I Know Everything

Chapter 831 Torts

Anything can lie, but data won't.

One of the hundreds of pre-season games can actually have such a high popularity and so much attention. From this, we can also see Shen Huan's influence.

You mean the Lakers themselves have hundreds of millions of fans, and Kobe is also a man with 6 billion fans.

But as far as the current situation is concerned, Shen Huan is the unique focus.

Even Kobe and Iverson don't care about it, let alone others.

As a world-class large-scale sport, basketball has many, many fans, at least much more than football and baseball, which are the first and second in the United States.

When these people's eyes are all focused on Shen Huan alone, it will undoubtedly bring more than 1 billion potential consumer groups, or even more.

Therefore, all world-class companies with global sales capabilities have their eyes on Shen Huan.

This morning, Burberry and Shen Huan reached an agreement. The contract has not been formally signed yet, and Shen Huan brought them a big surprise.

So Burberry didn't care about anything else, and immediately posted a photo of Shen Huan on social media and social accounts around the world as soon as the competition was over.

A pleasant surprise

A beautiful encounter!

They also added these two sentences.

The whole article did not say that Burberry signed a contract with Shen Huan, but that was the meaning.

For a time, all kinds of clicks and reposts exceeded millions of times, and hundreds of thousands of people left messages.

Following Shen Huan's heroic comeback, Burberry immediately stood at the forefront of the most trendy news.

Burberry executives were grinning from ear to ear.

It is obvious that when Shen Huan's official advertisement comes out, and when Shen Huan makes a big hit in the NBA, how widely their products will be promoted.

This is the rhythm that must be released absolutely!

At least this year and next year, there will definitely be no more inventory destruction, and it will definitely increase sales!

But,

When they were happy, they received a strong protest call from Ensek.

Ensaike told them righteously that before the contract was signed, they used Shen Huan's image to advertise, which was an infringement.

Considering the upcoming cooperation between the two parties, Mr. Shen Huan will not sue, but Burberry must pay financial compensation for this, otherwise it will not be used up.

Using other people's portrait rights without their consent is a big taboo in foreign countries, and they will be severely punished.

Burberry had already thought of this before using Shen Huan's photo.

But at the same time, they also thought that they were about to sign a contract with Shen Huan, so this matter would definitely not affect the cooperation between the two parties.

Sure enough, as they expected, Shen Huan's reaction was not very violent.

While apologizing, Burberry immediately transferred 1 million US dollars to Shen Huan's account, so Ensaike had nothing to say.

In fact, they are also preparing compensation of up to 3 million to 5 million US dollars.

If Chen Huan is not satisfied, they will do it.

There is no doubt that Burberry is willing to do this because it knows that such a risk is worthwhile.

But this kind of thing can be one, two, but not three.

Burberry is also a world-class luxury brand, one such opportunistic trick is enough, and it will look too tasteless if it is done again.

So on the morning of the second day after the Toronto Raptors, Burberry has already announced the signing of Shen Huan on the global Twitter and social media accounts.

The 10-year contract of 50 million US dollars is the highest contract given by Burberry so far.

The previous endorsement stars usually have a term of no more than 2 years, and then some may renew their contracts, and some may not.

So Burberry is taking a risk this time around.

If within ten years Shen Huan's popularity is not as good as before and he becomes a passer-by, not only will it not help Burberry's product sales, but it will also have a great blow to Burberry's brand image.

But thinking about it carefully, this is impossible.

Not to mention foreign countries, but in China alone, Shen Huan is already the most popular superstar in this country.

In addition to playing basketball, he is also the best songwriter and producer, and he has won many stars.

He will also do variety shows. The four variety shows so far are all extremely exciting and have won the love of countless audiences.

In addition, Shen Huan is also a great mathematician who solved a world-class mathematical problem - Fermat's last theorem.

Even he himself is an entertainment star who has acted in movies and TV series, known as the most handsome boy in the world.

Such Shen Huan, as long as he does not do things that anger the sky and the people, will not be forgotten in China.

Even if he doesn't play basketball, he can continue to succeed in other fields, so that the Burberry brand can be spread throughout this country with a population of 1.5 billion, and a high-end image can be erected.

Therefore, after Burberry made detailed and comprehensive calculations, it gave such a 10-year endorsement contract of 50 million US dollars.

Compared with Burberry's straightforwardness and boldness, BMW, which has always been a little hesitant, couldn't sit still after seeing the crazy popularity last night.

Early in the morning, after waiting for Burberry to sign the contract with Shen Huan, they found Ensek and offered a new contract.

BMW decided to renew Shen Huan's contract for one more year, allowing Shen Huan to endorse two models of the X3 and the 3 series of sedans, at a cost of 10 million US dollars.

This price is higher than that of other companies, second only to Adidas, which is a country next to them, with an annual price of 30 million US dollars.

When Ensaike told Shen Huan, he was laughing.

A mockery.

BMW is just too penny-pinching and stingy.

The $10 million renewal looks like a great deal, but the problem is they split into two distinct car types.

One is a SUV and the other is a sedan.

It is equivalent to asking Shen Huan to make an advertisement for two different groups of people.

In fact, it is only 5 million dollars per advertisement, which is not much more than the 3 million dollars in the first year.

And definitely not generous.

After the contract is over, stop cooperating with BMW! Ensek suggested to Shen Huan, My friend Musk made a very good Tesla electric car, I will contact you when the time comes, see See if there is any possibility of cooperation! Compared with BMW, they are much more generous!

Shen Huan of the Tesla electric car certainly knows.

This is a well-known electric car with advanced technology in the world. Although it is heavily in debt so far, its development momentum is unstoppable.

It would be a good thing to cooperate with such a company.

Again.

Shen Huan has no pressure to earn money from foreigners!

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