I Know Everything

Shanghai in early May may be the best season of the year.

Although there are no hairy crabs, the favorite of Shanghai people, on the market at this time, but the suitable temperature, coupled with the occasional breeze blowing from the Huangpu River, really makes people feel refreshed.

Zhang Duocai took a group of people to a five-star hotel in Pudong, and they could see the Oriental Pearl Tower when they looked up.

They are definitely not here for sightseeing.

Zhang Duocai was invited to Shanghai.

He was invited by a powerful Shanghai local developer.

This developer called Muhua Group has been working in Shanghai for more than 10 years and has developed 7 large commercial complexes. ——The name is very simple, it is called Mu Huacheng.

Five of them are in the old town of Puxi, and two are in the new Pudong here.

Now they are planning to build the eighth one, which is located 8 kilometers away from the Oriental Pearl Tower.

And the location of the area itself is great.

Two kilometers to the north is the Century Park of Nuoda University, and one kilometer to the east is the New Expo Center.

Line 2 is 200 meters away, and there are 5 subway platforms within a radius of 1 kilometer.

Therefore, there are very mature residential areas around here, and they are all middle-to-high-end income groups.

Such an area is definitely the most suitable for commercial real estate, and the future wealth effect will be very good.

Of course, if you want to win this territory, you will face great competition.

It took them a lot of effort to win this geomantic treasure.

Then they contacted Zhang Duocai, hoping that he could come to Putong to have a look. If possible, let's see if we can cooperate.

The way of cooperation is naturally that Yongxing Supermarket will be opened in their commercial complex.

There are not one or two real estate developers like this who come to Zhang Duocai, but hundreds of them.

But there are twenty or thirty in Lin'an, and Tiantian wants to let Yongxing Supermarket settle in.

The business of Yongxing Supermarket's five stores was so good that it exploded. After the opening of the sixth branch, Shui'an Qingqing Store, on the first day of the Spring Festival, it also maintained a huge attraction. The daily turnover quickly caught up with the top five stores. a big brother.

So far, the top six sales in a single day in the country have all belonged to them.

Shui'an Qingqing store also relied on its own strong customer flow, abruptly igniting all of Shui'an Qingqing's shops, upstairs shops, etc.

This place seems to have become a sub-center of the city again, and the rental and transfer prices of shops have been rising steadily.

Even the prices of second-hand houses with green waterfronts have skyrocketed, up 50% from the opening!

Let alone the shop next to Yongxing Supermarket that Shen Huan and Xia He bought. They originally bought it for 20,000 yuan per square meter, but now the market price has risen to 300,000 per square meter. , I asked if it could be sold. If it is sold, some people here will buy it with cash.

Of course, the selling price of these two big shops at that time was 180,000 square meters, and 20,000 yuan per square meter was purely because of Yongxing Supermarket.

Such brilliant achievements,

Do you think those real estate developers will flock to them, and they have no choice but to ask for money to invite them to come and settle in?

good.

Now at least dozens of developers are promising Zhang Duocai that as long as you come to our commercial complex, you can choose any site you want, and you will not have to pay a penny for the lease within 5 years.

But Zhang Duocai has never been tempted by these.

After all, wool comes from sheep.

You gave me such a favorable price, naturally because I took a fancy to the huge benefits I can bring you.

Zhang Duocai has always thought clearly.

The 12,000-square-meter store in Shui’an Qingqing in Lin’an was bought by Yongxing Supermarket with cash. The price is the same as that of Shen Huan and Xia He, with an average price of 20,000 per square meter.

The total purchase price of 240 million is not as good as the price of more than 1,300 square meters on the first floor.

But on the other hand, if there is no Yongxing Supermarket, the price of the commercial complex Shui'an Qingqing would not be able to sell for 180,000 square meters on the first floor.

The lowest price is 70,000 per square meter for the top floor. Do you think this price is too exaggerated?

The key point is that with Yongxing Supermarket opening a store here, the rent has been very considerable in the past year when people bought the roof, and the value has been maintained and increased, which seems very cowhide.

When Yongxing Supermarket opens stores locally in Lin'an, it adopts the model of purchasing real estate.

This is to keep some capital for a comeback in Lin'an if the business in other places is not good in the future and the store keeps closing.

But in other places, there is no need for this.

The purchase of a large number of real estate stores will bring a huge financial burden to Yongxing Supermarket.

It is the most cost-effective to adopt the form of leasing, and the pressure on costs will be drastically reduced, which will play a major role in opening more stores.

For example, those who do not need a penny of rental fees within 5 years are usually in very remote places or third-tier cities.

According to Shen Huan's previous plan, Yongxing Supermarket's first step is to rush out of Lin'an, and it can no longer develop in second- and third-tier cities in Zhejiang and Vietnam as before.

To build a high-end and large-scale model like Yongxing Supermarket, it should not be in a small city, but should first gain a firm foothold in a big city, and then talk about other things after having sufficient strength.

For example, cities like Shanghai, Gusu, and Jianye, especially Shanghai, the largest city in China, are the first choice.

Only after the strongest brand effect has passed, a few nails are firmly nailed, and a strong base effect is formed, and then expanded outward, can the tragedy of continuous decline before that be avoided.

From the resurrection of Yongxing Supermarket to the current position as the most attractive and sales-oriented supermarket chain group in China, Zhang Duocai admires Shen Huan very much.

Therefore, Zhang Duocai's first step to expand overseas is naturally to choose Shanghai.

In another two months, the seventh store of Yongxing Supermarket Lin'an will open, and the eighth store will be opened on the first day of next year.

The expansion of Lin'an continues and does not conflict with the development of Shanghai and Shanghai.

From site selection, negotiation, decoration, recruitment of manpower, etc., it takes a lot of time.

It may not be possible to get it done next year.

For this, Zhang Duocai is not in a hurry.

The more careful the preparations are, the better the business will be.

In the past, their Yongxing Supermarket was blindly expanding in order to open stores in every city, so many problems occurred.

In the past six months, Zhang Duocai has brought people to Shanghai four or five times.

Every time I was invited to inspect and discuss the matters of the Shanghai branch.

But every time before, I was not too satisfied, and felt that something was missing.

Before coming this time, Zhang Duocai was interested in this regional sector, so he brought the most people ever.

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