I Know Everything

During the Spring Festival, many programs and TV dramas are very marketable.

Everyone eats and drinks all day long, and spends time with the elderly and children at home when they have free time. Naturally, they spend more time watching TV together.

So those good-looking programs, those good-looking TV series, and even good-looking movies will have very good results.

Among them is Meteor Girls Restaurant.

After two to three months and more than ten episodes of the program, the number of simultaneous viewers of Meteor Girls Restaurant has exceeded the 100 million mark and is moving towards the goal of 200 million.

You don't care if there are Chinese, English, Japanese, and Korean language versions combined, anyway, so many people watching at the same time, it means how popular this program is.

At the beginning, the eldest princess even directly rewarded Shen Huan with billions of dollars to express her reward for planning this program.

Calculating carefully, Meteor Girl Restaurant has really brought a lot of popularity to Shen Huan.

Not only economic benefits, but a few rewards are enough for Shen Huan to earn a lot of money.

In fact, the vitality of variety shows is very tenacious.

For good variety shows, it's easy for them to be popular for three to five years, and many of them can even be popular for ten or eight years.

Thinking about the popularity that Meteor Girls Restaurant would bring to him every year, and the accumulative rewards from Good Lord, Shen Huan felt that it was necessary for him to do another variety show.

As the saying goes, going hand in hand is the road to life.

Double happiness is the real happy event.

All right.

In fact, there is no necessary relationship between this, but Shen Huan wants to do a variety show, but he has something to rely on.

Haoye once rewarded Shen Huan with a retrospective of a variety show, but Shen Huan would not use it at all.

There are too many variety shows in his mind, and many of them can fully understand the content and operation mode of these variety shows after watching a few episodes, and then copy them directly.

Some are too complicated, Shen Huan definitely can't imitate them.

For example, running man, this requires a very clever scene design, but also requires a good arrangement and coordination.

If one day Shen Huan becomes a running man, then he will definitely use the backtracking rights given by Master Hao.

But for a program like a chamber music competition, for example, it's really useless.

Be specific.

The show The King of Masked Singer doesn't need it.

The program format of The King of Masked Singers is too simple, which is to let the singers use various costumes and masks to cover up their identities.

Let the judges and the audience judge their identities only by the songs they sing.

Then they also voted to decide whether to advance or be eliminated. After being eliminated, the masked singer could decide whether to reveal the mask or just leave according to his own wishes.

Shen Huan felt that it was very cool to just leave without taking off the mask.

The Huaguo version of the first King of Masked Singer was particularly rough. For example, although Lao Sun covered up the top, but he was wearing his favorite and most fancy sneakers, everyone naturally took a look. You can see it.

And a few judges are also chirping like playing around, not professional at all, but also confident, I really don't know how to choose.

But even though there are so many complaints, The King of Masked Singer is also rising rapidly. The ratings of the first few episodes went straight to the most powerful running man at that time. on it.

This also shows the charm of The King of Masked Singer.

After coming up with the program, Shen Huan spent three days writing out the specific rules and details before he began to think about who to give the program to.

With the two plans of Meteor Girl Selection Competition and Meteor Girl Restaurant, no one doubted Teacher Lu Xiaofeng's talent in variety shows.

In fact,

Several people from the TV station sent messages to Shen Huan after seeing the popularity of the Meteor Girl Restaurant long before the Spring Festival, hoping to have a detailed talk with him.

What's even worse is to pay directly, such as 30 million or 50 million, to buy a variety show produced by Teacher Lu Xiaofeng.

The price of variety shows is even higher than that of TV dramas.

Because a variety show can be done well for a few months, and as long as it doesn't collapse, it will be very stable for two or three consecutive years.

No matter how good your TV series is, can you broadcast the same content in the second year and get the same ratings?

Of course not.

So this is why the cost of variety shows is very expensive.

Television stations in this world have already achieved a large degree of separation of production and broadcasting.

That is to say, TV stations generally only broadcast, regardless of the production content.

Especially TV dramas, TV stations don't do it at all - so many people are raised for nothing, how many dramas are suitable for each year? They lose money if they drive too little, and they can't bear it if they drive too much!

But for variety shows, the TV station is willing to cooperate with those production companies, and everyone will produce together, and then share the copyright.

Or directly abandon the production company and make it yourself, which is not uncommon.

Those who contacted Shen Huan naturally planned to buy a variety show and then produce it themselves.

Those who are willing to pay directly, don't think about it, it must be a second-rate or even a third-rate TV station.

Shen Huan had no choice but to sell Han Zhu Ge Ge to Yuzhou Satellite TV, but if a first-line TV station was willing to relax the restrictions on online broadcasting, Shen Huan would not have chosen Yuzhou even if the money was less. Satellite TV.

This has nothing to do with perception, mainly the size of the platform determines the ratings.

Just like Hua Zhongpu, the producer of Zheyue Satellite TV, said when he paid New Year greetings to Shen Huan, Teacher Chu Liuxiang's Han Zhu Ge Ge was replaced by Zheyue Satellite TV, at least it can break through another 5 percentage points, saying Maybe it can reach the super height of 40%.

Therefore, given the choice, Shen Huan would not hand over The King of Masked Singer to these second- and third-tier TV stations.

But this faced another choice.

Is it better for the TV station, or for Shanhai.com?

Both have pros and cons.

The advantage of the TV station is that the audience is very stable, and the TV looks very comfortable, so it is the choice of most viewers.

Advertisers are usually willing to invest huge sums of money in TV stations to achieve good advertising effects.

But the disadvantage is that the TV station has a very strong position. If they find that The King of Masked Singer is good, they will definitely want to get more benefits.

Even if they don't need to do anything wrong, TV stations have the ability to make cooperation awkward and uncomfortable, so as to achieve their goals.

No matter how strong Chen Huan is, if you are facing a satellite TV station, facing such a huge monster with thousands of people twisted into one rope, and with the identity of a waitress, it is still impossible to fight them head-on.

The advantage of Shanhai.com is that no matter what the circumstances, the eldest princess will definitely not treat Shen Huan badly.

And she will give The King of Masked Singer the best treatment, use the best time to broadcast this program, and put the best advertisements so that more people can watch it.

There are many young people on the Internet, as long as a large area of ​​advertising coverage and publicity is given, they can be attracted and the enthusiasm for watching movies can be aroused.

However, Shanhai.com also has its own disadvantages.

That is, in the eyes of many famous singers, the online platform is always a less serious platform.

The Masked Singer must attract good singers to join, at least second-rate and first-rate singers, otherwise the audience's guesses will be completely meaningless.

So when Shanhai.com came to organize this program, it was a big question whether those famous singers were willing to compete and sing on the network program.

Don't underestimate, there are really many singers who will refuse for this reason.

If you don't pay attention to it, even if the eldest princess spends money on it, she won't be able to get a good singer to come over.

At least Heavenly Kings and Queens, Little Heavenly Kings and Little Queens are not something that can be bought with money.