In the beginning, I just wanted to make money

After Huayi became a real estate company, it lost its ingenuity in making movies!

Movies do not have the support of economic development like real estate, and box office does not keep rising like housing prices.

Film is a relatively market-oriented industry, and there is no grassroots logic to support it. No matter how slippery the leverage is, if one area is broken, it will decline rapidly.

In the past few years, the Huayi brothers have embraced real estate enthusiastically, and what they have learned is all about the hostility, ups and downs, and money transactions of real estate.

But Naihe was dreaming from beginning to end, unwilling to take out the work, and unwilling to wake up.

But the huge sales of "Youth" cheered up the entire Huayi brothers.

Feng Xiaogang's relationship with Hua Yi is prosperous and prosperous!

Half of Huayi's world was conquered by Feng Xiaogang.

This was said by Huang Zhongjun!

In those years, Tianmei, under the leadership of Shen Xudong, relied on young directors such as Ning Hao and Han Yan to gain momentum. Huayi relied on "Tangshan Earthquake", "If You Are the One 2", "1942" and "Private Customization". 》, stabilizing his position...

But after "1942", Feng Xiaogang fell into a slump, and the latter also revealed his intention to retire at the press conference of "1942".

After filming "Private Customization" to pay off debts, I took a three-year break...

After the comeback of "Lao Pao Er", he filmed "I'm Not Pan Jinlian", which received poor reputation and box office. "Youth" was originally expected to have a box office of about 300 million, but unexpectedly it made close to 1.2 billion at the box office.

Feng Xiaogang regains his courage again!

Therefore, when Feng Xiaogang announced the production of "Mobile Phone 3", there was applause...

Immediately, some media asked: "Did Xudong provide the script for "Mobile Phone 3"?"

Feng Xiaogang shook his head: "No... it's Liu Zhenyun's... We continue the story of "Mobile Phone". In fact, "Mobile Phone 2" written by Xudong was originally called "Crazy Calls". For market reasons, we called it "Mobile Phone 2"... "

"Does Xudong know "Mobile Phone 3"?"

Feng Xiaogang was delighted: "He is now a great director, at an international level...I can't afford to hire him..."

Uncle Ge interjected: "I haven't seen him for a long time. He has been busy living his own two-person world recently..."

"Next time I meet him, I will definitely ask him if he has any ideas..."

"Does Zhong Lei think so too?"

"... Of course, I guarantee that "Mobile Phone 3" will be a work that speaks directly to people's hearts!"

…

The Huayi brothers here only have one film, "Mobile Phone 3," but Bona is so awesome that it directly announced 12 film lists, including Chen Kaige's youth-themed film "Boyhood" and Hu Mei's classical romance film "A Dream of Red Mansions: A Beautiful Marriage." ", Gao Qunshu's spy suspense film "The Point of the Knife" and works by Cheng Er, Han Han, Tang Jili, Liu Weiqiang, Chen Guohui, and Pan Yaoming...

In 2015, Bona launched the privatization (delisting) of U.S. stocks and its return to A-shares...

The prospectus that hit the IPO in 2017 witnessed the glory of this company:

A number of well-known institutional investors: Alibaba, Tencent, CITIC, Sequoia Capital, SoftBank SAIF; and a number of well-known celebrities: Zhang Hanyu, Huang Xiaoming, Zhang Ziyi, Han Han...

For the domestic film industry, top talents are still the axis that determines the entire content.

From the initial studio era to the "Big Five Private Enterprises" and then to the Internet giants, every change in industry trends is accompanied by the flow of high-quality talents.

This year’s trend shows that the entire film industry has entered the era of head-level talent, which also means that top talents have become a more valuable and scarce resource.

With so many quality talents, Bona obviously wants to do something big!

However, in the past 2017, Bona did not have any particularly outstanding works. Only "Chasing the Dragon" performed well. There were no movies released during the Lunar New Year. Next year, there will be a "Happiness Comes Soon" during the Spring Festival...

This movie challenges the Spring Festival schedule, and it’s a lot worse!

But Yu Dong is full of confidence, "Chinese movies are approaching at this moment. In the next three years, Chinese movies will surpass Hollywood and may become the largest market exceeding 70 billion yuan, on par with Hollywood!" Bona is confident to be among the top three in the industry...’

That's right, just the top three...

After all, Tianmei Company is suppressing it, and Bona doesn’t dare to boast...

But Ali is different. Ma Yun said it herself, "Big Entertainment is to bring happiness to everyone. We have given Big Entertainment 11 years. Many people in China are unhappy. At present, Ahri Entertainment is not making money." The purpose, we hope, is that 10 years from now, Ali Entertainment will promote cultural exchanges between China and other countries! ’

“In the next three years, Ali Entertainment’s investment plan will exceed 50 billion yuan.”

It sounds awesome, but PPTV’s annual production + copyright purchase costs are close to 40 billion.

So, what’s so cool about it?

He also said that the number of members is only a symptom and indicator of staged competition. The ability to win market share in the end is a system that continues to produce high-quality content. Although the competition in the content industry is nearing its end, there are still too many variables and the competition is far from the end. ’

Alas, there was no platform advantage, and each category had its own opponents, leading to a complete defeat...

But Ahri has money, so burn it slowly!

Even if he has the title of ‘bad movie harvester’, it will not affect Ma Yun’s strategy...

Oh, the marketing account was the first to call out the ‘Bad Movie Harvester’. Tianmei Media has done a lot of work to promote this title...

There is no objection. The 200 million-dollar "Gu Jian Qi Tan: Liu Yue Zhao Ming" applied the industry-winning formula described by Alibaba Pictures, focusing on special effects + light content, small fresh meat + big IP, and finally ended up being a "hit". .

"The Ferryman" and "Blood of the Machine" were high investment but poor box office.

Among them, "The Ferryman" was voted as the "Bad Movie of the Year" by the film self-media platform.

In the future, there will be big movies like "Asura" and "Love Apartment" with an investment of more than 100 million...

Really, after repeated defeats!

After all, the market is booming - "Wolf Warrior 2" and "The Wandering Earth" directly raised the level of blockbusters to 4 billion... In 2017, the total box office of the Chinese film market exceeded that of the North American market.

Not only these three companies, but Wangda, Guangguang and Xingshi each have their own plans. Everyone is full of confidence in next year!

…

Beijing, Shen Xudong’s courtyard house...

Chen Hao was browsing short videos and suddenly looked up at Shen Xudong, who was sitting opposite him, drinking tea and reading a book, and asked, "Do you know about Li Xiaolu?"

Shen Xudong didn't even raise his head and answered directly: "I know..."

"Any ideas?"

Shen Xudong shrugged: "I don't have any ideas..."

"Didn't you ask her to film "Struggle" before?"

"That's what Zhao Baogang was looking for..." Shen Xudong put down the "Starlight Accompanying Me" in his hand and looked at Chen Hao: "It's been ten years!"

"...I'm just saying casually..." Chen Hao glanced at the book Shen Xudong put down: "Why did you read "Starlight Accompany Me" again?"

"Look at the seniors' understanding of the industry..."

"Didn't you read it several times?"

"Learn and practice from time to time, that's not to say..."

"Starlight Accompanies Me" is the autobiography of director Chu Yuan. Every time I read it, I gain something - I have been in the film industry for more than 20 years, and I know that there are two types of films that will never decline. One is comedy, from Chaplin Lin started out in cartoons, and later in Tall Seven and Short Winter Melon.

The problem is that it comes in waves, and now the packaging is different?

The other type is action movies, because action movies are almost in international languages, they are about rape, the audience can understand it without dialogue, and they are lively. Honestly, if two people are fighting on the street, there will be people watching. If someone is giving a speech about national affairs or principles of life, there may not necessarily be an audience.

So I decided to find a way out for action films, that is, martial arts films.

Makes sense!

And it is still used today.

"What did you learn?"

"...Zhong Lifang told me that several directors want to remake the Cologne movie... Let me see how Chu Yuan made the Cologne movie!"

Chen Hao became interested: "Gu Long's movie... is not easy to make!"

Shen Xudong replied casually: "It's okay. "Meteor Butterfly Sword", "White Jade Tiger", and "The Sword of the Third Young Master" are all suitable for film adaptation..."