I Know Everything

Not so.

It is a kind of commodity that is piled up like a hill, occupying a large space.

Then the shelves displayed are very huge, and the area occupied by the open space is at least about half of the store.

In fact, this model of placing goods is the normal warehouse supermarket model.

For example, Wal-Mart's Sam's Club, Metro and other warehouse supermarkets are all like this.

If you have never been to these warehouse-style supermarkets, then it doesn’t matter. The warehouse-style supermarkets are a bit like IKEA furnishings. If you replace the furniture of IKEA with food and department stores, you can imagine it.

Then the problem comes.

Since Wal-Mart has been doing warehouse-style supermarkets for decades, and Metro is also doing it, why in another world, it is you who come from behind and do the best, and can even be inseparable from Amazon?

The reason is actually very simple.

The supermarket has achieved the ultimate in cost performance.

Wal-Mart’s Sam’s Club is actually the same as Wal-Mart, which requires an annual membership fee, and it also claims that large warehouse supermarkets are cheaper.

But the problem is that the average gross profit margin of Sam's Club is still between 20% and 30%, which is actually not cheap.

The highest profit in supermarkets does not exceed 14%, which is almost half of that of Sam's Club.

That makes a big difference.

Americans are definitely not like the ones in the movies, they just spend money randomly and only need to swipe their cards.

They, especially housewives, pay special attention to prices.

Supermarkets have made the price so extreme, of course they like it.

In addition, the supermarket service is very good, especially after-sales, and there is no reason to refund and return, which makes many people feel warm.

Even supermarkets have a policy that looks like a fantasy at Wal-Mart's Sam's Club.

Don't you have to spend money to buy an annual membership card in the supermarket to enter and spend?

The supermarket stipulates that if you feel dissatisfied and don't like it in the supermarket, then any day you go to return the card, you will get a full refund, and they will not use any reason to stop you from refunding.

It means that there are 365 days in a year, and if you return the card on the 364th day, you can still get back all the annual membership fee.

There are naturally such greedy people in the United States, but these are very few of them.

Unless they are abnormal people, normal people are unwilling to violate the basic morals of this society unless it is the most necessary time.

The supermarket lost very little in this regulation, but it immediately established its reputation and made the public willing to believe them.

The current Yongxing Supermarket is in Huaguo, so of course there is a little difference.

First of all, the membership card system is not suitable for Huaguo.

Chinese people are definitely not used to spending 100 or even 500 yuan a year to buy a supermarket membership card, and then enjoy some discounts and so on.

They would rather look for special deals every day, even if they know that buying a membership for a year will definitely be more cost-effective than not buying a membership, and they are unwilling to spend this wrong money in advance.

at this point,

It has been proven in Sam's Club and Metro's decades of experience.

Therefore, Yongxing Supermarket will not make membership cards.

In addition to purchasing goods in bulk, or even customizing unique products to lower prices, what Yongxing Supermarket needs to do most is a variety of services.

To put it simply, it is to learn from Fat Donglai and Haidilao.

Only if the service is reflected to the extreme, then your supermarket will be attractive and user sticky.

As long as users get used to it, no matter how far away they are, they will come to you to shop whenever they have the opportunity.

This point has already been well experienced by Pang Donglai and Haidilao.

Why did Mingxian Middle School and Huaren’s family have two rounds of talks before, but there were no good results. After Shen Huan suggested that they should participate in staff training, their interest greatly increased, and they actively wanted to buy Yongxing Supermarket. shares?

The reason is that they saw how Yongxing Supermarket trained its employees.

Since November, five Yongxing supermarkets in Lin'an City have suspended operations, and all products have been shipped to Yongxing supermarkets in nearby cities and counties for sale.

After vacating the storefront, their original 1,300 people concentrated on retraining.

This training plan was written by Shen Huan, and Zhang Duocai took it and followed it up.

He doesn't have much talent, but he still has a good eye and knows what's good.

Among other things, Shen Huan's training plan is worth at least 100 million.

It was precisely because of his active implementation of Shen Huan's training plan that the wealthy came to see scenes that left them dumbfounded.

They judge others by themselves and find that they will definitely come here to shop, so ordinary people are more willing.

That's why they changed their minds and actively participated in investment.

Moreover, even the families of Li Miao and Di Xiaoling got the news, and quickly asked them to come to Chen Huan to ask for a seat.

Now when Shen Huan and Zhang Yaya came in, they could see the outstanding old employees, and the employees of Yongxing Supermarket who had come from the districts and counties below, were doing various trainings.

As soon as you come up, you can see more than 300 middle-aged female employees, wearing uniforms, holding rags, squatting on the ground to wipe the floor.

The equipment on their bodies is very complete, such as small brushes, water bottles, disinfectant, towels, paper towels and so on.

Although the floor was already very tidy, even cleaner than the bed, they still wiped it over and over again.

In another area, there are more than 50 employees, blindfolded with cloth strips, listening to the coach's questions and answering them quickly.

Which area is the Longquan mineral water located?

A-2-3, the standard display is 150 pieces, and when it is less than 100 pieces, it will start to replenish.

Where does the golden bull jerky belong?

C-5-7, 300 packages are placed as standard. When the quantity of goods is less than half the height of the frame, it will be replenished immediately.

Standardized process for roasting chicken?

There are five processes in total. The first is...it takes a total of 27 minutes to be put on the shelf, and the shelf temperature is kept at a constant temperature of 43 degrees. If there is no sale for more than 30 minutes, it will be crushed immediately.

...

Listening to the high-spirited answers one after another, Zhang Yaya blinked at Shen Huan, At first I was a little worried, their salary is so high, is it too wasteful... But after I saw their training results, I wondered I feel that which supermarket can have employees like them, it is not willing to let go at all!

Shen Huan said with a smile: Then you have to be careful, if they are poached, the business will be in trouble.

Don't worry, we have signed a contract for 10 years. If they leave midway and join another supermarket, they will directly report to the police if they are found. They are all very high, and they are already satisfied!

Zhang Yaya was a little proud.

The current average salary in Lin'an City is just over 3,000 yuan.

Like that kind of cleaner, the salary will be lower, but now Yongxing Supermarket also gives a high salary of 6,000 yuan.

These service personnel are even higher, starting at a minimum of 10,000, and if the work is outstanding, there will be a high bonus.

Besides Yongxing Supermarket, which other supermarket can do this?

Shen Huan smiled and didn't mention it again.

This girl doesn't know how great a fortune an employee who is really familiar with the business is.

If we can have such a good team, Yongxing Supermarket will have no problem directly dominating the Zhejiang and Yue provinces, and even the Jiangsu, Zhejiang and Shanghai regions.

So just a salary of 10,000 yuan is not enough.

In the later stage, better incentive measures are needed to allow them to work in Yongxing Supermarket with peace of mind.

Once the talent is retained, as Carnegie said, even if you lose all your wealth, you can quickly make a comeback.

If there is a continuous loss of talents, no matter how good the system is, if there are no suitable people to implement it, wouldn't it be in vain?

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