I Know Everything
Chapter 1217: Brilliant Propaganda
Going out to advertise is a pain.
The whole day is not doing promotion, not meeting fans, not signing sales, or on the way to do these things.
Not to mention Shen Huan, even Ji Yinmei, who was by her side, netizens also called her why she lost weight again.
Fortunately, there is a private jet for rest, otherwise a group of staff members do not know how to persist.
When they finally returned to Los Angeles at the end of August from New York, Chicago, and Houston, except for Shen Huan, almost all the people who accompanied them through the race were in tears.
This scene happened to be photographed by the reporters and posted on the Internet, making countless netizens dumbfounded.
But they had to admit that Shen Huan and the others were exhausted from this trip.
A total of 70 days of advertising tour, they ran a total of more than 40 major cities, an average of 1.5 days.
And it’s not enough for you to come to this city every day.
After Shen Huan arrived, he immediately had to play basketball and interact with everyone. For example, he had to drive a BMW car, eat in McDonald's, and drink Pepsi at any time...etc.
The fans are also crazy.
Shen Huan's publicity activities are expected to have a scale of 1,000 people, and it must be 5,000 people.
The scheduled medium-sized event of 5,000 people always has to be moved to the stadium in the end, facing 20,000 to 30,000 spectators.
Except for the rest time on the plane, even when Shen Huan stayed in the hotel, there were crazy fans who used various methods to knock on Shen Huan's door, bypassing all kinds of guards.
The problem is that they are not only disturbing Shen Huan, but also the rest of the staff who live on the same floor.
With such a high-intensity work, there are 70 full days, as long as one is alone, he will be exhausted.
Ji Yinmei and Shen Huan returned to the villa, without saying a word, rushed into her guest room and went to sleep, not caring about taking a shower.
Shen Huan himself was not that tired.
After taking a shower, he could still call Xiao Shuishui and other women to report that he was safe.
Since the Haoye system was established,
Shen Huan drank so much Juling Liquid, Strengthening Muscles and Bone Marrow Washing Decoction, and ate so many Guben Pills, his physical fitness has already become a superman in the usual sense.
So after July, everyone was very surprised to see Shen Huan appearing so energetic every time at the event site.
In particular, Shen Huan has an average of 3 basketball training camps a week, where he faces talented local players, and even basketball stars from Europe and South America. This is even more intense.
But Shen Huan has never let go of the water, and will teach them seriously and severely in every game, which makes fans who spend money on Adidas, Burberry and other products and get tickets by lottery to watch with gusto.
Normal people can usually tell what is real and what is for show.
Therefore, with the cooperation of Shen Huan, the advertising campaign for this trip was very effective.
When I returned to the United States, my sales performance in Europe and South America came out.
The first country to visit in Europe—the United Kingdom. In the past two months, among the 6 endorsement contracts in Chen Huan's hands, the sales rate increased the least, all of which were 75% of that of BMW.
The tallest one is not Adidas, but Burberry in the UK. The models endorsed by Shen Huan and the ones he wears have all become super hits this summer, and the sales in the UK have increased by 5% times!
Such an eye-catching achievement can be said to make Burberry and other companies smile.
Taken together, the economic consumption in Europe has increased by 2 percentage points because of Shen Huan, which is almost equivalent to the data obtained after an important economic stimulus plan.
The current effect in South America has not been fully reflected, but there is still about 1 percentage point.
No wonder, the New York Times also wrote an article dedicated to Shen Huan, praising him as a driver of the global consumer economy.
have to!
He regarded Chen Huan as a panacea.
There is not much publicity in the United States, Shen Huan only traveled to 4 cities, and there is no special publicity in Los Angeles.
This is because Shen Huan will come again before next year's playoffs to do a more in-depth national advertising promotion.
At that time, there were at least 10 cities waiting for Shen Huan.
Similar to the United States, there are several major cities in Asia.
Don't underestimate the cities in Asia. Among the top 20 cities in the world, Asia can account for one-third.
For example, Huajing, Shanghai, Guangdong, Nanwan, Tokyo, Seoul, Singapore, Bangkok, Kuala Lumpur, etc., the level of prosperity can completely beat cities other than New York and Los Angeles in the United States.
There are urban agglomerations of 5 million, 10 million or even 20 million at every turn. Just ask if there are such a dense population in Europe and America! ?
Isn't the commodity just sold to people?
With the source of customers, there is everything!
Therefore, they are also important for the six major brands that Shen Huan is invited to endorse, not inferior to any major European and American cities.
In fact, this is simpler.
In the future, Shen Huan's main activities will be in Huaguo, so these Asian countries close to Huaguo will be a greater focus, and Shen Huan must go much more frequently than Europe and the United States.
Of course, the frequency mentioned here basically means that it is only once a year at most, and the itinerary will not be arranged so much.
For example, this year's Christmas, Shen Huan will set off to these cities, and wish everyone a New Year along the way.
And because of this explanation, these crazy fans in Asia were temporarily appeased.
For this time, there is no way to return to Huaguo with the championship trophy and FMVP trophy in the first place. Of course, Huaguo fans are the most dissatisfied.
Not to mention them, even the six major sponsors are also very sad that Huaguo was not included in the promotional scope this time.
After all, China has a population of 1.5 billion, 4 super cities, and 10 or 20 cities comparable to Los Angeles.
Such a country is almost equivalent to the consumption of half of Europe.
Since Shen Huan went to the NBA in April, the sales of these six Huaguo brands have been growing all the way, especially after Shen Huan won the championship, their products have experienced explosive sales growth.
If it wasn't for the full 70 days of Chen Huan's itinerary, they would have liked to spend another 20 days in Asia and let Chen Huan run around in China.
If so, their sales performance will be even better.
The market value of the stock that is constantly rising today is bound to hit a new high!
But it doesn't matter.
Thankfully, Shen Huan is from Huaguo. After he returned to Huaguo, he would spare a weekend from time to time to hold an advertising promotion.
I believe that with the crazy love of Huaguo fans for Shen Huan, the lively scene at that time will definitely not be weaker than this time in Europe and the United States!
n.
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