I just want to be self-reliant

In fact, it is the power of Internet media that makes Yao Min feel the deepest in his studies.

As Zhao Dezhu's secretary, she has in-depth contact with WB Center.

This is quite interesting, she never seemed to deal with Long Zhiyu, just as if Zhao Dezhu's wife didn't exist.

So I never went to Southwest College.

I have been living in the industrial park, and I am very familiar with the WB center, and I keep a 45-minute exercise meeting with the super regular Chen Yanling in the fitness center every day, and watch the WB information board hanging on the treadmill for in-depth exchanges.

It can be regarded as watching Zhao Dezhu's campaign against Ya Ma Xun.

In addition to chasing and beating the online bookstore of Yama Xun’s domestic branch company in China, and instigating TiTa in Hong Kong to denounce Yama Xun’s theft of e-commerce peer user data through unfair competition, Zhao Dezhu also ignited the flames of war in Citigroup!

No one expected that Zhao Dezhu would choose the mobile phone reading app as his killer weapon!

This is a key application that Zhao Dezhu asked all R\u0026D teams to focus on from the very beginning.

From the last life to the present, although Zhao Dezhu is not a guy who loves to read.

But in addition to watching videos and listening to music on smartphones, the most user experience seen in public places such as buses and subways is reading novels.

For the R\u0026D team, this is a very simple TXT text reader. Even though Zhao Dezhu put forward various appearance requirements, he even cleverly replaced the page turning with sliding up and down.

Still a very simple app.

All Q1 mobile phones, Guge mobile phones and Microsoft mobile phones are free software.

There is not even a dedicated business group department set up for this purpose.

But this time, after the National Day, Zhao Dezhu asked to deploy a group of people immediately to update and improve the user experience of this mobile phone reader.

Then at the end of October, it will be pushed to each system for automatic version upgrade!

As soon as it entered November, Zhao Dezhu spent his own money to put up an entire billboard for Guge mobile phone and Microsoft mobile phone on the famous Manhattan Plaza of Citigroup New York...

The portable mobile reader APP!

And it's a whole series of ads.

A print advertisement made by Zhiling's sister in contact with 4A-level advertising companies in Youan and HK.

On the subway, an old man is holding a thick book and reading, while a young man standing next to him reads a book on his mobile phone. A young man in a fashionable dress puts his mobile phone on a book more than one meter high. Ben owns.

On the lawn in the park, on the steps of the theater, on the stands of the stadium, on the rocking chair of the promenade...

All kinds of reading scenes are compared to mobile phones, and more and more books are stacked below.

A mobile phone can hold thousands of books.

There was even a scene where even the computer was blocked, and a white-collar worker in the office who was reading a book facing the screen was compared to someone flipping through the book on his mobile phone next to him. The slogan was actually: Books are external hard drives for human beings.

The last picture turned out to be the pastor, holding a mobile phone while preaching, the slogan is complete, your portable Bible, and the font size can be adjusted.

It was Zhao Dezhu who knew that Xun would definitely launch that handheld reader.

Immediately follow the same pattern to catch up with the other party's success, and use the mobile phone reading app to seize the market!

Needless to say, TiTa has launched a series of soft articles about mobile phone reading apps, collecting all free books on the market whose copyrights have expired, packaging them into volumes, and downloading them online for free.

The advantage that a mobile phone can hold thousands of novels is highlighted.

This function, which has never been highlighted before, has accurately hit a considerable part of the user group. While it has brought a sudden wave of sales to Guge and Microsoft, it will inevitably also have an impact on Yama Xun's book sales.

Although this kind of impact can't be reflected in a big cliff-jumping drop.

However, countless financial analysts and financial experts have begun to look down on the book sales prospects of Yama Xun for various reasons.

Prospects are the most important lifeline for Internet companies.

After the emergence of mobile reading, especially after a large number of users and bloggers began to upload their own mobile reading experience reports on TiTa, the concept of mobile reading seems to have immediately become the most fashionable way of reading in the future.

This has the most natural characteristics of the Internet era and the mobile Internet era.

Not to mention the son-in-law who was pursuing the eldest princess, who originally planned to acquire the old post, under the reminder of Zhao Dezhu, fully embraced TiTa new media.

After the last campaign that launched Britney Spears to bombard the unscrupulous media tasted the sweetness.

Spare no effort to promote the development of new media in the Citigroup market.

That kind of madness made Zhao Dezhu feel a little terrified when he saw the information collected by Chen Yanling.

This won't let Citigroup's Internet media advantages develop a few years in advance, right?

But this is already an unstoppable trend for him.

Under the influence of Nash's vigorous propaganda, a large number of new media authors poured into TiTa to publish their articles, and countless users with a strong desire for performance began to try to develop into Internet celebrities.

It must be admitted that Citigroup's overall national strength, economic level, and salary advantages are definitely far ahead of China at this time. A smartphone worth five to six hundred dollars is roughly equal to the current domestic consumption of two to three hundred dollars.

You should know that according to the financial information obtained by Pang Yong, 2006 and 2007 were even the peak consumption periods of Citigroup so far!

The average daily spending of Citigroup teenagers has surpassed US$3,000 for an unprecedented amount.

Children can buy five or six Apple mobile phones with their pocket money.

Why don't you buy it and try it?

No one expected that the function of this handheld reader would bring another wave of sales.

And the more people who like to read, they will feel very relaxed and novel when they pick up their mobile phones to read books.

It has all the advantages of killing paper books in seconds.

Perhaps the only remaining advantage of paper books is feelings.

Only the feeling of turning the pages of a paper book cannot be replaced by electronic devices.

But after all, you have to use it to know.

Therefore, in the new era of Internet e-reading with mobile phones, this model has been injected into the minds of consumers in advance.

On the contrary, this point has not caused much repercussions in China. After all, a mobile phone of four to five thousand is not cheap even if the subsidized sales price is 1999.

There are not many people who choose mobile phones because of reading books.

Therefore, as the largest online bookstore, Yama Xun's stock price fell in response!

This is the most important thing.

Because investors cannot see the future prospects.

I'd rather invest my money in reading on a smartphone.

The capital market is always so realistic.

But at this time, Yama Xun made another hasty move that made them regret it.

Immediately launched its own reader to seize the market.

In fact, in the last life, it was around this time that Yama Xun launched their black and white handheld reader with an ink screen.

Three years of painstaking research and development of electronic devices is like finding the right direction in the vast ocean, so this first-generation product has many of the same mistakes as smartphones.

For example, the full keyboard, the full keyboard of this reader is more difficult to use than the keyboard of the BlackBerry mobile phone, but the ambitious Yama Xun really wants to use this handheld device to implement functions such as reply and comment, to create a reading social.

For example, Yama Xun always wanted to make this thing look like a paper book.

There are also speakers and headphone jacks with playback functions, but they are only for reading files aloud, so if you use it to listen to music, the sound quality is terrible.

Just like the first generation of Apple mobile phones, it is full of flaws.

Even I don't know which experiences are necessary and which are optional.

And this hastily launched product is priced at $399.

The size is like a book size.

Therefore, users who have just bought the popular music player ipod may have to carry this thing with them in addition to their mobile phones.

And a smartphone, $599 can include all functions, and even play games.

Which one to choose is simply self-evident.

Yama Xun painstakingly built an ink screen that is as close as possible to the display effect of a paper book. At this time, not only does it not reflect the advantages of eye protection, comfort and non-irritation, but it looks very simple.

Zhao Dezhu can swear to God that he never communicated with Job Bush in advance.

However, when Guge and Microsoft’s mobile phone advertisements focused on reading functions, Apple’s mobile phones, which finally began to be ready for delivery, suddenly launched a series of advertisements focusing on music playback!

Emphasize that we have launched the iphone of the ipod, which has a decoder chip and HIFI sound effects that are not inferior to music players, and you can get a pair of Sony HIFI headphones for an additional $19.

This is simply a flank attack!

The reading function is preempted by Guge and Microsoft mobile phones, and the music playback is far inferior to Apple mobile phones.

What's left?

There is no browser function, and the reader can only visit the online bookstore to buy e-books. The function is single, and the user experience is not very good.

Although the first batch was stocked, it was sold out quickly with the support of various reading lovers and scholars.

But TiTa was quickly filled with a large number of articles with a mocking tone and belittled the reading experience.

Some articles even said in unison that after reading the book with a reader for a few hours, my eyes felt very tired!

As a result, the consumer market quickly reduced the pursuit of this product, and it has been repeatedly said to be a failed product.

This has further driven Wall Street's pessimism about Yama Xun's prospects.

It's useless.

Yama Xun's stock price fell further!

Originally, this is a company that is not too strong in the Internet.

Isn't it just to put books on the online mall to buy, and then mail them to your home.

This is incomparable with the technical content of Guge, Microsoft, and Apple.

Even from the perspective of the e-commerce platform, it is far inferior to the rich product categories of Yibai and Moubao in the same period, and it is even more distant than TM.

The founder's business philosophy is very conservative and rigorous.

Therefore, Yama Xun, which was listed ten years ago, has a stock price that has risen steadily from $18 to $27 over the years.

But in this wave of heavy losses, it dropped to $15!

Boss Yama Xun, whose wealth was cut in half, suddenly realized at this time that he had offended someone he shouldn't have.