I Know Everything

Friday, April 7th.

Shen Huan boarded Kobe's private jet and flew directly from Huajing to Los Angeles.

Outside the airport, thousands of fans were sending Shen Huan off, hoping that Shen Huan would come back with a good result.

As a Chinese who has been very weak in competitive sports in the past few hundred years, he is very eager to stand on the stage of Huaguo and become the protagonist.

When Dayao went to the United States before, he had such a posture.

But Dayao can only be regarded as a superstar in that era of the league, and there is no way to become a unique superstar.

Some people are even belittling Dayao, saying that he is not even a superstar, but only a character superstar, which is to belittle him too much.

At his peak, Dayao was not even afraid of O'Neal in a single game, and he was a dominant presence at the basket.

If it wasn't for the fact that the Rockets were too deceitful, who would have teamed up with Dayao and who would they have replaced? In addition, Dayao had injured his knees and body due to gaining weight, so Dayao's sports career was so short and he didn't get any rewards. Coveted honor.

Shen Huan was different.

He had never received basketball training before, but he secretly practiced hard by himself, and then he was born at the age of 17. With his amazing talent, he attracted the attention of the NBA.

When Shen Huankuai was 18 years old, he participated in the first playoffs in his life.

At first, everyone thought that Shen Huan had such an experience, such a playoff experience, which was already a very precious asset in his life, and he would do even better in the future.

As a result, no one could have imagined it, including Kobe and Iverson. Shen Huan was extremely amazing from the first playoff game, smashing the opponent in one breath and beating the opponent 4:0.

Since then, people have been witnessing miracles.

Shen Huan is invincible on the basketball court, both offensive and defensive ends are jaw-dropping, no one can resist.

Witnessed by basketball fans all over the United States and even the world, Shen Huan swept all the way, easily won the NBA championship, and won the title of FMVP himself.

This is also the most convincing FMVP in the past 20 years. Even Boss Joe, who has always thought that he is the god of basketball, praised Shen Huan for being comparable to him.

You know, Boss Joe often praises people, but basically never says that others can stand shoulder to shoulder with him.

Of course, this is also related to the fact that Boss Qiao was the first person who wanted to sign Shen Huan.

As the first Boss Qiao who agrees with Shen Huan's development prospects in the NBA, now he relies on Shen Huan to prove that he has a good vision.

Regardless of my poor vision before and after, since Chen Huan is here, you have to admire me, Boss Qiao, for having the best vision in the world!

As for the fact that Boss Qiao passed by Shen Huan because he was stingy, it didn't matter.

He didn't care at all.

Even Boss Qiao appreciates and praises Shen Huan so much, let alone the domestic fans.

From the day when Shen Huan played in the NBA playoffs, the number of basketball fans in Huaguo increased at a crazy rate.

One playoff down,

At least 50 million die-hard fans and hundreds of millions of passer-by fans have been added.

The commercial activities of the NBA in China immediately saw a substantial increase, and the performance increased by as much as 300%.

Take last year's 16-17 preseason as an example, the three teams came to China, which caused a huge sensation, and the intangible brand value increased by at least 5 billion US dollars.

So it's no wonder that after Shen Huan announced that he would return to the NBA, the commercial department of the NBA was so excited that they posted more than 30 tweets in a row to express their happiness.

The happiest thing is the sponsors of the NBA.

Many of them have connections with Shen Huan, such as Adidas, Pepsi, McDonald's, BMW, VISA credit cards and so on.

Shen Huan re-signed with the NBA. The sales of their products in the past six months can be described as a blowout.

Even the BMW cars that are the most difficult to increase in sales, the two models endorsed by Shen Huan - the X3 and 3 series, have an average monthly sales of around 15,000 vehicles in China, more than double the previous one.

On a global scale, although sales growth is not as terrifying as that of Huaguo, a 50% growth in performance is easily achievable.

It made BMW think about whether to sign a lifetime sponsorship contract with Shen Huan.

Even BMW is like this, let alone other sponsors.

Especially for Adidas, the earning can't be described as full of money, but the word crazy. ——Even basketballs are printed with the logo of Shen Huan's avatar. You said that for the sake of sales, what else are they afraid to do?

According to the statistics of Nielsen Data Company, Adidas in 2017 is very likely to overtake Nike for the first time in 25 years and become the sportswear company with the largest sales.

Not to mention sales and profits, the market value of Adidas has skyrocketed by tens of billions of dollars. Do you think this is scary?

At this time, whoever dares to say that Shen Huan's lifetime contract is inappropriate will be scolded by Adidas' shareholders and management as shit.

These sponsor companies have made a lot of profits because of Shen Huan, but they don't get carried away with it.

On the contrary, they also added sponsorship to the NBA.

Because they know that as long as the NBA develops better and better, then the greater the influence of Shen Huan in the NBA, the more fans will buy it.

Then their business will get better and better.

This is a really nice looping pattern.

Naturally, it is impossible for the NBA to do nothing.

They had already quietly held several meetings, specifically for Shen Huan, including the protection of Shen Huan on the field, and the need for Shen Huan to not blow the whistle for some foul moves, etc.

If the rules are not good for Shen Huan, then the audience will not like it.

The NBA is a commercial game league, and everything is based on the needs of the fans. This is why boss Joe can enjoy the strongest protection treatment back then.

You punished the superstar that the audience liked, or allowed others to violate the superstar, didn't you deliberately fight against the parents of food and clothing?

Needless to say, I understand the fate of going against the parents of food and clothing.

The NBA has been doing business models for decades, and there is absolutely no mistake in this.

There is another aspect in particular, they have already issued the most severe warning.

Who dares to say that Shen Huan is a native of China? Players face at least 20 game bans and fines of millions of dollars. Fans face lifelong bans from entering the stadium and will be submitted to the police. severe measures to deal with.

you see.

This is how modern business models work.

Every link in the entire child cycle has to contribute and benefit.

In this way, there is a more prosperous business model!

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