I Know Everything

Whether it was Fat Donglai or St Costco in the previous life, a large part of the reason for their success lay in their humanity.

In fact, no matter which country or dynasty, doing business is actually being a human being.

This is especially true in the service industry.

If you are successful as a person, you will become more and more successful in the service industry.

The same is true of Haidilao.

Some people must ask, how can st Costco compete with Fat Donglai in terms of human touch?

In fact, St Costco still has a lot of bright spots.

For example, a very simple one, even if you use their membership card for 364 days and return it on the last day of the year, they will refund it unconditionally.

Even after you withdraw, you will not be discriminated against if you apply for another one-year membership card on the spot.

Another very eye-catching tactic is their hot dogs.

In the window on the side of each st Costco entrance, a huge hot dog for $15, plus a drink that can be refilled forever, is the most classic marketing of Costco.

From the 1980s to 2020, they have not raised their prices, and they have maintained this price for more than 30 consecutive years.

Even in the United States, there is inflation. For more than 30 years, according to the price, the price should have risen to about 35.

But st Costco is unchanged.

Even the company has advertised that everyone is welcome to come and eat.

Although such a big hot dog and drink is not enough for a big eater, but for ordinary people, it is enough.

In the United States, 15 dollars can only buy a super small hamburger at McDonald's, a box of chewing gum at a gas station, and a bottle of drink.

But at st Costco, you can buy a meal.

This moved the Americans very much, thinking that they are really a conscientious enterprise.

Except for a very small number of homeless people, everyone else came to St Costco to buy a 15 hot dog package, and basically bought some daily necessities by the way.

That's the power of such a hot dog combo.

As for the 499 yuan roast chicken in the supermarket, it is the favorite of the poor.

A roast chicken in Nuoda is enough to feed a family of five, and it is more nutritious and more durable than hot dogs.

So basically, five out of ten people who go in will buy one and take it home.

This kind of roast chicken is at least 12 US dollars and 15 US dollars outside, and only st Costco can be so cheap.

In the same way, after a customer enters, it is generally impossible to just buy a roast chicken and go home. As long as they buy a few more things along the way, the cost of this loss will be returned.

That's what makes St Costco human, that's what makes them human.

The reason why I say so much is because this strategy is not available in Fat East.

Therefore, when Shen Huan was planning for Yongxing Supermarket, he pointed out such a point, so that they must sell these two items.

Zhang Duocai is very convinced by Shen Huan,

Coupled with Shen Huan's detailed explanation of the mystery inside, the more he thought about it, the more he felt that it was very powerful, very attractive, and could even be used as a gimmick.

However, in terms of pricing, Shen Huan had no right to speak and left it to Zhang Duocai.

Zhang Duocai specially recruited two groups of people to investigate and discuss this, and finally priced a hot dog, which was bigger than an adult's palm, and a medium-sized drink at 2 yuan.

It's just that there is no refill service for drinks, because according to the actual situation, they think this will lead to some bad results.

Even if it is a large-volume purchase, even if you plan to sell two or three thousand packages a day, the price of 2 yuan is absolutely impossible to make a profit.

Because in addition to the cost of raw materials, which is more than 2 yuan, there are also storefront costs, labor costs, etc. - the storefront that Zhang Duocai took out has to be calculated every month, and it is not for nothing.

Basically, the more you sell in a day, the more you lose.

But as a gimmick product at the door, such a loss is completely acceptable.

Another group of people set the price of a 3-jin roast chicken at 2,999 yuan.

On average, it is 10 yuan a catty.

However, the price of freshly slaughtered chicken in Yongxing Supermarket is also 12 yuan per catty.

It will shrink after it is baked, and there are production costs, labor costs, etc., and the cost will never be less than 20 yuan per catty.

Now it sells for 2,999 yuan and three catties, which is really a conscience among consciences.

But in fact, Yongxing Supermarket does not lose much money on this. They order directly from the farm, and the price is much lower than 12 yuan under a large order.

Even with all the fees added, the price is controlled within 35 yuan.

A chicken loses about 5 yuan, even if it is 10,000 a day, it is only 50,000 yuan.

This sentence was said by a senior vice president at the time.

As a result, his words have come true now.

Since its opening on the first day of the Lunar New Year, almost every group of customers who come to Yongxing Supermarket every day will buy a piece of roast chicken to take home.

The taste has been adjusted, but it is much better than the previous st Costco. It is sweet and sweet, which is very suitable for the taste of Lin'an people.

So grilled chicken has always been a star product, and some are a bit greedy, just buy three or five chickens at home, freeze them in the refrigerator, and process them when they want to eat them, which is not surprising.

Even if there are a total of five ovens and 12 people in each shift, they can't keep up with the speed of their purchases.

There will often be people clamoring, saying that the previous one bought too much, causing him to wait another 10 minutes.

At this time, the employees of Yongxing Supermarket hurried over to bow and apologize, and even gave small gifts.

Only in this way can the grievances of customers be suppressed.

Of course, the grievances of the customers are definitely not for Yongxing Supermarket.

People's hearts are full of meat, and they also know that Yongxing Supermarket tries to make things as cheap as possible and has a good service attitude, so few people really get angry.

That's it, in one day, the roast chicken will sell more than 15,000 pieces on average, and the number directly exceeded 30,000 pieces a day in the first few days of the Chinese New Year.

Roast chicken is not the most sold.

The most popular is the 2 yuan hot dog package at the door.

Because you don’t have to go to the supermarket to go around to buy roast chicken, and you can eat it when you buy a hot dog set, so many people around, including white-collar workers at work, will come to buy a copy.

The five supermarkets of Yongxing Supermarket are all located in the downtown area, just above the street, surrounded by residential areas, office buildings and shopping malls.

Therefore, there are already a lot of people here. From the opening of Yongxing Supermarket to the closing of the store, there is no line of people less than 20 meters in one day.

Even if there are 5 windows to serve customers, even if most of the bills are paid by Weichat and Abao, you can pay on dozens of vending machines, and you can get the hot dog set with a small ticket, which reduces the payment There is no way to satisfy the crowded crowd.

The day with the least sales was 35,000 hot dog meals.

The biggest day was the first day of the Lunar New Year, with more than 71,000 copies sold! !

God knows why it's so cold, and so many people come to buy cold drinks.

But also because of these two high-profile products, Yongxing Supermarket has a very, very good image in the hearts of young people.

As for roast chicken, a young man can buy it and eat it for two days without any problem.

The hot dog combo is even simpler.

Except that you can’t buy breakfast, you can buy lunch and dinner as long as you want to take them back to the office or eat at home.

You can eat two meals for 4 yuan, and you can basically eat enough, can you believe it?

Even if you have a bigger appetite, you can buy two servings directly, which is only 4 yuan per meal.

In this day and age, where else can you find a full meal with drinks for 4 yuan?

No matter how low the salary is, people can afford it.

So on Weibo, this 2 yuan hot dog set has a nice new name.

The most dignified warmth for the poor. r /\u003e

Netizens on Weibo and the forum commented like this.

I am deeply gratified for the kindness and responsibility of Yongxing Supermarket. In this era where commercial interests are paramount, we are lucky to have a pure business like them! Now I only hope that this 2 yuan hot dog set, It can exist all the time, at least for a longer time. After all, there are still many people who rely on them for food.

Now everyone is saying, what can you do with 2 yuan? You can't buy a bottle of drink in the supermarket, which is the price of a bottle of mineral water. But at the entrance of Yongxing Supermarket in Lin'an, you can buy a meal Breakfast, lunch or dinner. That's our hot dog combo.

As a girl, I will feel very full after eating such a set meal, and I don't need to eat anything else. If I have to go out to the company to do errands, then pack a copy and eat it when I am hungry. It is also very resistant to hunger The only thing that makes me a little regretful is that we usually have to queue for 10 minutes to get it.”

Do you know why we call it 'the most dignified warmth for the poor'? Because it is the greatest food satisfaction you can get for 2 yuan. The shortcomings of high calories and starch, under the threat of starvation, It’s nothing! It’s the greatest act of kindness that can fill a person’s stomach even when he has the most money!”

More than once, we have seen sanitation workers, waste pickers and homeless people come to buy hot dog packages. I also saw that as long as they went, those shop assistants would take out some damaged bread embryos and ham sausages. A little, put it in a bag and give it to them. I will tell them gently that this is something that cannot be sold, so I ask them to help dispose of it. It makes me want to cry~~~

Yes, yes, yes! I saw it too! Their attitude is really good. I feel so warm when I look at that smile. No matter how mournful I am, I am healed all at once! They not only give the poor the most dignified The warmth also gives warmth to those of us who work hard~~”

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