I Know Everything

During this period of time, as Shen Huan played in the NBA playoffs for another season, it became a fact that various advertising brands related to Shen Huan also started to go crazy.

On the one hand, their advertising is crazy.

For example, on TV, Shen Huan's advertisements will appear on thousands of TV stations around the world.

More than 2,000 large and small cities around the world will have posters of Shen Huan.

Even those who have never seen Shen Huan play, after seeing such a crazy publicity momentum, will use various channels to find out what kind of basketball superstar this is.

As a result, at first glance, most of the people immediately became fans of Shen Huan.

I dare not say what kind of hardcore, but I definitely like Shen Huan.

The NBA has put a lot of effort into this, too.

They edited the highlights of Shen Huan's 16 games into thousands of videos and distributed them on the Internet.

The fragments made by this kind of lover are much more exquisite and shocking than those of ordinary basketball fans.

After watching Shen Huan's crazy performance of rampaging the basket and defeating all opponents, there is no one who has not been ignited with the flame of youth and sparked a love for sports.

Especially young people.

According to a CNN report, in the past 4-10 months, because of Shen Huan's performance and influence, the number of children aged 6-12 who like basketball around the world has increased by more than 70 million.

The number of teenagers aged 12-18 has also increased by more than 150 million, of which the number in Asia has increased the most, exceeding more than 90 million.

It is impossible for any sport to lack the participation of generations of children, thus becoming the backbone of the development of basketball.

Whether they are playing basketball or watching basketball games, they are indispensable.

Compared with football, basketball has always been beaten.

If Stern hadn't eagerly come to China TV to hand over free videotapes and request to play NBA basketball game videos back then, I am afraid that its popularity today would be even worse.

Anyway, because of the increase in fans in Huaguo, Yao Dazhi, Ah Lian and others entered the NBA,

The influence of the NBA is only increasing day by day, and finally broke the third monopoly of ice hockey and made a step forward.

But in the world, basketball is still far inferior to football.

But just because now there is a Shen Huan, a superstar who is simply the king of basketball, it's impressive all of a sudden.

Do you think the NBA can seriously promote Shen Huan without cooperating with those advertisers?

Of course.

The long-term benefits must belong to the NBA, but the current benefits belong to the major brands.

People wearing basketball uniforms, eating hamburgers in McDonald's, drinking Pepsi off the court, using Shen Huan's signature VISA credit card when paying bills... etc., etc., have brought a lot of benefits to brand owners .

Even Burberry, which recently signed a contract with Shen Huan, has seen a 50% increase in sales at their headquarters in London in just one month.

Shen Huan's height of 186 is not short at all compared to ordinary Europeans. Coupled with his natural clothes hanger and his popularity, of course more young people are willing to follow him In the footsteps of him, to buy the brand he endorsed.

The same is true here in Huaguo.

In the 30 cities in Huaguo where there are Burberry stores, the monthly sales volume increased by 270% year-on-year, and their sales director shouted happily that they can finally produce a little more this year and no longer need to destroy it!

Burberry is still a bit more expensive.

The more popular ones are the products of sports companies like Adidas.

Adidas has hundreds of product categories, large and small.

Even those sportswear that are not suitable for Shen Huan's exclusive use, there are some that can be made into a LOGO version.

For example, the recently launched Adidas Shen Huan co-branded basketball has sold 7 million copies in just 3 weeks.

In fact, the sales volume of Adidas' basketballs is far inferior to that of Spalding, the ball used by NBA players. The price of ordinary basketballs on both sides is similar, but Spalding's sales volume can be many times that.

All NBA balls are Spalding brand.

Although the quality of Adidas basketball is very good, but it is not as good as others, there is no way.

It's the same with football brands.

Do you dare to say that Nike's football is worse than Adidas?

It was also invested in billions of dollars back and forth. Why is your Adidas football used as the special ball for the World Cup?

As a result, Nike's football will be inferior for no reason, and its sales will be much worse. It can't compare with Adidas in the football world.

alright.

Back to the topic.

After Adidas decided to make Shen Huan's co-branded basketball, it didn't take much effort. It brought the millions of basketballs in the warehouse back to the factory, and added Shen Huan's head logo.

But just such a change directly made Adidas basketball instantly easier to sell.

Even because of this change, Adidas directly increased the price of the joint basketball by 50%, which still triggered a panic buying.

Not to mention, the Huaguo market directly sold 3 million of them.

Fans in the North American market who were looking forward to Shen Huan's return also killed 2 million.

Japan and South Korea, the two fans who crazily adore Shen Huan, also grabbed 1 million fans together.

have a look!

The rocket-like growth of sales is as simple as that!

In just half a month, the sales data that could not be reached in the previous half a year can be achieved in one fell swoop.

From this point of view, you cannot say that it is wrong for other brands to spend sky-high prices for spokespersons.

Meeting the right person is indeed a good way to boost sales.

Basketball is a breed.

Printing Shen Huan's profile picture on the backpack is also a kind of coquettish operation.

Adidas obtained Shen Huan's consent. After paying the portrait rights fee like the joint basketball, it made Shen Huan's head into a cartoon and placed it next to the Adidas LOGO.

Of course, the price is also increased by 50%.

The colors of these avatars were also changed to seven different colors.

It was such a simple change. This seemingly ordinary backpack suddenly became a bestseller, selling 3 million pairs in 20 days.

The most exaggerated thing is that some wealthy female fans specially collected backpacks of seven different colors and showed them off online.

As a result, many consumer market experts have shouted that they don't understand.

But there is no doubt that Shen Huan's promotion of various products can also be recognized by people.

Merchants who don't know how many consumer goods are upset, have not caught up with such an express train.

If I had known that I would lose everything, I would have signed Shen Huan!

Because Chen Huan represented a huge amount of profit! !