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Shen Huan didn't stay at home all the time.

For example, in the past few days, he still needs to go to the three major cities of Huajing, Shanghai and Guangdong to cooperate with Adidas' promotion.

Originally, according to the contract, Shen Huan didn't need to go, because he had already completed the agreement to cooperate with the publicity, and held three consecutive promotional activities in Los Angeles in June.

But Adidas had already given him a lifetime contract, and they begged him softly for help, so Shen Huan could only agree.

The focus of Adidas' promotion this time is their Shen Huan Championship Edition Sneakers.

The sneakers will be launched in mid-June.

At that time, there were 5 million pairs of sneakers, and the average price was 99-199 US dollars.

Originally, Adidas had prepared 3 million pairs. Seeing Shen Huan's popularity, they changed their minds and increased it to 5 million pairs.

As a result, it was sold out all over the world in just 20 days.

Especially in the two big basketball countries of the United States and China, the sales volume is particularly good.

Basically, they were all sold out in 5 days. For this reason, Adidas also secretly transferred the share of shipments to Africa and South America to the United States and China temporarily.

But it was still not enough, and it was still sold out in 3 days.

This incident was later revealed, and it also made Adidas fans in Africa and South America extremely dissatisfied.

Do you think we are poor, so we can't buy Shen Huan's championship-winning sneakers?

This is disparity!

They immediately set off a wave of protest.

Coupled with the fueling of the news media, Nike's downfall, Adidas was severely cheated.

In desperation, Adidas could only announce that it would continue to launch the second batch of Shen Huan's championship-winning sneakers, and this time it would make up for the share it gave to Africa and South America last time.

Then, this time it was the turn of the fans of the United States and China to be dissatisfied.

Why give them our share?

The last time you gave us your share, it wasn't what we asked you to do, it was your own initiative.

Then it's none of our business.

You can't reduce our share, otherwise we will protest immediately.

Adidas is dumbfounded about this.

But at the same time they are happy, and it doesn't matter if this kind of happy trouble comes again hundreds of times.

The previous 5 million pairs of sneakers brought Adidas a sales revenue of 700 million U.S. dollars, setting a record for Adidas to sell the most brand sneakers in a single year.

This record also broke James' 5-year-old North American sneaker sales record.

While James used to usually spend 300-400 million US dollars a year, Shen Huan broke his record in just one month, and increased it to 700 million US dollars, which is really a jaw-dropping statistic.

In this world, except for Joe's AJ, no one can sell more sneakers than Shen Huan.

Originally, after the sales in Huaguo and North America were completed immediately, Adidas had plans to replenish two to three million pairs.

Now after going through the troubles of Africa, South America, North America and China,

The situation has changed again.

So after another discussion, Adidas boldly set the number of additional sneakers for the second time at 8 million pairs.

This additional data is really scary.

Except for AJ, I have never heard of any celebrity whose sneakers can sell 13 million pairs a year!

5 million pairs is already the performance of a world-class superstar.

13 million pairs is really hard to imagine.

Adidas didn't get carried away, they didn't plan to sell it all at once, as long as they could be sold out within a year, it would be considered good.

Even if it can't be sold out, I have already made a lot of money before, and what I want to add this time is just a question of whether to make more or less.

But the fans are happy.

They really wanted to buy a pair of Shen Huan's championship-winning sneakers.

One is because Shen Huan was born out of nowhere this year, and he swept his opponents with zero seals all the way, and won the championship like a bamboo shoot.

Such a genius is completely admirable.

Not buying a pair of his sneakers would be a shame for a great season and a great player.

The second reason is more important. After only playing for one season, Shen Huan announced his withdrawal from the NBA and no longer played basketball.

So as the only commemoration, this pair of championship-winning sneakers is a masterpiece and an orphan!

Don't buy now, never again!

Therefore, including Huaguo fans, anyone who has the conditions will buy a double-double.

One pair was used to play basketball, and the other pair was kept as a souvenir.

It’s just that before many fans could put this idea into action, the sneakers were sold out, so they could only watch those quick-sighted people wearing Shen Huan’s winning version of the sneakers.

In this summer, Shen Huan represents the NBA and can represent the pinnacle of basketball.

Girls who watch basketball, as long as they see Shen Huan's championship-winning basketball shoes, they will take a second look and feel that this boy has taste.

Those who didn't wear Shen Huan's championship-winning sneakers looked very ordinary in their eyes.

Now the second batch is 8 million pairs, which is 60% more than before. Naturally, everyone is eager to buy the sneakers they like. Like those people before, they compete on the basketball court in front of the girls they like. Pretend to compare.

As one of the key points of sales, Huaguo, big cities such as Beijing, Shanghai, Guangzhou and Shenzhen are undoubtedly the places with the best sales.

A big city not only represents a large population, but also represents a strong consumption power.

It is no exaggeration to say that one Huajing can be regarded as an ordinary province, and the same can be said for a Shanghai, a Guangdong, and a Nanwan.

Moreover, the demonstration effect of these big cities is very high. Once something is popular in these places, it will soon be imitated by the whole country.

Therefore, Adidas asked Shen Huan to go to these three cities to cheer for the upcoming second batch of sneakers.

Once the Huaguo market is stabilized, the additional sales of sneakers will basically not be a problem.

Once the sales here fail to meet expectations, the figure of 8 million pairs will become a joke.

Therefore, even if it was a little troublesome, Adidas begged Shen Huan to help, as long as it was delayed for 5 days.

What else can Shen Huan say about this?

Of course I'm going!

He doesn't care a bit about how much money Adidas makes.

The more Adidas earns, the higher its commercial value is, which is something to be proud of.

It's not like some celebrities, although they earn a lot, they don't want the price to be too high, which leads to serious losses for the brand owner.

In this way, other brand owners will treat the contract with this star very seriously, and even ignore him directly-I spent money to let you increase sales, but in the end the sales did not increase, just let you eat fat Yes, we are at a disadvantage. Is there such a reason?

Only win-win cooperation is the most commendable business cooperation model!

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