I’m Almost Losing to a Muggle

Why?

Why exactly?

Are these brands crazy?

He has obviously taken away the naming rights, why is he still earning a lot of money that should be earned.

No!

It should be said to earn more.

According to the contract signed with Shencheng Satellite TV last time, the advertising revenue is indeed similar.

Last time, each issue was able to get 10 million production fees, and then divided into 50% of the advertising fees, and this issue has almost no suspense, and can get 80% of the production fees and 80% of the advertising revenue.

It's so hard for me.

But I'm a majestic Aurora, so in front of so many people o(╥﹏╥)o doesn't feel right.

Brother, even though you didn't win the bid, you don't have to be so sad. Next up is Ultimate Challenge. By the way, brother, what is your product? The professional elite sitting next to Lin Dong was still there.

Looking at the big man with thick eyebrows and big eyes, he actually belonged to Kazilan.

It was he who used 280 million to bid for the first sub-advertising space.

Lin Dong was so sad that he lay down on the table, so he was regarded as overly sad by the elites in the workplace.

Yes, there is also Ultimate Challenge.

No wonder people say that this little difficulty is nothing now, and there will be more difficulties in the future.

The ancients never deceived me.

Next up are the three commercials for The Ultimate Challenge.

One naming right, and two secondary advertisements, which are also the focus of everyone's pursuit today.

The ratings of Ultimate Challenge are even more popular than I want to release a record, and all the big names are invited. The first few episodes of the first season are the run-in between six regular guests, but every subsequent episode The two hottest male and female stars will be fixed on a regular basis.

Otherwise, the budget of 300 million is really too much to spend.

Since it was Kleist's variety show, Zhou Bo's appearance fee was not high.

Since an actor like Zhou Bo is not high, it is impossible for other people to have much money, at least not much more than Zhou Bo.

There is no doubt that Zhou Bo is the upper limit of Ultimate Challenge.

Even when Xu Lang and his wife appeared on this program, they also obeyed this upper limit.

The budget of 300 million is not a small amount. Except for inviting guests, everything else is spent on program production.

In the competition of variety shows in 2015, there are different opinions on which one is more popular, Ultimate Challenge or Running.

From the data point of view, it is the ratings, Running is even better.

But judging from word of mouth, everyone gave Running a score of 7.5 on DouSprouts.com, which is already a rare high score in variety shows, while Happy Camp only scored 7.3.

However, Ultimate Challenge is 9.2 points.

This gap...

By the way, I want to make a record is 8.3 points. There have been many classic scenes and classic songs in this variety show, but it is still not as good as Ultimate Challenge.

There are very few variety shows with a score of 9, and most of them are informative.

The Ultimate Challenge is a reality show.

It is absolutely phenomenal for a reality show to be able to do this.

Only this kind of popular variety show can have a long-term influence. Even after many years, you can still find it very interesting if you read it again.

Such a variety show has higher advertising value!

Therefore, the two sub-advertisements of I want to make a record are just appetizers, and the next one is the highlight.

Sorry, I have something to do, so I'm leaving first. Lin Dong stood up and left early.

He couldn't stand the excitement anymore.

In Shi Shanshan's eyes, she didn't think that Lin always left because he couldn't bear it.

She thought Mr. Lin would be very satisfied with her and this advertising bidding.

I probably thought she was just a junior college student before, so don't worry.

That's why I proposed to come to the scene in person.

Now that's reassuring!

No need to follow up.

Queen Shi smiled and looked at these people in the audience, as if she was looking at a group of lambs waiting to be slaughtered.

Everyone, Ultimate Challenge has achieved great success. In order to make persistent efforts, our company has increased investment. The budget for the new season of Ultimate Challenge has reached 350 million!

It's already 300 million, and you still want to raise it?

Do you, Kleist, still want to make money?

The brand owners don't know how Kleist and Shencheng Satellite TV signed the contract, and their worries are not unreasonable.

Generally speaking, most variety shows have the highest cost at the beginning.

After all, word of mouth is to be done.

Only when the time span is relatively long, will there be increased costs due to changes in the value of the guests.

Now, the word-of-mouth of Ultimate Challenge has risen.

Shouldn't it be harvested?

In the second season of Ultimate Challenge, we set our goal on a global scale. The Ultimate Challenge will become a program filmed abroad. We promise that at least three of the twelve episodes in the next season will be released abroad.

Shi Shanshan continued to add chips.

The reason why the advertisement of I want to release a record can sell more than 500 million yuan is naturally because of the rich bargaining chips.

. . .

Lin Dong returned to the company and his office.

I stayed for a while.

But what should come is still coming back, and it will not change because of his cold escape.

Mr. Lin, the naming rights of Ultimate Challenge sold for 550 million, two secondary advertising spaces, one sold for 300 million, and the other sold for 310 million, a total of 1.16 billion. 580 million for the release of the record, this time our advertising bidding meeting, the total transaction volume reached 1.74 billion, Mr. Lin, I am lucky to live up to my fate!

As soon as Shi Shanshan finished here, she immediately announced the good news to Lin Dong.

Luckily not disgraceful?

Who gave you the order.

Lin Dong threw away the phone, feeling so wronged that he didn't want to talk.

Queen Shi, you are finished. When my laboratory is completed, I will study the depilatory decoction. Your brain gate will come back soon!

1.74 billion, if it is divided into 80%.

That is 1.392 billion. If you get it, it will be 1.3 billion.

Why doesn't Guo Jia control it?

These companies, thinking about advertising and marketing all day long, have spent hundreds of millions of dollars in advertisements, and they have no intention of sinking their hearts into quality.

Some brands specialize in contracting various advertising spaces, and spend tens of billions a year.

Last year, that is, in the 2015 advertising expense list, Shenqi Group ranked first with 9.727 billion yuan, and the company also topped the advertising expense list with 10 billion last year.

And a milk company ranked second with 7.276 billion yuan.

In terms of industries, pharmaceuticals, biotechnology and life sciences occupy 12 of the top 30 advertising expenses, food and beverages occupy 5, real estate occupies 4, and companies from industries such as automobiles and capital goods are on the list.

Is it possible that these advertising costs are falling from the sky?

It's not all about exploiting consumers.

Really should limit it.

If anyone knows that Boss Lin thinks this way, they will probably complain about him, and think about it after becoming a boss.

It's a pity that advertising bidding is a normal business practice, and it is impossible for him to set a bidding ceiling for brand owners, so he can only complain to Brother Guan.