Sheng...

[An advertising movie dares to challenge the Hollywood blockbuster "The Devil", how can Chinese movies not be finished? 】

[Chinese Films has been controlled by capital for a long time. Bi Feiyu can take over, apart from being backed by Zhang Sheng, a big capital, what else can he do? 】

[He was originally an international celebrity, but he just came back to waste money. How can China Film be saved? 】

[Chinese movies are completely bad. A few years ago, Bi Feiyu was a hero who protected manhole covers and was worthy of admiration, but now, he has long forgotten his original intention]

[The chief director of Zhang Sheng's "The Truman"? I think this is Zhang Sheng's money-making movie. Zhang Sheng's essence is a businessman. How much artistic sentiment do you really think he has? 】

【……】

Mid-September.

The movie "The Devil" has been heavily promoted.

Movie fans were shocked and stunned when they saw the clips leaked on the Internet!

While looking forward to the release of this movie, many movie fans have seen articles about Chinese movies and "The Truman" on the Internet.

On the Internet, someone posted footage from the filming of the movie "The Truman". Some even made a summary of all the big and small brands of the movie "The Truman", and then...

shocked!

There are dozens of advertisements for this movie on the surface, but in fact, the number of contracted advertisements has reached an astonishing hundreds...

As large as refrigerators and other appliances, knives and kitchen supplies...

From ballpoint pens to cars, to instant noodles to clothes...

…

Food, clothing, housing, transportation, everything you can see, he has product placement.

What’s even more amazing is…

This movie is divided into Chinese version and American version...

They are all directed by Bi Feiyu, and the American version of the movie has even more crazy advertisements. It has received nearly two hundred advertisements, large and small.

…

This is not a movie?

Isn't this just a naked money trap?

this moment!

An indisputable feeling of anger, with all the years of suppression, suddenly burst out!

online……

Some people even claim that it is precisely because of such capital bugs that Chinese movies are so bad!

In the excitement of the crowd...

Some theaters in China have stood up.

One after another said that they will reduce the film schedule of "The Truman" without breaking the contract...

The heads of many theater chains stood up and told countless viewers righteously that they had sent people to discuss with Director Bi, and if everything went well, they would terminate the cooperation agreement.

"Director Bi, we are being boycotted."

September 20th.

Bi Feiyu received a call.

The call was from the assistant.

The public opinion on the Internet is getting louder and louder. The movie "The Truman" was reported to the relevant departments before it even started to enter the screening system.

There are all kinds of reasons...

However, to put it all together, Bi Feiyu is regarded as an accomplice of capital, and his fans are regarded as [leeks].

Every user has self-esteem, and this self-esteem is very sensitive. Under the guidance of countless rhythms, it can easily become a hot search.

Bi Feiyu is very calm.

Looking at the comments one after another, each filmmaker seems to be speaking out for the Chinese film industry...

He soon understood that there was a lot of capital behind this public opinion.

In fact, promotions across the country in September were increasingly unsatisfactory.

It was okay at first. Everywhere they went, the fans were very enthusiastic about it. But since the public opinion started to rise on the Internet, they worked very hard to promote it on the stage. There were waves of "end it quickly" and "" from the fans below. Don’t waste everyone’s time] Waiting for the sound, even the most extreme moment, someone threw a mineral water bottle on the spot while they were promoting...

"Mr. Shen has already negotiated with these theaters. Except for [Wanda Cinemas], all other theaters basically want to boycott our movies. Public opinion on the Internet is getting stronger and stronger, and our public relations team cannot suppress it at all. Go down..."

"I'll talk to these people myself!"

When Bi Feiyu heard this, although he remained calm, he also knew that the matter was serious.

The movie "The Truman" is so important!

It is not only a movie that he has high hopes for to give Chinese films a voice, but it is also a warm-up for the upcoming live broadcast field, the national field, and even the [Domestic Products Festival]!

If there is a problem with the first shot, it will not only be a face, but also a heavy blow to morale!

Bi Feiyu hung up the phone and left the office in a hurry.

…………………………………………

September 22nd.

Two days later, public opinion about the boycott has not dissipated, but has intensified.

There are many [heroes] popping up on the Internet. They are either well-known filmmakers, directors, or producers in the industry, as well as some young people who have just graduated from school...

One by one, people stood up and spoke out publicly, saying that they would boycott the release of a movie like "The Truman" that is made up of advertisements, and bring peace to the entire film industry...

At this moment, the entire Chinese film industry seems to be particularly united.

Bi Feiyu felt great pressure for the first time...

He suspended his road shows and publicity, and personally went to many theaters in China to discuss film arrangements, keeping his attitude very low...

He led the team to release the carefully prepared new promotional video for "The Truman".

However, not long after the promotional video was released, it was completely suppressed by another round of abuse and boycott.

As for the resistance from many theaters in China, it has become more and more serious...

Even though Bi Feiyu keeps claiming that "The Truman" is definitely a good film, it can even leave a mark in the history of Chinese and even world cinema...

Although these people did not mock or ridicule Bi Feiyu in person, behind the scenes, Bi Feiyu knew very well that they had another face.

Although he still didn't give up...

Constantly visiting the leaders of each theater chain...

It was okay at first, but after more visits, these leaders used various excuses to shirk it. The core purpose was one, that is, they were willing to pay a liquidated damages, and then forget about this movie!

September 22nd to September 26th.

Another three days passed...

Bi Feiyu's ambition was severely hit.

even……

When he went to the [Chinese Directors Association] to handle the handover, he heard every compliment, followed by a barbed remark.

"President Bi, young people should be a little calmer. Films cannot give way to capital, and art cannot be coerced by capital. Otherwise, films will lose their thinking..."

"yes!"

"We are still willing to support "The Truman". President Bi, as long as you say something, I will discuss it with the theaters again. How can the president of the Chinese Directors Association not be able to release a movie?"

"..."

Kou Huai's seemingly concerned but actually sarcastic words made Bi Feiyu want to slap him hard.

He knows very well...

Kou Huai used this incident to make him bow his head, to make him lose his dignity, and to use this to make him feel inferior!

He knows better...

This boycott and the so-called storm of public opinion were all started by these people and some capital, and they used it to act.

He knows everything, but there is nothing he can do!

He realized that he was too young, passionate and ambitious, and could not hold down the elders of this era.

But, he can't step back!

In the early morning of September 27th.

This was a very desperate night for Bi Feiyu. Many theaters had terminated their contracts with "The Truman".

He thought deeply until early in the morning...

Waiting until the next day, Bi Feiyu thought for a long time...

Finally, he sighed.

【Live】

At least, the movie has to be released and scheduled!

It's okay to keep your head down.

Keeping the green hills, you don’t have to worry about running out of firewood!

Just when he picked up his cell phone and was about to call his teacher Wu Guanli and ask the teacher to help reconcile...

There was a knock on the office door.

"Come in!"

He looked up casually.

The moment he looked up...

His pupils shrank sharply.

Immediately afterwards, I almost couldn’t hold my phone!

"Zhang, Zhang, Zhang..."

"boss Zhang……"

He was so shocked that he started to stutter!

He saw Zhang Sheng, who had been away for a long time...

Zhang Sheng became thinner, his skin became darker, but he became stronger, and the smile on his face became gentler, with a restrained charm, as if seeing this person, all the difficulties disappeared.

"It's been very popular recently... Director Bi..."

"Mr. Zhang, I... I'm sorry, I made a mistake..." When he saw Zhang Sheng's smiling face, Bi Feiyu lowered his head, ashamed and blaming himself.

"What's wrong? It's good. The popularity is now even higher than that of "Demon World"..."

"I...Mr. Zhang, I don't know what to do now, I..."

"..."

Bi Feiyu explained the recent situation one by one.

I also talked about various connections between myself and theaters...

After Zhang Sheng smiled and listened, he shook his head and asked another question.

“How about advance tickets?”

"All the theater chains have terminated their contracts with us. Except for [Wanda Cinemas] who are willing to support us, the next ones are [Star City], [Bo Rui], [Scot Towers] and other lower-ranked theater chains. This It’s such a critical moment, why should we sell pre-sale tickets? I’m considering withdrawing the show..."

"In this case, you can make a call to the people in charge of China's big-name theaters..."

"I fought them, they..."

"Just say... I'm in the [NC Entertainment] office. I've made tea and am waiting for them. I'm going to talk to them about dreams and new projects..."

"that's all?"

"Well, tell them that at 9 o'clock tomorrow morning, I will wait here for two hours... Whoever comes first, I will talk to whoever comes first. After two hours, any company that does not come will be regarded as my opponent!"

"good!!!"

"..."

Looking at Zhang Sheng's smiling expression.

Bi Feiyu nodded excitedly!

(6000 words 1 chapter)

(I don’t want to divide it into chapters!)

(Typos and BUGs will be fixed first and then corrected)