I went viral when I attended my ex-girlfriend's wedding
Chapter 23 Kairui Automobile Company
Yan Xin's Vantage Winery came back to life.
Unique ad copy is all the rage.
And sales.
It's so crazy that it can't be counted in detail.
Only the major liquor factories knew in their hearts that Yan Xin had already made a lot of money, at least he would not have to worry about money for the rest of his life.
Seeing such a large profit, naturally other wineries are unwilling to sit still.
Regardless of the scale or the quality of the wine, they think they are no worse than the other party.
As a result, many factory leaders are holding meetings to carefully study whether this copywriting advertising model can be replicated and emulated.
Even if you can make some money by following Vantage Winery, it would be good.
The liquor industry is not short of profits, but it is short of sales.
But it's a pity.
The answers they got were the same.
Whether it is this kind of advertisement highlighted by copywriting, or the low price of a small bottle of wine, there is no room for them to enter the market at this time.
The propaganda model used by Vantage Winery is unique.
There is no way to make profits by following the trend.
The speed and scope of the opponent's occupation of the market is too great.
Now, the five characters of Vatti small bottle of wine have been deeply rooted in the hearts of the people.
MSI Entertainment Inc.
At the regular meeting.
Yu Ting naturally heard about the rise of Vantage Winery, and immediately praised Lin Hao, and even focused on analyzing a wave of his copywriting.
The old men like Meng Haifeng and Zheng Qing were all dumbfounded.
They are not market investigators, and they don't know exactly how the wine of Vantage Winery became popular, they just heard some gossip.
Wine is selling well.
It's a very general concept.
Now after Yu Ting's analysis, they understand the horror of Lin Hao's copywriting.
Although it sells wine.
But the wine is not the point.
This definitely opened up a new template in the history of advertising creation.
Gao Ying and Lin Chao were also frightened, the copywriting was beyond their imagination, looking at Lin Hao, they didn't know what to say.
All newcomers.
It doesn't matter if you are a little bit better.
But what kind of monster is this?
Only Zhou Ren became stronger when he sat aside.
His shock had been expressed as early as when Lin Hao taught him the copywriting. At that time, he was numb after reading it, but now his expression is much calmer.
My brother is doing so well, his face is also bright.
Lin Hao had panda eyes.
At this moment, he is a little sleepy.
Ever since Zhao Jing and Zhao Jing came back from the comic show last time, this woman had to choose to take classes after he got off work every time, and she didn't teach when she was off duty.
Stay up late every day.
If it is not for the improvement of painting ability.
Lin Hao felt that he should not have such great perseverance.
But apart from being sleepy, it's not that I've gained nothing, at least the writing is much smoother now, and the characters are also recognizable.
"Vatti Distillery called the company another 2 million, saying it was a reward for our advertising department. The company decided to reward you with 500,000 individually. If there is no accident, it will be credited to the account within three days." Finally, Yu Tingwang Xiang Lin Hao said in a warm voice.
At the beginning, it was set at 300,000.
But Yu Ting personally thinks that Lin Hao has great potential and is worth cultivating.
She wanted to keep the other party completely, so she simply raised it to 500,000. Even if the higher-ups were reluctant, there was nothing they could do about it, after all, money was not earned in a day.
Hearing this news, everyone gasped.
Reward 500,000?
Hey, it's calculated according to the 10% commission of regular employees. Only when the company receives a 500W order can they get so much money.
And Vantage Winery itself is a 3 million contract.
Add this 500,000.
Lin Hao earned at least 800,000 yuan.
Needless to say, some old people can figure it out in their hearts.
An advertising plan earns 800,000.
Fuck.
Enough to top them for a year.
Don't look at the many advertising plans they do on weekdays, but those are all inconspicuous farts, and most of them have a commission of three to five hundred.
For such a million-dollar plan, you can count with one hand what you can pass within a year.
Are you envious?
That's for sure.
But who makes people's copywriting so good?
Look, there is an additional reward of 2 million, so Party A has to make a lot of money to dare to do this.
In the final analysis, it is still mutual benefit.
"Thank you, Sister Yu." Lin Hao was drowsy at first, but when he heard that he was suddenly rewarded with 500,000 yuan, his eyes suddenly became clearer.
The leader of Vantage Winery knows how to behave.
"It's okay, you deserve it." Yu Ting waved her hand and smiled kindly.
After the meeting.
Lin Hao was surrounded by everyone to congratulate.
He thanked them all.
I didn't feel anything in my heart.
The share of the two songs has not yet come down, and the money will only increase in the future.
Taking advantage of the lunch break, Lin Hao simply slept for a while.
In the afternoon, he completely edited the advertising copy of Kairui Automobile Company.
Originally, I wanted to find Yu Ting and hand it over to her directly, but found that the other party was not in the office.
Think about it.
Or send the copy to the other party's mailbox.
Lin Hao decided to leave work on time.
What he didn't know was that Yu Ting on the other side was making her last effort.
Since the boss was appointed in the last meeting, she can only forcefully choose a planning advertisement to carry out the strategy.
Coincidentally.
She is also interested in Kairui car company.
Because most of the advertisements of car companies are similar in shape, adding some new ideas can basically be used, and the probability of passing is relatively high.
The final plan was written by herself.
Modify and modify many times at home.
Taking advantage of the time today, don't hurry up and ask Party A out for a chat.
"Manager Yu, it's our first meeting, hello." Liao Wenheng, the manager of the marketing department of Kairui's Jiangning Provincial Branch, was in charge of the matchmaking.
"Hello."
Yu Ting shook hands with each other.
Because it was an appointment at a restaurant, we could only have dinner first and then talk about work.
Neither of them wanted to waste time, so they simply ate some.
After eating, Yu Ting began to introduce her thoughts to the other party.
A PPT made from a notebook.
Every page is written in great detail.
According to Yu Ting's vision, Kairui can rent out small car showrooms in addition to promoting in its own directly-operated stores.
In this way, even the crowd shopping in the mall will have a diversion effect, which will lead to non-demand shopping.
In the copywriting, there are not only shopping malls, but open-air plazas with a lot of traffic can actually simply set up a shed to make a car show. This is more intuitive than direct sales stores for customers to experience, and it doesn’t even need to introduce too much vehicle information, relying entirely on customers own senses.
As long as the above points are spread out, the benefits will definitely not be small.
"Manager Yu, I think what you said is very thoughtful, but for my company, the initial investment is a bit too big."
Liao Wenheng himself is the person in charge of the public relations department. He has seen a lot of publicity, so he only looks at the key points when looking at the problem.
"With all due respect, nowadays major car companies spend little on advertising, and their competitiveness has increased in recent years. At a certain stage, what everyone is competing for is endurance." Yu Ting's words are also very sharp.
"What Manager Yu means is that whoever has the money will have the last laugh?" Liao Wenheng obviously disagreed with this statement.
"No, money is only one aspect. It is the key to spread out all the sales points and get customers' memory points. I believe that when Kairui Automobile's experience stores are distributed on a large scale to these places with large passenger traffic, the popularity of the car companies themselves will be greatly reduced. It was opened." Yu Ting explained.
"I'm afraid Manager Yu doesn't know that our Kairue car is positioned as a mid-end luxury car. If it is distributed to these places, it will affect people's impression of our car company."
Liao Wenheng retorted unhurriedly.
"If your company sticks to the so-called high-end brand, with all due respect, it will take a long time to return the benefits." Yu Ting frowned.
"Manager Yu, I heard that Vantage Winery's advertising planning is also from your company?" Liao Wenheng suddenly changed the subject and asked.
"That's right."
Although she didn't know where the other party got the news, Yu Ting didn't intend to hide it.
Nodding his head, it happened to let the other party understand the strength of his company.
"That's a great idea to turn a baijiu factory that was on the verge of bankruptcy into the leader it is now."
Liao Wenheng couldn't help but praised: "Manager Yu, I believe in the strength of your company, so I still hope that your company can open up the market of our Kairue car company in a creative way, rather than the so-called release volume."
Yu Ting frowned.
Speaking of this result is already obvious.
The other party indirectly rejected her current proposal.
Can it be as creative as Vantage Winery?
Do you really think that every one of their advertising department is evil?
Creativity takes time.
And time is exactly what she lacks the most.
Seeing her silence, Liao Wenheng continued: "Of course, in order to get better ideas, it is okay to extend the contract between our two companies even for a few days."
"Manager Liao, if the advertising copy is similar to that of Vantage Winery, with all due respect, no car company will refuse."
Yu Ting knew what Liao Wenheng meant.
He has seen the madness of Vantage Winery, and he doesn't like general planning.
But she needs to remind him.
If she really has this kind of plan in her hand, then even if the other party is not Kai Rui, she can still sell it for a big price.
And Vantage just caught up with Lin Hao's inspiration.
"Manager Yu, I can understand what you mean, but Kairui came here with sincerity, otherwise we wouldn't have entrusted you with MSI for advertising planning, would we?"
Liao Wenheng said without losing his edge: "Since this is the case, let me be more straightforward. If your company's copywriting is only at this level, I'm sorry, we really don't need to cooperate, but if your company has better We don’t want to come up with ideas, and it’s okay for us Kairue to add money to the contract, as long as we can open up the market for our Kairue cars, we are willing to pay more.”
Yu Ting was silent when she heard the words.
The other party has already said so strongly, so there is nothing he can do now.
Better ideas?
How could she not want to.
But no matter what, it can appear just by talking about it.
Just when Yu Ting was about to get up to say goodbye, an envelope popped out of her mailbox.
She was taken aback.
Take a closer look.
His face immediately beamed with joy.
Because the sender column is right.
Lin Hao!
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