I Know Everything
Chapter 812 Sponsors
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Shen Huan is undoubtedly the biggest focus of Huaguo these days.
From the time he walked out of Youzuo Alley, to the underground parking lot across the street, and then to the restaurant where the banquet was held, at least hundreds of reporters chased after him and took photos and videos.
Let alone other ordinary people.
A crazy fan even rushed into the parking space of the restaurant, trying to pounce on Shen Huan.
Fortunately, he was stopped by the quick-witted security guards, otherwise Shen Huan, who was backing the car, might catch him.
Shen Huan was also well prepared, the banquet time was at 7:00 in the evening, and he left the house at 5:30.
After a while of tossing, Shen Huan entered the box of this Cantonese restaurant.
It is the first time for foreigners to eat Chinese cuisine, and it must be lighter.
For example, Cantonese cuisine, Hangzhou cuisine and so on.
Like hot pot, in fact, at most half of the foreigners can accept it, and it's not the first time.
There were six people chatting in the private room. Seeing Shen Huan come in, everyone stood up with a smile and greeted Shen Huan.
Of course, Shen Huan has seen all of these people, five of them are the global vice presidents of the five major sponsors, and the remaining one is Feng Yushou, the president of Adidas Hua Guo, who is also a person who often deals with Shen Huan.
After hearing this good news, I really can't wait to fly to Huaguo as soon as possible. I want to plan our future in detail with you, Mr. Shen! Adidas Vice President Cross held Shen Huan's hand tightly. Karate: Your return to the NBA this time is a great help to us Adidas and all the friends here. It's really great!
As he said this, the rest of the people nodded.
Signing a star to advertise is usually a one-shot deal.
Let's take a look at the advertisement for a year first, and there are even positions to be observed such as product taster. Only after you pass the qualifications will you be given a formal contract.
Only those superstars who have passed the long-term test, have a strong foundation of popularity, extensive appeal, and excellent character,
To obtain a long-term contract.
Otherwise, the popular young stars basically have a contract of two or three years, and when you stop being popular, it's nothing.
So it's no wonder that those traffic stars are eager to make money regardless of their appearance. They also know that they are only popular for a short time. If they don't make money while they are popular, don't they cry when they are not popular?
Of the five world-class companies present, apart from Adidas, which really wanted to cooperate with Shen Huan for a long time, even Pepsi and McDonald's, which had given 10-year contracts, were forced by competitors to extend their contracts.
VISA and BMW, they have already prepared the idea of using Shen Huan's one-year popularity to give some help to their products and brand image.
If Shen Huan was still playing in the NBA, then their advertising endorsement time and amount would definitely be different from what they are now.
But who told Shen Huan to leave after playing in the playoffs?
It is useless if the advertisement is placed on someone who has no advertising value, even if he is the best director of the Oscar, even if he is a Nobel Prize winner!
But now it's different.
Shen Huan is almost non-stop, joining the NBA again, then the continuity of everyone's advertising and publicity will be guaranteed.
The continuous improvement of Shen Huan's image and the utilization of his brand popularity can also be fully implemented.
Therefore, these vice presidents personally rushed to Huaguo at the first time, wanting to discuss with Shen Huan the specific cooperation method in the future.
Even if Shen Huan told them that he only played in the playoffs for one season, it didn't matter.
Fans living in anticipation, it is impossible to forget Shen Huan this year.
The Lakers' performance is good, and they will think about whether they will have better results if they have Shen Huan.
The Lakers' performance is not good, and they will think that with Shen Huan, their achievements will definitely not be what they are now.
James performed well, and people would compare him with Shen Huan.
Durant did not perform well, and people would compare him with Shen Huan.
No matter whether Curry's three-point shooting percentage has improved or decreased, there is a mountain of Shen Huan standing there, waiting for him to compare.
...
All of the above are facts that will happen.
As the most dominant and powerful superstar in NBA history, Shen Huanren is not in the arena, but the arena can never ignore him for a moment.
Especially when people really want to play in the playoffs, it is even more worthy of discussion and expectation.
With such a high degree of topicality, there is no second person.
And with such a high degree of topicality and popularity, isn't it the best advertising for a brand?
Countless basketball fans, even those who are not very committed, will see the advertisements of these international brands in the coming season, along with the news about Shen Huan.
This is the best sales opportunity for a company!
Shen Huan also understood this truth.
To be honest, sometimes he really feels that the contracts offered by Adidas, McDonald's and Pepsi are too big, and he feels a little embarrassed.
Now that they have the opportunity to make more money for them, they can get more peace of mind for their endorsement fees.
Although I don't play the regular season, I can still do advertising and publicity. After sitting down, Shen Huan said to them: Everyone can make a plan. In the next year, I will fully cooperate. I hope everyone can satisfy!
Middleton, Vice President of McDonald's Global Affairs, smiled and narrowed his eyes: We have been waiting for this opportunity for a long time! McDonald's has a lot of activities, and I may trouble you to go abroad a few more times...especially winning the championship in June Afterwards, Mr. Shen, you must set aside about 10 days for us to travel around Europe and South America, your fans there are really devout and fanatical!
right!
Robin Brown, the vice president of global marketing of Pepsi, followed him. He agreed: Pepsi will also have such an event...I think everyone's company here should be the same? It's best for us to plan it together. Don't let Mr. Shen run around and toss around.
After unifying the opinions in this way, it may take a month to complete all of our plans!
Shen Huan nodded with a smile when he heard the words, Your words are very reasonable. Only by concentrating on using time and space will it be more efficient! We will discuss it carefully at that time, and I will try my best to cooperate with you!
Because of the trust and support you have given me, I have always been grateful in my heart. I hope you can fully understand this!
one month! ?
Cross laughed.
Great offer, I love it!
I also like Shen Huan's attitude, he is responsible and cooperative enough.
Excluding the time on the way, Shen Huan has at least 20 days to use for publicity.
In such 20 days, at least 20 large cities will be involved.
If this kind of publicity is done, then the overall image of our Adidas will be greatly overwhelmed by the sworn enemy Nike!
Sales are secondary. As long as our reputation grows, more and more children will join the Adidas camp.
Middleton next to him was also smiling.
McDonald's also has tens of thousands of stores around the world. Young people who like McDonald's happen to be in the same age group as Shen Huan's fans.
This has been amply proved before.
Otherwise, do you think McDonald's 10-year contract is so easy to give?
Capitalists are very selfish, only if you can bring me more benefits, I will pay you so much.
Otherwise, a penny is reluctant!
A few of them were happy.
The remaining BMW vice president, Matthews, and VISA vice president, Wilson, were delighted and had a little bit of a taste.
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