I just want to be self-reliant

The fact is so presented.

The sales of SHEbuy after its launch surprised everyone.

There is an old saying about consumption, that is, it is better to buy a brand-name product than to buy a bunch of cheap products to bring a consumer experience.

But times are different!

Huang Panpan summed up the product model based on the early TM self-operated commodity system.

If the production quality of foreign trade orders is directly presented to consumers at the price of foreign trade orders.

That is to say, those products such as Nike, Adidas and even various luxury brands that are produced on OEM in Asia are directly branded with the SHEbuy brand and sold back to Citigroup.

The price of one famous brand of clothes can be exchanged for the experience of ten or even hundreds of clothes.

Isn't it fragrant?

There is always one that will suit you, right?

And this is online shopping, buying ten or more clothes online for the price of one famous brand, this is scratching the lottery, this is the experience of drawing a blind box!

The pictures on the Internet look good, but is it good to have it in your hands? Isn’t this kind of anticipation and anxiety very interesting?

Key Opinion Consumers, that is, Internet celebrities, give various ratings and recommendations on their own pages. Internet celebrities with higher influence can get more discount coupons, and even give free try-ons every season.

This new way of playing allows the entire young generation of Citigroup who pursue fashion trends to participate in it!

In just half a year, taking advantage of the rapid expansion of APP and smart phones, especially TiTa and several popular mobile games around the world, even IPAD games have begun to provide SHEbuy advertisements.

Only then did all investors and financial experts see the characteristics of the mobile Internet version 2.0.

Ordinary advertising usually needs to solve two big problems.

Where is the advertisement posted and how can users see it? This is the entrance.

Then consumers see the advertisement, where can they buy it?

This is the export.

Ads on smartphones do it all!

Precisely target user groups, and all users who like to pay attention to fashion will be targeted to push advertisements.

And it's the kind of very subtle way to push internet celebrities to wear bloggers to users. Is this an advertisement?

Obviously it's what they like.

As for reading the content, and then clicking the button below to install SHEbuy software according to the blogger’s recommendation, and becoming a shopkeeper since then, it has nothing to do with TiTa, right?

It's not an advertisement, it's just paid to do market research on high-end potential customers...

There is also this kind of gameplay?

Isn't SHEbuy expected to spend hundreds of millions of dollars in promotional expenses?

Isn't it just to invest in these, which can not only help TiTa increase its profitability, but also expand SHEbuy's investment report.

Countless investors here are holding hot money, urging Charles Zhao to hurry up!

If investment managers don't spend money, does this mean they don't want performance?

To know this kind of capital game, the concern is not whether SHEbuy can make a profit at all, but after a year or two of stable operation, everyone will hold shares and go public to collect money.

Spending a billion or so, if the market value of the company can be turned into tens of billions or even tens of billions, then it will be profitable.

As for whether the company can make money after everyone cashes out and leaves the market, what should the shareholders do? Let him die.

So in this situation, all parties really urged Zhao Dezhu to spend money.

But the consequences of smashing it out still surprised everyone, the report is so beautiful!

There was a three-month preparation period before the Spring Festival, and it started to go online two months after the World Wealth Summit. However, in less than half a year, there was a sufficient supply of bullets, and the new styles reached a crazy level.

Entering the first ten days of August, more than 1,200 styles are updated online every day!

Each style is limited to a maximum of one hundred pieces.

Women's T-shirts for $6, dresses for $12, and rhinestone earrings as cheap as $1 each!

Under the vigorous promotion of Internet celebrities, the revenue has reached more than 200 million U.S. dollars in the past six months.

Although there are still a lot of stocks at present, the problem is mainly in the link of logistics and express delivery. Therefore, under Zhao Dezhu's suggestion and Buffett's help, Bells still took over the delivery of SHEbuy with Yama Xun's express logistics. Business.

In fact, for Yamaxun Logistics, which puts too much emphasis on steady and steady delivery, and the current delivery volume is not enough, this is a good way to make up for customers with large volumes.

Bales was snickering to himself. This kind of cheap women's clothing does not overlap with the user base of the women's clothing brand network he acquired.

At least that's what he thought.

But from the research report that Buffett and the others passed to Zhao Dezhu, it was reflected, Charles Zhao, you are right!

Since 2009, the consumption of young people in Citigroup China has dropped significantly...

This shows that not only the amount of pocket money given by their parents has declined, but also that the tradition of young people doing odd jobs to guarantee consumption is also reducing income.

The subprime mortgage crisis still had an irreparable impact on the whole society.

It's just that when Zhao Dezhu saw the situation in HK, what he thought about was how to change this general environment.

The global capitals are rejoicing, Charles Zhao, you bet on the cheap consumer market of Citigroup youth, you are right, do it well, squeeze out as much oil as possible in this market, we are just businessmen, those social influences, don't care about us.

Of course the statement is not so explicit.

This is called the key investment in the fast-moving consumer market for price-sensitive consumers, which is a very technical term.

You must know that ZABA, as the world's largest fast-moving clothing brand, sold 12 billion US dollars in the world last year!

Now SHEbuy's various data indicators are doing comprehensive benchmarking with ZABA.

It's only been half a year, and the future is huge!

Because SHEbuy has allies like Yama Xun and TiTa.

ZABA is just an old formula that still dominates the sales of ordinary stores.

Wait to be killed by the new economy!

Now the upstart investors who believe in the mobile Internet economy are very confident.

Among them, the most active investor was introduced into SHEbuy's new round of investment as a reward, and spent 1.2 billion US dollars to obtain the corresponding shares.

The valuation of unicorns has reached about 13 billion US dollars.

Other investors are eager to follow suit.

But food needs to be eaten at one bite, and investment comes in rounds. It is necessary to spend the previous nearly two billion US dollars, spend it, and complete the report before it can be introduced into the next round.

Spend several rounds and go public to make money when everyone thinks it is the most suitable time.

So the consumption momentum of the global poor is very good, which shows that our project has a very good prospect.

In fact, in Zhao Dezhu's view, the biggest beneficiaries are not the Chinese foreign trade export manufacturers.

No matter what you financial players do to hype, he only needs the designer alliance and manufacturer structure built by Huang Panpan to maintain efficient operation.

He never worried about what would happen to the structure if Citi collapsed.

As long as the core manufacturing, design, branding, promotion and other aspects are all in our own hands, this is definitely a sector that can survive on its own.

It happened that SHEbuy also made a demonstration, so they hurriedly began to promote it on TiTa.

Isn't it just buying Internet celebrities, we will also...

And all kinds of data show that the price-sensitive class is very important. Ya Xun, who has always emphasized copyright selling books and audio-visual products, should put down a little bit, try to promote cheap goods, and first cultivate the habit of online shopping?

At this time, the abundant and cheap goods from East Asia will be used again.

Bells selected categories such as electronic products, automotive supplies, household daily necessities, and various small appliances and furniture as door hammers.

Sharding makes targeted pushes on TiTa, the effect is of course leveraged!

Finally, Uber also mobilized various users and drivers on TiTa to show their experiences and attract attention.

Expand the new online car-hailing model.

As a result, TiTa's income statement for the past six months is very good-looking!

In fact, TiTa itself no longer needs to do any advertising and promotion. The current cost is the server and subsequent expansion and research and development.

Operators from all over the world join in and can provide a lot of funds and server support.

And Yama Xun, Uber, and SHEbuy have almost made the most standard business planning and operation demonstration.

It has brought many Internet companies or other brands to do similar launches.

Therefore, in less than two years since its listing, it has basically achieved profitability!

What does this mean for a super Internet company with a market capitalization of more than 500 billion US dollars?

As long as this kind of profit is confirmed to be stable, it will be easy to reach billions, tens or even hundreds of billions of dollars in revenue and profit, and then you can free up your hands to expand in an all-round way!

If you think about the profitable Internet companies, many of them have to evolve into online loan companies, and you can see how strong their ability to obtain cash flow is.

So much money can only be used for usury.

So at the end of July and mid-August, with the release of the financial statements for the first half of the year, the stock price of TiTa rose all the way.

In a situation where consumers are actually getting poorer and poorer, the upstarts of the Internet are making a lot of money.

The joys and sorrows of human beings are really inseparable. Financial players only think that Internet celebrities are a bit noisy. Of course, they are helping them make money so they can forgive the applause...

For example, Boss Zhao watched his net worth increase by nearly 20 billion U.S. dollars in Asia!

Bought six pieces of real estate, all of which are less than seven billion US dollars, and the money has not been spent quickly?

Real estate is indeed not as fierce as the financial capital market.

He is also very helpless. I really want to be self-reliant, but getting on this big ship is like opening the dollar sluice gate.

So after visiting the newly renovated Dexi Academy of Animation, Film and Television, Zhao Dezhu was forced to decide that we should buy some more shares in Disney.

Use Citi people's money to buy some Citi industries to drive our cultural IP.