I Know Everything
Chapter 529 Sky-high live broadcast fee
I don't know why, in this world, even if the video sites have giants like Youyi.com and Shanhai.com, they don't actually buy the live broadcast rights of some important sports events.
For example, the last time the NBA came to China for a preseason game, Shanhai.com temporarily purchased the rights to broadcast two games of the Lakers.
But there is no such thing as buying the entire NBA event in a row.
Maybe it's because most of the NBA's broadcasts have already been broadcast on Huaxia TV. They feel that even if they buy the live broadcast rights, they won't get much benefit.
On the contrary, the cost will be particularly high.
But it's different now.
Now that Shen Huan came to the United States to participate in the nba playoffs, it has already passed the Internet and spread to all parts of the world. Of course, all Chinese people know about it.
I don't know how many media have reported it.
Yang Ma made a direct decision and will focus on the Lakers game.
Shanhai.com, which has cooperated with Shen Huan the most, also smelled this time, so it found the Lakers and wanted to buy the live broadcast rights of the playoffs.
As long as you know the live broadcast mode of sports events in the United States, you will know that the live broadcast of NBA events is a very complicated matter.
The league will package all important games to pay TV stations such as ESPN and TNT, and let them broadcast these events live.
But because people's energy is limited, if all 30 teams in the league play all 82 games in the regular season, so more than 1,000 games are all broadcast, 24 hours a day will not work.
Besides, it is impossible for you to broadcast live broadcasts of several teams playing at the same time, right?
So usually in a season, regular season events are selectively broadcast live.
So those games that are not broadcast live, can they not be sold for money?
of course not.
For example, for the Lakers, he sold his 82 games to Time Warner alone. Time Warner will broadcast these 82 games live to fans in the greater Los Angeles area, but for a fee.
The price is also very impressive.
4 billion US dollars in 20 years!
Although half of the money needs to be given to the teams that compete with them, the net income of 100 million a year is still very good!
Moreover, the live broadcasts of these games, all kinds of tidbits, the break time of each quarter, halftime, post-match interviews, etc., are quite different from those of the league.
After all, if there are no differentiated services, why would others spend so much money to buy live streaming rights?
Now what Shanhai.com wants to buy is this kind of live broadcast right.
For the maximum possible 25 games to reach the championship, Shanhai.com offered 10 million US dollars, which is a very high price.
But what they want is to monopolize the live broadcast of the entire Huaguo, and the signal is not allowed to be given to other network companies.
He also asked that if they did not reach the Western Conference Finals, they would be refunded 5 million.
After all, if he didn't make it to the Western Conference Finals, it was about 12 games, and it is normal to return half of it.
Buss Jr. and Kupchak have been discussing this matter in the past two days.
If the contract is signed, 10 million US dollars is used to subsidize the team, which is also a very good income.
Just this morning, when Bass Jr. had decided to call Shanhai.com to agree to their offer, Kupchak suddenly barged in.
President, there is another quotation from Huaguo! Kupchak excitedly took a fax, Look! This online video company is going to buy the right to live broadcast at a price of 30 million US dollars!
30 million dollars!?
Little Buzz felt that he couldn't breathe smoothly.
The price that the alliance sold to Huaxia Television was only 50 million US dollars a year.
The price must be a little lower.
But considering the cultivation of a market with a population of 1.5 billion, it is normal to make some concessions in live broadcast rights.
When there are more NBA fans in the future, isn't it a matter of course to raise the price?
But now someone told Buss Jr. that he is willing to pay 30 million US dollars to buy the live broadcast signal of the Lakers playoff game. This is definitely a fortune!
Bass swallowed his saliva, Did you tell them what if we only played the first round of the playoffs? Then what should they do?
I asked, and they said they believed that Shen Huan could perform miracles. Kupchak said, But they have two requirements.
explain!
The first one is Huaguo's exclusive online broadcast rights.
No problem. Little Buss agreed very readily.
The second is that a response must be made within three hours.
Um?
Little Buss was not stupid, so he understood, Hehe, they are worried that someone will rob them.
Yeah, they are really impatient! How could someone rob them of the price of 30 million dollars? Kupchak said with a smile.
By the way, this is a video website called...Xigua.com, have you found out what kind of website it is? Just don't be fooled. Little Bass said vigilantly.
I just called them and asked my friends in Huaguo. Kupchak said, They are a second-rate video website in Huaguo, not a listed company, but their market value should be more than 1 billion US dollars, 3000 Ten thousand dollars in cash may be a bit difficult, but if the agreement is signed, they dare not not give it.
And they are going to use the mode of installment payment, which will be divided into three parts for us. This seems very sincere, and it is very suitable for their level of strength.
Well, you can sign the agreement! Little Buss slapped the table, Let them pay 10 million US dollars first when they sign the contract. This is a prerequisite.
clear!
Kupchak naturally knew that Bass Jr. was very smart. If he got the 10 million US dollars first, he would already have guaranteed money.
As for the rest, we will talk about it when we see it. Generally, there is no problem.
Even if something goes wrong, you can get as much as you can get at that time, and you won't lose money.
...
An hour later, it was also 11:00 p.m. Hua Guo time.
On Weibo, the second-rate video website Xigua.com suddenly published a message.
Congratulations to all the fans of the NBA, and congratulations to all the friends who care about Shen Huan! We, Watermelon.com, have bought the exclusive right to broadcast all the games of this year's Lakers playoffs.
Our signal source is different from the NBA bought by Huaxia TV. Our signal is exclusive to the Lakers. Not only do we have specials before the game, but we can also film our own reporters interviewing the Lakers stars after the game. Go deep into their training games.
Even the perspectives of various tidbits and break periods, as well as various comments, will be different!
For this reason, we also specially invited Mr. Su and Mr. Wang from the famous basketball magazine Basketball World to act as commentators on the scene.
If you want to watch the Lakers playoffs on your mobile phone and cheer for Shen Huan, please turn on your mobile phone and download Xigua Internet Café!
All our live broadcasts this time are free, as long as you register as a bound member, you can watch the game! There will be a competition the day after tomorrow, please act quickly!
This meager post was forwarded more than 300,000 times in just half an hour.
The overall amount of topics directly climbed to the meager number one after an hour.
The various basketball forums were like an explosion, discussing the news frantically.
God!
What a great deal!
To be able to buy the exclusive live broadcast of the Lakers.
Many people dislike the serious way of broadcasting and commenting on Huaxia TV.
Finally, there is another channel to watch NBA games from another angle, to watch Lakers games, to interview and participate in it, why do you think they are not happy?
But some people are happy and some people are worried.
In the CEO's office of Shanhai.com, the atmosphere was as cold as ice.
Qi Shangqing, the vice president of operations who stood in front of Zheng Rongrong, was a little trembling.
I've found out, they bought all the exclusive broadcasting rights for the game at a one-time price of 30 million US dollars, and there was no agreement on a refund before the Western Conference finals. Qi Shangqing stammered the report, So After the Lakers let them pay an initial payment of 10 million US dollars, they signed the agreement smoothly.
Why didn't they ask if you would follow up? Zheng Rongrong looked out the window and asked lightly.
I think... I think the price of Xigua.com may be too high. The Lakers think it is impossible for anyone to compete with them. Qi Shangqing said.
Then they quoted the price to you? Will you compete by increasing the price? Zheng Rongrong asked again.
No. Qi Shangqing plucked up his courage, If we want to be higher than them, at least 35 million or 40 million US dollars! Although the Lakers played well this season, Kobe and Iverson are almost 80 years old together. After playing for a season, the gas has long been exhausted.
Even with the addition of Shen Huan, they can't go far! What's more, Shen Huan has never played in an NBA game, let alone the playoffs! How much this ordinary ability can be used must be a question!
Zheng Rongrong said noncommittally: So you don't like it?
Yes! This is the result of our analysis by experts. Qi Shangqing nodded and said, We actually bought the Western Conference Semifinals for 5 million, and we already feel that we have achieved our goal. If they can break into the Western Conference Finals, that is really lucky!
But after that, it is impossible to continue to be lucky, because this year's Golden State Warriors are extremely strong! The Lakers must not break through! Paying 40 million US dollars for 12 games, close to 300 million yuan, unless we are crazy!
All right!
Zheng Rongrong pondered for a while, then sighed, Go out, I hope you are right!
Qi Shangqing was relieved to see that Zheng Rongrong didn't blame him.
In fact, he is really not optimistic about the Lakers, especially Shen Huan's strength.
Many of them have objections to the fact that the eldest princess cares so much about Shen Huan, likes to use Chen Huan so much, and treats Shen Huan so favorably.
Now it's just an outbreak.
And it exploded with justification.
Not even an American expert is optimistic about the Lakers or Shen Huan, so why can he perform miracles?
Watermelon.com impulsively spent 30 million US dollars this time, just wait and cry with Shen Huan! !
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