I Know Everything

The reputation of the Edo International Film Festival is actually greater than that of the Busan International Film Festival.

This has a lot to do with the strength of the country.

Japan has crushed the Taiji Kingdom in every aspect, so the Edo International Film Festival should naturally be held better and on a larger scale.

The last time Love Letter, Zhu Mei chose to premiere at the Busan International Film Festival, which made the audience who saw this movie feel a little regretful.

They felt that, like Love Letter, a film full of Japanese Benz novelty and fresh style should be sent to the Edo International Film Festival to participate in the exhibition.

When we meet a good movie, will we be more stingy with awards than the people of Tai Chi?

This is what a respected judge said.

Now this time, The Gift of Room No. 7, which is more tear-jerking and more sensational than Love Letter, is finally taking the Edo International Film Festival as a promotional stop, and they are of course very happy.

The strength of Shanhai.com's advertising is absolutely unimaginable.

The advertisement of a literary film usually focuses on the spontaneous dissemination of young literary youths. At most, some elegant posters and some specious movie footage are enough.

But Shanhai.com is different.

The Gift of Room No. 7 spent nearly 10 million US dollars in publicity expenses in Venice. Normally, this is equivalent to all the box office of an excellent Huaguo literary film!

That's not all, Busan also spent a lot of money, and now Edo spends even more.

In Edo, which can be called the largest urban agglomeration in the world, Shanhai.com spent more than 20 million US dollars without blinking an eye, all of which were spent in the two weeks before and after the Edo International Film Festival .

Whether it's posters, various posters, or various brochures distributed on the street, or the selection activity of Who do you like most in The Gift of Room 7?, or contracted 10 movie halls to play The Gift of Room No. 7... All of these ensure that most Edo people will be able to watch the movie The Gift of Room No. 7 in these two weeks.

The country that likes reading the most in the world is Israel, but the Japanese are definitely in the top five.

The sales volume of The Gift of Room No. 7 in Japan has already exceeded 10 million copies, which means that one-fifteenth of the Japanese people have bought this book.

Such grades,

In Japan, only two or three masters can have a work achieve such an achievement.

So if you think about it, The Gift of Room No. 7 had such a big reputation, and now it has ushered in overwhelming publicity, coupled with the bonus of the Golden Lion Award, all book fans in Edo and even Japan, It's not crazy!

The 10 movie halls at the Edo International Film Festival also became the first place where movies were broadcast 24 hours a day from morning to night.

It is also a bustling place with people queuing up 24 hours a day, anytime, anywhere.

Just like in Italy and Taiji Kingdom, all Japanese movie fans burst into tears after watching it.

The once-a-day crew meet-and-greets, although only less than 10 minutes long, are always crowded with more than 10,000 people, no different from a concert.

Under the circumstances of such crazy popularity, The Gift of Room No. 7 made another success in Japan and became the winner of the Golden Unicorn Award, winning 7 awards including best director, best actor and actress, best screenwriter, etc. It is not uncommon for an award to be awarded.

The Gift of Room No. 7 does not win so many awards, it is a shame to the film! - Sogo Ohara, a famous host of Edo TV.

Although this time there are 10 movie halls that play 24 hours a day, the current halls are all small halls with limited capacity, and there are still more than 10 million movie fans who cannot watch the movie.

Now The Gift of Room No. 7 has left, but they are happy at the same time.

Because, after completing its participation in the Edo International Film Festival, The Gift of Room No. 7 will officially start showing around the world.

Full release.

Then you don't have to worry about not having a place anymore.

Watch it as many times as you want.

Coincidentally, among the movie fans who watched the movie the most times, Riben was ranked in the top five.

Often a good movie, they will watch it three or five times with a small cast.

Therefore, before 2012, Japan has always been the second largest box office in the world, and it is the most important overseas box office location in the United States.

Nowadays, with the continuous rise of Huaguo movies, the second largest source of overseas movies in Japan has always been Huaguo.

But in the past, it was the southern faction among the four major factions in the film and television industry that made a major contribution to this.

Zhou Dou, the chairman of Weibo Film and Television, is definitely a first-class role in operating the Asian market, and it is also worthy of people's admiration.

After decades of hard work, he continued to export Huaguo's film works to the outside world, such as Japan, Taiji Kingdom, and Southeast Asia, and gradually gained a place for Huaguo movies, otherwise these places are firmly ruled by Hollywood. , Huaguo Films can only eat some leftovers.

Among them, Chen Hao, the number one superstar in Huaguo, took the lead. It was his kung fu movies that were like fighting for his life that opened the door to these movie markets.

Then Sun Dahe and Jin Weijie from the southern department also quickly followed in, and with the wonderful plot and excellent performance, they captured another group of fans.

Strange to say, as a representative of the capital department, actor Ma Xing has a great acting skills and a great sense of humor, but he still can only dominate in the north of Huaguo, and he is far behind when it comes to overseas.

On the other hand, the newcomer Fei Qingyang, with his handsome appearance, natural humility and hard-working spirit, impressed the overseas audience and became a well-known Asian superstar from China.

Then, Song Yan, who was the same age as Fei Qingyang, his comedy style was a bit messy, but because it was very funny, people couldn't help laughing, and he made a name for himself.

For the various countries in Southeast Asia based on Huaguo culture, they are actually very interested in these stars and cultures of Huaguo.

Especially with the common education, so they can understand many jokes as soon as they hear them, even if they are in different languages, but they can feel the taste immediately.

It's different in Europe and America. Many times they will be in a daze. What's wrong? What is the situation? Why did you suddenly laugh out loud in the movie? The actors didn't say anything particularly funny, did they?

Therefore, Song Yan's characteristics are very popular in Southeast Asia, but it is a pity that they cannot be popular in Europe and the United States.

And Song Yan is also from the southern family, and is also a general of Weibao Film and Television.

So you can see that, in fact, only Weibo Film and Television has a strong overseas box office appeal.

Shanhai.com, a company that has just stepped into the film and television industry, has no way to borrow a little bit of momentum and turn it into its own strength.

That's why the princess was so ecstatic after getting The Gift of Room No. 7, and regarded it as a magical weapon for Shanhai.com to consolidate and further develop overseas markets.

The previous global release of Love Letter has actually opened a door for Shanhai.com.

But it's still not heavy enough, not powerful enough

In other words, because the release of Love Letter was not well publicized and prepared, its effect was not maximized.

Without an overall and detailed plan, without many sets of plans that can be used alternately, the overall plan to continuously improve the popularity of the film is just lacking in meaning.

But with this experience, Shanhai.com put a lot of effort into running the movie The Gift of Room No. 7.

From the establishment of the film project, to shooting, and now to participating in various film festivals, Shanhai.com has been doing subtle publicity all the time, always letting the movie The Gift of Room No. 7 appear in people's sight, reminding Their masterpiece is coming.

There is nothing wrong with such a publicity except that it costs a lot of money.

Just like the previous life.

Many people are marveling at the super high box office of Avatar.

But many people don't know that the global publicity expenses of Avatar are also ranked first in the world in the history of film.

Even in 2020, there is no film that can be compared with Avatar in terms of publicity and distribution expenses.

I am afraid that the only one that can break its publicity fee record is Avatar 2, which has been honed for more than ten years.

The Gift of Room No. 7 is also an excellent movie, but without Shanhai.com's regardless of cost investment in filming, and without Shanhai.com's desperately spending money on publicity all the way, it really wouldn't be as prosperous as it is now!

Good things are made with money.

This sentence, to a certain extent, is still very reasonable.