I Know Everything

As the second largest sporting goods company in the world, Adidas' headquarters is not located in a big city.

It's still the small town it was created in.

The name is Herzogen Rauch, located in Nuremberg, Germany.

It is also the headquarters of Puma, another international sporting goods giant.

After all, the founders of Puma and Adidas are brothers.

It was already nine o'clock in the morning of German time. In the office of the board of directors at the headquarters, President Dougan, Vice President Cross, and Director of Promotion and Operations Xu Dele were all sitting together.

Opposite them is a big screen, and they are connecting via video.

The man who appeared on the screen happened to be Watnad, the general manager of Adidas North America, who had appeared at Shen Huan's home an hour ago.

It is midnight in the morning in Los Angeles, USA.

Vatnad looked very excited, President, colleagues, today I found a person who can give us Adidas an ace! So please come here and listen to my report.

Speak! Dogen nodded.

Watnad explained in detail the reasons why he went to find Shen Huan today.

Every word Shen Huan said was detailed and clear.

The three of them peeped at each other for a while.

If I'm not mistaken, what you should be talking about is Shen Huan, and Shen Huan is our future ace? Xu Dele said in surprise, But he only played so many dozen or twenty NBA games, even if No matter how powerful he is, even surpassing Jordan, once the limelight passes, won't he be of little value?

In terms of basketball, of course it is true. We can borrow Shen Huan's fame for a year at most. After one year, many basketball fans will no longer remember him. Vatnard said, But in basketball What about outside? As I said just now, isn’t his popularity in Huaguo and his outstanding achievements in mathematics long-term?”

You mean, not just limited to his basketball side, but an idol-level endorsement that can be promoted to a full-scale product? Cross kind of got it.

right!

Watnad raised his voice and said: I think everyone knows the nobility and difficulty of Fermat's last theorem,

If we sign Shen Huan and wait until he solves Fermat's last theorem, it will be enough for people to remember him for a lifetime! No matter how many balls he plays or how long he has been an idol, this honor is completely incomparable!

But if he can't do it, what if others can do it? Daogen asked lightly.

Even so, he is only 17 years old this year. With such achievements at the age of 17, can he not be the idol of teenagers all over the world? Watnad said, I just asked my colleagues in the Huaguo District to investigate the news. Shen Huan is very popular in Huaguo, and he has already become the idol of tens of millions of young people and adults. Even if he just sells products from Huaguo, wouldn't it bring us great rewards?

Well, that's true. Director of Operations Xu Dele nodded.

With a population of 1.5 billion, it is definitely a huge market.

The key point is that Chinese people are getting richer and richer, and their spending power is no less than that of some moderately developed countries. Adidas must have a strong voice in this country in the future.

So what do you mean? Dougan asked.

Watnader said without hesitation: I have two plans. If the company feels that it needs to be prudent, then give Shen Huan a 3-year endorsement contract. In this way, we can at least borrow Shen Huan's NBA trip in the first year. , come to a good sale of sneakers. In addition to the sales in Huaguo, there will be no loss.

If the company wants to make a big splash, I suggest trusting Shen Huan, a genius who can create miracles, and signing him a 10-year contract, and the price can be slightly higher. Even a lifetime contract is fine.

Nike can have several lifetime contracts, why can't we? Is it because of McGrady's failure that we stopped trying? What if Shen Huan is our Jordan and our James?

The three people in the headquarters nodded while listening.

Wait there for a while, let's discuss first, and then connect in an hour! Dogen made a decision, Thank you for your hard work! You can think in such detail.

It is my duty to serve the company and discover talents for the company. Vatnad said firmly, I hope the company can make the right decision. Shen Huan must be someone we can't miss!

Okay! Let's talk later.

Dogen said, and cut off the connection.

Waiting for an hour to connect again, Vatnad could see that the three bosses were obviously exhausted.

Obviously, they also had a heated argument.

Watnad, after our discussion, we feel that a three-year contract is definitely the most suitable for now. Dougan's first sentence made Vatnad feel disappointed.

President... He subconsciously wanted to fight for it again.

But Dogen raised his hand to signal him to stop talking, But as a sporting goods company, as the world's second-largest Adidas, we have fallen behind Nike in every field, which shows that many of our previous strategies were inappropriate. Or not enough! If Adidas wants to develop, if Adidas wants to catch up with Nike, we have to make changes.

Hearing this, Vatnad suddenly lifted his spirits.

This is a nice twist!

Yeah!

Seeing that the market value of Nike is about to exceed 70 billion US dollars, how much is the market value of Adidas?

Just over 20 billion US dollars!

Not even one-third of Nike's market value!

In the field of basketball where Nike has an advantage, Nike has absolutely crushed Adidas for so many years.

But now in the field of football where Adidas has a huge advantage, Nike has also developed by leaps and bounds in the past few years, and has been able to keep pace with Adidas. How scary do you think this is?

Therefore, Adidas needs to make changes.

Vatnad did not speak, but listened to Dogan continue.

We also looked up all the information about Shen Huan just now, and learned about what he did in Huaguo, as well as the various welcomes and respects he received. Daogen said, We deeply understand that such a person with excellent moral character and enthusiasm for Charitable genius, a great help to adidas' positive image! So we decided to take a gamble.

Great! Vatnad clapped his hands.

Now we authorize you to negotiate with Mr. Shen Huan about the power of a five-year contract. The amount is set at 100 million U.S. dollars and upwards of 10 million U.S. dollars. Dogen said, If Shen Huan can win the championship this year and win the FMVP In the case of honor, the contract will be automatically renewed for 5 years under the same conditions.

If Mr. Shen Huan successfully proves Fermat's Last Theorem during the contract period, the contract will be converted into a lifetime contract and new favorable conditions will be given.

Watnader heard a wry smile in his heart.

I thought they were finally going to fight, but I didn't expect to be so cautious.

Such a condition is actually not much different from the three-year contract he mentioned.

It's just a combination of all the considerations to restrict and expand the contract with progressive conditions.

Of course, this kind of contract is definitely not bad, and it is the kind that I will reward you if you obviously make achievements.

The conditions are not much worse than the 10-year contract Watnad originally envisioned.

But compared to directly offering a lifetime contract, sincerity and courage are a little bit worse.

But no matter what, this condition is much more generous than what Adidas wanted to give Shen Huan at first.

Vatnad believed that if others knew that Shen Huan would not play NBA games again, they would probably not be willing to give such good conditions!

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