I Know Everything

While the public opinion is in full swing, Adidas has set off a wave of sales in a vigorous way.

The Shen Huan version of the T-shirt, which was still in the warehouses of various countries, was shipped to the city where it was located immediately, and was quickly transported to the specialty stores in all directions by car.

Adidas Huaguo's largest warehouse is in Dahuhai.

For the first batch of 2 million T-shirts, 100,000 were allocated to Huaguo Warehouse, and 10,000 were allocated to Shanghai.

After the second game of the Western Conference Finals, it was only around 12 noon in China.

The ad for Adidas goes online at 2pm.

First, the sports channel, in the tireless replay of games and programs discussing Shen Huan, Adidas commercials were inserted.

By the way, since late April, the sports station has basically become Shen Huan's only TV station during the day.

Either they are broadcasting the live broadcast of the Lakers game, or they are replaying it, or calling in three or five experts to analyze Shen Huan's performance in the game one by one, and even appreciate his intoxicating prowess on both offensive and defensive ends.

However, the fans are particularly buying it, no matter which program, the ratings are frighteningly high.

In such a month or so, the overall ratings of the sports channel was second only to a set of news channels, surpassing all other channels, and made a big splash.

So at least 20 to 30 million viewers saw the advertisement prepared by Adidas while watching the show.

This advertisement is very simple, it is the scene of Shen Huan wearing that big red T-shirt, standing on the empty court, exercising desperately.

No need to speak, no need to have any provocative words, just Shen Huan's constant sweating and resolute eyes repeating the training scene, it is enough to make the audience unable to take their eyes off.

The last scene is fixed on the enlarged version of the red T-shirt.

Next to it is a line of words, All major specialty stores across the country have been listed one after another. Welcome to buy.

In addition to TV stations, meager websites and forums on the Internet, advertisements are also directly disseminated.

Countless people clicked on the advertisement at the same time and saw the news that Shen Huan's T-shirt was on the market.

Only one regret,

Adidas is unable to enter the advertisement of Xigua.com.

There's no way around it. Why did they go wrong and didn't win the advertising contract of such a popular video website?

Nike's bold investment has allowed them to take advantage, at least the cost of revenue can reach more than 5 times, which can make Adidas envious.

Of course, Nike is more jealous of Adidas.

A manager who was in charge of negotiating with Shen Huan was fired by the boss without mercy.

The reason is that he has such a natural helper as Kobe, but he is still so arrogant and slow-moving that Adidas snatched Shen Huan away.

This is totally unforgivable!

It also puts tremendous pressure on Nike's future endorsements and advertisements.

Some analysts even expressed pessimistically that Nike may not be able to keep the biggest piece of basketball cake, and at least 30% of the share will be taken away by Adidas.

This is a bit worrying.

You said that in such a situation, if you don't fire an idiot like you, who else should you fire?

Come back.

There are more than 200 Adidas stores in Shanghai, and there are as many as 38 directly-operated stores.

But the resources allocated here will certainly not be the same.

The largest flagship store in Huaguo, which is located in the busiest neighborhood, must have received the most items.

Without knowing how many there are in this batch, everyone must run to the flagship store immediately.

Tao Bin, who was working in the commercial building 500 meters away from the flagship store, found an excuse and slipped down immediately after seeing the advertisement.

Then he ran all the way to the Adidas flagship store.

As a result, when he was on the road, Tao Bin was shocked to find that many people were running like him, and they were running in the same direction.

And watching them run, some people who were in a hurry also started to run.

Those who were running ahead even quickened their pace.

The people who were walking normally next to me were frightened, thinking that something had happened.

Even the police uncles are holding the communicator in their hands, ready to deal with these emergencies at any time.

Nima!

pill!

Tao Bin looked at at least a hundred people in front of him. This spectacular situation gave him a bad feeling.

As a result, he ran to the entrance of Adidas' flagship store, and he was stunned.

Because a crooked fence has been arranged at the door, there are at least three hundred people waiting in line.

There is also a notice next to it, if you want to buy Shen Huan's version of the T-shirt, you can just line up here, and you don't need to buy other things.

This commercial has only been aired for less than 10 minutes, right? Why are there so many people!? Panting in the queue, Tao Bin couldn't help complaining.

I asked you this question just now. A man in the front row smiled and turned back, Many of them watched the tidbits after the game, so they ran here to line up, although the clerk said that there may not be any , but they still waited in line...they got lucky and waited straight away!

Yeah, that's the first one, it's not the first batch! Before the ad came out, the goods had already been delivered, and then they started selling them. Another girl said, I knew I had seen it before. They are queuing up here, so they should come here as soon as possible! I don’t know if they can still buy it now.”

Shouldn't it? Tao Bin hurriedly said, This is the largest flagship store in the country. If this place is sold out soon, wouldn't the rest of the Adidas stores only have dozens of items? That's not enough!

Not necessarily. Another fan joined the discussion, Don't you know the thinking of foreigners? They think the most important markets are Europe and the United States, the next step is Japan, South Korea and South America, and the next step is our Huaguo .If they underestimate, the first batch will sell out in no time!

Hehe, that's why we rushed to line up! A fan in his 40s said with a smile, I've been fond of basketball for more than 20 years, starting with Dazhi back then, then to Dayao, then to Ayi, and now it's Shen Huan. It’s rare for Shen Huan to perform at the level of a god, which has surpassed Dayao’s ability. I have to buy a T-shirt endorsed by him to collect!”

Uncle, you are right! A teenager who was only in his teens was excited at the time, If Shen Huan wins the championship in his first NBA trip, this T-shirt will have historic significance! What a great idea, take one to wear by yourself, and don’t wear the other, keep it at home and keep it as a souvenir in the future!”

His words brightened the eyes of everyone who could hear him.

yes!

Why am I so stupid?

Why are you thinking about buying one?

Wouldn't it be nice to buy one or two more?

It is very meaningful to hold it whether it is worn in the future or kept as a souvenir.

However, they seem to limit the purchase of two items, otherwise one person will be covered. How can we buy it? Some fans talked about the news they got.

Yes! That's only fair.

Fans applauded.

A female white-collar worker in her thirties said to the boy with a smirk, Little brother, you are really rich, 350 pieces, just 2 pieces!

For Shen Huan, I took out all my New Year's money! The young man said, Don't you know? This T-shirt is made of very special materials, and it is very difficult to imitate it from the outside! So 350 is not too much. Gui! The most important thing is to support Shen Huan!

right!

Tao Bin nodded at the side, Whether we are fans or fans, we all come here with the attitude of supporting Shen Huan. If you buy it, you have to buy the original version. Otherwise, what's the point?!

yes!

Everyone agreed with his point of view.

As time goes by, the line is next to get longer and longer.

When Tao Bin came out with two Shen Huan T-shirts, at least a thousand people were already lined up.

Brother! A man in his thirties looked at the two handbags in his hand, and immediately stepped forward to strike up a conversation, How about transferring 500 yuan to me? I'll give the cash right away!

Tao Binli ignored him, turned around and left.

What a joke!

Just now he heard the salesperson say that there are only 10,000 pieces in Shanghai, and only 2,000 pieces in their store.

As far as he saw, almost everyone bought the 2 pieces that are limited to purchase, and there are five or six hundred people in front of him, how many are left at this time?

Most of those people who are queuing up now can't buy it, they can only queue up for nothing.

If he sold the two T-shirts in his hand, he would have to wait at least three to five days, seven or eight days, right?

At that time, his die-hard fans will be able to wear them and walk around, and he can only watch helplessly. What a blow to him!

As for selling one of them, he has no interest in it either. A mere 150 yuan can't buy his faith!

It is of course more meaningful to collect the first version of the Shen Huan version of the T-shirt than the later ones.

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