In the Internet age, who still makes traditional games?

Xu Meng saw a post that might be related to the "Frost and Snow Project" trailer:

[Look, when will Godbird learn?]

He really wanted to click on it to take a look, but he couldn't.

Instead, the system popped up a prompt: [This post has been deleted for violating community regulations].

Xu Meng blinked, tried a few more times, and then quickly determined:

Those posts that looked related to the "Frost and Snow Project" had very short lifespans.

This meant that the community management was frantically deleting posts.

But ACG players fighting on all sides are not easy to deal with. All kinds of code words emerged endlessly and began to fight wits with the censors.

It was a competition of who could delete faster and who could post faster.

Xu Meng initially just watched the excitement, but before long, a crooked idea came to mind.

He switched to the MoYu Games' community app [MoGuang], registered a new account on it, and secretly tried to post something—

[Is there a problem with the administrator deleting posts when the "Frost and Snow Project" pictures are so revealing?]

Posting failed.

A question mark appeared on Xu Meng's head, "Are posts supporting the administrator also deleted?"

After a little thought, he changed the title:

[Don't you perverts have your own community?]

Successfully passed.

"Okay, it seems the four words 'Frost and Snow Project' are blocked." Xu Meng found the answer.

Just looking at the title, this post supports the administrator's deletion of posts.

The text at first glance is also like that:

"Godbird" itself doesn't allow the posting of its own lewd pictures, so isn't it normal to not allow the posting of lewd pictures from other games?

What are you angry about?

Doesn't your game have its own discussion area?

If you don't know the way, I'll point it out to you, okay?

[MengJin] (hyperlink)

Their own discussion area will definitely not block their own characters. You can post whatever you want, as much as you want, and it definitely won't be deleted.

Go chat there, don't stay here and pollute our "Godbird" community.

—

As a standard ACG company, Zhumeng also has its own community app.

However, the operation of this community app called [MengJin] is very bleak. There are only over 300,000 registered users, who were attracted by the registration welfare activities in the early stage of the launch of "Frost and Snow Project".

Before today's trailer release, the daily active users of this app had already fallen below 10,000.

It was completely in a semi-dead state.

The hyperlink that Xu Meng inserted in the post was the download link for this app.

He nervously refreshed for 3 minutes, worried that the post would be deleted.

But probably because too many players were fighting wits with the management at this time, and the unprepared management was overwhelmed and couldn't look at each post in detail.

Or maybe the community management of [MoGuang] had mediocre professional qualities and really agreed with the content of Xu Meng's post, hoping that the troublemakers would leave on their own and stop adding to their workload.

In short, this post survived.

Unsurprisingly, this reverse post caused fierce arguments among the community players.

The first to appear were the foul-mouthed warriors attracted by the title:

"It's none of your business if I like posting lewd pictures?"

"Heh, history of posting: 1, no need to say what the composition is."

"Is MoYu your father? Speaking for the manufacturer? Are you addicted to being a filial son?"

"You definitely have some kind of disease."

"Do you live by the sea? Why are you so nosy?"

"Dude, are you impotent?"

… …

Looking at these replies that started spraying as soon as they came in, Xu Meng was not angry, not only not angry, but also happily watched and laughed.

He understood a little bit of what the mood was like for those rhythm-leading trolls.

Until he saw the last one, the smile instantly froze on his face.

But soon, someone came out to defend him—

"Why the personal attacks? Isn't the poster's proposal a win-win?"

"Swearing as soon as you open your mouth, what quality."

"The poster is right. This is a gathering place for 'Godbird' players. Doesn't your SXJH have its own community?"

… …

After that, these two groups of people naturally quarreled, and began to check each other's composition, check historical speeches, show off krypton gold bills, compare game time…

It was a lively scene, and the popularity of the post also rose steadily.

While eating melons, Xu Meng was satisfied to see that more and more users were registering for [MengJin] through the hyperlink he posted.

From one every few minutes at the beginning, to four or five jumping out every minute later.

When the number of users registered through this link exceeded 100, Xu Meng called Song Zhicheng.

"Boss, what's the matter?" Song Zhicheng was holding several A4 papers when he came.

—While Xu Meng was surfing the Internet, he had been excitedly recording and analyzing various data.

"Has the trailer issue on P station been resolved?"

"Resolved." Song Zhicheng nodded immediately, "The contact person went to the censor and said that there was a problem with the picture on our video at 3 minutes 17 seconds and 18 seconds, the color of the white mist was too light and did not provide enough obscuration."

The newest novel is first published on 69shu.com!

"We contacted the animation team for an emergency change, and it has now been re-uploaded."

Xu Meng opened his mouth, a little wanting to swear.

But in the end, he swallowed it back down.

Who told them to be the platform side?

If they say you can't, you can't, even if you can help them make money.

He shook his head, first made a note in his little notebook, and then began to talk about business:

"Have you noticed the forum trends in other ACG communities?"

"Noticed." Song Zhicheng nodded again, "Many players want to discuss our trailer, but their posts are being deleted by the management, and now the antagonistic emotions between the two sides are strong."

"Very good, it's good that you've noticed it."

Xu Meng rotated the screen again, showing Song Zhicheng the post he posted and the number of users registered for [MengJin] through the hyperlink.

Song Zhicheng looked at the post, then at Xu Meng, and finally his gaze locked on [MengJin].

"Boss, do you mean, let me organize the employees of the operations department to post in various APP communities to attract traffic to [MengJin]?"

"Of course not." Xu Meng shook his head.

Song Zhicheng showed a puzzled expression.

Xu Meng explained: "This is indeed a rare opportunity, but the time window will not be very long, and the action must be fast."

"How many people can you in the operations department attract?"

"We have to find a way to mobilize the players."

"Go to the forum and post a pull-in activity. The more new users successfully invited to register, the richer the rewards."

"As for what to reward… Aren't players lacking gacha resources? Then give liquid gold. Of course, don't give all liquid gold. Our current financial situation does not allow us to spend lavishly. Add resources such as character upgrade experience and weapon upgrade materials. You can find the planner for the details."

"Then you guys use alt accounts to post a few posts, implying how players can pull in people more efficiently."

"In short, it must be fast, speed is of the essence."

"Okay, I understand." Song Zhicheng didn't seem to be very comfortable with this unconventional way of poaching people from other people's communities, but he didn't resist it like Yang Hui, but took on the task decisively.

He put down the data in his hand and quickly left the office to find the planner.

There are three general standards for judging the survival status of ACG games:

Game revenue, online popularity, and community environment.

This is also the iron triangle that guarantees the long-term operation and survival of ACG games.

After the trailer was released, "Frost and Snow Project" had popularity, and the revenue began to recover, leaving only the community [MengJin] half-dead.

What Xu Meng wanted to do was to seize this opportunity and make [MengJin] active as well.

Only by making up for the shortcomings can there be hope of starting a virtuous cycle.

Seeking monthly tickets, seeking follow-up reading, seeking recommendations.