I just want to be self-reliant
Chapter 568: The Prologue Begins
From the old horse's point of view, he had to fight.
Before the Battle of Pebble Beach, the parent company of Baowang had received more than 100 million US dollars in venture capital.
In China around 2000, this was considered a large venture capital project.
Then it received a billion-dollar follow-up investment from Pebble Beach and technical support from YOHOO Asia.
There should be a buffer period of one or two years for a certain treasure network to digest and straighten out the funds and technology obtained from this star-absorbing Dafa. .
It happened to be the weakest moment in history.
If it had been earlier, Lao Ma could have given up, anyway, he would have been overthrown by the joint efforts of the shareholders.
He bullied a poor young man by destroying the Great Wall himself.
Now the $1.1 billion venture capital is already in power, and it is absolutely impossible to retreat.
Compared with TM, which started with less than 200 million US dollars, it is impossible to give up.
No matter what, I still feel that I still have the power to fight.
The most common routine in the Internet industry has begun, burning money!
Isn't it just burning market share?
After United Thought Computer bought Yibai, it was originally a period of integration and digestion.
But the old horse didn't, and went to war directly!
Almost overnight, billboards for bus, subway, underground pedestrian passages, elevators, etc. of a certain treasure network appear in several big cities in the first tier of the country!
It is said that this is also based on the already relatively complete architecture system of Thought Computer, and the advertising agencies that have it all over the world rushed to it.
Although the cost is a bit high, according to the advice of a famous 4A-level advertising company, for such a trendy thing as e-commerce shopping, capturing 50% of the first-tier cities is equivalent to capturing 50% of the first-tier cities. The ratio of power to computer can support e-commerce shopping.
Moreover, at this time, many third-, fourth-, and fifth-line logistics express delivery services have not yet been laid out, and advertising is invalid.
There is a stud feeling.
That's not burning money.
What really burns money is the subsidy!
Anyway, Zhao Dezhu in his previous life had never heard that there was a subsidy for selling things on a certain treasure website.
But this time there is.
All sellers can randomly receive a subsidy of 1% to 10% as long as they generate a single sale!
This is basically starting from both buyers and sellers at the same time!
Strive to quickly increase market share in a short period of time!
Thought Computer, as a strategic partner, has not been idle, and publicly advertised in several important media, announcing that it will open the world's first flagship store on Xbao.com, selling customized laptops at super discounted prices.
Just acquired Thinking Computer, the world's largest notebook brand manufacturer, holding two famous computer brands.
It is the moment when I feel so high and feel that my career has reached a climax.
I firmly feel that now I have the right to speak in the market. How can there be a market for new things such as e-commerce platforms that do not rely on our big manufacturers?
For a time, the entire domestic computer science and technology industry was quite agitated.
There is a detail in it, which played the role of four or two at this critical moment...
Isn't the advertisement of a certain treasure.com placed in a few first-tier cities such as Beijing, Shanghai, Guangdong, Penghang, etc.?
Indeed, these cities are also the places with the most middle- and high-salary white-collar workers.
They are also loyal users of the two famous laptop brands. It can be said that 90% of the technicians in TM and WB companies choose these two brands.
So when Thinking Computer transferred a model that was actually unsalable in North America, it came over for a discount.
It quickly triggered massive sales on a certain treasure website!
Moreover, due to the high unit price of laptops, a super single-store sales of 50 million a day rushed out in an instant!
Lao Yang was frightened.
Frightened by the sales wave of e-commerce online shopping.
Originally, they did not quite believe in the power of e-commerce shopping.
Now I believe it completely, and quickly, under the suggestion of a certain treasure.com, mobilized all the stocks in my hand, and discounted various types of slow-moving products such as mice, keyboards, and desktop computers.
It has invested a lot of money and started to promote new promotional programs.
This is only within two or three days.
For a company as large as Thinking Computer, the response is already very fast.
But the market has instantly caused a tsunami-like chain reaction.
Known for its cheap Shenzhou notebook, it must be threatened.
Immediately follow the gritted teeth and lower the price.
All kinds of computer brands are following the price cuts!
Because the sales of each are obviously declining.
It's a very simple zero-sum game.
If the initial demand for computers on the market is 200 million, suddenly 50 million is withdrawn due to the promotion of Thinking Computer.
Customers who want to spend, if they are short of funds, they will naturally cut off other consumption.
Moreover, thinking computers are almost forced to squeeze out the consumption of tens of thousands of computers.
It also means that many people originally wanted to buy other computers and switched to this one.
It can be imagined that the two days of those competitors were cut in half!
panic!
Once such a heavyweight panic situation appears in the market,
It's messed up...
Just at this time, the second TM Cup National E-sports Finals kicked off in Jiangzhou as scheduled.
After the Internet giants left Tianhu Golf one after another, there were still seven or eight companies related to online games staying.
While inspecting the real scene of the e-sports industry, I am excitedly preparing to watch a treasure and TM, who can win the final victory in this money-burning promotion contest.
But I was surprised to hear that the host, Feng Xiaoting, stepped onto the stage like a machine gun: Welcome everyone to the TM Cup National E-sports Elite Finals. The hardware support for this e-sports finals is fully provided by the official partner Dongwang! Buy computers, buy digital products, and buy any hardware on the website of Dongfang! It’s hard to get it!”
The southwest dialect accent of the last five characters spread across the country in an instant!
This year's national e-sports competition, of course, has the full support of Jiangzhou Satellite TV Station.
Specially arranged for the opening ceremony of the finals at 8:00 p.m., live broadcast!
Then there will be a game report at 9:30 and 15 minutes every night!
Finally, an hour of match highlights at 4:00 pm every day!
Since Feng Xiaoting announced the name of the dish with her mouth open, the ratings of Jiangzhou TV Station have increased significantly.
But what is more obvious is the sales data of digital products of a certain Dongwang.
To be honest, TM.com never focused on digital products or computer hardware from the very beginning.
Because Zhao Dezhu's idea is based on the sales model of the through train crown store of a certain treasure.com, plus the self-operated model of a certain Dongwang, and then integrates Pinxixi's shameless low-price group buying and fission marketing.
To make self-operated products competitive, Zhao Dezhu really takes care of second-, third-, and fourth-tier cities, such as cheap clothes, shoes and hats, small household appliances, foreign trade goods, etc.
So he took the initiative to hand over the self-operated digital hardware to a certain Dong at the forum summit.
In fact, it is enhancing the richness of its own products.
You know, Dong Ge started selling computer accessories from a CD-ROM counter. As a high-achieving student at Renmin University and a former provincial champion, this kind of start-up took several years of hard work to create a computer accessories electronic mall. .
In terms of supply, it is a very solid relationship.
After learning about the acquisition of Yibai by a certain treasure.com, and the special promotion of Thinking Computer, Zhao Dezhu chatted with Brother Dong for an hour, sent this one away, and immediately went back to deal with it with all his strength.
TM Network even provided 200 million purchase funds to Dongwang as a position for stocking up.
Of course, because of this, Zhao Dezhu sent Zhou Mengxia to Pingjing to oversee the account by the way. Everyone met by chance. With such trust and enthusiastic support, there is no problem with the strict procedures.
At the same time, Yu Huanhuan also rushed to Pingjing to assist in the promotion with the backbone elites of the local push team.
Among other things, the hundreds of members of the local push team assembled quickly scanned all the Internet cafes in Pingjing City through the event of the e-sports finals.
The newly made e-sports competition advertising posters were pasted all over the Internet cafes, and the slogan was changed to buy hardware and go to XDongwang, and Pingjing City must be completely guarded...
What Zhao Dezhu did was to disgust people.
Because of the feedback from the local promotion teams in all provinces across the country, there is no movement in other ordinary second-tier provincial capitals, let alone the cities and counties below.
That is to say, the wave of impact of the joint venture between Baowang and Thinking Computer is mainly aimed at four or five top cities.
Then if we concentrate our firepower on Pingjing City, we can almost destroy a fraction of the opponent's battlefield.
Moreover, it is also Pingjing City, which has the most and most high-end Internet companies.
Dongwang.com is trying its best to collect sources of goods, and the method of fully supporting sales is also very simple, that is, all computer digital products other than thinking computers are striving to be cheaper than that of Baowang.com.
At this time, the shortcomings of a certain treasure network are exposed.
It has been emphasizing that it is only a certain treasure network of e-commerce transaction intermediary platform, before it has established Tmall.
A certain treasure.com has no ability to regulate the seller's price.
How much any seller sells is the cost of settlement.
And Moudong has been working in this area for several years, and he can get the regional reserve price, especially in this wave of panic price cuts.
A Baowang and Thinking Computer teamed up to do something, which actually offended almost all other brands.
Brother Dong stood up, isn't it tens of millions of goods every day?
I'll sell it and make it up for you, on the premise that you will also give the same low price as the thinking computer!
So Zhao Dezhu just hid behind him like this, supporting the company of top students from the National People's Congress, and confronting Moubao.com and Thinking Computer!
In addition to requiring all games and e-sports websites to start promoting the purchase of a computer to play on a certain website.
Naturally, he took his wife, accompanied Mr. Cha, his wife and Uncle Lan.
Watch the opening of the e-sports finals together in the VIP seats...
This time, not only a few bosses were present, but Jiangzhou City Sports Committee, Science and Technology Committee, Education Committee and propaganda outlets all sent people to sit in charge.
He even gave a speech at the opening.
But those drowsy mandarins can't conceal the soaring youthful spirit...
The music is playing!
(Oh, happy Chinese New Year, red envelopes will be distributed in the group this afternoon, everyone remember to join in)
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